Farragut, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Farragut, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,767 per year — at a $137 nightly rate, 44.7% occupancy, and a $66 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Farragut is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 337.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Farragut?
In Farragut, the headline Airbnb metrics are $13,767 in average annual revenue,44.7% occupancy, $137 ADR, and $66 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Farragut?
Understanding the monthly revenue variations for Airbnb listings in Farragut is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farragut is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farragut across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,982+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,744 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,647 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $894, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farragut
What Is the Monthly Airbnb Occupancy Rate in Farragut?
Maximize your bookings by understanding the Farragut STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farragut:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farragut
What Is the Average Airbnb Nightly Rate in Farragut?
Effective short term rental pricing strategy in Farragut involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farragut typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Farragut
What Is the RevPAR for Airbnb in Farragut?
RevPAR in Farragut is currently $66. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $61 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $132 RevPAR.
Average Monthly RevPAR Trend in Farragut
RevPAR Insights for Farragut
- The average RevPAR in Farragut is $66. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($132) and bottom 25% ($38) is $94, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Farragut benchmarks. If your RevPAR falls below the median of $61, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Farragut?
Farragut's peak Airbnb season falls in June, July, May, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, May)
- Revenue averages $2,779 per month
- Occupancy rates average 58.0%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,968 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $135
Low Season (January, February, November)
- Revenue drops to average $1,390 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $135
Seasonality Insights for Farragut
- Airbnb seasonality in Farragut is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Farragut's highest earning potential, with monthly revenues climbing to $3,005, occupancy reaching 58.3%, and ADRs peaking at $140.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,017, occupancy could drop to 22.9%, and ADRs may adjust to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Farragut.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Farragut, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Farragut?
Low regulation and minimal registration activity in Farragut, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Farragut to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Farragut?
With a compact short-term rental market, Farragut gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Farragut Town Center | The heart of Farragut, featuring a mix of shopping, dining, and entertainment options. This area attracts both locals and visitors and is perfect for short-term rentals. | Farragut Town Hall, Pavillion at Farragut, Turkey Creek, The Cove at Concord Park, Vanderbilt Park |
| Concord Park | A scenic park area with lake access and outdoor activities, making it attractive for families and nature lovers. Ideal for Airbnb hosts looking to cater to those seeking outdoor adventures. | Concord Park, Waterskiing on the lake, Trails for hiking, Picnic areas, Boat launch |
| Blue Grass Estates | A charming residential neighborhood that is appealing for those wanting a quiet stay near amenities. Great for families looking to visit Knoxville or the Great Smoky Mountains. | Local restaurants, Gas stations, Parks nearby, Shopping centers |
| Northshore Town Center | A busy plaza with a variety of restaurants, shops, and amenities. A popular location for dining and entertainment, attractive to visitors. | Regal Pinnacle Stadium 18, Northshore Town Center shops, Dining options, Events and festivals |
| Choto Marina | Located on the shores of the Tennessee River, this area is perfect for water-based activities like boating and fishing, attracting tourists looking for a lakeside getaway. | Choto Marina, Fishing spots, Boat rentals, Waterfront dining |
| Turkey Creek | An upscale shopping area with a wide variety of stores, dining, and entertainment options. Very popular for visitors looking for a full shopping experience. | Turkey Creek Shopping Center, Movie theaters, Restaurants, Outdoor parks |
| Pellissippi State Community College | Ideal for accommodating visitors attending events at the college, as well as students and their families during college visits. | Pellissippi State campus, Cultural events, Community events |
| Lakeside Neighborhood | A quiet, suburban area with family-friendly homes, close to parks and lakes. Attractive to those visiting family or seeking a peaceful stay. | Local parks, Family-friendly amenities, Access to walking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Farragut offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Farragut?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farragut
- The Farragut Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farragut, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 37.1% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Farragut Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farragut
- The dominant room capacity in Farragut is 2 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.9% of the active Airbnb listings in Farragut, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Farragut.
Farragut Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farragut
- The most common guest capacity trend in Farragut vacation rentals is listings accommodating 4 guests (37.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Farragut STR market, accounting for 60.0% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farragut.
- On average, properties in Farragut are equipped to host 4.0 guests.
How Do Listings in Farragut Compare on Quality?
Listing quality in Farragut can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Farragut
- At 32.6 photos per listing on average, Farragut hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 2.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Farragut averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Farragut?
Amenity Prevalence
Amenity Insights for Farragut
- Essential amenities in Farragut that guests expect include: Free parking on premises, Wifi, Air conditioning, Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Farragut: Free parking on premises, Wifi, Air conditioning, Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farragut to stay competitive.
Which Airbnb Amenities Boost Revenue in Farragut?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Farragut, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Shower gel | 17.1% | $31,088 | $10,183 | 205.3% |
Body soap | 22.9% | $26,777 | $9,912 | 170.2% |
Shampoo | 25.7% | $25,435 | $9,728 | 161.5% |
Backyard | 34.3% | $22,574 | $9,172 | 146.1% |
Conditioner | 17.1% | $26,858 | $11,058 | 142.9% |
Extra pillows and blankets | 34.3% | $22,060 | $9,440 | 133.7% |
Carbon monoxide alarm | 37.1% | $21,064 | $9,455 | 122.8% |
Long term stays allowed | 25.7% | $22,801 | $10,640 | 114.3% |
Coffee | 14.3% | $25,080 | $11,881 | 111.1% |
Books and reading material | 14.3% | $24,912 | $11,909 | 109.2% |
Revenue Impact Insights for Farragut
- Shower gel tops the revenue impact list with a 205.3% uplift — listings with this amenity earn $31,088 vs. $10,183 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Farragut STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farragut. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarragut Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Farragut
- The typical guest profile for Airbnb in Farragut consists of primarily domestic travelers (93%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and Germany (2%).
- Top languages spoken are English (69.1%) followed by Spanish (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Norman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Farragut?
Listings in Farragut average 4.73 out of 5 overall, with about 30.9 reviews per active listing and 17.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Farragut
- An average rating of 4.73 places Farragut in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.88), while Cleanliness (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Farragut Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farragut
- The most common availability pattern in Farragut falls within the 181-270 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Farragut (48.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Farragut?
Average Booking Lead Time by Month
Booking Lead Time Insights for Farragut
- The overall average booking lead time for vacation rentals in Farragut is 28 days.
- Guests book furthest in advance for stays during May (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Farragut.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Farragut averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Farragut?
Guests in Farragut stay about 12.7 nights on average, generating roughly 376 reservations and 10.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Farragut
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Farragut
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 10.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (18.4 nights) and shorten in Jan (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Farragut Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.6% of total
2 Nights
3 listings
8.6% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
2 listings
5.7% of total
30+ Nights
25 listings
71.4% of total
Key Insights
- The most prevalent minimum stay requirement in Farragut is 30+ Nights, adopted by 71.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (71.4%) caters to monthly stays (30+ nights) in Farragut, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 71.4% of Farragut hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 71.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farragut.
Farragut Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
8.6% of total
Super Strict 30 Days
16 listings
45.7% of total
Flexible
3 listings
8.6% of total
Moderate
6 listings
17.1% of total
Firm
5 listings
14.3% of total
Strict
2 listings
5.7% of total
Cancellation Policy Insights for Farragut
- The prevailing Airbnb cancellation policy trend in Farragut is Super Strict 30 Days, used by 45.7% of listings.
- There's a relatively balanced mix between guest-friendly (25.7%) and stricter (20.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 45.7% market standard in Farragut.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Farragut.
How Much Are Airbnb Cleaning Fees in Farragut?
Cleaning fees in Farragut are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Farragut
- 77.1% of listings charge a cleaning fee, making it standard practice in Farragut. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $2,224 is close to the median ($3,100), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Farragut median of $3,100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Farragut Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farragutbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quaint, cozy and convenient 3BR house in Farragut.
Entire Place • 3 bedrooms
The Highland Beauty
Entire Place • 4 bedrooms
Retro Retreat with Lake & Mountain Views
Entire Place • 3 bedrooms
Cozy Home at-heart of West Knoxville 20 Min to UTK
Entire Place • 4 bedrooms
Properties by Preston I 2Bd/2Bth Beauty
Entire Place • 2 bedrooms
Farrugut! Close 2 town center. 2story.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Farragut?
Learn from the best! This table showcases top-performing Airbnb hosts in Farragut based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Properties By Preston | 19 | $170,269 | 84 | 4.65/5.0 |
| Alex | 1 | $49,496 | 36 | 4.83/5.0 |
| Cassi | 1 | $39,976 | 30 | 4.33/5.0 |
| Margaret And Peter | 1 | $34,623 | 170 | 4.92/5.0 |
| Lailuma | 1 | $24,436 | 9 | 5.00/5.0 |
| Midland TN | 1 | $21,486 | 27 | 4.67/5.0 |
| Daniel | 1 | $20,871 | 57 | 4.60/5.0 |
| Jill | 1 | $19,550 | 27 | 4.85/5.0 |
| Vanessa | 1 | $18,709 | 103 | 4.78/5.0 |
| Andrew | 1 | $18,449 | 171 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farragut.
Who Are the Airbnb Hosts in Farragut?
Farragut leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Farragut
- Only 17.1% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 54.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 11.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Farragut averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Farragut
These are the highest-grossing professional property management operations in Farragut, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Properties By Preston | 19 | $170,269 | $105 | 42.1% | 4.65/5 |
Management Company Insights for Farragut
- The leading management company, Properties By Preston, operates 19 listings with $170,269 in gross revenue — a useful benchmark for what scale looks like in Farragut.
- Top managers average 19 properties each, suggesting professional management in Farragut still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Farragut's Airbnb Market Compare to Nearby Cities?
How does the Farragut Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Farragut has 11 percentage points lower occupancy and about $111 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
Frequently Asked Questions About Airbnb in Farragut
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Farragut.
How much do Airbnb hosts make in Farragut?
Farragut hosts earn about $13,767 per year on average, with an average nightly rate of $137 and RevPAR of $66. Those figures describe the typical revenue environment for active listings in Farragut, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Farragut market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Farragut?
The average Airbnb occupancy rate in Farragut is 44.7%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Farragut?
Listings in Farragut average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Farragut?
Farragut currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Farragut?
AirROI currently classifies the short-term rental regulation level in Farragut as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Farragut?
RevPAR in Farragut is about $66. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Farragut?
At 44.7% occupancy, Farragut can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,767, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Farragut?
The average booking lead time in Farragut is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Farragut?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Farragut include Farragut Town Center, Concord Park, Blue Grass Estates. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Farragut?
entire_home listings make up 91.4% of the active supply in Farragut. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Farragut compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Farragut's $13,767 and 44.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Farragut?
The average Airbnb stay length in Farragut is about 12.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Farragut?
Airbnb listings in Farragut average 4.73 out of 5 overall. About 17.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Farragut?
Shower gel and Body soap are among the strongest revenue-linked amenities in Farragut. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Farragut?
Yes. About 77.1% of active Airbnb listings in Farragut charge a cleaning fee, and the average fee is $2,224. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Farragut?
Only 17.1% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.