Heber, Utah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Heber, Utah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,918 per year — at a $344 nightly rate, 35.5% occupancy, and a $123 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 114 active listings, Heber is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 103.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Heber?
In Heber, the headline Airbnb metrics are $35,918 in average annual revenue,35.5% occupancy, $344 ADR, and $123 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Heber?
Understanding the monthly revenue variations for Airbnb listings in Heber is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heber is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heber across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,294 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,664 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,346, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Heber
What Is the Monthly Airbnb Occupancy Rate in Heber?
Maximize your bookings by understanding the Heber STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heber:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Heber
What Is the Average Airbnb Nightly Rate in Heber?
Effective short term rental pricing strategy in Heber involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heber typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $705+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $453 or more.
- Typical properties (Median) charge around $266 per night.
- Entry-level properties (Bottom 25%) earn around $164 per night.
Average Daily Rate (ADR) Trend by Month in Heber
What Is the RevPAR for Airbnb in Heber?
RevPAR in Heber is currently $123. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $78 RevPAR.
- Strong performers (Top 25%) earn $170 RevPAR.
- Best-in-class (Top 10%) achieve $270 RevPAR.
Average Monthly RevPAR Trend in Heber
RevPAR Insights for Heber
- The average RevPAR in Heber is $123. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($270) and bottom 25% ($49) is $221, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Heber benchmarks. If your RevPAR falls below the median of $78, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $170+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Heber?
Heber's peak Airbnb season falls in December, July, February, while the softest stretch is April, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, February)
- Revenue averages $5,233 per month
- Occupancy rates average 41.8%
- Daily rates average $413
Shoulder Season
- Revenue averages $3,985 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $368
Low Season (April, May, November)
- Revenue drops to average $2,680 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $313
Seasonality Insights for Heber
- Airbnb seasonality in Heber is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Heber's highest earning potential, with monthly revenues climbing to $5,529, occupancy reaching 48.5%, and ADRs peaking at $447.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,138, occupancy could drop to 29.5%, and ADRs may adjust to $291.
- Lower occupancy paired with meaningful seasonality means hosts in Heber need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Heber, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Heber?
Low regulation and minimal registration activity in Heber, Utah, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Heber to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Heber?
Heber is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Heber Valley | A picturesque valley surrounded by mountains, known for outdoor activities such as hiking, skiing, and fishing. Ideal for nature lovers and families looking for a relaxing getaway. | Deer Creek Reservoir, Wasatch Mountain State Park, Heber Valley Railroad, Midway Hot Springs, Islander Park |
| Midway | A charming small town known for its Swiss-inspired architecture and scenic views. Popular for its hot springs and outdoor recreational opportunities, appealing to both tourists and locals. | Homestead Crater, Midway Art Association, Sundance Resort, Wasatch State Park, Hiking and Biking Trails |
| Park City | World-renowned ski destination with a vibrant historic downtown. Attracts visitors year-round for skiing in winter and festivals in summer, making it a prime location for short-term rentals. | Park City Mountain Resort, Main Street, Sundance Film Festival, Deer Valley Resort, Utah Olympic Park |
| Soldier Hollow | Renowned for its winter sports and summer activities, Soldier Hollow is a favorite among outdoor enthusiasts. Offers year-round attractions and is often less crowded than nearby Park City. | Soldier Hollow Nordic Center, Tubing Hill, Golf Course, Hiking Trails, Fishing Spots |
| Timpanogos Valley | Known for its stunning views of Mount Timpanogos and proximity to outdoor adventures, ideal for those who love hiking, biking, and exploring nature. | Timpanogos Cave National Monument, Hiking Trails, Camping, Fishing, Scenic Drives |
| Provo River | A scenic river area ideal for fishing, kayaking, and tubing. Popular for summer vacations and offers a tranquil setting away from the city noise. | Provo River Trail, Fishing Spots, Kayaking, Tubing, Park Areas |
| Deer Creek Reservoir | A beautiful reservoir perfect for fishing, boating, and picnicking. Attracts visitors looking for water recreation and stunning views. | Boating, Fishing, Picnic Areas, Hiking Trails, Scenic Views |
| Heber City | The city itself offers a charming small-town feel with access to all the attractions of Heber Valley. A great base for visitors exploring the surrounding areas. | Heber City Town Square, Local Dinner Theaters, Antique Shops, Art Galleries, Seasonal Festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Heber offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Heber?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Heber
- The Heber Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Heber, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.3%) offer potential for unique stay experiences.
Heber Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Heber
- The dominant room capacity in Heber is 5+ bedrooms listings, making up 27.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 49.1% of the active Airbnb listings in Heber, indicating a high concentration in these sizes.
- A significant 62.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Heber.
Heber Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Heber
- The most common guest capacity trend in Heber vacation rentals is listings accommodating 8+ guests (57.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Heber STR market, accounting for 70.2% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heber.
- On average, properties in Heber are equipped to host 6.0 guests.
How Do Listings in Heber Compare on Quality?
Listing quality in Heber can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Heber
- At 34.1 photos per listing on average, Heber hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Heber averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Heber?
Amenity Prevalence
Amenity Insights for Heber
- Essential amenities in Heber that guests expect include: Wifi, Smoke alarm, Heating, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Carbon monoxide alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Heber: Wifi, Smoke alarm, Heating, TV, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Heating, TV, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Heber to stay competitive.
Which Airbnb Amenities Boost Revenue in Heber?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Heber, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 91.2% | $38,303 | $11,116 | 244.6% |
Indoor fireplace | 43.0% | $59,656 | $18,023 | 231.0% |
Pets allowed | 61.4% | $48,580 | $15,774 | 208.0% |
Hot tub | 28.9% | $68,593 | $22,606 | 203.4% |
Ping pong table | 14.0% | $81,432 | $28,487 | 185.9% |
BBQ grill | 51.8% | $51,151 | $19,577 | 161.3% |
Shampoo | 89.5% | $38,413 | $14,710 | 161.1% |
Pool tableHigh opportunity | 9.6% | $80,866 | $31,118 | 159.9% |
Dishwasher | 70.2% | $43,587 | $17,873 | 143.9% |
Movie theaterHigh opportunity | 7.0% | $75,592 | $32,924 | 129.6% |
Revenue Impact Insights for Heber
- Kitchen tops the revenue impact list with a 244.6% uplift — listings with this amenity earn $38,303 vs. $11,116 without it.
- High-opportunity amenities — Pool table, Movie theater — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Shampoo — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Heber.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Heber STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heber. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHeber Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Heber
- The typical guest profile for Airbnb in Heber consists of primarily domestic travelers (97%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (1%).
- Top languages spoken are English (72.9%) followed by Spanish (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and St. George.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Heber?
Listings in Heber average 4.89 out of 5 overall, with about 56.8 reviews per active listing and 49.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Heber
- With an overall rating of 4.89, Heber listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 49.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Heber Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Heber
- The most common availability pattern in Heber falls within the 271-366 days range, representing 45.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Heber (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Heber?
Average Booking Lead Time by Month
Booking Lead Time Insights for Heber
- The overall average booking lead time for vacation rentals in Heber is 61 days.
- Guests book furthest in advance for stays during November (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Heber.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Heber averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Heber?
Guests in Heber stay about 6.7 nights on average, generating roughly 2,496 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Heber
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Heber
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (6.7 nights) and shorten in Nov (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Heber Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
26.3% of total
2 Nights
32 listings
28.1% of total
3 Nights
10 listings
8.8% of total
4-6 Nights
6 listings
5.3% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
34 listings
29.8% of total
Key Insights
- The most prevalent minimum stay requirement in Heber is 30+ Nights, adopted by 29.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.8%) caters to monthly stays (30+ nights) in Heber, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.8% of Heber hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heber.
Heber Airbnb Cancellation Policy Trends Analysis (2026)
Limited
8 listings
7% of total
Super Strict 30 Days
4 listings
3.5% of total
Super Strict 60 Days
2 listings
1.8% of total
Flexible
26 listings
22.8% of total
Moderate
28 listings
24.6% of total
Firm
41 listings
36% of total
Strict
5 listings
4.4% of total
Cancellation Policy Insights for Heber
- The prevailing Airbnb cancellation policy trend in Heber is Firm, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (47.4%) and stricter (40.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36% market standard in Heber.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Heber.
How Much Are Airbnb Cleaning Fees in Heber?
Cleaning fees in Heber are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Heber
- 81.6% of listings charge a cleaning fee, making it standard practice in Heber. Guests expect it and factor it into their booking decisions.
- The gap between the average ($375) and median ($200) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Heber median of $200. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Heber Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Heberbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Heber Heights | Sauna | Firepit | HotTub|Sleeps16
Entire Place • 8 bedrooms
Luxury Heber House
Entire Place • 7 bedrooms
Mountain Home, Pickleball, Sleeps 16, Hot Tub/View
Entire Place • 6 bedrooms
Deer Valley views, sleeps 16, hot tub, deck, gym
Entire Place • 5 bedrooms
Mountains and Horses and Deer, Oh My!
Entire Place • 5 bedrooms
Hot Tub | Pet Friendly | Alpine Adventure Getaway
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Heber?
Learn from the best! This table showcases top-performing Airbnb hosts in Heber based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 7 | $527,899 | 294 | 4.95/5.0 |
| Anthony | 1 | $155,250 | 105 | 5.00/5.0 |
| Brenna | 1 | $151,695 | 19 | 5.00/5.0 |
| Michele | 1 | $133,750 | 135 | 4.80/5.0 |
| Park City Rental Properties | 3 | $126,607 | 6 | Not Rated |
| Edwin | 1 | $125,814 | 19 | 4.74/5.0 |
| Pmi | 1 | $122,638 | 32 | 5.00/5.0 |
| Kathy | 1 | $102,326 | 34 | 5.00/5.0 |
| Kristy | 2 | $99,121 | 82 | 4.84/5.0 |
| Becky | 1 | $98,113 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heber.
Who Are the Airbnb Hosts in Heber?
Heber is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Heber
- With 64.9% Superhosts, Heber has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Heber averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Heber
These are the highest-grossing professional property management operations in Heber, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jeff | 7 | $527,899 | $671 | 39.2% | 4.95/5 |
| Park City Rental Properties | 3 | $126,607 | $624 | 27.9% | N/A |
| Pmi | 1 | $122,638 | $627 | 47.9% | 5.00/5 |
| Kathy | 1 | $102,326 | $700 | 37.8% | 5.00/5 |
| PMI Park City | 2 | $83,912 | $446 | 38.8% | 4.89/5 |
| Jo | 1 | $64,669 | $527 | 38.6% | 4.91/5 |
| Evolve | 1 | $58,102 | $379 | 37.9% | 5.00/5 |
| ITrip Park City | 1 | $36,430 | $691 | 27.9% | 4.81/5 |
| Tracie | 1 | $26,626 | $205 | 40.5% | 5.00/5 |
Management Company Insights for Heber
- The leading management company, Jeff, operates 7 listings with $527,899 in gross revenue — a useful benchmark for what scale looks like in Heber.
- Top managers average 2 properties each, suggesting professional management in Heber still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.95/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Heber's Airbnb Market Compare to Nearby Cities?
How does the Heber Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mapleton, Heber has 12 percentage points lower occupancy and about $56 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 60 | $6,581 | $891.71 | 31% |
| Daniel | 24 | $6,448 | $744.15 | 33% |
| Alta | 44 | $4,888 | $984.94 | 33% |
| Brighton | 146 | $4,385 | $570.74 | 33% |
| Oakley | 11 | $4,232 | $966.72 | 27% |
| Coalville | 35 | $3,747 | $441.82 | 30% |
| Park City | 3,826 | $3,658 | $635.08 | 29% |
| Mapleton | 10 | $3,259 | $399.69 | 47% |
| Heber City | 217 | $3,093 | $520.48 | 30% |
| Hideout | 87 | $3,085 | $468.09 | 31% |
Frequently Asked Questions About Airbnb in Heber
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Heber.
How much do Airbnb hosts make in Heber?
Heber hosts earn about $35,918 per year on average, with an average nightly rate of $344 and RevPAR of $123. Those figures describe the typical revenue environment for active listings in Heber, Utah, not the ceiling for the best operators. Source: AirROI 2026 data, Heber market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Heber?
The average Airbnb occupancy rate in Heber is 35.5%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Heber?
Listings in Heber average $344 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Heber?
Heber currently has about 114 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Heber?
AirROI currently classifies the short-term rental regulation level in Heber as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Heber?
RevPAR in Heber is about $123. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Heber?
Occupancy of 35.5% means Heber is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $35,918, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Heber?
The average booking lead time in Heber is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Heber?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Heber include Heber Valley, Midway, Park City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Heber?
entire_home listings make up 88.6% of the active supply in Heber. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Heber compare to nearby Airbnb markets?
Among neighboring markets, Sundance posts $78,978 in average annual revenue with 31.4% occupancy, compared to Heber's $35,918 and 35.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Heber?
The average Airbnb stay length in Heber is about 6.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Heber?
Airbnb listings in Heber average 4.89 out of 5 overall. About 49.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Heber?
Kitchen and Indoor fireplace are among the strongest revenue-linked amenities in Heber. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Heber?
Yes. About 81.6% of active Airbnb listings in Heber charge a cleaning fee, and the average fee is $375. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Heber?
A 64.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.