Modern 4 Bed/3.5 ba townhome Dulles/Washington DC Entire home · 4 bedrooms Rated 4.88 - Revenue
- $92,122
- Occupancy
- 67.5%
- Daily rate
- $367
Airbnb market data · 202612 months to October 2026
Sterling, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sterling brought in $20,184 over the 12 months through October 2026, about 40% less than the Virginia average of $33,582.
The short answer
Sterling Airbnb Market at a Glance
Sterling is cheaper but busier than the Virginia average. Listings averaged $175 a night and were booked on 48% of available nights, against $300 and 40% for the Virginia average.
October, usually the best month, brings in about 42% more per listing than December, usually the slowest.
With 55 active listings, Sterling is the 78th-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue fell 14% while the number of active listings grew 83%.
Browse the live Sterling Airbnb market See Every Sterling ListingRevenue
How Much Do Airbnb Hosts Make in Sterling?
Gross bookings per Sterling listing averaged $20,184 over the 12 months to October 2026 (Virginia average: $33,582), before cleaning, platform and management costs and taxes.
In a typical year, the average Sterling listing brings in $3,440 in October, its best month, and $2,420 in December, its slowest. Both ends are close calls: October leads July by 2%, and December sits just 1% below September, so either pair can swap places in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $7,230+ a month, about 3.7 times the typical property.
- Strong performers (top 25%) earn $4,660 or more, roughly $2,700 a month above the median.
- Typical properties (median) earn about $1,970 a month.
- Entry-level properties (bottom 25%) earn $903 or less, about 46% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about 1.4 times what December does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average $2,810 $4,050 $2,080
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Sterling Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
October 2025 led on revenue, while nightly rates and bookings both peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,049 | 58.1% | $162 | $131 | 32 days | 7 nights |
| Nov 2025 | $2,813 | 45.1% | $163 | $94 | 26 days | 7.4 nights |
| Dec 2025 | $2,605 | 47.8% | $160 | $84 | 29 days | 6.1 nights |
| Jan 2026 | $2,247 | 41.1% | $155 | $72 | 14 days | 12.1 nights |
| Feb 2026 | $2,950 | 50.6% | $155 | $105 | 9 days | 10.4 nights |
| Mar 2026 | $2,952 | 49.5% | $156 | $95 | 15 days | 6.5 nights |
| Apr 2026 | $2,989 | 50.3% | $158 | $100 | 22 days | 9.2 nights |
| May 2026 | $3,095 | 50.8% | $168 | $100 | 31 days | 6.5 nights |
| Jun 2026 | $3,132 | 58.3% | $174 | $104 | 25 days | 7.1 nights |
| Jul 2026 | $3,785 | 62.8% | $176 | $122 | 42 days | 8.2 nights |
| Aug 2026 | $2,837 | 57.2% | $172 | $92 | 32 days | 5.5 nights |
| Sep 2026 | $2,490 | 53.4% | $165 | $83 | 26 days | 5.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Sterling market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Sterling Profitable?
Yes, when it's run well. The average Sterling Airbnb took in $20,184 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,120 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,700 a month.
Cleaning it yourself keeps the $1,530 a year guests pay in cleaning fees, for about $1,250 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $970 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Sterling Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,654 | $44,190 |
| Cleaning fees guests pay8% of Sterling bookings | $1,530 | $3,630 |
| Gross bookings | $20,184 | $47,820 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Sterling listings on Simplified Pricing, 3% for the rest | −$2,850 | −$6,760 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,530 | −$3,630 |
| Utilities and internetAbout 5% of bookings | −$1,010 | −$2,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$400 | −$960 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$610 | −$1,430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$6,700 | −$15,470 |
| Left for housing costs, then profit | $13,484about $1,120 a month | $32,350about $2,700 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Sterling Airbnb Profit
The estimate starts from Sterling's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sterling home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sterling's Top Earners Get There
- More nights booked. The busiest quarter of Sterling listings are booked on 74% or more of their nights, against 53% for the median listing. Ten more booked nights a year at the median rate of $98 adds about $977 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $245 a night or more, against a median of $98. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,870 a year.
- Open for the busy months. In a typical year, October brings the average listing about $3,440, against $2,420 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sterling listings average 4.81 stars, and 45% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,990 a month, against $1,680 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sterling?
Sterling listings were booked on 48% of the nights they were open over the past year, 8 percentage points above the Virginia average (40%) and 7 points above the U.S. average (41%). In a typical year, occupancy climbs to 58% in October and falls to 44% in January.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 74% or more, roughly five nights a week.
- Typical properties (median) fill about 53% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
October is usually the busiest month in Sterling, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 52% 63% 41%
The 12-month rate of 48% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Sterling?
The average nightly rate in Sterling, known as ADR (average daily rate), was $175 over the past year, about 42% below the Virginia average of $300 and about 48% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in June and July at about $170 and bottom out in February and March at about $150.
Prices span a wide range: the top 10% charge about five times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $365+ a night, about 3.7 times the median.
- Strong performers (top 25%) charge $245 or more, about $150 above the median.
- Typical properties (median) charge about $98 a night.
- Entry-level properties (bottom 25%) charge $73 or less, about three-quarters of the median.
July rates run 11% above February's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average $160 $176 $149
The 12-month ADR of $175 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sterling?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sterling it averaged $88 over the past year, from about $78 in a typical December to about $112 in a typical June.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn $220+ per open night, about four times the median.
- Strong performers (top 25%) earn $154 or more, about $100 a night above the median.
- Typical properties (median) earn about $56 per open night.
- Entry-level properties (bottom 25%) earn $32 or less, about 57% of the median.
June RevPAR is about 1.4 times December's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average $92 $131 $67
Seasonality
Best and Worst Months for Airbnb in Sterling
Sterling has two high seasons, June–July and October, which makes it a moderately seasonal market. Business is slowest from November to March and slows again in September. A listing earns about 30% more a month in June through August than in December through February.
Average revenue by month in Sterling
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,810 $3,440 $2,420
Revenue by month in Sterling in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,430 |
| February | Low season | $2,550 |
| March | Low season | $2,520 |
| April | Shoulder season | $2,750 |
| May | Shoulder season | $2,990 |
| June | High season | $3,360 |
| July | High season | $3,370 |
| August | Shoulder season | $2,900 |
| September | Low season | $2,420 |
| October | High season | $3,440 |
| November | Low season | $2,500 |
| December | Low season | $2,420 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July, October | $3,390 | 58% | $166 |
| Shoulder seasonApril–May, August | $2,880 | 53% | $161 |
| Low seasonSeptember, November–March | $2,480 | 48% | $157 |
How Far in Advance Do Guests Book Airbnb in Sterling?
Guests book Sterling stays 23 days ahead on average (about three weeks). July stays are booked furthest out, about 39 days ahead, and February stays closest to arrival, about 12 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 25 days 42 days 9 days
The 12-month figure of 23 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sterling
None of the 55 active listings in Sterling display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sterling.
Neighborhoods
Best Neighborhoods for Airbnb in Sterling
AirROI's area guide picks eight Sterling neighborhoods that draw short-term rental guests, led by Historic District, Dulles Town Center and Loudoun County Wine Country. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic District | Charming area with rich history and close proximity to attractions. Ideal for guests wanting a quaint and culturally immersive experience. | Sterling Park, Banshee Reeks Nature Preserve, Morven Park, Claude Moore Park, The Winery at Bull Run |
| Dulles Town Center | Major retail hub featuring shopping, dining, and entertainment options. Attractive for families and business travelers alike. | Dulles Town Center Mall, Cinemark, Topgolf, The Escape Room, Harris Teeter |
| Loudoun County Wine Country | Renowned for its vineyards and scenic landscapes. Perfect for guests interested in wine tours and outdoor activities. | Stone Tower Winery, Willowcroft Farm Vineyards, Breaux Vineyards, Loudoun Valley Vineyards, Oatlands Historic House and Gardens |
| Ashburn | Suburban neighborhood with a growing tech scene and family-friendly atmosphere. Great for long-term stays and corporate travelers. | Ashburn Park, Trailside Park, Ashburn Village Shopping Center, One Loudoun, Dulles Greenway |
| Great Falls | Affluent area known for its natural beauty and luxury homes. Attracts those seeking tranquility and outdoor adventures. | Great Falls Park, C&O Canal Trail, Riverbend Park, The Falls at Great Falls Park, Great Falls Tavern |
| Sterling Park | Family-oriented community with easy access to local attractions. Perfect for visitors looking for a quieter stay close to amenities. | Sterling Community Center, Michael E. O'Brien , Sharon Bulova Park, Louise W. Smith Park, Historic Sullivan Island |
| Broadlands | Master-planned community that offers a variety of amenities and easy access to parks and trails. Popular with families and nature lovers. | Broadlands Village Center, Nature Conservancy's Broadlands Preserve, Broadlands Wetlands, Ashburn Farm, Algonkian Regional Park |
| Countryside | Serene residential area surrounded by lush landscapes and parks. Great for guests who appreciate nature and a peaceful environment. | Countryside Sports Park, Algonkian Regional Park, Potomac River, Banshee Reeks Nature Preserve, Countryside Stream Valley |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Sterling Airbnb Listings by Type and Size
Sterling is a room-rental market as much as a whole-home one: private rooms account for 49% of listings, against 51% for entire homes. Houses account for 89% of the stock; apartments and condos come next at 5%.
Private rooms are a large share of supply
Sterling Airbnb listings by room type
- Entire home 51%
- Private room 49%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 50.9% | 28 |
| Private room | 49.1% | 27 |
Houses dominate the property mix
Sterling Airbnb listings by property type
- House 89%
- Apartment/Condo 5%
- Others 4%
- Hotel/Boutique 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 89.1% | 49 |
| Apartment/Condo | 5.5% | 3 |
| Others | 3.6% | 2 |
| Hotel/Boutique | 1.8% | 1 |
How Many Bedrooms Do Airbnb Listings in Sterling Have?
The most common size among Sterling's 27 entire homes with a bedroom count is three bedrooms (14 homes).
Sterling entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
4%
19%
4%
52%
7%
15%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.7% | 1 |
| 1 bedroom | 18.5% | 5 |
| 2 bedrooms | 3.7% | 1 |
| 3 bedrooms | 51.9% | 14 |
| 4 bedrooms | 7.4% | 2 |
| 5+ bedrooms | 14.8% | 4 |
How Many Guests Do Airbnbs in Sterling Sleep?
Sterling is a group-trip market: 34% of listings sleep eight or more guests, about 1.7 times the share of the next most common size, six guests (21%). Shares are of the 29 listings with a guest capacity on file (53% of the market).
Sterling listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
3%
14%
7%
10%
7%
21%
3%
34%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 3.4% | 1 |
| 2 guests | 13.8% | 4 |
| 3 guests | 6.9% | 2 |
| 4 guests | 10.3% | 3 |
| 5 guests | 6.9% | 2 |
| 6 guests | 20.7% | 6 |
| 7 guests | 3.4% | 1 |
| 8+ guests | 34.5% | 10 |
How Sterling Airbnb Listings Are Set Up
Sterling hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. Only 18% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 27
- Beds per listing
- 2.4
- Show exact location
- 18%
What Amenities Do Airbnb Listings in Sterling Offer?
Free on-site parking is close to standard in Sterling: 87% of listings offer it, and 80% offer self check-in.
Share of Sterling listings with each common amenity
Guests
Who Books Airbnbs in Sterling?
Sterling draws mostly domestic guests: 95% of those who left reviews live in the United States. No single city dominates: New York is the largest source outside Sterling, at about 6% of reviews. English is spoken by 64% of guests, and Spanish by 16%.
95% of Sterling guests are domestic
Where guests who left reviews live
- Domestic 95%
- International 5%
Where Sterling guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| New York | 5.8% |
| Baltimore | 2.9% |
| Ashburn | 2.7% |
| Washington | 2.7% |
| Sterling | 2.2% |
Where Sterling guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 95.2% |
| United Kingdom | 0.9% |
| Italy | 0.4% |
| Germany | 0.4% |
Languages spoken by Sterling guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 64.0% |
| Spanish | 15.9% |
| French | 3.6% |
| Hindi | 3.0% |
| German | 2.1% |
What Are Airbnb Guest Ratings in Sterling?
Sterling Airbnbs average 4.81 stars, and 45% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.77.
Communication scores highest in Sterling; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.81 |
| Communication | 4.91 |
| Location | 4.87 |
| Check-in | 4.88 |
| Value | 4.77 |
Booking patterns
How Guests Book in Sterling: Stays, Rules and Fees
More than three-quarters of Sterling listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Sterling listings are open to guests
Share of listings by days a year
- 271-366 days 49%
- 181-270 days 27%
- 91-180 days 22%
- 31-90 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 49.1% | 27 |
| 181-270 days | 27.3% | 15 |
| 91-180 days | 21.8% | 12 |
| 31-90 days | 1.8% | 1 |
Days a year Sterling listings are booked or blocked
Share of listings by days a year
- 271-366 days 4%
- 181-270 days 20%
- 91-180 days 35%
- 31-90 days 22%
- 1-30 days 20%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.6% | 2 |
| 181-270 days | 20.0% | 11 |
| 91-180 days | 34.5% | 19 |
| 31-90 days | 21.8% | 12 |
| 1-30 days | 20.0% | 11 |
What Is the Average Length of Stay for Airbnb in Sterling?
The average Sterling booking lasts 9 nights, longest in July and shortest in March. Listings took about 21 bookings each over the year, some 1,100 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Sterling
Average nights per booking, by month of stay
Average 7.3 nights 9.7 nights 5.3 nights
Two-year average by calendar month.
Sterling Airbnb Minimum Stay Requirements
About seven in ten listings in Sterling accept stays of one or two nights.
Minimum stay set by Sterling listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Sterling?
Firm is the most common cancellation policy in Sterling, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About half of listings offer Flexible or Moderate terms and 49% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Sterling listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Sterling?
Nearly nine in ten Sterling listings charge a cleaning fee. The typical fee is $63, and some higher fees lift the average to $98. Spread over the average stay of 9 nights, that adds roughly $7 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- $63
- Average cleaning fee
- $98
- Listings charging a fee
- 87.3%
- Share of gross revenue
- 7.6%
Top earners
Top-Earning Airbnbs and Hosts in Sterling
The top-grossing Airbnb in Sterling, a four-bedroom home, took in $92,100 over the past year, about 4.6 times the city's average of $20,200.
Modern 4 Bed/3.5 ba townhome Dulles/Washington DC Entire home · 4 bedrooms Rated 4.88 
Dulles-Smithsonian Air and Space House Entire home · 6 bedrooms Rated 4.85 - Revenue
- $80,434
- Occupancy
- 52.1%
- Daily rate
- $425
Private 3BDR, Spacious 1LVL Home, Mins to Airport Entire home · 3 bedrooms Rated 4.90 - Revenue
- $80,268
- Occupancy
- 58.9%
- Daily rate
- $364
Tranquil Luxury: 5-BR Haven in a Quiet Cul-de-Sac Entire home · 5 bedrooms Rated 4.77 - Revenue
- $75,700
- Occupancy
- 56.6%
- Daily rate
- $394
Stylish & Spacious House by Dulles Airport Entire home · 3 bedrooms Rated 4.84 - Revenue
- $71,608
- Occupancy
- 77.9%
- Daily rate
- $249
Private and Cozy 3 BEDR+2 BTH Single Fam Home Entire home · 3 bedrooms Rated 4.17 - Revenue
- $55,501
- Occupancy
- 69.9%
- Daily rate
- $240
Who Are the Airbnb Hosts in Sterling?
Only 2% of Sterling listings are classed as professionally managed, though 42% of listings have a co-host. Superhosts run half of listings. Most hosts still vet their guests: only 15% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
- Superhosts
- 50.9%
- Professional management
- 1.8%
- Cohosted listings
- 41.8%
- Instant Book enabled
- 14.5%
- Simplified Pricing
- 89.1%
Nearby markets
Sterling vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 19 km, Leesburg (19 km away) earned the most per listing, about 2.2 times as much as Sterling.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Herndon 5 km | 83 | $15,803 | $149 | 46% |
| Reston 8 km | 166 | $18,550 | $272 | 31% |
| Chantilly 14 km | 37 | $13,580 | $133 | 44% |
| Vienna 17 km | 41 | $21,566 | $159 | 44% |
| Tysons 18 km | 58 | $34,567 | $236 | 49% |
| Leesburg 19 km | 106 | $45,144 | $351 | 47% |
| Fairfax 19 km | 71 | $18,079 | $214 | 40% |
| Centreville 19 km | 45 | $17,535 | $159 | 38% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Charlottesville Airbnb data 688 listings
- Lynchburg Airbnb data 526 listings
See all 219 Virginia Airbnb markets
Markets Similar to Sterling
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sterling:
- Bismarck Airbnb data ND · $174/night · 48.7%
- Bloomington Airbnb data IL · $179/night · 48.7%
- Summerville Airbnb data SC · $182/night · 48.2%
- Springfield Airbnb data MO · $164/night · 48.3%
- Layton Airbnb data UT · $170/night · 47.2%
- Lehi Airbnb data UT · $168/night · 49.4%
FAQ
Sterling Airbnb FAQ
How much do Airbnb hosts make in Sterling?
An active Sterling Airbnb grossed $20,184 on average in the 12 months to October 2026, according to AirROI's tracking of 55 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,660 or more in a typical month.
How much can I make on Airbnb in Sterling?
It depends most on the home's size, location and how it's run. The middle half of Sterling listings earn between $903 and $4,660 in a typical month, and the top tenth $7,230 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sterling?
Listings in Sterling were booked on 48% of available nights over the past year. That compares with 40% for the Virginia average. October is usually the busiest month.
How much does an Airbnb cost per night in Sterling?
The average booked night in Sterling cost $175 before fees. Half of listings charge between $73 and $245, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sterling?
None of the active Sterling listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Sterling?
Yes, when it's run well. The average Sterling Airbnb grossed $20,184 in the 12 months to October 2026, 40% below the Virginia average of $33,582. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,484 a year (about $1,120 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,700 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Sterling?
October usually pays best, averaging $3,440 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Sterling?
Each night a Sterling listing was open to book earned $88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $220 or more.
How far in advance do guests book Airbnbs in Sterling?
Sterling stays were booked 23 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Sterling?
The average Sterling Airbnb stay lasted 9 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Sterling rated?
Guests rate Sterling Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Sterling?
Historic District, Dulles Town Center and Loudoun County Wine Country draw the most short-term rental interest in Sterling. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sterling?
AirROI counted 55 active Airbnb listings in Sterling as of October 2026. The closest tracked market is Herndon, 5 km away.
How much are Airbnb cleaning fees in Sterling?
In Sterling, nearly nine in ten listings add a cleaning fee. The median fee is $63, and some higher fees lift the average to $98.
How many tourists visit Sterling, VA?
All of Virginia had 117.1 million visitors in 2025, Virginia Tourism Corporation reports. AirROI estimates 1,097 Airbnb stays in Sterling, VA in the 12 months to October 2026, which counts bookings and not tourists. See Virginia tourism statistics.
Method
About This Data
Figures on this page cover 55 active Airbnb listings in Sterling from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.