Union Hall, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Union Hall, Virginia? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $31,077 per year — at a $333 nightly rate, 36.4% occupancy, and a $132 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Union Hall is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 100.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Union Hall?
In Union Hall, the headline Airbnb metrics are $31,077 in average annual revenue,36.4% occupancy, $333 ADR, and $132 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Union Hall?
Understanding the monthly revenue variations for Airbnb listings in Union Hall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Union Hall is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Union Hall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,807+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,680 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,889 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,533, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Union Hall
What Is the Monthly Airbnb Occupancy Rate in Union Hall?
Maximize your bookings by understanding the Union Hall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Union Hall:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Union Hall
What Is the Average Airbnb Nightly Rate in Union Hall?
Effective short term rental pricing strategy in Union Hall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Union Hall typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $517+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $326 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $191 per night.
Average Daily Rate (ADR) Trend by Month in Union Hall
What Is the RevPAR for Airbnb in Union Hall?
RevPAR in Union Hall is currently $132. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $61 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $145 RevPAR.
- Best-in-class (Top 10%) achieve $205 RevPAR.
Average Monthly RevPAR Trend in Union Hall
RevPAR Insights for Union Hall
- The average RevPAR in Union Hall is $132. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($205) and bottom 25% ($61) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in May and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Union Hall benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $145+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Union Hall?
Union Hall's peak Airbnb season falls in May, June, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, June, August)
- Revenue averages $6,693 per month
- Occupancy rates average 47.2%
- Daily rates average $392
Shoulder Season
- Revenue averages $3,413 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $303
Low Season (January, February, April)
- Revenue drops to average $1,955 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $316
Seasonality Insights for Union Hall
- Airbnb seasonality in Union Hall is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Union Hall's highest earning potential, with monthly revenues climbing to $7,798, occupancy reaching 51.3%, and ADRs peaking at $445.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,420, occupancy could drop to 23.9%, and ADRs may adjust to $277.
- Lower occupancy paired with meaningful seasonality means hosts in Union Hall need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Union Hall, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Union Hall?
Low regulation and minimal registration activity in Union Hall, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Union Hall to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Union Hall?
With a compact short-term rental market, Union Hall gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Anna | A popular vacation spot known for its stunning lake views and outdoor activities. Ideal for families and groups looking for peaceful retreats or water sports adventures. | Lake Anna State Park, Fishing and boating activities, Wine tasting at local vineyards, Campgrounds and picnic areas, Waterfront dining options |
| Smith Mountain Lake | Known for beautiful scenery and recreational activities, making it a favorite for those seeking relaxation or fun in the sun. Great for summer travelers and fishing enthusiasts. | Smith Mountain Lake State Park, Hiking and biking trails, Boat rentals and marinas, Dining on the lake, Water sports activities |
| Maggie L. Walker National Historic Site | A historic site honoring the legacy of Maggie L. Walker, attracting history buffs and educational tourists interested in African American history. | Historic home tours, Educational programs, Beautiful gardens, Visitor center exhibits, Nearby local cafes |
| Culpeper | Rich in history and vibrant downtown culture, Culpeper attracts visitors who enjoy small-town charm, local festivals, and historical sites. | Culpeper County Civil War History, Culpeper Farmers Market, Historic buildings and architecture, Local arts scene, Culpeper Battlefields |
| Charlottesville | A vibrant university town with a rich historical background, famous for its cultural events and proximity to wineries and outdoor activities. | Monticello, University of Virginia, Historic Downtown Mall, Local vineyards, Stuarts Draft |
| Richmond | The capital of Virginia, offering a blend of history, culture, and modern attractions, making it popular for both tourists and business travelers. | Virginia State Capitol, Museum of Fine Arts, Richmond National Battlefield Park, Historic Monument Avenue, Local breweries and restaurants |
| Luray Caverns | A natural wonder that draws tourists for its stunning underground formations, perfect for nature lovers and adventure seekers. | Luray Caverns tours, Luray Valley Museum, Outdoor recreational activities, Nearby hiking trails, Shenandoah National Park |
| Appomattox | Historic town known for its significance in American history, particularly the end of the Civil War, attracting history lovers. | Appomattox Court House National Historical Park, Historic site tours, Local history museums, Charming small-town experiences, Artisan shops and cafes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Union Hall offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Union Hall?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Union Hall
- The Union Hall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Union Hall, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
Union Hall Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Union Hall
- The dominant room capacity in Union Hall is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Union Hall, indicating a high concentration in these sizes.
- A significant 54.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Union Hall.
Union Hall Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Union Hall
- The most common guest capacity trend in Union Hall vacation rentals is listings accommodating 8+ guests (40.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Union Hall STR market, accounting for 63.6% of listings.
- 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Union Hall.
- On average, properties in Union Hall are equipped to host 5.5 guests.
How Do Listings in Union Hall Compare on Quality?
Listing quality in Union Hall can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Union Hall
- At 38.8 photos per listing on average, Union Hall hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Union Hall averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Union Hall?
Amenity Prevalence
Amenity Insights for Union Hall
- Essential amenities in Union Hall that guests expect include: Free parking on premises, Hot water, Heating, Smoke alarm, Air conditioning, Dishes and silverware, Kitchen, Microwave, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Union Hall: Free parking on premises, Hot water, Heating, Smoke alarm, Air conditioning, Dishes and silverware, Kitchen, Microwave, Fire extinguisher.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Dishes and silverware, Kitchen, Microwave, Fire extinguisher.
- Consider adding popular differentiators like Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Union Hall to stay competitive.
Which Airbnb Amenities Boost Revenue in Union Hall?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Union Hall, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Private entrance | 72.7% | $40,014 | $7,245 | 452.3% |
Sound system | 31.8% | $67,186 | $14,226 | 372.3% |
Children’s dinnerware | 27.3% | $70,740 | $16,203 | 336.6% |
Outdoor furniture | 77.3% | $37,605 | $8,881 | 323.5% |
Pack ’n play/Travel crib | 27.3% | $69,837 | $16,542 | 322.2% |
EV charger | 36.4% | $59,046 | $15,094 | 291.2% |
Self check-in | 77.3% | $37,185 | $10,308 | 260.7% |
Clothing storage | 72.7% | $38,546 | $11,159 | 245.4% |
Essentials | 63.6% | $41,807 | $12,299 | 239.9% |
Dedicated workspace | 54.5% | $45,399 | $13,890 | 226.8% |
Revenue Impact Insights for Union Hall
- Private entrance tops the revenue impact list with a 452.3% uplift — listings with this amenity earn $40,014 vs. $7,245 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Union Hall STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Union Hall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnion Hall Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Union Hall
- The typical guest profile for Airbnb in Union Hall consists of primarily domestic travelers (94%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United States (93.8%) and DC (4.5%).
- Top languages spoken are English (78.4%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Union Hall?
Listings in Union Hall average 4.94 out of 5 overall, with about 68.4 reviews per active listing and 68.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Union Hall
- With an overall rating of 4.94, Union Hall listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (5), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 68.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Union Hall Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Union Hall
- The most common availability pattern in Union Hall falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Union Hall (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Union Hall?
Average Booking Lead Time by Month
Booking Lead Time Insights for Union Hall
- The overall average booking lead time for vacation rentals in Union Hall is 41 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (54 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Union Hall.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Union Hall averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Union Hall?
Guests in Union Hall stay about 2.9 nights on average, generating roughly 649 reservations and 29.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Union Hall
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Union Hall
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 29.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.4 nights) and shorten in Jan (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Union Hall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
9 listings
40.9% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
7 listings
31.8% of total
Key Insights
- The most prevalent minimum stay requirement in Union Hall is 2 Nights, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Union Hall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.8%) caters to monthly stays (30+ nights) in Union Hall, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.9% of Union Hall hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Union Hall.
Union Hall Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
5 listings
22.7% of total
Moderate
1 listings
4.5% of total
Firm
13 listings
59.1% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Union Hall
- The prevailing Airbnb cancellation policy trend in Union Hall is Firm, used by 59.1% of listings.
- A majority (68.2%) of hosts in Union Hall utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.1% market standard in Union Hall.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Union Hall.
How Much Are Airbnb Cleaning Fees in Union Hall?
Cleaning fees in Union Hall are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Union Hall
- 81.8% of listings charge a cleaning fee, making it standard practice in Union Hall. Guests expect it and factor it into their booking decisions.
- The gap between the average ($1,585) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Union Hall median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Union Hall Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Union Hallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Five lakefront log homes, 2 pvt docks, sleeps 36
Entire Place • 14 bedrooms
The Lodge at Pine Haven
Entire Place • 3 bedrooms
The Getaway at Pine Haven
Entire Place • 4 bedrooms
The Retreat at Pine Haven
Entire Place • 2 bedrooms
Pine Haven Farms
Entire Place • 4 bedrooms
Smith Mountain Lake Memories
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Union Hall?
Learn from the best! This table showcases top-performing Airbnb hosts in Union Hall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lannette | 7 | $470,303 | 1064 | 4.93/5.0 |
| Jennie | 3 | $55,975 | 142 | 4.97/5.0 |
| William | 1 | $43,006 | 4 | 4.75/5.0 |
| Sara | 1 | $21,109 | 8 | 5.00/5.0 |
| Melba | 1 | $17,929 | 139 | 4.99/5.0 |
| Vicki | 1 | $13,665 | 11 | 5.00/5.0 |
| Serena | 1 | $13,290 | 8 | 4.88/5.0 |
| Coy | 1 | $11,401 | 70 | 4.96/5.0 |
| Trey | 1 | $9,861 | 40 | 5.00/5.0 |
| Todd | 1 | $9,008 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Union Hall.
Who Are the Airbnb Hosts in Union Hall?
Union Hall is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Union Hall
- With 72.7% Superhosts, Union Hall has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Union Hall averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Union Hall
These are the highest-grossing professional property management operations in Union Hall, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lannette | 7 | $470,303 | $398 | 54.8% | 4.93/5 |
Management Company Insights for Union Hall
- The leading management company, Lannette, operates 7 listings with $470,303 in gross revenue — a useful benchmark for what scale looks like in Union Hall.
- Top managers average 7 properties each, suggesting professional management in Union Hall still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Union Hall's Airbnb Market Compare to Nearby Cities?
How does the Union Hall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Skyland Estates, Union Hall has 16 percentage points lower occupancy and about $26 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 144 | $5,201 | $468.69 | 40% |
| Penhook | 23 | $5,089 | $697.98 | 33% |
| Skyland Estates | 14 | $4,926 | $306.82 | 52% |
| Shenandoah | 106 | $4,881 | $375.49 | 46% |
| Warren County | 10 | $4,833 | $490.64 | 33% |
| Castleton | 11 | $4,817 | $557.04 | 29% |
| Bentonville | 26 | $4,719 | $379.92 | 45% |
| Faber | 27 | $4,710 | $448.64 | 42% |
| Nellysford | 75 | $4,619 | $420.80 | 37% |
| Stanley | 111 | $4,606 | $349.69 | 45% |
Frequently Asked Questions About Airbnb in Union Hall
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Union Hall.
How much do Airbnb hosts make in Union Hall?
Union Hall hosts earn about $31,077 per year on average, with an average nightly rate of $333 and RevPAR of $132. Those figures describe the typical revenue environment for active listings in Union Hall, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Union Hall market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Union Hall?
The average Airbnb occupancy rate in Union Hall is 36.4%. May is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Union Hall?
Listings in Union Hall average $333 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Union Hall?
Union Hall currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Union Hall?
AirROI currently classifies the short-term rental regulation level in Union Hall as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Union Hall?
RevPAR in Union Hall is about $132. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Union Hall?
Occupancy of 36.4% means Union Hall is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $31,077, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Union Hall?
The average booking lead time in Union Hall is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Union Hall?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Union Hall include Lake Anna, Smith Mountain Lake, Maggie L. Walker National Historic Site. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Union Hall?
entire_home listings make up 95.5% of the active supply in Union Hall. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Union Hall compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $62,415 in average annual revenue with 40.4% occupancy, compared to Union Hall's $31,077 and 36.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Union Hall?
The average Airbnb stay length in Union Hall is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Union Hall?
Airbnb listings in Union Hall average 4.94 out of 5 overall. About 68.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Union Hall?
Private entrance and Sound system are among the strongest revenue-linked amenities in Union Hall. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Union Hall?
Yes. About 81.8% of active Airbnb listings in Union Hall charge a cleaning fee, and the average fee is $1,585. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Union Hall?
A 72.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.