Mullens, West Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mullens, West Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,064 per year — at a $189 nightly rate, 38.6% occupancy, and a $78 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Mullens is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 171.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Mullens?
In Mullens, the headline Airbnb metrics are $26,064 in average annual revenue,38.6% occupancy, $189 ADR, and $78 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mullens?
Understanding the monthly revenue variations for Airbnb listings in Mullens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mullens is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mullens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,610+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,034 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,130, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mullens
What Is the Monthly Airbnb Occupancy Rate in Mullens?
Maximize your bookings by understanding the Mullens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mullens:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mullens
What Is the Average Airbnb Nightly Rate in Mullens?
Effective short term rental pricing strategy in Mullens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mullens typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Mullens
What Is the RevPAR for Airbnb in Mullens?
RevPAR in Mullens is currently $78. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $73 RevPAR.
- Strong performers (Top 25%) earn $93 RevPAR.
- Best-in-class (Top 10%) achieve $133 RevPAR.
Average Monthly RevPAR Trend in Mullens
RevPAR Insights for Mullens
- The average RevPAR in Mullens is $78. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($133) and bottom 25% ($38) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mullens benchmarks. If your RevPAR falls below the median of $73, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $93+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Mullens Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Mullens?
Mullens's peak Airbnb season falls in October, May, August, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, May, August)
- Revenue averages $3,403 per month
- Occupancy rates average 52.5%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,438 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $184
Low Season (January, February, December)
- Revenue drops to average $1,236 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $185
Seasonality Insights for Mullens
- Airbnb seasonality in Mullens is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mullens's highest earning potential, with monthly revenues climbing to $4,057, occupancy reaching 60.0%, and ADRs peaking at $193.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,002, occupancy could drop to 16.2%, and ADRs may adjust to $165.
- Lower occupancy paired with meaningful seasonality means hosts in Mullens need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mullens, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mullens?
Low regulation and minimal registration activity in Mullens, West Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mullens to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mullens?
With a compact short-term rental market, Mullens gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| New River Gorge | A stunning natural area known for outdoor activities such as rock climbing, white-water rafting, and hiking. A favorite destination for adventure seekers and nature enthusiasts. | New River Gorge Bridge, Hawks Nest State Park, Kayaking and rafting on the New River, Rock climbing routes, Canyon Rim Visitor Center |
| Beckley | The largest city in southern West Virginia with a variety of amenities, shopping, and dining options. It's well positioned as a base for travelers exploring the surrounding area. | Beckley Exhibition Coal Mine, Tamarack, Theatre West Virginia, Beckley Art Center, Grandview State Park |
| Lewisburg | A charming small town known for its historic architecture and vibrant arts scene. It's popular with visitors for its shops, restaurants, and cultural events. | Greenbrier Valley Theatre, Lewisburg Historic District, North House Museum, Chemical Trail, The Greenbrier |
| Summersville | Gateway to the Summersville Lake, a popular spot for fishing, boating, and water sports. Attracts outdoor enthusiasts during the summer months. | Summersville Lake, Summersville Dam, Horseshoe Creek, Fishing and water sports, Caving adventures |
| White Sulphur Springs | Known for its natural mineral springs and charming downtown area, it's a great spot for relaxation and attracting spa-goers. | The Greenbrier, White Sulphur Springs Historic District, Natural Bridge, State Fair of West Virginia, Fishing and hiking nearby |
| Fayetteville | A small town located near the New River Gorge, it is known for its beautiful landscapes and is a hub for adventure activities, making it ideal for tourists. | New River Gorge National Park, Bridge Day Festival, White Water Rafting on the New River, Historic Town, Biking trails |
| South Charleston | A suburban area with easy access to Charleston, the state capital. It offers a mix of shopping, dining, and local attractions. | Little Creek Park, South Charleston Museum, Shopping centers, Restaurants, Nearby Kanawha State Forest |
| Clarksburg | A city with a rich history and plenty of cultural events. It provides a good opportunity for short-term rentals for both business and leisure travelers. | Clarksburg City Park, CIVIC Center, Cultural festivals, Historic downtown, Local wineries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mullens offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mullens?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mullens
- The Mullens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mullens, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
Mullens Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mullens
- The dominant room capacity in Mullens is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.7% of the active Airbnb listings in Mullens, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mullens.
Mullens Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mullens
- The most common guest capacity trend in Mullens vacation rentals is listings accommodating 8+ guests (52.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mullens STR market, accounting for 78.9% of listings.
- 63.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mullens.
- On average, properties in Mullens are equipped to host 6.5 guests.
How Do Listings in Mullens Compare on Quality?
Listing quality in Mullens can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mullens
- The average of 17.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 47.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mullens averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mullens?
Amenity Prevalence
Amenity Insights for Mullens
- Essential amenities in Mullens that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Fire pit, BBQ grill, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mullens: Wifi.
- Consider adding popular differentiators like Fire pit or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mullens to stay competitive.
Which Airbnb Amenities Boost Revenue in Mullens?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mullens, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 73.7% | $32,076 | $9,229 | 247.6% |
Oven | 63.2% | $33,907 | $12,618 | 168.7% |
Outdoor furniture | 63.2% | $32,525 | $14,988 | 117.0% |
Dining table | 73.7% | $29,885 | $15,363 | 94.5% |
Stove | 57.9% | $32,642 | $17,019 | 91.8% |
Toaster | 52.6% | $33,230 | $18,102 | 83.6% |
First aid kit | 57.9% | $31,996 | $17,907 | 78.7% |
Single level home | 31.6% | $35,667 | $21,632 | 64.9% |
Extra pillows and blankets | 47.4% | $32,488 | $20,282 | 60.2% |
Dedicated workspace | 26.3% | $35,161 | $22,815 | 54.1% |
Revenue Impact Insights for Mullens
- Cooking basics tops the revenue impact list with a 247.6% uplift — listings with this amenity earn $32,076 vs. $9,229 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mullens STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mullens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMullens Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mullens
- The typical guest profile for Airbnb in Mullens consists of primarily domestic travelers (100%), often arriving from nearby Franklinton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (88%) followed by Hindi (4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Franklinton and Elkview.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mullens?
Listings in Mullens average 4.89 out of 5 overall, with about 34.2 reviews per active listing and 68.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mullens
- With an overall rating of 4.89, Mullens listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.99), while Location (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 68.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mullens Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mullens
- The most common availability pattern in Mullens falls within the 181-270 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mullens (63.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mullens?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mullens
- The overall average booking lead time for vacation rentals in Mullens is 44 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (59 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Mullens.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Mullens averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mullens?
Guests in Mullens stay about 3.2 nights on average, generating roughly 551 reservations and 29 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mullens
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mullens
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (4.1 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mullens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
36.8% of total
2 Nights
8 listings
42.1% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mullens is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Mullens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Mullens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.1% of Mullens hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mullens.
Mullens Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
15.8% of total
Flexible
2 listings
10.5% of total
Moderate
10 listings
52.6% of total
Firm
2 listings
10.5% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Mullens
- The prevailing Airbnb cancellation policy trend in Mullens is Moderate, used by 52.6% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (21.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.6% market standard in Mullens.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mullens.
How Much Are Airbnb Cleaning Fees in Mullens?
Cleaning fees in Mullens are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mullens
- About 68.4% of Mullens listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $79 is close to the median ($70), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mullens median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mullens Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mullensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big House - 5 Bedroom/2 bath (nice for big groups)
Entire Place • 5 bedrooms
The Bear Cave - Full Suite
Entire Place • 3 bedrooms
*NEW*- Large Cabin in Mullens- Close to trails
Entire Place • 3 bedrooms
Cheerful four bedroom home invites adventurers
Entire Place • 4 bedrooms
Nest - 2 bedroom/1 bath
Entire Place • 2 bedrooms
The Shed - 1 bedroom/1 bath
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mullens?
Learn from the best! This table showcases top-performing Airbnb hosts in Mullens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casey Parr | 3 | $133,967 | 103 | 4.99/5.0 |
| Wanda | 3 | $92,899 | 146 | 4.99/5.0 |
| Evolve | 2 | $54,527 | 63 | 4.93/5.0 |
| Barry | 1 | $48,661 | 22 | 4.95/5.0 |
| Jacob | 3 | $36,779 | 36 | 4.56/5.0 |
| Daniel | 1 | $34,398 | 63 | 4.90/5.0 |
| Jason | 1 | $29,212 | 17 | 5.00/5.0 |
| Kevin | 1 | $27,418 | 21 | 4.95/5.0 |
| Nate | 1 | $15,062 | 45 | 4.89/5.0 |
| Jennifer | 2 | $13,609 | 45 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mullens.
Who Are the Airbnb Hosts in Mullens?
Mullens is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mullens
- With 63.2% Superhosts, Mullens has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 89.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mullens averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mullens
These are the highest-grossing professional property management operations in Mullens, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $54,527 | $191 | 39.6% | 4.93/5 |
Management Company Insights for Mullens
- The leading management company, Evolve, operates 2 listings with $54,527 in gross revenue — a useful benchmark for what scale looks like in Mullens.
- Top managers average 2 properties each, suggesting professional management in Mullens still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mullens's Airbnb Market Compare to Nearby Cities?
How does the Mullens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lansing, Mullens has 8 percentage points lower occupancy and about $71 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Slaty Fork | 47 | $3,805 | $414.48 | 32% |
| Victor | 21 | $3,760 | $452.44 | 34% |
| Dublin | 29 | $3,648 | $306.25 | 43% |
| Lansing | 16 | $3,644 | $260.36 | 47% |
| Avery County | 10 | $3,507 | $617.35 | 27% |
| Blacksburg | 293 | $3,453 | $521.72 | 38% |
| Watauga County | 49 | $3,452 | $336.81 | 38% |
| Blowing Rock | 422 | $3,249 | $351.22 | 37% |
| Traphill | 12 | $3,197 | $252.83 | 40% |
| Radford | 35 | $3,183 | $341.88 | 41% |
Frequently Asked Questions About Airbnb in Mullens
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mullens.
How much do Airbnb hosts make in Mullens?
Mullens hosts earn about $26,064 per year on average, with an average nightly rate of $189 and RevPAR of $78. Those figures describe the typical revenue environment for active listings in Mullens, West Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Mullens market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mullens?
The average Airbnb occupancy rate in Mullens is 38.6%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mullens?
Listings in Mullens average $189 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mullens?
Mullens currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mullens?
AirROI currently classifies the short-term rental regulation level in Mullens as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mullens?
RevPAR in Mullens is about $78. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mullens?
Occupancy of 38.6% means Mullens is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,064, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mullens?
The average booking lead time in Mullens is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mullens?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mullens include New River Gorge, Beckley, Lewisburg. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mullens?
entire_home listings make up 100.0% of the active supply in Mullens. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mullens compare to nearby Airbnb markets?
Among neighboring markets, Slaty Fork posts $45,661 in average annual revenue with 31.6% occupancy, compared to Mullens's $26,064 and 38.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mullens?
The average Airbnb stay length in Mullens is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mullens?
Airbnb listings in Mullens average 4.89 out of 5 overall. About 68.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mullens?
Cooking basics and Oven are among the strongest revenue-linked amenities in Mullens. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mullens?
Yes. About 68.4% of active Airbnb listings in Mullens charge a cleaning fee, and the average fee is $79. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mullens?
A 63.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.