Brisbane City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Brisbane City in 2025? Explore comprehensive Airbnb analytics for Brisbane City, Queensland, Australia to uncover income potential. This 2025 STR market report for Brisbane City, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 156 active listings.
Whether you're considering an Airbnb investment in Brisbane City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brisbane City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brisbane City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brisbane City (2025)
Understanding the monthly revenue variations for Airbnb listings in Brisbane City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brisbane City is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brisbane City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,613+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,100 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,051, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brisbane City
Brisbane City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brisbane City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brisbane City:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brisbane City
Average Daily Rate (ADR) Airbnb Trends in Brisbane City (2025)
Effective short term rental pricing strategy in Brisbane City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brisbane City typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Brisbane City
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Airbnb Seasonality Analysis & Trends in Brisbane City (2025)
Peak Season (January, December, April)
- Revenue averages $2,870 per month
- Occupancy rates average 59.1%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,416 per month
- Occupancy maintains around 59.9%
- Daily rates hold near $151
Low Season (May, June, July)
- Revenue drops to average $1,955 per month
- Occupancy decreases to average 49.6%
- Daily rates adjust to average $152
Seasonality Insights for Brisbane City
- The Airbnb seasonality in Brisbane City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brisbane City's highest earning potential, with monthly revenues capable of climbing to $3,038, occupancy reaching a high of 62.9%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,567, occupancy could drop to 45.4%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brisbane City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brisbane City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brisbane City (2025)
Exploring the top neighborhoods for short-term rentals in Brisbane City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Brisbane | A vibrant area close to the city center and known for its cultural attractions, South Brisbane is perfect for guests who want easy access to dining, entertainment, and the arts. | Queensland Art Gallery, Cultural Centre, South Bank Parklands, GOMA, Brisbane Convention & Exhibition Centre |
| Fortitude Valley | Known as Brisbane's entertainment district, Fortitude Valley is popular for its nightlife and dining options, making it ideal for younger travelers and urban dwellers. | Fortitude Valley nightlife, James Street shops, The Tivoli, Valley Markets, Chinatown |
| West End | A bohemian neighborhood with a diverse community and a range of trendy cafes and markets. It's popular among those seeking an alternative experience in Brisbane. | West End Markets, Boundary Street, South Bank, Eclectic shops and cafes, Cultural diversity |
| New Farm | A beautiful suburb situated along the Brisbane River, known for its parks and vibrant dining scenes. It attracts families and young professionals. | New Farm Park, Powerhouse Museum, Brisbane Riverwalk, Merthyr Village, Cafes and restaurants |
| Brisbane CBD | The central business district is the heart of Brisbane and offers proximity to major attractions. Ideal for business travelers and tourists alike. | Queen Street Mall, Brisbane City Botanic Gardens, Story Bridge, Eat Street Northshore, Museum of Brisbane |
| Red Hill | A quaint residential area known for its proximity to the city yet offering a relaxing atmosphere. Attracts guests looking for local charm and convenience. | Red Hill Market, Parks and green spaces, Cafes, Historic homes, Local shops |
| Towoong | An affluent suburb with river views and easy access to the city, ideal for upscale travelers looking for comfort and serenity. | Towoong Riverwalk, Royal Queensland Golf Club, Botanic Gardens, Local parks, Nearby dining options |
| Ascot | An upscale area known for its beautiful homes and proximity to Brisbane's racing events; very attractive to visitors looking for luxury and charm. | Eagle Farm Racecourse, Ascot Park, Cafes and boutiques, Nundah's dining scene, Portside Wharf |
Understanding Airbnb License Requirements & STR Laws in Brisbane City (2025)
While Brisbane City, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brisbane City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brisbane City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brisbane Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stranded at Bulwer | Moreton Island
Entire Place • 5 bedrooms
Kiarabilli
Entire Place • 5 bedrooms
Sleek Tropical Oasis Bridgeman Downs
Entire Place • 4 bedrooms
Willow Luxury Retreat: Pool, Jacuzzi, Sauna, BBQ
Entire Place • 3 bedrooms
Modern Pool Oasis & Seaside Abode
Entire Place • 3 bedrooms
The Jetty at Cowan Cowan Moreton Island
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brisbane City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brisbane City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Colleen | 7 | $291,013 | 181 | 4.88/5.0 |
| Paula | 10 | $185,656 | 79 | 4.58/5.0 |
| AirKeeper | 3 | $172,374 | 40 | 4.65/5.0 |
| Cath | 1 | $120,609 | 32 | 5.00/5.0 |
| Lisa | 7 | $117,238 | 477 | 4.52/5.0 |
| Claire | 3 | $108,494 | 378 | 4.93/5.0 |
| Wendy | 3 | $94,945 | 108 | 4.85/5.0 |
| Cassie | 3 | $93,444 | 133 | 4.92/5.0 |
| Jasmin | 1 | $82,529 | 20 | 4.95/5.0 |
| Stephen | 2 | $70,937 | 140 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brisbane City.
Dive Deeper: Advanced Brisbane City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brisbane City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrisbane City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brisbane City
- The Brisbane City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.4% of the 156 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brisbane City, House properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 67.9% portion, catering likely to families or larger groups.
- The presence of 12.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 1.9%) offer potential for unique stay experiences.
Brisbane City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brisbane City
- The dominant room capacity in Brisbane City is 2 bedrooms listings, making up 23.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 46.1% of the active Airbnb listings in Brisbane City, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brisbane City.
Brisbane City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brisbane City
- The most common guest capacity trend in Brisbane City vacation rentals is listings accommodating 4 guests (21.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brisbane City STR market, accounting for 38.5% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brisbane City.
- On average, properties in Brisbane City are equipped to host 3.7 guests.
Brisbane City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brisbane City
- The most common availability pattern in Brisbane City falls within the 91-180 days range, representing 31.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Brisbane City (28.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brisbane City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
33.6% of total
2 Nights
32 listings
21.5% of total
3 Nights
11 listings
7.4% of total
4-6 Nights
10 listings
6.7% of total
7-29 Nights
6 listings
4% of total
30+ Nights
40 listings
26.8% of total
Key Insights
- The most prevalent minimum stay requirement in Brisbane City is 1 Night, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.8%) caters to monthly stays (30+ nights) in Brisbane City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.6% of Brisbane City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brisbane City.
Brisbane City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
2.8% of total
Flexible
28 listings
19.9% of total
Moderate
56 listings
39.7% of total
Firm
33 listings
23.4% of total
Strict
20 listings
14.2% of total
Cancellation Policy Insights for Brisbane City
- The prevailing Airbnb cancellation policy trend in Brisbane City is Moderate, used by 39.7% of listings.
- There's a relatively balanced mix between guest-friendly (59.6%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Brisbane City.
- Using a Strict policy might deter some guests, as only 14.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brisbane City.
Brisbane City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brisbane City
- The overall average booking lead time for vacation rentals in Brisbane City is 55 days.
- Guests book furthest in advance for stays during April (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Brisbane City.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Brisbane City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brisbane City (2025)
Amenity Prevalence
Amenity Insights for Brisbane City
- Essential amenities in Brisbane City that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brisbane City: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brisbane City to stay competitive.
Brisbane City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brisbane City
- The typical guest profile for Airbnb in Brisbane City consists of primarily domestic travelers (78%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 78.1% of guests.
- Key international markets include Australia (78.1%) and New Zealand (4.9%).
- Top languages spoken are English (68.6%) followed by German (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brisbane City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 19 | $5,774 | $500.27 | 48% |
| Byron Bay | 991 | $4,208 | $451.00 | 42% |
| Noosa Heads | 1,006 | $4,068 | $393.00 | 47% |
| Byron Shire Council | 207 | $3,928 | $455.25 | 42% |
| Ewingsdale | 67 | $3,827 | $526.92 | 38% |
| Casuarina Beach | 136 | $3,533 | $415.60 | 42% |
| Kingscliff | 349 | $3,416 | $392.58 | 41% |
| Sunshine Beach | 296 | $3,395 | $423.53 | 42% |
| Sunrise Beach | 120 | $3,385 | $389.01 | 47% |
| Bogangar | 119 | $3,307 | $368.04 | 41% |