Naples Estate Sleep 20 Tennis Pickleball Pool Gym Entire home · 8 bedrooms Rated 5.00 - Revenue
- $515,023
- Occupancy
- 53.1%
- Daily rate
- $2,709
Airbnb market data · 202612 months to October 2026
Naples, FL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Naples brought in $43,160 over the 12 months through October 2026, in line with the Florida average of $41,358.
The short answer
Naples Airbnb Market at a Glance
Naples earns on price rather than volume. Listings averaged $389 a night and were booked on 40% of available nights, against $345 and 43% for the Florida average.
Timing matters: in March, usually the best month, the average listing earns about 3.7 times as much as in September, usually the slowest.
With 2,612 active listings, Naples is the 16th-largest of 478 Florida markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 23%.
Browse the live Naples Airbnb market See Every Naples ListingRevenue
How Much Do Airbnb Hosts Make in Naples?
Gross bookings per Naples listing averaged $43,160 over the 12 months to October 2026 (Florida average: $41,358), before cleaning, platform and management costs and taxes.
In a typical year, the average Naples listing brings in $10,100 in March, its best month, and $2,720 in September, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $12,100+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $7,960 or more, roughly $3,700 a month above the median.
- Typical properties (median) earn about $4,240 a month.
- Entry-level properties (bottom 25%) earn $1,960 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earns about 3.7 times what September does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average $5,460 $10,600 $2,660
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Naples Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
March 2026 led on revenue, while nightly rates and bookings both peaked in February 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $3,538 | 32.7% | $355 | $114 | 45 days | 5.5 nights |
| Nov 2025 | $4,625 | 38.4% | $377 | $154 | 65 days | 5.8 nights |
| Dec 2025 | $6,464 | 43.8% | $419 | $209 | 68 days | 6.9 nights |
| Jan 2026 | $6,717 | 44.5% | $439 | $217 | 68 days | 9.5 nights |
| Feb 2026 | $9,715 | 64.1% | $461 | $347 | 101 days | 11.6 nights |
| Mar 2026 | $10,555 | 63.7% | $461 | $340 | 76 days | 7.6 nights |
| Apr 2026 | $6,265 | 44.9% | $413 | $209 | 58 days | 5.7 nights |
| May 2026 | $4,564 | 38.9% | $365 | $147 | 41 days | 5.2 nights |
| Jun 2026 | $4,698 | 42.5% | $334 | $157 | 38 days | 5.6 nights |
| Jul 2026 | $5,082 | 42.5% | $324 | $164 | 44 days | 5.7 nights |
| Aug 2026 | $3,616 | 37.0% | $316 | $117 | 38 days | 5.1 nights |
| Sep 2026 | $2,787 | 30.6% | $311 | $93 | 27 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Naples home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Naples Profitable?
Yes, when it's run well. The average Naples Airbnb took in $43,160 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,340 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,440 a month.
Cleaning it yourself keeps the $4,220 a year guests pay in cleaning fees, for about $2,690 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,020 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Naples Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $38,940 | $73,020 |
| Cleaning fees guests pay10% of Naples bookings | $4,220 | $7,910 |
| Gross bookings | $43,160 | $80,930 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Naples listings on Simplified Pricing, 3% for the rest | −$5,880 | −$11,020 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,220 | −$7,910 |
| Utilities and internetAbout 5% of bookings | −$2,160 | −$4,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$860 | −$1,620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,290 | −$2,430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$430 | −$430 |
| Permit and registrationWhere one is required | −$220 | −$220 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$15,060 | −$27,680 |
| Left for housing costs, then profit | $28,100about $2,340 a month | $53,250about $4,440 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Naples Airbnb Profit
The estimate starts from Naples's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naples home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Naples's Top Earners Get There
- More nights booked. The busiest quarter of Naples listings are booked on 64% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $315 adds about $3,150 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $465 a night or more, against a median of $315. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,890 a year.
- Open for the busy months. In a typical year, March brings the average listing about $10,100, against $2,720 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Naples listings average 4.86 stars, and 49% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,740 a month, against $3,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Naples?
Naples listings were booked on 40% of the nights they were open over the past year, 3 percentage points below the Florida average (43%) and in line with the U.S. average. In a typical year, occupancy swings from 29% in September to 64% in February.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 64% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
February is usually the busiest month in Naples, September the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 44% 65% 28%
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Naples?
The average nightly rate in Naples, known as ADR (average daily rate), was $389 over the past year, about 13% above the Florida average of $345 and about 16% above the U.S. average of $335. In a typical year, rates peak in February and March at about $450 and bottom out in September and October at about $325.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $665+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $465 or more, about $150 above the median.
- Typical properties (median) charge about $315 a night.
- Entry-level properties (bottom 25%) charge $205 or less, about two-thirds of the median.
February rates run 38% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average $373 $461 $294
What Is the RevPAR for Airbnb in Naples?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Naples it averaged $174 over the past year, from about $91 in a typical September to about $336 in a typical February.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $344+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $230 or more, about $90 a night above the median.
- Typical properties (median) earn about $139 per open night.
- Entry-level properties (bottom 25%) earn $75 or less, about half of the median.
February RevPAR is about 3.7 times September's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average $180 $347 $89
Seasonality
Best and Worst Months for Airbnb in Naples
Naples has one high season, December through April, which makes it a highly seasonal market. Business is slowest from May to November. Winter pays better here: a listing earns about 71% more a month in December through February than in June through August.
Average revenue by month in Naples
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $5,460 $10,100 $2,720
Revenue by month in Naples in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $6,670 |
| February | High season | $9,420 |
| March | High season | $10,100 |
| April | High season | $6,140 |
| May | Low season | $4,230 |
| June | Low season | $4,310 |
| July | Low season | $4,910 |
| August | Low season | $3,660 |
| September | Low season | $2,720 |
| October | Low season | $3,170 |
| November | Low season | $4,190 |
| December | High season | $5,980 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–April | $7,660 | 53% | $423 |
| Low seasonMay–November | $3,880 | 37% | $338 |
How Far in Advance Do Guests Book Airbnb in Naples?
Guests book Naples stays 58 days ahead on average (about eight weeks). February stays are booked furthest out, about 94 days ahead, and September stays closest to arrival, about 29 days. A typical February booking is made in mid-November.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 54 days 101 days 27 days
The 12-month figure of 58 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Naples
None of the 2,612 active listings in Naples display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Naples.
Neighborhoods
Best Neighborhoods for Airbnb in Naples
AirROI's area guide picks seven Naples neighborhoods that draw short-term rental guests, led by Old Naples, The Pelican Bay and Naples Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Old Naples | Historic district known for its charming streets, upscale dining, and boutique shopping. Close to the beach, it's a favorite among vacationers seeking a luxurious and relaxing getaway. | Naples Pier, Fifth Avenue South, Tin City, Naples Botanical Garden, Clam Pass Park |
| The Pelican Bay | Exclusive beachfront community with beautiful homes and upscale resorts. Popular among affluent travelers looking for luxury accommodations and direct beach access. | Pelican Bay Beach, Waterside Shops, Artis—Naples, Vanderbilt Beach, Mercato |
| Naples Park | Family-friendly neighborhood near the beach, popular for its affordable vacation rentals. Attracts families and groups seeking easy access to beach activities and local restaurants. | Vanderbilt Beach, Delnor-Wiggins Pass State Park, Gulf Coast Shopping Center, The Cake Pop Shop, Local Parks |
| Downtown Naples | Vibrant area filled with restaurants, art galleries, and nightlife. Ideal for those who want to be in the heart of the action with nearby beach access. | Naples Depot Museum, Cambier Park, Fifth Avenue South, Tin City, Naples Art Association |
| North Naples | Known for its golf courses and proximity to beautiful beaches, it attracts both families and retirees looking for a peaceful vacation environment. | North Collier Regional Park, Coconut Point Mall, Gulfshore Playhouse, Vanderbilt Beach, Pelican Bay |
| Golden Gate Estates | Offers larger plots of land and a more secluded atmosphere, appealing to those looking for a quiet retreat away from the crowded tourist areas. | Big Cypress National Preserve, Golden Gate Community Park, Local Equestrian Centers, Everglades, Wildlife Viewing Areas |
| Naples Bay | Charming waterfront area that provides direct access to boating and fishing opportunities, perfect for those looking for a laid-back coastal experience. | Naples Bay Resort, Naples Fishing Pier, Public Boat Ramps, Local Seafood Restaurants, Sunset Celebrations at the Pier |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Naples Airbnb Listings by Type and Size
Almost every Airbnb in Naples is an entire home: 96% of listings, with private rooms at 4%. Houses are the most common property type at 66%, about 2.3 times the share of apartments and condos (28%).
Nearly all listings rent the whole place
Naples Airbnb listings by room type
- Entire home 96%
- Private room 4%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.1% | 2,510 |
| Private room | 3.6% | 93 |
| Hotel room | 0.3% | 9 |
Listings by property type
Naples Airbnb listings by property type
- House 66%
- Apartment/Condo 28%
- Hotel/Boutique 3%
- Others 2%
- Cabin/Outdoor <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 66.3% | 1,731 |
| Apartment/Condo | 28.3% | 740 |
| Hotel/Boutique | 2.9% | 75 |
| Others | 1.5% | 40 |
| Cabin/Outdoor | 0.9% | 24 |
| Unique stay | 0.1% | 2 |
How Many Bedrooms Do Airbnb Listings in Naples Have?
Most Naples homes are built for groups: 57% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (37%). Shares are of the 2,470 entire homes that give a bedroom count; rented rooms are left out.
Naples entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
9%
31%
37%
16%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.4% | 60 |
| 1 bedroom | 8.9% | 219 |
| 2 bedrooms | 31.4% | 777 |
| 3 bedrooms | 36.7% | 909 |
| 4 bedrooms | 16.2% | 402 |
| 5+ bedrooms | 4.3% | 107 |
What Each Home Size Earns in Naples
A typical studio in Naples earned $13,000 over the past year, against $108,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 60 | $13,000 | $16,700 | $165 | 38% |
| 1 bedroom | 219 | $15,400 | $22,000 | $219 | 41% |
| 2 bedrooms | 777 | $18,900 | $27,000 | $287 | 38% |
| 3 bedrooms | 909 | $34,200 | $44,900 | $395 | 41% |
| 4 bedrooms | 402 | $63,000 | $73,900 | $598 | 44% |
| 5+ bedrooms | 107 | $108,000 | $128,000 | $1,048 | 43% |
How Many Guests Do Airbnbs in Naples Sleep?
The most common capacity in Naples is six guests or eight or more (31% of listings each), and 65% of listings sleep six or more.
Naples listings by guest capacity
Share of listings by the number of guests they sleep
<1%
7%
2%
21%
5%
31%
3%
31%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.2% | 4 |
| 2 guests | 7.1% | 181 |
| 3 guests | 1.9% | 49 |
| 4 guests | 21.3% | 539 |
| 5 guests | 4.8% | 121 |
| 6 guests | 31.0% | 784 |
| 7 guests | 3.2% | 81 |
| 8+ guests | 30.5% | 773 |
How Naples Airbnb Listings Are Set Up
Naples hosts set up an average of 3.7 beds per listing. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 34
- Beds per listing
- 3.7
- Show exact location
- 43%
What Amenities Do Airbnb Listings in Naples Offer?
Pools are common in Naples: 74% of listings have one, and 94% have a washer.
Share of Naples listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Naples
Listings in Naples with a pool earned about 2.5 times as much a year, on average, as those without: $50,900 against $20,600. The gap is smaller for arcade games (about 2.4 times as much) and life-size games (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Naples listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pool | 74% | $50,900 | $20,600 | +147% |
| Arcade games | 2% | $100,000 | $41,900 | +140% |
| Life size games | 3% | $89,900 | $41,800 | +115% |
| Sun loungers | 36% | $64,000 | $31,600 | +102% |
| Beach essentials | 60% | $54,100 | $26,800 | +102% |
| Outdoor kitchen | 10% | $77,600 | $39,100 | +98% |
| BBQ grill | 70% | $50,500 | $25,800 | +96% |
| Theme room | 1% | $80,900 | $42,700 | +89% |
| Outdoor furniture | 70% | $50,100 | $26,900 | +86% |
| Backyard | 63% | $52,200 | $28,100 | +86% |
Guests
Who Books Airbnbs in Naples?
Naples draws mostly domestic guests: 86% of those who left reviews live in the United States. No single city dominates: Miami is the largest source outside Naples, at about 7% of reviews. Of the 14% from abroad, the largest groups come from Argentina and Canada. Guests speak a mix of languages: English leads at 60%, followed by Spanish and French.
86% of Naples guests are domestic
Where guests who left reviews live
- Domestic 86%
- International 14%
Where Naples guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Miami | 7.2% |
| New York | 2.8% |
| Naples | 1.9% |
| Chicago | 1.8% |
| Fort Lauderdale | 1.4% |
Where Naples guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 85.6% |
| Argentina | 2.6% |
| Canada | 2.3% |
| Germany | 1.7% |
| United Kingdom | 1.7% |
Languages spoken by Naples guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 59.7% |
| Spanish | 21.1% |
| French | 4.5% |
| German | 3.1% |
| Portuguese | 2.7% |
What Are Airbnb Guest Ratings in Naples?
Naples Airbnbs average 4.86 stars, and 49% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79.
Check-in scores highest in Naples; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.86 |
| Communication | 4.90 |
| Location | 4.88 |
| Check-in | 4.93 |
| Value | 4.79 |
Booking patterns
How Guests Book in Naples: Stays, Rules and Fees
More than eight in ten Naples listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 30% of listings; blocked nights include any the host closes off.
Days a year Naples listings are open to guests
Share of listings by days a year
- 271-366 days 54%
- 181-270 days 28%
- 91-180 days 14%
- 31-90 days 3%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 54.3% | 1,419 |
| 181-270 days | 28.4% | 741 |
| 91-180 days | 14.3% | 374 |
| 31-90 days | 2.9% | 77 |
| 1-30 days | 0.0% | 1 |
Days a year Naples listings are booked or blocked
Share of listings by days a year
- 271-366 days 3%
- 181-270 days 15%
- 91-180 days 29%
- 31-90 days 30%
- 1-30 days 22%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.2% | 83 |
| 181-270 days | 15.4% | 401 |
| 91-180 days | 29.2% | 763 |
| 31-90 days | 29.8% | 778 |
| 1-30 days | 22.5% | 587 |
What Is the Average Length of Stay for Airbnb in Naples?
The average Naples booking lasts 7.7 nights, longest in February and shortest in September. Listings took about 16 bookings each over the year, some 41,800 in all. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Naples
Average nights per booking, by month of stay
Average 6.3 nights 10.6 nights 4.9 nights
Two-year average by calendar month.
Naples Airbnb Minimum Stay Requirements
35% of listings in Naples accept stays of one or two nights; three nights and two nights are the most common minimums, tied at 23% each. A smaller group, 8%, takes only stays of 30 nights or more.
Minimum stay set by Naples listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Naples?
Firm is the most common cancellation policy in Naples, used by 48% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 32% on Flexible or Moderate.
Cancellation policies of Naples listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Naples?
More than nine in ten Naples listings charge a cleaning fee. The typical fee is $262; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 7.7 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- $262
- Listings charging a fee
- 92.3%
- Share of gross revenue
- 9.8%
Top earners
Top-Earning Airbnbs and Hosts in Naples
The top-grossing Airbnb in Naples, an eight-bedroom home, took in $515,000 over the past year, about 12 times the city's average of $43,200. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Naples Estate Sleep 20 Tennis Pickleball Pool Gym Entire home · 8 bedrooms Rated 5.00 
Sprawling Naples Estate w/ Pool | Spa | PickleBall Entire home · 7 bedrooms Rated 4.95 - Revenue
- $442,199
- Occupancy
- 66.9%
- Daily rate
- $1,780
Waterfront Mansion - Gym - Sauna - Boat Dock Entire home · 6 bedrooms Rated 4.88 - Revenue
- $415,954
- Occupancy
- 67.0%
- Daily rate
- $1,530
Luxe King EnSuites ·Heated Saltwater Pool/Spa Entire home · 5 bedrooms Rated 4.97 - Revenue
- $368,480
- Occupancy
- 81.7%
- Daily rate
- $1,196
Sleeps 24 Guests | Two Heated Pools | Near Mercato Entire home · 8 bedrooms Rated 5.00 - Revenue
- $347,777
- Occupancy
- 59.0%
- Daily rate
- $1,754
Naples Celebrations | Two Villas & Connected Pools Entire home · 10 bedrooms Rated 4.95 - Revenue
- $327,441
- Occupancy
- 59.8%
- Daily rate
- $1,806
Who Are the Top Airbnb Hosts in Naples?
Keith is the top-grossing host in Naples, with $7.45 million in bookings across 84 listings over the past year. Together, the ten top-grossing hosts run 17% of the market's 2,612 listings. Per listing, a smaller operator earns more: Naples Coastal Vacations grossed $172,000 per listing, 94% more than Keith's $88,600.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Keith | 84 | $7,445,950 | $88,642 | 4.91/5 | |
| Dara | 39 | $4,462,604 | $114,426 | 4.97/5 | |
| Naples Vacations | 45 | $3,582,331 | $79,607 | 4.88/5 | |
| 4 | Evolve | 85 | $3,418,867 | $40,222 | 4.60/5 |
| 5 | Danielle | 45 | $3,104,049 | $68,979 | 4.92/5 |
| 6 | Olivia | 36 | $2,270,191 | $63,061 | 4.90/5 |
| 7 | Mike Z Rentals | 65 | $2,005,243 | $30,850 | 4.64/5 |
| 8 | The Holiday Life | 18 | $1,358,582 | $75,477 | 4.81/5 |
| 9 | LiveRight Vacations | 25 | $1,234,323 | $49,373 | 4.90/5 |
| 10 | Naples Coastal Vacations | 7 | $1,203,856 | $171,979 | 4.90/5 |
Who Are the Airbnb Hosts in Naples?
Professional management companies run one in five Naples listings and owners run the rest, though 33% of listings have a co-host. Superhosts run 53% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
- Superhosts
- 53.3%
- Professional management
- 19.4%
- Cohosted listings
- 32.8%
- Instant Book enabled
- 44.0%
- Simplified Pricing
- 84.9%
Largest Airbnb Management Companies in Naples
23 management companies run five or more active Airbnb listings in Naples, and companies run 26% of its Airbnb homes. Jesyka is the largest, with 102 listings and an average guest rating of 4.89; the next largest are Keith, Evolve, Mike Z Rentals and Casago.
The five largest run 15% of Naples's Airbnb homes
Share of Naples's Airbnb homes each company runs as host or co-host
- Jesyka 4% · 102
- Keith 4% · 102
- Evolve 3% · 86
- Mike Z Rentals 2% · 65
- Casago 1% · 39
- All other listings 85%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Florida, ranked by homes, guest rating and growth.
Nearby markets
Naples vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 30 km, Marco Island (30 km away) earned the most per listing, about 10% more than Naples. San Carlos Park was the busiest, booked on 43% of nights against 40% in Naples.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pelican Bay 7 km | 70 | $33,092 | $399 | 38% |
| East Naples 8 km | 298 | $37,321 | $312 | 40% |
| Lely Resort 15 km | 94 | $31,608 | $360 | 38% |
| Bonita Springs 16 km | 953 | $36,802 | $356 | 40% |
| Winding Cypress 17 km | 37 | $19,111 | $222 | 35% |
| Estero 25 km | 31 | $21,014 | $253 | 39% |
| Marco Island 30 km | 1,584 | $47,538 | $473 | 38% |
| San Carlos Park 30 km | 94 | $26,366 | $210 | 43% |
Other Airbnb Markets in Florida
- Kissimmee Airbnb data 10,968 listings
- Panama City Beach Airbnb data 10,441 listings
- Four Corners Airbnb data 10,347 listings
- Miami Airbnb data 9,434 listings
- Miramar Beach Airbnb data 4,985 listings
- Orlando Airbnb data 4,752 listings
- Tampa Airbnb data 4,601 listings
- Miami Beach Airbnb data 4,529 listings
See all 478 Florida Airbnb markets
Markets Similar to Naples
Markets elsewhere in the United States with a similar nightly rate and occupancy to Naples:
- Town of Woodstock Airbnb data NY · $386/night · 40.5%
- Freeland Airbnb data WA · $386/night · 40.8%
- Blue Ridge Airbnb data GA · $393/night · 40.0%
- Garden City Beach Airbnb data SC · $383/night · 40.1%
- Penn Forest Township Airbnb data PA · $396/night · 40.1%
- Boothbay Airbnb data ME · $402/night · 40.4%
FAQ
Naples Airbnb FAQ
How much do Airbnb hosts make in Naples?
An active Naples Airbnb grossed $43,160 on average in the 12 months to October 2026, according to AirROI's tracking of 2,612 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,960 or more in a typical month.
How much can I make on Airbnb in Naples?
It depends most on the home's size, location and how it's run. The middle half of Naples listings earn between $1,960 and $7,960 in a typical month, and the top tenth $12,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Naples?
Listings in Naples were booked on 40% of available nights over the past year. That compares with 43% for the Florida average. February is usually the busiest month.
How much does an Airbnb cost per night in Naples?
The average booked night in Naples cost $389 before fees. Half of listings charge between $205 and $465, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Naples?
None of the active Naples listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Naples?
Yes, when it's run well. The average Naples Airbnb grossed $43,160 in the 12 months to October 2026, in line with the Florida average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $28,100 a year (about $2,340 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,440 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Naples?
March usually pays best, averaging $10,100 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Naples?
Each night a Naples listing was open to book earned $174 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $344 or more.
How far in advance do guests book Airbnbs in Naples?
Naples stays were booked 58 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Naples?
The average Naples Airbnb stay lasted 7.7 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Naples rated?
Guests rate Naples Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Naples?
Old Naples, The Pelican Bay and Naples Park draw the most short-term rental interest in Naples. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Naples?
AirROI counted 2,612 active Airbnb listings in Naples as of October 2026. The closest tracked market is Pelican Bay, 7 km away.
How much are Airbnb cleaning fees in Naples?
In Naples, more than nine in ten listings add a cleaning fee. The median fee is $262; a handful of extreme values pull the simple average far above that, so the median is the better guide.
How many tourists visit Naples, FL?
All of Florida had 143.3 million visitors in 2025, a preliminary estimate from the State of Florida. AirROI estimates 41,816 Airbnb stays in Naples, FL in the 12 months to October 2026, which counts bookings and not tourists. See Florida tourism statistics.
Method
About This Data
Figures on this page cover 2,612 active Airbnb listings in Naples from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.