Barefoot Bliss by Stay on 30a Entire home · 6 bedrooms Rated 5.00 - Revenue
- $641,027
- Occupancy
- 53.1%
- Daily rate
- $3,226
Airbnb market data · 202612 months to October 2026
Santa Rosa Beach, FL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Rosa Beach brought in $67,622 over the 12 months through October 2026, about 64% more than the Florida average of $41,358.
Part of 30A
The short answer
Santa Rosa Beach Airbnb Market at a Glance
Santa Rosa Beach earns on price rather than volume. Listings averaged $613 a night and were booked on 40% of available nights, against $345 and 43% for the Florida average.
Timing matters: in July, usually the best month, the average listing earns about four times as much as in January, usually the slowest.
With 3,609 active listings, Santa Rosa Beach is the 15th-largest of 478 Florida markets AirROI tracks. From a year earlier, average revenue rose 20% while the number of active listings grew 26%.
Browse the live Santa Rosa Beach Airbnb market See Every Santa Rosa Beach ListingRevenue
How Much Do Airbnb Hosts Make in Santa Rosa Beach?
Gross bookings per Santa Rosa Beach listing averaged $67,622 over the 12 months to October 2026 (Florida average: $41,358), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Rosa Beach listing brings in $14,800 in July, its best month, and $3,700 in January, its slowest. June runs within 2% of July, so either can come out on top in a given year. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $16,800+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $10,500 or more, roughly $4,300 a month above the median.
- Typical properties (median) earn about $6,160 a month.
- Entry-level properties (bottom 25%) earn $3,320 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about four times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average $7,490 $15,500 $2,600
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Rosa Beach Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue, nightly rate and bookings alike. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $6,731 | 38.6% | $567 | $217 | 74 days | 4.7 nights |
| Nov 2025 | $5,077 | 29.7% | $544 | $169 | 83 days | 4.8 nights |
| Dec 2025 | $4,646 | 24.5% | $563 | $150 | 64 days | 5.4 nights |
| Jan 2026 | $3,697 | 20.8% | $552 | $119 | 52 days | 7.6 nights |
| Feb 2026 | $5,513 | 35.3% | $550 | $197 | 67 days | 7.5 nights |
| Mar 2026 | $8,395 | 43.1% | $614 | $271 | 61 days | 5.5 nights |
| Apr 2026 | $8,221 | 44.1% | $598 | $274 | 68 days | 5 nights |
| May 2026 | $10,747 | 51.6% | $654 | $347 | 75 days | 5.1 nights |
| Jun 2026 | $15,508 | 65.9% | $761 | $517 | 77 days | 5.5 nights |
| Jul 2026 | $15,263 | 62.1% | $726 | $492 | 70 days | 5.4 nights |
| Aug 2026 | $7,284 | 43.8% | $558 | $235 | 68 days | 4.8 nights |
| Sep 2026 | $5,749 | 40.9% | $508 | $192 | 68 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Santa Rosa Beach market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Santa Rosa Beach Profitable?
Yes, when it's run well. The average Santa Rosa Beach Airbnb took in $67,622 in the 12 months to October 2026, and run by its owner at everyday costs, about $3,300 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,720 a month.
Cleaning it yourself keeps the $10,490 a year guests pay in cleaning fees, for about $4,180 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,830 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Santa Rosa Beach Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $57,132 | $97,800 |
| Cleaning fees guests pay16% of Santa Rosa Beach bookings | $10,490 | $17,950 |
| Gross bookings | $67,622 | $115,750 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Santa Rosa Beach listings on Simplified Pricing, 3% for the rest | −$9,710 | −$16,610 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$10,490 | −$17,950 |
| Utilities and internetAbout 5% of bookings | −$3,380 | −$5,790 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,350 | −$2,320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$2,030 | −$3,470 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$680 | −$680 |
| Permit and registrationWhere one is required | −$340 | −$340 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$27,980 | −$47,160 |
| Left for housing costs, then profit | $39,642about $3,300 a month | $68,590about $5,720 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Santa Rosa Beach Airbnb Profit
The estimate starts from Santa Rosa Beach's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Rosa Beach home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Rosa Beach's Top Earners Get There
- More nights booked. The busiest quarter of Santa Rosa Beach listings are booked on 59% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $495 adds about $4,940 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $720 a night or more, against a median of $495. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $5,710 a year.
- Open for the busy months. In a typical year, July brings the average listing about $14,800, against $3,700 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Rosa Beach listings average 4.78 stars, and 34% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $9,650 a month, against $5,640 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Rosa Beach?
Santa Rosa Beach listings were booked on 40% of the nights they were open over the past year, 3 percentage points below the Florida average (43%) and in line with the U.S. average. In a typical year, occupancy swings from 21% in January to 64% in June.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
June is usually the busiest month in Santa Rosa Beach, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 41% 66% 21%
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Rosa Beach?
The average nightly rate in Santa Rosa Beach, known as ADR (average daily rate), was $613 over the past year, about 78% above the Florida average of $345 and about 83% above the U.S. average of $335. In a typical year, rates swing with the seasons, from about $480 in October to about $740 in June.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $1,075+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $720 or more, about $230 above the median.
- Typical properties (median) charge about $495 a night.
- Entry-level properties (bottom 25%) charge $345 or less, about two-thirds of the median.
June rates run 54% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average $566 $761 $366
The 12-month ADR of $613 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa Rosa Beach?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Rosa Beach it averaged $262 over the past year, from about $119 in a typical January to about $488 in a typical June.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $510+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $337 or more, about $120 a night above the median.
- Typical properties (median) earn about $214 per open night.
- Entry-level properties (bottom 25%) earn $129 or less, about 60% of the median.
June RevPAR is about four times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average $246 $517 $84
The 12-month RevPAR of $262 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa Rosa Beach
Santa Rosa Beach has one high season, May through July, which makes it a highly seasonal market. Business is slowest from September to February. A listing earns about 2.8 times as much a month in June through August as in December through February.
Average revenue by month in Santa Rosa Beach
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $7,680 $14,800 $3,700
Revenue by month in Santa Rosa Beach in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,700 |
| February | Low season | $4,800 |
| March | Shoulder season | $8,110 |
| April | Shoulder season | $7,730 |
| May | High season | $9,570 |
| June | High season | $14,700 |
| July | High season | $14,800 |
| August | Shoulder season | $7,540 |
| September | Low season | $5,870 |
| October | Low season | $5,660 |
| November | Low season | $5,080 |
| December | Low season | $4,650 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–July | $13,000 | 58% | $697 |
| Shoulder seasonMarch–April, August | $7,790 | 44% | $589 |
| Low seasonSeptember–February | $4,960 | 31% | $533 |
How Far in Advance Do Guests Book Airbnb in Santa Rosa Beach?
Guests book Santa Rosa Beach stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. November stays are booked furthest out, about 83 days ahead, and January stays closest to arrival, about 52 days. A typical November booking is made in late August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 65 days 83 days 50 days
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Rosa Beach
None of the 3,609 active listings in Santa Rosa Beach display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Santa Rosa Beach.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Rosa Beach
AirROI's area guide picks seven Santa Rosa Beach neighborhoods that draw short-term rental guests, led by Gulfview Heights, Seagrove Beach and WaterColor. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gulfview Heights | Quaint beach community known for its stunning Gulf views and beautiful homes. Ideal for families and couples looking for a relaxing beach getaway with plenty of amenities. | Gulfview Heights Beach, WaterColor Beach Club, Grayton Beach State Park, Butterfly Beach, Local dining options |
| Seagrove Beach | Popular destination that offers a blend of natural beauty and upscale living. Perfect for visitors looking for a quieter beach experience with proximity to shopping and dining. | Seagrove Beach, Eastern Lake, The Seaside Amphitheater, Local Art Galleries, Nature Trails |
| WaterColor | A beautifully designed community known for its stunning architecture and lush landscapes. Popular for its family-friendly atmosphere and access to various outdoor activities. | WaterColor Inn, Western Lake, Coastal dune lakes, Nature trails, WaterColor Shop |
| Grayton Beach | A historic beach town with a laid-back atmosphere, known for its stunning beaches and local art scene. Great for tourists seeking a unique cultural experience. | Grayton Beach State Park, Red Bar, Grayton Beach, Local art shops, Nature trails |
| Dune Allen Beach | A low-key beach destination that offers a peaceful retreat ideal for families. Known for its natural beauty and scenic waterways. | Dune Allen Beach, St. Andrews State Park, Santa Rosa Golf Club, Local dining options, Scenic bike trails |
| Point Washington | A charming area offering lush forests and serene lakes, perfect for those seeking a nature-rich experience away from the hustle and bustle. | Point Washington State Forest, Eastern Lake, Local hiking trails, Wildlife viewing, Kayaking opportunities |
| Santa Rosa Beach | The heart of the scenic 30A area, known for its stunning beaches and vibrant community. It's a prime location for both relaxation and entertainment. | Santa Rosa Beach, Blue Mountain Beach, Local shops and galleries, Beach access, Nature trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Santa Rosa Beach Airbnb Listings by Type and Size
Almost every Airbnb in Santa Rosa Beach is an entire home: over 99% of listings, with private rooms at under 1%. Houses are the most common property type at 69%, about 2.3 times the share of apartments and condos (30%).
Nearly all listings rent the whole place
Santa Rosa Beach Airbnb listings by room type
- Entire home 100%
- Private room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 99.8% | 3,601 |
| Private room | 0.2% | 8 |
Listings by property type
Santa Rosa Beach Airbnb listings by property type
- House 69%
- Apartment/Condo 30%
- Hotel/Boutique <1%
- Cabin/Outdoor <1%
- Others <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 69.5% | 2,508 |
| Apartment/Condo | 29.6% | 1,068 |
| Hotel/Boutique | 0.5% | 17 |
| Cabin/Outdoor | 0.2% | 7 |
| Others | 0.2% | 7 |
| Unique stay | 0.1% | 2 |
How Many Bedrooms Do Airbnb Listings in Santa Rosa Beach Have?
Most Santa Rosa Beach homes are built for groups: 71% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (27%).
Santa Rosa Beach entire homes by number of bedrooms
Entire homes with each number of bedrooms
1%
10%
18%
26%
27%
18%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.1% | 39 |
| 1 bedroom | 9.6% | 344 |
| 2 bedrooms | 18.4% | 657 |
| 3 bedrooms | 25.9% | 925 |
| 4 bedrooms | 26.6% | 952 |
| 5+ bedrooms | 18.4% | 658 |
What Each Home Size Earns in Santa Rosa Beach
A typical studio in Santa Rosa Beach earned $29,700 over the past year, against $101,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 39 | $29,700 | $30,800 | $233 | 44% |
| 1 bedroom | 344 | $30,500 | $37,300 | $313 | 42% |
| 2 bedrooms | 657 | $37,900 | $44,800 | $386 | 41% |
| 3 bedrooms | 925 | $44,700 | $52,700 | $489 | 40% |
| 4 bedrooms | 952 | $66,500 | $75,300 | $676 | 40% |
| 5+ bedrooms | 658 | $101,000 | $120,000 | $1,125 | 39% |
How Many Guests Do Airbnbs in Santa Rosa Beach Sleep?
Santa Rosa Beach is a group-trip market: 67% of listings sleep eight or more guests, about four times the share of the next most common size, six guests (17%).
Santa Rosa Beach listings by guest capacity
Share of listings by the number of guests they sleep
<1%
2%
<1%
8%
2%
17%
4%
67%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.0% | 1 |
| 2 guests | 2.2% | 79 |
| 3 guests | 0.4% | 14 |
| 4 guests | 8.0% | 289 |
| 5 guests | 1.7% | 63 |
| 6 guests | 16.7% | 602 |
| 7 guests | 3.7% | 133 |
| 8+ guests | 67.2% | 2,421 |
How Santa Rosa Beach Airbnb Listings Are Set Up
Santa Rosa Beach hosts set up an average of 5.7 beds per listing, roughly two for every bedroom. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 45
- Beds per listing
- 5.7
- Show exact location
- 47%
What Amenities Do Airbnb Listings in Santa Rosa Beach Offer?
Free on-site parking is close to standard in Santa Rosa Beach: 98% of listings offer it, and 96% have a washer.
Share of Santa Rosa Beach listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Santa Rosa Beach
Listings in Santa Rosa Beach with a bar earned about 3.4 times as much a year, on average, as those without: $229,000 against $66,900. The gap is smaller for an outdoor kitchen (about 2.2 times as much) and a pool table (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Santa Rosa Beach listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Bar | 0.5% | $229,000 | $66,900 | +243% |
| Outdoor kitchen | 4% | $144,000 | $64,700 | +122% |
| Pool table | 1% | $136,000 | $66,600 | +105% |
| Ping pong table | 3% | $128,000 | $65,600 | +96% |
| Arcade games | 2% | $128,000 | $66,300 | +94% |
| Theme room | 0.6% | $129,000 | $67,200 | +92% |
| Pool view | 7% | $115,000 | $63,900 | +80% |
| Garden view | 4% | $116,000 | $65,400 | +78% |
| Game console | 2% | $112,000 | $66,500 | +69% |
| Children's playroom | 2% | $109,000 | $66,800 | +63% |
Guests
Who Books Airbnbs in Santa Rosa Beach?
Santa Rosa Beach draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Atlanta is the largest source, at about 5% of reviews. English is spoken by 76% of guests, and Spanish by 14%.
99% of Santa Rosa Beach guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Santa Rosa Beach guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Atlanta | 5.0% |
| Nashville | 3.0% |
| Birmingham | 1.8% |
| Houston | 1.7% |
| Dallas | 1.5% |
Where Santa Rosa Beach guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.6% |
| United Kingdom | 0.3% |
| Canada | 0.2% |
| Germany | 0.1% |
Languages spoken by Santa Rosa Beach guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 75.8% |
| Spanish | 14.1% |
| French | 1.8% |
| Portuguese | 1.4% |
| German | 1.3% |
What Are Airbnb Guest Ratings in Santa Rosa Beach?
Santa Rosa Beach Airbnbs average 4.78 stars, and 34% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.90 for location.
Location scores highest in Santa Rosa Beach; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.76 |
| Communication | 4.82 |
| Location | 4.90 |
| Check-in | 4.88 |
| Value | 4.72 |
Booking patterns
How Guests Book in Santa Rosa Beach: Stays, Rules and Fees
More than eight in ten Santa Rosa Beach listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Santa Rosa Beach listings are open to guests
Share of listings by days a year
- 271-366 days 47%
- 181-270 days 37%
- 91-180 days 15%
- 31-90 days 1%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 46.7% | 1,687 |
| 181-270 days | 36.7% | 1,326 |
| 91-180 days | 15.1% | 544 |
| 31-90 days | 1.4% | 51 |
| 1-30 days | 0.0% | 1 |
Days a year Santa Rosa Beach listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 16%
- 91-180 days 38%
- 31-90 days 28%
- 1-30 days 16%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.7% | 61 |
| 181-270 days | 15.8% | 571 |
| 91-180 days | 37.8% | 1,365 |
| 31-90 days | 28.4% | 1,025 |
| 1-30 days | 16.3% | 587 |
What Is the Average Length of Stay for Airbnb in Santa Rosa Beach?
The average Santa Rosa Beach booking lasts 5.3 nights, longest in January and shortest in October. Listings took about 20 bookings each over the year, some 72,000 in all. 94% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Santa Rosa Beach
Average nights per booking, by month of stay
Average 5.3 nights 7.6 nights 4.2 nights
Two-year average by calendar month.
Santa Rosa Beach Airbnb Minimum Stay Requirements
Only 32% of listings in Santa Rosa Beach accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Santa Rosa Beach listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Santa Rosa Beach?
Firm is the most common cancellation policy in Santa Rosa Beach, used by 46% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about eight in ten listings use Firm or stricter terms, against 12% on Flexible or Moderate.
Cancellation policies of Santa Rosa Beach listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Santa Rosa Beach?
Nearly all Santa Rosa Beach listings charge a cleaning fee. The typical fee is about $457. Spread over the average stay of 5.3 nights, that adds roughly $85 a night to what guests pay. For listings that charge one, cleaning fees make up about 16% of gross revenue.
- Median cleaning fee
- $457
- Average cleaning fee
- $574
- Listings charging a fee
- 98.5%
- Share of gross revenue
- 15.5%
Top earners
Top-Earning Airbnbs and Hosts in Santa Rosa Beach
The top-grossing Airbnb in Santa Rosa Beach, a six-bedroom home, took in $641,000 over the past year, about 9.5 times the city's average of $67,600. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Barefoot Bliss by Stay on 30a Entire home · 6 bedrooms Rated 5.00 
30A Gulf View | Golf Cart | Pool | Rooftop Deck Entire home · 6 bedrooms Rated 5.00 - Revenue
- $464,220
- Occupancy
- 80.5%
- Daily rate
- $1,740
Seawalk Sanctuary | Beachfront & Rooftop Pool Entire home · 6 bedrooms Rated 4.88 - Revenue
- $459,961
- Occupancy
- 64.0%
- Daily rate
- $2,537
Sleeps 26! Huge Pool, LSV, Bikes, Steps to Beach! Entire home · 6 bedrooms Rated 4.78 - Revenue
- $459,646
- Occupancy
- 64.3%
- Daily rate
- $1,826
Sleeps 30! Pool, Spa, Game Room, LSV, GULF VIEWS! Entire home · 9 bedrooms Rated 4.90 - Revenue
- $419,642
- Occupancy
- 66.7%
- Daily rate
- $1,664
Beachfront "Pines to Palms" Rare Sundeck on Beach Entire home · 5 bedrooms Rated 4.92 - Revenue
- $400,895
- Occupancy
- 62.2%
- Daily rate
- $1,549
Who Are the Top Airbnb Hosts in Santa Rosa Beach?
Southern Holiday Homes is the top-grossing host in Santa Rosa Beach, with $15.2 million in bookings across 77 listings over the past year. Together, the ten top-grossing hosts run 29% of the market's 3,609 listings. Southern Holiday Homes also earns more per listing than any other host on the list.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Southern Holiday Homes | 77 | $15,239,296 | $197,913 | 4.75/5 | |
| 360 Blue | 144 | $12,285,444 | $85,316 | 4.80/5 | |
| Oversee | 113 | $9,650,175 | $85,400 | 4.78/5 | |
| 4 | RealJoy Vacations | 169 | $9,061,916 | $53,621 | 4.70/5 |
| 5 | Ocean Reef | 114 | $7,017,244 | $61,555 | 4.59/5 |
| 6 | Kismet Properties Of 30A | 83 | $6,658,147 | $80,219 | 4.85/5 |
| 7 | Benchmark Management 30A | 171 | $6,345,444 | $37,108 | 4.54/5 |
| 8 | 30A Beach Girls By AvantStay | 70 | $5,211,387 | $74,448 | 4.80/5 |
| 9 | Echelon | 31 | $4,735,544 | $152,759 | 4.87/5 |
| 10 | Scenic Stays | 86 | $3,809,112 | $44,292 | 4.68/5 |
Who Are the Airbnb Hosts in Santa Rosa Beach?
Professional management companies run 64% of Santa Rosa Beach listings. Superhosts run 47% of listings. 65% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
- Superhosts
- 46.7%
- Professional management
- 63.6%
- Cohosted listings
- 19.3%
- Instant Book enabled
- 64.9%
- Simplified Pricing
- 90.8%
Largest Airbnb Management Companies in Santa Rosa Beach
56 management companies run five or more active Airbnb listings in Santa Rosa Beach, and companies run 66% of its Airbnb homes. RealJoy Vacations is the largest, with 186 listings and an average guest rating of 4.71; the next largest are Benchmark Management 30A, Avari Management, Ocean Reef Resorts and Oversee. Among the five largest, Oversee's homes rate highest, at 4.82.
The five largest run 19% of Santa Rosa Beach's Airbnb homes
Share of Santa Rosa Beach's Airbnb homes each company runs as host or co-host
- RealJoy Vacations 5% · 186
- Benchmark Management 30A 5% · 175
- Avari Management 4% · 144
- Ocean Reef Resorts 3% · 120
- Oversee 3% · 119
- All other listings 81%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Florida, ranked by homes, guest rating and growth.
Nearby markets
Santa Rosa Beach vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 16 km, Seacrest (14 km away, 58 listings) earned the most per listing, about 52% more than Santa Rosa Beach.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Seaside 4 km | 697 | $84,578 | $896 | 35% |
| Watersound 11 km | 142 | $68,713 | $557 | 44% |
| Alys Beach 13 km | 451 | $85,901 | $778 | 40% |
| Seacrest 14 km | 58 | $102,825 | $671 | 51% |
| Inlet Beach 14 km | 119 | $69,417 | $594 | 43% |
| Freeport 15 km | 42 | $31,880 | $272 | 35% |
| Seacrest Beach 15 km | 341 | $86,874 | $672 | 44% |
| Rosemary Beach 16 km | 555 | $81,591 | $746 | 41% |
Other Airbnb Markets in Florida
- Kissimmee Airbnb data 10,968 listings
- Panama City Beach Airbnb data 10,441 listings
- Four Corners Airbnb data 10,347 listings
- Miami Airbnb data 9,434 listings
- Miramar Beach Airbnb data 4,985 listings
- Orlando Airbnb data 4,752 listings
- Tampa Airbnb data 4,601 listings
- Miami Beach Airbnb data 4,529 listings
See all 478 Florida Airbnb markets
Markets Similar to Santa Rosa Beach
Markets elsewhere in the United States with a similar nightly rate and occupancy to Santa Rosa Beach:
- Saugatuck Township Airbnb data MI · $604/night · 41.3%
- Wrightsville Beach Airbnb data NC · $581/night · 40.4%
- Scituate Airbnb data MA · $583/night · 40.7%
- Cape May Airbnb data NJ · $581/night · 40.9%
- Homewood Airbnb data CA · $641/night · 39.3%
- Breckenridge Airbnb data CO · $591/night · 39.0%
FAQ
Santa Rosa Beach Airbnb FAQ
How much do Airbnb hosts make in Santa Rosa Beach?
An active Santa Rosa Beach Airbnb grossed $67,622 on average in the 12 months to October 2026, according to AirROI's tracking of 3,609 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $10,500 or more in a typical month.
How much can I make on Airbnb in Santa Rosa Beach?
It depends most on the home's size, location and how it's run. The middle half of Santa Rosa Beach listings earn between $3,320 and $10,500 in a typical month, and the top tenth $16,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Rosa Beach?
Listings in Santa Rosa Beach were booked on 40% of available nights over the past year. That compares with 43% for the Florida average. June is usually the busiest month.
How much does an Airbnb cost per night in Santa Rosa Beach?
The average booked night in Santa Rosa Beach cost $613 before fees. Half of listings charge between $345 and $720, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Rosa Beach?
None of the active Santa Rosa Beach listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Santa Rosa Beach?
Yes, when it's run well. The average Santa Rosa Beach Airbnb grossed $67,622 in the 12 months to October 2026, 64% above the Florida average of $41,358. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $39,642 a year (about $3,300 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,720 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa Rosa Beach?
July usually pays best, averaging $14,800 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Rosa Beach?
Each night a Santa Rosa Beach listing was open to book earned $262 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $510 or more.
How far in advance do guests book Airbnbs in Santa Rosa Beach?
Santa Rosa Beach stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Santa Rosa Beach?
The average Santa Rosa Beach Airbnb stay lasted 5.3 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Santa Rosa Beach rated?
Guests rate Santa Rosa Beach Airbnbs 4.78 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Santa Rosa Beach?
Gulfview Heights, Seagrove Beach and WaterColor draw the most short-term rental interest in Santa Rosa Beach. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Rosa Beach?
AirROI counted 3,609 active Airbnb listings in Santa Rosa Beach as of October 2026. The closest tracked market is Seaside, 4 km away.
How much are Airbnb cleaning fees in Santa Rosa Beach?
In Santa Rosa Beach, nearly all listings add a cleaning fee, and the typical fee is about $457.
How many tourists visit Santa Rosa Beach, FL?
All of Florida had 143.3 million visitors in 2025, a preliminary estimate from the State of Florida. AirROI estimates 72,027 Airbnb stays in Santa Rosa Beach, FL in the 12 months to October 2026, which counts bookings and not tourists. See Florida tourism statistics.
Method
About This Data
Figures on this page cover 3,609 active Airbnb listings in Santa Rosa Beach from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.