Named top 4 beach shack in Stay Awhile Magazine. Entire home · 1 bedroom Rated 4.95 - Revenue
- A$117,640
- Occupancy
- 57.9%
- Daily rate
- A$520
Airbnb market data · 202612 months to September 2026
The average Airbnb in Wooli brought in A$33,434 over the 12 months through September 2026, about 29% less than the New South Wales average of A$46,850.
The short answer
Bookings in Wooli trail the New South Wales average, at prices about 9% lower. Listings averaged A$404 a night and were booked on 34% of available nights, against A$445 and 41% for the New South Wales average.
Timing matters: in January, usually the best month, the average listing earns about 2.5 times as much as in August, usually the slowest.
With 66 active listings, Wooli is the 114th-largest of 305 New South Wales markets AirROI tracks. From a year earlier, average revenue fell 14% while the number of active listings grew 53%.
Browse the live Wooli Airbnb market See Every Wooli ListingRevenue
Gross bookings per Wooli listing averaged A$33,434 over the 12 months to September 2026 (New South Wales average: A$46,850), before cleaning, platform and management costs and taxes.
In a typical year, the average Wooli listing brings in A$6,400 in January, its best month, and A$2,540 in August, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 2.5 times what August does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$4,130. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$4,094 | 41.3% | A$387 | A$136 | 57 days | 4.5 nights |
| Oct 2025 | A$4,580 | 42.4% | A$393 | A$148 | 66 days | 4.1 nights |
| Nov 2025 | A$4,425 | 40.3% | A$387 | A$147 | 45 days | 4.6 nights |
| Dec 2025 | A$5,814 | 46.0% | A$421 | A$188 | 92 days | 5.8 nights |
| Jan 2026 | A$6,102 | 46.3% | A$436 | A$197 | 101 days | 5.4 nights |
| Feb 2026 | A$3,657 | 36.5% | A$379 | A$131 | 60 days | 5.1 nights |
| Mar 2026 | A$3,405 | 30.7% | A$386 | A$110 | 45 days | 4.6 nights |
| Apr 2026 | A$4,719 | 41.7% | A$405 | A$157 | 70 days | 4.5 nights |
| May 2026 | A$2,936 | 28.1% | A$385 | A$95 | 35 days | 4.1 nights |
| Jun 2026 | A$4,349 | 34.4% | A$399 | A$145 | 37 days | 6.7 nights |
| Jul 2026 | A$4,400 | 36.5% | A$403 | A$142 | 52 days | 4.5 nights |
| Aug 2026 | A$2,406 | 21.4% | A$386 | A$78 | 53 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Wooli address, run it through the Airbnb profit calculator.
Profit
Yes, when it's run well. The average Wooli Airbnb took in A$33,434 in the 12 months to September 2026, and run by its owner at everyday costs, about A$1,790 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$3,290 a month.
Cleaning it yourself keeps the A$3,450 a year guests pay in cleaning fees, for about A$2,080 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,540 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$29,984 | A$54,360 |
| Cleaning fees guests pay10% of Wooli bookings | A$3,450 | A$6,260 |
| Gross bookings | A$33,434 | A$60,620 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Wooli listings on Simplified Pricing, 3% for the rest | −A$4,610 | −A$8,360 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$3,450 | −A$6,260 |
| Utilities and internetAbout 5% of bookings | −A$1,670 | −A$3,030 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$670 | −A$1,210 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$1,000 | −A$1,820 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$330 | −A$330 |
| Permit and registrationWhere one is required | −A$170 | −A$170 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −A$11,900 | −A$21,180 |
| Left for housing costs, then profit | A$21,534about A$1,790 a month | A$39,440about A$3,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Wooli's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wooli home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$5,050 a month, against A$2,790 for the average one.
Occupancy
Wooli listings were booked on 34% of the nights they were open over the past year, 7 percentage points below the New South Wales average (41%) and 9 points below the Australia average (43%). In a typical year, occupancy swings from 24% in August to 51% in January.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
January is usually the busiest month in Wooli, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Wooli, known as ADR (average daily rate), was A$404 over the past year, about 9% below the New South Wales average of A$445 and about the same as the Australia average (A$385). In a typical year, rates peak in January and December at about A$435 and bottom out in September and November at about A$370.
The top 10% charge about 2.4 times the rate of the bottom quarter.
January rates run 17% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$390.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wooli it averaged A$131 over the past year, from about A$82 in a typical August to about A$206 in a typical January.
Per open night, by tier:
January RevPAR is about 2.5 times August's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$136.
Seasonality
Wooli has two high seasons, April and November–January, which makes it a moderately seasonal market.
Average revenue by month in Wooli
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$4,130.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | A$6,400 |
| February | Low season | A$3,720 |
| March | Low season | A$3,200 |
| April | High season | A$4,750 |
| May | Low season | A$2,760 |
| June | Low season | A$3,520 |
| July | Shoulder season | A$4,030 |
| August | Low season | A$2,540 |
| September | Shoulder season | A$3,810 |
| October | Shoulder season | A$4,380 |
| November | High season | A$4,530 |
| December | High season | A$5,960 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonNovember–January | A$5,630 | 46% | A$412 |
| High seasonApril | A$4,750 | 45% | A$395 |
| Shoulder seasonJuly, September–October | A$4,080 | 38% | A$381 |
| Low seasonFebruary–March, May–June, August | A$3,140 | 30% | A$381 |
Guests book Wooli stays 60 days ahead on average (about nine weeks). December stays are booked furthest out, about 97 days ahead, and June stays closest to arrival, about 30 days. A typical December booking is made in early September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
All 66 active listings in Wooli display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Wooli.
Neighborhoods
AirROI's area guide picks eight Wooli neighborhoods that draw short-term rental guests, led by Main Beach, Wooli River and Surf Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Main Beach | The stunning Main Beach is known for its golden sands and is ideal for families and recreational activities. Its close proximity to local restaurants and shops makes it a prime location for tourists. | Wooli River, Natural rock pools, Fishing spots, Local cafes and eateries, Surfing and swimming spots |
| Wooli River | Located along the scenic Wooli River, this area offers beautiful views and a tranquil environment, perfect for nature lovers and those seeking relaxation. | Bushwalking trails, Kayaking and paddleboarding, Fishing excursions, Riverside picnic spots, Birdwatching opportunities |
| Surf Beach | Surf Beach attracts surfers and beachgoers with its fantastic surf conditions and beautiful coastline. It's a popular spot for those looking to enjoy water sports. | Surfing schools, Beachfront picnic areas, Coastal walking tracks, Fishing opportunities, Dolphin watching |
| Grey Cliff | This area provides stunning cliff-top views and is perfect for those who appreciate nature and photography. It’s a less commercialized area with a peaceful atmosphere. | Scenic lookouts, Walking tracks, Wildlife spotting, Photography opportunities, Quiet beaches |
| Wooli Village | Wooli Village is the heart of the community, featuring local shops and a friendly atmosphere. Tourists often enjoy the charm of small-town hospitality here. | Local markets, Community events, Delicious eateries, Cultural experiences, Historical sites |
| North Beach | A less crowded beach offering a more relaxed feel compared to other areas. Ideal for families and those wanting to escape the hustle. | Pristine picnic spots, Calm waters, Family-friendly beaches, Wildlife encounters, Local surf schools |
| Shark Bay | This area is known for its unique rock formations and excellent fishing opportunities. It attracts both tourists and locals looking for adventure. | Fishing charters, Scenic walks, Wildlife tours, Beach activities, Rock formations |
| Bittangabee Bay | A hidden gem with natural beauty and tranquility. Perfect for camping and enjoying nature away from the crowd. | Camping sites, Swimming spots, Scenic trails, Wildlife watching, Quiet beach access |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Wooli is an entire home: all 66 listings rent the whole place. Houses are the most common property type at 70%, about 3.3 times the share of apartments and condos (21%).
Every listing rents the whole place
Wooli Airbnb listings by room type
Listings by property type
Wooli Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 69.7% | 46 |
| Apartment/Condo | 21.2% | 14 |
| Hotel/Boutique | 4.5% | 3 |
| Others | 4.5% | 3 |
Most Wooli homes are built for groups: 53% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (41%).
Wooli entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 6.1% | 4 |
| 2 bedrooms | 40.9% | 27 |
| 3 bedrooms | 30.3% | 20 |
| 4 bedrooms | 19.7% | 13 |
| 5+ bedrooms | 3.0% | 2 |
A typical two-bedroom home in Wooli earned A$18,800 over the past year, against A$40,400 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 27 | A$18,800 | A$23,400 | A$374 | 29% |
| 3 bedrooms | 20 | A$23,700 | A$32,100 | A$359 | 34% |
| 4 bedrooms | 13 | A$40,400 | A$49,800 | A$564 | 38% |
The most common capacity in Wooli is six guests (33% of listings), and 64% of listings sleep six or more.
Wooli listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.5% | 3 |
| 4 guests | 24.2% | 16 |
| 5 guests | 7.6% | 5 |
| 6 guests | 33.3% | 22 |
| 7 guests | 9.1% | 6 |
| 8+ guests | 21.2% | 14 |
Wooli hosts set up an average of 4 beds per listing. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is close to standard in Wooli: 85% of listings offer it, and 44% have a waterfront setting.
Share of Wooli listings with each common amenity
Guests
Wooli draws mostly domestic guests: 97% of those who left reviews live in Australia. No single city dominates: Brisbane is the largest source, at about 5% of reviews.
97% of Wooli guests are domestic
Where guests who left reviews live
Where Wooli guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Brisbane | 4.6% |
| Sydney | 4.2% |
| Gold Coast | 3.3% |
Where Wooli guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Australia | 96.8% |
| United Kingdom | 1.3% |
| Germany | 0.6% |
| United States | 0.6% |
| New Zealand | 0.3% |
Languages spoken by Wooli guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 83.3% |
| Spanish | 7.1% |
| French | 2.4% |
| German | 2.4% |
| Swedish | 1.2% |
Wooli Airbnbs average 4.78 stars, and 36% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.63, against 4.91 for location and check-in.
Location and check-in score highest in Wooli; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.71 |
| Communication | 4.88 |
| Location | 4.91 |
| Check-in | 4.91 |
| Value | 4.63 |
Booking patterns
86% of Wooli listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Wooli listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.6% | 38 |
| 181-270 days | 28.8% | 19 |
| 91-180 days | 12.1% | 8 |
| 31-90 days | 1.5% | 1 |
Days a year Wooli listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.5% | 1 |
| 181-270 days | 12.1% | 8 |
| 91-180 days | 30.3% | 20 |
| 31-90 days | 34.8% | 23 |
| 1-30 days | 21.2% | 14 |
The average Wooli booking lasts 5.1 nights, longest in June and shortest in August. Listings took about 17 bookings each over the year, some 1,120 in all. About six in ten listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Wooli
Average nights per booking, by month of stay
Two-year average by calendar month.
About six in ten listings in Wooli accept stays of one or two nights.
Minimum stay set by Wooli listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Wooli, used by 38% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 85% of listings use Firm or stricter terms, against 15% on Flexible or Moderate.
Cancellation policies of Wooli listings, from most to least flexible
Share of listings by the policy they use
85% of Wooli listings charge a cleaning fee. The typical fee is about A$180. Spread over the average stay of 5.1 nights, that adds roughly A$35 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Wooli, a one-bedroom unit, took in A$118,000 over the past year, about 3.5 times the city's average of A$33,400.
Named top 4 beach shack in Stay Awhile Magazine. Entire home · 1 bedroom Rated 4.95
Banksia Beach House on the beach Entire home · 4 bedrooms Rated 4.94
Casa Bonita on Wooli Beach Entire home · 3 bedrooms Rated 4.92
Gull Cottage Wooli - On the Beach Entire home · 3 bedrooms Rated 4.91
Pipe Dream - River Frontage with Amazing Views Entire home · 4 bedrooms Rated 4.93
Finns beach house, pet friendly. Wooli NSW Entire home · 4 bedrooms Rated 4.90 Professional management companies run 17% of Wooli listings and owners run the rest, though 35% of listings have a co-host. Superhosts run 44% of listings. Most hosts still vet their guests: only 21% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 48 km, Clarence Valley Council (32 km away, 72 listings) earned the most per listing, about 37% more than Wooli. Grafton was the busiest, booked on 44% of nights against 34% in Wooli.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Coffs Harbour City Council 28 km | 65 | A$42,841 | A$389 | 41% |
| Woolgoolga 28 km | 77 | A$33,671 | A$387 | 34% |
| Brooms Head 30 km | 31 | A$43,119 | A$419 | 34% |
| Clarence Valley Council 32 km | 72 | A$45,842 | A$413 | 40% |
| Emerald Beach 35 km | 58 | A$40,542 | A$413 | 37% |
| Grafton 37 km | 47 | A$25,839 | A$228 | 44% |
| Korora 45 km | 51 | A$35,918 | A$354 | 40% |
| Yamba 48 km | 456 | A$44,447 | A$480 | 35% |
See all 305 New South Wales Airbnb markets
Markets elsewhere in Australia with a similar nightly rate and occupancy to Wooli:
FAQ
An active Wooli Airbnb grossed A$33,434 on average in the 12 months to September 2026, according to AirROI's tracking of 66 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$5,980 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Wooli listings earn between A$1,780 and A$5,980 in a typical month, and the top tenth A$9,320 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Wooli were booked on 34% of available nights over the past year. That compares with 41% for the New South Wales average. January is usually the busiest month.
The average booked night in Wooli cost A$404 before fees. Half of listings charge between A$265 and A$460, so bedroom count and location move the price more than the average suggests.
All active Wooli listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Wooli Airbnb grossed A$33,434 in the 12 months to September 2026, 29% below the New South Wales average of A$46,850. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$21,534 a year (about A$1,790 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$3,290 a month. Check a specific home in the Airbnb estimator.
January usually pays best, averaging A$6,400 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Wooli listing was open to book earned A$131 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$269 or more.
Wooli stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Wooli Airbnb stay lasted 5.1 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Wooli Airbnbs 4.78 out of 5 on average. Guests score check-in highest and value lowest.
Main Beach, Wooli River and Surf Beach draw the most short-term rental interest in Wooli. The neighborhood guide explains what brings guests to each.
AirROI counted 66 active Airbnb listings in Wooli as of September 2026. The closest tracked market is Coffs Harbour City Council, 28 km away.
In Wooli, 85% of listings add a cleaning fee, and the typical fee is about A$180.
Method
Figures on this page cover 66 active Airbnb listings in Wooli from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.