Atherton, Queensland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Atherton, Queensland? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $15,698 per year — at a $154 nightly rate, 37.4% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 40 active listings, Atherton is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 33.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Atherton?
In Atherton, the headline Airbnb metrics are $15,698 in average annual revenue,37.4% occupancy, $154 ADR, and $58 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Atherton?
Understanding the monthly revenue variations for Airbnb listings in Atherton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Atherton is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Atherton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,853+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,610 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $746, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Atherton
What Is the Monthly Airbnb Occupancy Rate in Atherton?
Maximize your bookings by understanding the Atherton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Atherton:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Atherton
What Is the Average Airbnb Nightly Rate in Atherton?
Effective short term rental pricing strategy in Atherton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Atherton typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Atherton
What Is the RevPAR for Airbnb in Atherton?
RevPAR in Atherton is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $83 RevPAR.
- Best-in-class (Top 10%) achieve $107 RevPAR.
Average Monthly RevPAR Trend in Atherton
RevPAR Insights for Atherton
- The average RevPAR in Atherton is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($107) and bottom 25% ($26) is $81, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Atherton benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $83+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Atherton?
Atherton's peak Airbnb season falls in October, November, July, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, July)
- Revenue averages $2,246 per month
- Occupancy rates average 47.0%
- Daily rates average $142
Shoulder Season
- Revenue averages $2,011 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $153
Low Season (January, February, September)
- Revenue drops to average $1,437 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $144
Seasonality Insights for Atherton
- The Airbnb seasonality pattern in Atherton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Atherton's highest earning potential, with monthly revenues climbing to $2,302, occupancy reaching 48.8%, and ADRs peaking at $164.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,286, occupancy could drop to 27.4%, and ADRs may adjust to $141.
- Lower occupancy paired with meaningful seasonality means hosts in Atherton need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Atherton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Atherton?
Low regulation and minimal registration activity in Atherton, Queensland, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Atherton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Atherton?
With a compact short-term rental market, Atherton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Street | The heart of Atherton known for its charming shops, cafes, and local markets. Ideal for visitors looking to experience the local culture and community. | Atherton Tablelands Markets, Curtain Fig Tree, Atherton History Museum, Crystal Caves, Lynch's Hill Lookout |
| Lake Tinaroo | A beautiful lake area ideal for water sports and nature lovers. A popular spot for families and outdoor enthusiasts looking for relaxation and adventure. | Lake Tinaroo, Tinaroo Dam, Tinaroo Water Sports, Jumbo Lookout, Mount Edith |
| Curtain Fig Tree | Home to one of the largest and most famous trees in the region, this area attracts nature enthusiasts and photographers all year round. | Curtain Fig Tree, Atherton Forest Mountain Resort, Malanda Falls, Yungaburra Markets |
| Yungaburra | A quaint village known for its historic buildings and proximity to the Tablelands and lakes. A favorite among tourists for its scenic beauty and local wildlife. | Yungaburra Markets, Platypus Park, Lake Eacham, Crater Lakes National Park, Historic Yungaburra |
| Herberton | A historic mining town with well-preserved heritage buildings and museums, attracting history buffs and tourists interested in the region's gold rush history. | Herberton Historic Village, Transport Museum, Herberton Mining Museum, Herberton Observatory |
| Mareeba | A vibrant rural town known for its coffee plantations and festivals. Ideal for travelers looking to immerse themselves in the agricultural side of Queensland. | Mareeba Heritage Museum, Coffee Works, Mareeba Wetlands, Golden Drop Mango Winery |
| Balgal Beach | A coastal area perfect for beach lovers and those looking for a relaxed atmosphere. Great for outdoor activities including fishing and swimming. | Balgal Beach, Balgal Beach Golf Club, Fishing spots, Great Barrier Reef Tours |
| Ravenshoe | The highest town in Queensland, known for its picturesque scenery and waterfalls. Perfect for those seeking a peaceful getaway in nature. | Millstream Falls, Ravenshoe Heritage Centre, Hinchinbrook Way, Ravenshoe Lookout |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Atherton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Atherton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Atherton
- The Atherton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Atherton, House properties are the most common (52.5%), reflecting the local real estate landscape.
- Houses represent a significant 52.5% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Atherton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Atherton
- The dominant room capacity in Atherton is 3 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.5% of the active Airbnb listings in Atherton, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Atherton.
Atherton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Atherton
- The most common guest capacity trend in Atherton vacation rentals is listings accommodating 6 guests (27.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Atherton STR market, accounting for 47.5% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Atherton.
- On average, properties in Atherton are equipped to host 4.3 guests.
How Do Listings in Atherton Compare on Quality?
Listing quality in Atherton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Atherton
- The average of 17.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Atherton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Atherton?
Amenity Prevalence
Amenity Insights for Atherton
- Essential amenities in Atherton that guests expect include: Free parking on premises, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Smoke alarm, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Atherton: Free parking on premises, Kitchen, TV.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, TV.
- Consider adding popular differentiators like Washer or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Atherton to stay competitive.
Which Airbnb Amenities Boost Revenue in Atherton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Atherton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 87.5% | $17,465 | $3,328 | 424.7% |
Backyard | 47.5% | $23,184 | $8,925 | 159.8% |
Lockbox | 70.0% | $19,043 | $7,894 | 141.2% |
Self check-in | 77.5% | $17,873 | $8,207 | 117.8% |
First aid kit | 22.5% | $25,962 | $12,718 | 104.1% |
High chair | 17.5% | $27,088 | $13,282 | 103.9% |
Books and reading material | 37.5% | $22,628 | $11,541 | 96.1% |
Oven | 57.5% | $19,808 | $10,138 | 95.4% |
Dining table | 55.0% | $20,090 | $10,330 | 94.5% |
Conditioner | 47.5% | $20,909 | $10,984 | 90.4% |
Revenue Impact Insights for Atherton
- Smoke alarm tops the revenue impact list with a 424.7% uplift — listings with this amenity earn $17,465 vs. $3,328 without it.
- Smoke alarm — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Atherton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Atherton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAtherton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Atherton
- The typical guest profile for Airbnb in Atherton consists of primarily domestic travelers (82%), often arriving from nearby Townsville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 81.7% of guests.
- Key international markets include Australia (81.7%) and United Kingdom (5.3%).
- Top languages spoken are English (68.3%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Townsville and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Atherton?
Listings in Atherton average 4.7 out of 5 overall, with about 31 reviews per active listing and 32.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Atherton
- An average rating of 4.7 places Atherton in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Atherton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Atherton
- The most common availability pattern in Atherton falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Atherton (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Atherton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Atherton
- The overall average booking lead time for vacation rentals in Atherton is 47 days.
- Guests book furthest in advance for stays during October (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Atherton.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Atherton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Atherton?
Guests in Atherton stay about 5.3 nights on average, generating roughly 767 reservations and 19.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Atherton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Atherton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (8 nights) and shorten in Jun (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Atherton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
27.5% of total
2 Nights
17 listings
42.5% of total
3 Nights
1 listings
2.5% of total
30+ Nights
11 listings
27.5% of total
Key Insights
- The most prevalent minimum stay requirement in Atherton is 2 Nights, adopted by 42.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Atherton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.5%) caters to monthly stays (30+ nights) in Atherton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.5% of Atherton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Atherton.
Atherton Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.5% of total
Super Strict 60 Days
8 listings
20% of total
Flexible
11 listings
27.5% of total
Moderate
12 listings
30% of total
Firm
7 listings
17.5% of total
Strict
1 listings
2.5% of total
Cancellation Policy Insights for Atherton
- The prevailing Airbnb cancellation policy trend in Atherton is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (57.5%) and stricter (20.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Atherton.
- Using a Strict policy might deter some guests, as only 2.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Atherton.
How Much Are Airbnb Cleaning Fees in Atherton?
Cleaning fees in Atherton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Atherton
- About 47.5% of Atherton listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $57 is close to the median ($47), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Atherton median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Atherton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious home in Atherton
Entire Place • 4 bedrooms
The Olive Abode - Atherton
Entire Place • 3 bedrooms
A picturesque 3 bedroom house with splendid views
Entire Place • 3 bedrooms
Anahata Home - Atherton Tablelands.
Entire Place • 3 bedrooms
Jindy's Cottage Atherton
Entire Place • 2 bedrooms
Wagtail Cottage - 500m to town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Atherton?
Learn from the best! This table showcases top-performing Airbnb hosts in Atherton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John & Helen | 8 | $67,063 | 147 | 4.32/5.0 |
| Emily | 3 | $66,098 | 45 | 4.73/5.0 |
| Angela Mari | 1 | $43,862 | 9 | 4.67/5.0 |
| Emma | 1 | $39,221 | 143 | 4.94/5.0 |
| Jonathan | 1 | $38,813 | 36 | 4.78/5.0 |
| Case | 1 | $34,708 | 91 | 4.93/5.0 |
| Sarah | 1 | $33,576 | 84 | 4.95/5.0 |
| Katie | 1 | $33,035 | 35 | 5.00/5.0 |
| Gina | 1 | $26,914 | 19 | 4.74/5.0 |
| Fari | 1 | $26,855 | 21 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Atherton.
Who Are the Airbnb Hosts in Atherton?
Atherton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Atherton
- With 50.0% Superhosts, Atherton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 85.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Atherton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Atherton
These are the highest-grossing professional property management operations in Atherton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| John & Helen | 8 | $67,063 | $145 | 25.1% | 4.32/5 |
Management Company Insights for Atherton
- The leading management company, John & Helen, operates 8 listings with $67,063 in gross revenue — a useful benchmark for what scale looks like in Atherton.
- Top managers average 8 properties each, suggesting professional management in Atherton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.32/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Atherton's Airbnb Market Compare to Nearby Cities?
How does the Atherton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Edge Hill, Atherton has 25 percentage points lower occupancy and about $25 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kewarra Beach | 48 | $4,267 | $359.82 | 48% |
| Palm Cove | 130 | $3,533 | $361.42 | 40% |
| Cairns Regional | 648 | $3,309 | $309.70 | 42% |
| Cairns North | 25 | $3,302 | $207.04 | 54% |
| Smithfield | 11 | $3,048 | $249.02 | 49% |
| Port Douglas | 675 | $2,918 | $351.55 | 39% |
| Douglas Shire | 143 | $2,850 | $311.55 | 40% |
| Tablelands Regional | 41 | $2,545 | $266.04 | 43% |
| Edge Hill | 11 | $2,441 | $178.75 | 62% |
| Cairns | 896 | $2,366 | $183.28 | 51% |
Frequently Asked Questions About Airbnb in Atherton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Atherton.
How much do Airbnb hosts make in Atherton?
Atherton hosts earn about $15,698 per year on average, with an average nightly rate of $154 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Atherton, Queensland, not the ceiling for the best operators. Source: AirROI 2026 data, Atherton market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Atherton?
The average Airbnb occupancy rate in Atherton is 37.4%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Atherton?
Listings in Atherton average $154 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Atherton?
Atherton currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Atherton?
AirROI currently classifies the short-term rental regulation level in Atherton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Atherton?
RevPAR in Atherton is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Atherton?
Occupancy of 37.4% means Atherton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,698, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Atherton?
The average booking lead time in Atherton is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Atherton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Atherton include Main Street, Lake Tinaroo, Curtain Fig Tree. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Atherton?
entire_home listings make up 80.0% of the active supply in Atherton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Atherton compare to nearby Airbnb markets?
Among neighboring markets, Kewarra Beach posts $51,202 in average annual revenue with 47.8% occupancy, compared to Atherton's $15,698 and 37.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Atherton?
The average Airbnb stay length in Atherton is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Atherton?
Airbnb listings in Atherton average 4.7 out of 5 overall. About 32.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Atherton?
Smoke alarm and Backyard are among the strongest revenue-linked amenities in Atherton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Atherton?
Yes. About 47.5% of active Airbnb listings in Atherton charge a cleaning fee, and the average fee is $57. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Atherton?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.