Airbnb market data · 202612 months to April 2026
Deans Marsh, VIC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Deans Marsh brought in A$24,131 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Deans Marsh run through April 2026.
The short answer
Deans Marsh Airbnb Market at a Glance
Listings averaged A$343 a night and were booked on 30% of available nights.
Timing matters: in December, the best month, the average listing earned about 2.8 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Deans Marsh is the 193rd-largest of 203 Victoria markets AirROI tracks.
Browse the live Deans Marsh Airbnb market See Every Deans Marsh ListingRevenue
How Much Do Airbnb Hosts Make in Deans Marsh?
Gross bookings per Deans Marsh listing averaged A$24,131 over the 12 months to April 2026 (Victoria average: A$39,654), before cleaning, platform and management costs and taxes.
The average Deans Marsh listing brought in A$4,620 in December, its best month, and A$1,650 in March, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Deans Marsh's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn A$6,880+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn A$3,770 or more, roughly A$1,700 a month above the median.
- Typical properties (median) earn about A$2,100 a month.
- Entry-level properties (bottom 25%) earn A$1,180 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about 2.8 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, A$3,160.
Deans Marsh Airbnb Data by Month
Latest 12 months in the April 2026 data.
December led on revenue. Nightly rates peaked in April and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | A$2,531 | 27.9% | A$316 | A$82 | 37 days | 3.7 nights |
| Jun 2025 | A$3,557 | 47.1% | A$327 | A$119 | 33 days | 5.6 nights |
| Jul 2025 | A$2,532 | 31.1% | A$327 | A$82 | 30 days | 3.7 nights |
| Aug 2025 | A$2,700 | 16.1% | A$329 | A$87 | 26 days | 2.1 nights |
| Sep 2025 | A$3,367 | 34.1% | A$336 | A$112 | 43 days | 6.7 nights |
| Oct 2025 | A$3,888 | 33.7% | A$331 | A$125 | 97 days | 3.9 nights |
| Nov 2025 | A$3,273 | 25.9% | A$331 | A$109 | 59 days | 2.2 nights |
| Dec 2025 | A$4,616 | 41.1% | A$343 | A$149 | 65 days | 4.3 nights |
| Jan 2026 | A$4,502 | 42.6% | A$350 | A$145 | 46 days | 2.8 nights |
| Feb 2026 | A$1,847 | 30.4% | A$344 | A$66 | 53 days | 2.5 nights |
| Mar 2026 | A$1,645 | 21.7% | A$360 | A$53 | 29 days | 2.2 nights |
| Apr 2026 | A$3,516 | 36.7% | A$366 | A$117 | 76 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Deans Marsh home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Deans Marsh Profitable?
Yes, when it's run well. The average Deans Marsh Airbnb took in A$24,131 in the 12 months to April 2026, and run by its owner at everyday costs, about A$1,340 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$2,440 a month.
Cleaning it yourself keeps the A$2,520 a year guests pay in cleaning fees, for about A$1,550 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,160 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Deans Marsh Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$21,611 | A$38,880 |
| Cleaning fees guests pay10% of Deans Marsh bookings | A$2,520 | A$4,540 |
| Gross bookings | A$24,131 | A$43,420 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 67% of Deans Marsh listings on Simplified Pricing, 3% for the rest | −A$2,730 | −A$4,920 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$2,520 | −A$4,540 |
| Utilities and internetAbout 5% of bookings | −A$1,210 | −A$2,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$480 | −A$870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$720 | −A$1,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$240 | −A$240 |
| Permit and registrationWhere one is required | −A$120 | −A$120 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −A$8,020 | −A$14,160 |
| Left for housing costs, then profit | A$16,111about A$1,340 a month | A$29,260about A$2,440 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Deans Marsh Airbnb Profit
The estimate starts from Deans Marsh's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Deans Marsh home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Deans Marsh's Top Earners Get There
- More nights booked. The busiest quarter of Deans Marsh listings are booked on 45% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of A$245 adds about A$2,430 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$370 a night or more, against a median of A$245. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$2,160 a year.
- Open for the busy months. December brought the average listing about A$4,620, against A$1,650 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Deans Marsh listings average 4.83 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$3,620 a month, against A$2,010 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Deans Marsh?
Deans Marsh listings were booked on 30% of the nights they were open over the past year, 10 percentage points below the Victoria average (40%) and 13 points below the Australia average (43%). Occupancy swings from 16% in August to 47% in June.
Across Deans Marsh's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
June was the busiest month in Deans Marsh, August the quietest
Share of open nights booked, by month
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Deans Marsh?
The average nightly rate in Deans Marsh, known as ADR (average daily rate), was A$343 over the past year, about 10% below the Victoria average of A$380 and about 15% below the Australia average of A$405. Rates peak in March and April at about A$365 and bottom out in May at about A$315.
Across Deans Marsh's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge A$470+ a night, about twice the median.
- Strong performers (top 25%) charge A$370 or more, about A$130 above the median.
- Typical properties (median) charge about A$245 a night.
- Entry-level properties (bottom 25%) charge A$170 or less, about two-thirds of the median.
April rates ran 16% above May's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, A$338.
What Is the RevPAR for Airbnb in Deans Marsh?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Deans Marsh it averaged A$98 over the past year, from about A$53 in March to about A$149 in December.
Across Deans Marsh's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn A$154+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn A$106 or more, about A$35 a night above the median.
- Typical properties (median) earn about A$70 per open night.
- Entry-level properties (bottom 25%) earn A$49 or less, about two-thirds of the median.
December RevPAR was about 2.8 times March's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, A$104. The 12-month RevPAR of A$98 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Deans Marsh
With only 18 active listings, the monthly pattern in Deans Marsh is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Deans Marsh?
Guests book Deans Marsh stays 57 days ahead on average (about eight weeks). October stays are booked furthest out, about 97 days ahead, and August stays closest to arrival, about 26 days. A typical October booking is made in early July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Deans Marsh
None of the 18 active listings in Deans Marsh display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Deans Marsh.
Neighborhoods
Best Neighborhoods for Airbnb in Deans Marsh
AirROI's area guide picks six Deans Marsh neighborhoods that draw short-term rental guests, led by Deans Marsh Village, Great Ocean Road and Alansford. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Deans Marsh Village | Charming small town atmosphere with a close-knit community feel. Ideal for guests looking to escape city life and connect with nature. | Deans Marsh Market, Local Art Galleries, Great Otway National Park, Nearby wineries, Surf beaches at Torquay |
| Great Ocean Road | World-renowned scenic coastal drive offering stunning ocean views and access to iconic landmarks. Perfect for tourists and nature lovers. | The Twelve Apostles, Loch Ard Gorge, London Bridge, Apollo Bay, Lorne beach |
| Alansford | Quiet rural area with easy access to the coastal attractions of the Great Ocean Road. Perfect for family getaways and nature retreats. | Cape Otway Lightstation, Otway Fly Treetop Adventures, Bimbi Park, Great Otway National Park, Local cider houses |
| Forrest | A peaceful, scenic township known for its biking and hiking trails. Attracts outdoor enthusiasts and nature lovers. | Forrest Mountain Bike Park, Local breweries, Great Otway National Park, Bunjil Lookout, Café and shops |
| Bells Beach | Iconic surfing destination known for its world-class waves and competitions. Ideal for surfers and beach enthusiasts. | Bells Beach Surfing, Annual Rip Curl Pro, Scenic walking trails, Nearby cafés, Coastal views |
| Breamlea | Quiet coastal area ideal for those looking to escape the crowd, offering stunning beaches and a laid-back vibe. | Breamlea Beach, Nature reserves, Short walking trails, Wildlife watching, Close to Geelong |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Deans Marsh vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 42 km, Shire of Colac Otway (33 km away) earned the most per listing, about twice as much as Deans Marsh. Torquay was the busiest, booked on 37% of nights against 30% in Deans Marsh.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lorne 15 km | 417 | A$45,745 | A$582 | 31% |
| Aireys Inlet 20 km | 121 | A$39,723 | A$494 | 31% |
| Anglesea 25 km | 278 | A$35,063 | A$486 | 30% |
| Surf Coast Shire 28 km | 203 | A$37,761 | A$490 | 32% |
| Bellbrae 32 km | 35 | A$40,126 | A$343 | 35% |
| Shire of Colac Otway 33 km | 352 | A$48,259 | A$458 | 35% |
| Torquay 40 km | 498 | A$43,954 | A$469 | 37% |
| Apollo Bay 42 km | 439 | A$42,553 | A$416 | 35% |
Other Airbnb Markets in Victoria
- Melbourne Airbnb data 14,728 listings
- Cowes Airbnb data 751 listings
- Bright Airbnb data 509 listings
- Southbank Airbnb data 472 listings
- Daylesford Airbnb data 460 listings
- Geelong Airbnb data 434 listings
- Ocean Grove Airbnb data 415 listings
- Ballarat Airbnb data 346 listings
See all 203 Victoria Airbnb markets
Markets Similar to Deans Marsh
Markets elsewhere in Australia with a similar nightly rate and occupancy to Deans Marsh:
- Tuncurry Airbnb data NSW · A$341/night · 30.6%
- Normanville Airbnb data SA · A$370/night · 30.3%
- Sussex Inlet Airbnb data NSW · A$382/night · 30.2%
- The Entrance Airbnb data NSW · A$379/night · 31.6%
- Townsville City Airbnb data QLD · A$335/night · 33.9%
- Narooma Airbnb data NSW · A$363/night · 34.2%
FAQ
Deans Marsh Airbnb FAQ
How much do Airbnb hosts make in Deans Marsh?
An active Deans Marsh Airbnb grossed A$24,131 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$3,770 or more in a typical month.
How much can I make on Airbnb in Deans Marsh?
It depends most on the home's size, location and how it's run. The middle half of Deans Marsh listings earn between A$1,180 and A$3,770 in a typical month, and the top tenth A$6,880 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Deans Marsh?
Listings in Deans Marsh were booked on 30% of available nights over the past year. That compares with 40% for the Victoria average. June was the busiest month.
How much does an Airbnb cost per night in Deans Marsh?
The average booked night in Deans Marsh cost A$343 before fees. Half of listings charge between A$170 and A$370, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Deans Marsh?
None of the active Deans Marsh listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Deans Marsh?
Yes, when it's run well. The average Deans Marsh Airbnb grossed A$24,131 in the 12 months to April 2026, 39% below the Victoria average of A$39,654, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$16,111 a year (about A$1,340 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$2,440 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Deans Marsh?
December paid best over the past year, at A$4,620 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Deans Marsh?
Each night a Deans Marsh listing was open to book earned A$98 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$154 or more.
How far in advance do guests book Airbnbs in Deans Marsh?
Deans Marsh stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Deans Marsh?
The average Deans Marsh Airbnb stay lasted 3.9 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Deans Marsh rated?
Guests rate Deans Marsh Airbnbs 4.83 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Deans Marsh?
Deans Marsh Village, Great Ocean Road and Alansford draw the most short-term rental interest in Deans Marsh. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Deans Marsh?
AirROI counted 18 active Airbnb listings in Deans Marsh as of April 2026. The closest tracked market is Lorne, 15 km away.
How much are Airbnb cleaning fees in Deans Marsh?
In Deans Marsh, about four in ten listings add a cleaning fee, and the typical fee is about A$140.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Deans Marsh from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.