Airbnb market data · 202512 months to September 2025
Gisborne, VIC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gisborne brought in A$41,247 over the 12 months through September 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Gisborne run through September 2025.
The short answer
Gisborne Airbnb Market at a Glance
Listings averaged A$290 a night and were booked on 52% of available nights.
August, the best month, brought in about 52% more per listing than February, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Gisborne is the 197th-largest of 203 Victoria markets AirROI tracks.
Browse the live Gisborne Airbnb market See Every Gisborne ListingRevenue
How Much Do Airbnb Hosts Make in Gisborne?
Gross bookings per Gisborne listing averaged A$41,247 over the 12 months to September 2025 (Victoria average: A$39,654), before cleaning, platform and management costs and taxes.
The average Gisborne listing brought in A$6,490 in August, its best month, and A$4,260 in February, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Gisborne's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn A$8,250+ a month, about 1.7 times the typical property.
- Strong performers (top 25%) earn A$6,840 or more, roughly A$2,000 a month above the median.
- Typical properties (median) earn about A$4,850 a month.
- Entry-level properties (bottom 25%) earn A$3,070 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 1.5 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, A$5,280. Dashed: September left out, as the latest month's data looks incomplete.
Gisborne Airbnb Data by Month
Latest 12 months in the September 2025 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Oct 2024 | A$4,546 | 48.4% | A$264 | 57 days |
| Nov 2024 | A$6,090 | 57.7% | A$271 | 45 days |
| Dec 2024 | A$6,302 | 55.8% | A$280 | 63 days |
| Jan 2025 | A$5,483 | 54.6% | A$270 | 45 days |
| Feb 2025 | A$4,262 | 58.5% | A$257 | 48 days |
| Mar 2025 | A$4,606 | 60.8% | A$259 | 56 days |
| Apr 2025 | A$4,541 | 52.8% | A$259 | 48 days |
| May 2025 | A$4,866 | 56.7% | A$267 | 41 days |
| Jun 2025 | A$5,659 | 55.0% | A$288 | 46 days |
| Jul 2025 | A$5,192 | 55.5% | A$281 | 55 days |
| Aug 2025 | A$6,490 | 62.7% | A$291 | 64 days |
| Sep 2025* | A$3,721 | 42.3% | A$283 | 54 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Sep 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Gisborne market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Gisborne Profitable?
Yes, when it's run well. The average Gisborne Airbnb took in A$41,247 in the 12 months to September 2025, and run by its owner at everyday costs, about A$2,510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$3,570 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Gisborne Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | A$41,247 | A$58,260 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −A$6,390 | −A$9,030 |
| Utilities and internetAbout 5% of bookings | −A$2,060 | −A$2,910 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$820 | −A$1,170 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$1,240 | −A$1,750 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$410 | −A$410 |
| Permit and registrationWhere one is required | −A$210 | −A$210 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 27% of bookings | −A$11,130 | −A$15,480 |
| Left for housing costs, then profit | A$30,117about A$2,510 a month | A$42,780about A$3,570 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Gisborne Airbnb Profit
The estimate starts from Gisborne's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gisborne home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gisborne's Top Earners Get There
- More nights booked. The busiest quarter of Gisborne listings are booked on 72% or more of their nights, against 55% for the median listing. Ten more booked nights a year at the median rate of A$230 adds about A$2,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$370 a night or more, against a median of A$230. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$4,120 a year.
- Open for the busy months. August brought the average listing about A$6,490, against A$4,260 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$4,860 a month, against A$3,440 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gisborne?
Gisborne listings were booked on 52% of the nights they were open over the past year, 12 percentage points above the Victoria average (40%) and 9 points above the Australia average (43%). Occupancy climbs to 63% in August and falls to 48% in October.
Across Gisborne's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 72% or more, roughly five nights a week.
- Typical properties (median) fill about 55% of open nights.
- Entry-level properties (bottom 25%) fill 36% or less, under three nights a week.
August was the busiest month in Gisborne, October the quietest
Share of open nights booked, by month
Dashed: September data incomplete. The 12-month rate of 52% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gisborne?
The average nightly rate in Gisborne, known as ADR (average daily rate), was A$290 over the past year, about 24% below the Victoria average of A$380 and about 28% below the Australia average of A$405. Averaged month by month, rates peak in June and August at about A$290 and bottom out in February and March at about A$255.
Across Gisborne's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge A$485+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge A$370 or more, about A$140 above the median.
- Typical properties (median) charge about A$230 a night.
- Entry-level properties (bottom 25%) charge A$160 or less, about two-thirds of the median.
August rates ran 13% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, A$271. Dashed: September data incomplete. The 12-month ADR of A$290 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Gisborne
With only 17 active listings, the monthly pattern in Gisborne is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Gisborne?
Guests book Gisborne stays 46 days ahead on average (about seven weeks). August stays are booked furthest out, about 64 days ahead, and May stays closest to arrival, about 41 days. A typical August booking is made in mid-June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: September data incomplete. The 12-month figure of 46 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gisborne
None of the 17 active listings in Gisborne display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gisborne.
Neighborhoods
Best Neighborhoods for Airbnb in Gisborne
AirROI's area guide picks seven Gisborne neighborhoods that draw short-term rental guests, led by Gisborne Central, Mount Gisborne and Gisborne Peak Winery. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gisborne Central | Gisborne Central is the heart of the town, offering a charming village atmosphere with cafes, boutique shops, and a relaxed lifestyle. It is popular among visitors looking to explore local culture and enjoy community events. | Gisborne Village Shopping, Gisborne Botanic Gardens, local restaurants and cafes, Gisborne Farmers Market |
| Mount Gisborne | This area provides stunning views and access to outdoor activities such as hiking and picnicking. It appeals to nature lovers and families seeking a peaceful retreat close to town. | Mount Gisborne Lookout, Picnic areas, Walking trails, Nature reserves |
| Gisborne Peak Winery | Known for its beautiful vineyards and wine-tasting experiences, this area attracts food and wine enthusiasts. Visitors enjoy the serene countryside and scenic landscapes. | Gisborne Peak Winery, Wine tasting tours, Vineyard views, Gourmet dining experiences |
| Gisborne South | A tranquil residential area surrounded by nature, ideal for families and those seeking a quiet getaway. It provides a comfortable atmosphere while remaining close to the town amenities. | Playgrounds, Parks and reserves, Local walking trails |
| Riddells Creek | A charming small town just a short drive from Gisborne, appealing to those who seek a rural lifestyle within easy reach of the city. Its historic charm and community feel are attractive to visitors. | Riddells Creek Market, old railway station, local parks, art galleries |
| Macedon Ranges | Famous for its stunning natural beauty, the Macedon Ranges attract visitors interested in hiking, nature walks, and exploring picturesque towns. It's a haven for outdoor enthusiasts. | Hanging Rock Reserve, Macedon Ranges Wine Region, Gardens and parks, Scenic drives |
| Bullengarook | A tranquil countryside area ideal for those seeking peace and quiet. Its rural charm and proximity to nature attract visitors looking to escape the city. | Local farms, Nature trails, Bushwalking |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Gisborne vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 42 km, Trentham (28 km away, 67 listings) earned the most per listing, about 32% more than Gisborne. None of them fills more nights than Gisborne (52%); the busiest, Moonee Ponds, reached 47%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Shire of Macedon Ranges 13 km | 67 | A$36,033 | A$368 | 34% |
| Woodend 16 km | 55 | A$47,016 | A$357 | 40% |
| Trentham 28 km | 67 | A$54,456 | A$426 | 40% |
| Kyneton 30 km | 47 | A$44,834 | A$343 | 43% |
| Shire of Moorabool 34 km | 35 | A$39,445 | A$298 | 36% |
| Wallan 36 km | 33 | A$21,942 | A$329 | 27% |
| Truganina 37 km | 36 | A$8,210 | A$163 | 29% |
| Moonee Ponds 42 km | 31 | A$19,178 | A$197 | 47% |
Other Airbnb Markets in Victoria
- Melbourne Airbnb data 14,728 listings
- Cowes Airbnb data 751 listings
- Bright Airbnb data 509 listings
- Torquay Airbnb data 498 listings
- Southbank Airbnb data 472 listings
- Daylesford Airbnb data 460 listings
- Apollo Bay Airbnb data 439 listings
- Geelong Airbnb data 434 listings
See all 203 Victoria Airbnb markets
Markets Similar to Gisborne
Markets elsewhere in Australia with a similar nightly rate and occupancy to Gisborne:
- Cairns Airbnb data QLD · A$285/night · 52.3%
- Tasman Airbnb data TAS · A$291/night · 51.0%
- Joondalup Airbnb data WA · A$282/night · 51.6%
- Fortitude Valley Airbnb data QLD · A$313/night · 51.7%
- Launceston Airbnb data TAS · A$279/night · 49.9%
- Brisbane City Airbnb data QLD · A$322/night · 51.3%
FAQ
Gisborne Airbnb FAQ
How much do Airbnb hosts make in Gisborne?
An active Gisborne Airbnb grossed A$41,247 on average in the 12 months to September 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$6,840 or more in a typical month.
How much can I make on Airbnb in Gisborne?
It depends most on the home's size, location and how it's run. The middle half of Gisborne listings earn between A$3,070 and A$6,840 in a typical month, and the top tenth A$8,250 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gisborne?
Listings in Gisborne were booked on 52% of available nights over the past year. That compares with 40% for the Victoria average. August was the busiest month.
How much does an Airbnb cost per night in Gisborne?
The average booked night in Gisborne cost A$290 before fees. Half of listings charge between A$160 and A$370, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gisborne?
None of the active Gisborne listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Gisborne?
Yes, when it's run well. The average Gisborne Airbnb grossed A$41,247 in the 12 months to September 2025, in line with the Victoria average, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$30,117 a year (about A$2,510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$3,570 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Gisborne?
August paid best over the past year, at A$6,490 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Gisborne?
Gisborne stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Gisborne?
Gisborne Central, Mount Gisborne and Gisborne Peak Winery draw the most short-term rental interest in Gisborne. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gisborne?
AirROI counted 17 active Airbnb listings in Gisborne as of September 2025. The closest tracked market is Shire of Macedon Ranges, 13 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Gisborne from October 2024 to September 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.