Airbnb market data · 202612 months to September 2026
Shire of Towong, VIC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Shire of Towong brought in A$16,851 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Shire of Towong Airbnb Market at a Glance
Rates and bookings both trail the Victoria average. Listings averaged A$197 a night and were booked on 30% of available nights, against A$360 and 40% for the Victoria average.
January, usually the best month, brings in about 90% more per listing than May, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Shire of Towong is the 174th-largest of 199 Victoria markets AirROI tracks.
Browse the live Shire of Towong Airbnb market See Every Shire of Towong ListingRevenue
How Much Do Airbnb Hosts Make in Shire of Towong?
Gross bookings per Shire of Towong listing averaged A$16,851 over the 12 months to September 2026 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
In a typical year, the average Shire of Towong listing brings in A$2,580 in January, its best month, and A$1,360 in May, its slowest. December runs within 3% of January, so either can come out on top in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Shire of Towong's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn A$3,790+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn A$2,460 or more, roughly A$870 a month above the median.
- Typical properties (median) earn about A$1,590 a month.
- Entry-level properties (bottom 25%) earn A$909 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 1.9 times what May does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$1,940. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Shire of Towong Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike. Across the past two years, January is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$1,473 | 23.0% | A$213 | A$49 | 92 days | 4.1 nights |
| Oct 2025 | A$1,924 | 34.8% | A$215 | A$62 | 80 days | 3.7 nights |
| Nov 2025 | A$1,548 | 31.0% | A$212 | A$52 | 54 days | 3.2 nights |
| Dec 2025 | A$2,003 | 36.6% | A$217 | A$65 | 82 days | 3.5 nights |
| Jan 2026 | A$2,169 | 40.8% | A$218 | A$70 | 58 days | 4.3 nights |
| Feb 2026 | A$1,818 | 37.7% | A$215 | A$65 | 78 days | 4.5 nights |
| Mar 2026 | A$2,103 | 34.2% | A$227 | A$68 | 58 days | 5.6 nights |
| Apr 2026 | A$2,046 | 39.4% | A$230 | A$68 | 63 days | 4.4 nights |
| May 2026 | A$1,498 | 27.4% | A$223 | A$48 | 35 days | 4.1 nights |
| Jun 2026 | A$2,123 | 30.8% | A$232 | A$71 | 48 days | 4 nights |
| Jul 2026 | A$2,934 | 44.8% | A$233 | A$95 | 31 days | 5.4 nights |
| Aug 2026 | A$1,162 | 17.1% | A$231 | A$37 | 70 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Shire of Towong listing earns about A$1,590 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Shire of Towong Profitable?
Yes, when it's run well. The average Shire of Towong Airbnb took in A$16,851 in the 12 months to September 2026, and run by its owner at everyday costs, about A$970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$1,510 a month.
Cleaning it yourself keeps the A$1,170 a year guests pay in cleaning fees, for about A$1,070 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Shire of Towong Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$15,681 | A$24,310 |
| Cleaning fees guests pay7% of Shire of Towong bookings | A$1,170 | A$1,810 |
| Gross bookings | A$16,851 | A$26,120 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Shire of Towong listings on Simplified Pricing, 3% for the rest | −A$2,130 | −A$3,310 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$1,170 | −A$1,810 |
| Utilities and internetAbout 5% of bookings | −A$840 | −A$1,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$340 | −A$520 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$510 | −A$780 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$170 | −A$170 |
| Permit and registrationWhere one is required | −A$80 | −A$80 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −A$5,240 | −A$7,980 |
| Left for housing costs, then profit | A$11,611about A$970 a month | A$18,140about A$1,510 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Shire of Towong Airbnb Profit
The estimate starts from Shire of Towong's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Shire of Towong home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Shire of Towong's Top Earners Get There
- More nights booked. The busiest quarter of Shire of Towong listings are booked on 47% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of A$205 adds about A$2,040 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$245 a night or more, against a median of A$205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$1,570 a year.
- Open for the busy months. In a typical year, January brings the average listing about A$2,580, against A$1,360 in May, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Shire of Towong listings average 4.86 stars, and 68% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$2,180 a month, against A$1,400 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Shire of Towong?
Shire of Towong listings were booked on 30% of the nights they were open over the past year, 10 percentage points below the Victoria average (40%) and 13 points below the Australia average (43%). In a typical year, occupancy climbs to 41% in December and falls to 26% in May.
Across Shire of Towong's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 47% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
December is usually the busiest month in Shire of Towong, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Shire of Towong?
The average nightly rate in Shire of Towong, known as ADR (average daily rate), was A$197 over the past year, about 45% below the Victoria average of A$360 and about 49% below the Australia average of A$385. Averaged month by month over the past two years, rates barely change through the year, staying between about A$210 and A$225.
Across Shire of Towong's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge A$360+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge A$245 or more, about A$40 above the median.
- Typical properties (median) charge about A$205 a night.
- Entry-level properties (bottom 25%) charge A$145 or less, about three-quarters of the median.
Average nightly rate by month in Shire of Towong
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$218. The 12-month ADR of A$197 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Shire of Towong?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Shire of Towong it averaged A$58 over the past year, from about A$44 in a typical May to about A$83 in a typical January.
Across Shire of Towong's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn A$100+ per open night, about twice the median.
- Strong performers (top 25%) earn A$74 or more, about A$20 a night above the median.
- Typical properties (median) earn about A$52 per open night.
- Entry-level properties (bottom 25%) earn A$37 or less, about three-quarters of the median.
January RevPAR is about 1.9 times May's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$64. The 12-month RevPAR of A$58 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Shire of Towong
With only 22 active listings, the monthly pattern in Shire of Towong is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in May.
Average revenue by month in Shire of Towong
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$2,000.
Revenue by month in Shire of Towong in numbers
| Month | Revenue per listing |
|---|---|
| January | A$2,580 |
| February | A$1,820 |
| March | A$2,050 |
| April | A$2,080 |
| May | A$1,360 |
| June | A$1,780 |
| July | A$2,490 |
| August | A$2,070 |
| September | A$1,840 |
| October | A$1,710 |
| November | A$1,750 |
| December | A$2,500 |
How Far in Advance Do Guests Book Airbnb in Shire of Towong?
Guests book Shire of Towong stays 55 days ahead on average (about eight weeks). February stays are booked furthest out, about 78 days ahead, and August stays closest to arrival, about 31 days. A typical February booking is made in late November.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 55 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Shire of Towong
None of the 22 active listings in Shire of Towong display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Shire of Towong.
Neighborhoods
Best Neighborhoods for Airbnb in Shire of Towong
AirROI's area guide picks seven Shire of Towong neighborhoods that draw short-term rental guests, led by Corryong, Tawonga South and Albury-Wodonga. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Corryong | A charming country town known for its proximity to the Alpine National Park and the beautiful mountains. It's an ideal location for nature lovers and those seeking outdoor adventures. | Alpine National Park, Man from Snowy River Museum, Corryong Arts Society, Towong Racecourse, Tarkine Trail |
| Tawonga South | Nestled at the base of Mount Bogong, Tawonga South offers stunning mountain views and is a gateway to various hiking and skiing opportunities, attracting outdoor enthusiasts year-round. | Mount Bogong, Bogong Village, Kiewa Valley, Stone's Restaurant, Mitta Mitta River |
| Albury-Wodonga | A vibrant twin city area with a mix of urban amenities and natural beauty, ideal for business travelers and families, with diverse cultural experiences and attractions nearby. | Albury Botanic Gardens, Lake Hume, MAMA (murray art museum albury), Wodonga Historical Society, Albury Railway Station |
| Mittagong | A beautiful town located in the foothills of the Southern Highlands with historical significance, it attracts visitors interested in wine, nature, and cultural heritage. | Mittagong Castle, Briars Historic Inn, Mount Alexandra, Wine tasting in the region, Local walking trails |
| Walwa | A small and peaceful town ideal for a quiet getaway. It's perfect for guests looking to unwind and enjoy natural surroundings. | Walwa River, Historical sites, Local markets, Nature trails, Bushwalking areas |
| Glenroy | A tranquil area known for its lush greenery and natural landscapes, offering a peaceful retreat for those looking to escape the hustle and bustle of city life. | Glenroy Reserve, Bicycle trails, Local flora and fauna, Waterfalls, Picnic spots |
| Tuggeranong | Located just outside Towong, Tuggeranong is a thriving suburban area with modern amenities, making it attractive for families and business travelers alike. | Tuggeranong Town Centre, Lake Tuggeranong, Local parks, Community events, Shopping options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Shire of Towong vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 65 km, Bright (58 km away) earned the most per listing, about three times as much as Shire of Towong. Albury was the busiest, booked on 47% of nights against 30% in Shire of Towong.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mount Beauty 47 km | 99 | A$39,296 | A$379 | 36% |
| Wodonga 54 km | 46 | A$32,626 | A$232 | 45% |
| Alpine Shire 54 km | 77 | A$44,145 | A$466 | 33% |
| Albury 54 km | 199 | A$34,405 | A$248 | 47% |
| Falls Creek 57 km | 52 | A$39,380 | A$647 | 27% |
| Bright 58 km | 507 | A$51,106 | A$406 | 39% |
| Porepunkah 59 km | 41 | A$43,266 | A$501 | 34% |
| Beechworth 65 km | 129 | A$44,632 | A$366 | 38% |
Other Airbnb Markets in Victoria
- Melbourne Airbnb data 14,961 listings
- Cowes Airbnb data 747 listings
- Torquay Airbnb data 497 listings
- Daylesford Airbnb data 455 listings
- Apollo Bay Airbnb data 440 listings
- Geelong Airbnb data 435 listings
- Southbank Airbnb data 426 listings
- Ocean Grove Airbnb data 419 listings
FAQ
Shire of Towong Airbnb FAQ
How much do Airbnb hosts make in Shire of Towong?
An active Shire of Towong Airbnb grossed A$16,851 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$2,460 or more in a typical month.
How much can I make on Airbnb in Shire of Towong?
It depends most on the home's size, location and how it's run. The middle half of Shire of Towong listings earn between A$909 and A$2,460 in a typical month, and the top tenth A$3,790 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Shire of Towong?
Listings in Shire of Towong were booked on 30% of available nights over the past year. That compares with 40% for the Victoria average. December is usually the busiest month.
How much does an Airbnb cost per night in Shire of Towong?
The average booked night in Shire of Towong cost A$197 before fees. Half of listings charge between A$145 and A$245, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Shire of Towong?
None of the active Shire of Towong listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Shire of Towong?
Yes, when it's run well. The average Shire of Towong Airbnb grossed A$16,851 in the 12 months to September 2026, 54% below the Victoria average of A$36,652, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$11,611 a year (about A$970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$1,510 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Shire of Towong?
January usually pays best, averaging A$2,580 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Shire of Towong?
Each night a Shire of Towong listing was open to book earned A$58 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$100 or more.
How far in advance do guests book Airbnbs in Shire of Towong?
Shire of Towong stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Shire of Towong?
The average Shire of Towong Airbnb stay lasted 4.1 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Shire of Towong rated?
Guests rate Shire of Towong Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Shire of Towong?
Corryong, Tawonga South and Albury-Wodonga draw the most short-term rental interest in Shire of Towong. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Shire of Towong?
AirROI counted 22 active Airbnb listings in Shire of Towong as of September 2026. The closest tracked market is Mount Beauty, 47 km away.
How much are Airbnb cleaning fees in Shire of Towong?
In Shire of Towong, more than two-thirds of listings add a cleaning fee, and the typical fee is about A$49.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Shire of Towong from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.