Shire of Towong, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shire of Towong, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,029 per year — at a $138 nightly rate, 30.6% occupancy, and a $40 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Shire of Towong is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 22.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shire of Towong?
In Shire of Towong, the headline Airbnb metrics are $11,029 in average annual revenue,30.6% occupancy, $138 ADR, and $40 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shire of Towong?
Understanding the monthly revenue variations for Airbnb listings in Shire of Towong is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Towong is typically January, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Towong across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,340+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,582 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,075 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $629, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Towong
What Is the Monthly Airbnb Occupancy Rate in Shire of Towong?
Maximize your bookings by understanding the Shire of Towong STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Towong:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Towong
What Is the Average Airbnb Nightly Rate in Shire of Towong?
Effective short term rental pricing strategy in Shire of Towong involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Towong typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Towong
What Is the RevPAR for Airbnb in Shire of Towong?
RevPAR in Shire of Towong is currently $40. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $37 RevPAR.
- Strong performers (Top 25%) earn $51 RevPAR.
- Best-in-class (Top 10%) achieve $62 RevPAR.
Average Monthly RevPAR Trend in Shire of Towong
RevPAR Insights for Shire of Towong
- The average RevPAR in Shire of Towong is $40. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($62) and bottom 25% ($28) is $34, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shire of Towong benchmarks. If your RevPAR falls below the median of $37, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $51+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shire of Towong?
Shire of Towong's peak Airbnb season falls in January, April, December, while the softest stretch is February, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, April, December)
- Revenue averages $1,555 per month
- Occupancy rates average 39.4%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,275 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $151
Low Season (February, May, September)
- Revenue drops to average $824 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $149
Seasonality Insights for Shire of Towong
- Airbnb seasonality in Shire of Towong is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shire of Towong's highest earning potential, with monthly revenues climbing to $1,598, occupancy reaching 40.8%, and ADRs peaking at $161.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $538, occupancy could drop to 17.1%, and ADRs may adjust to $136.
- Lower occupancy paired with meaningful seasonality means hosts in Shire of Towong need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shire of Towong, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shire of Towong?
Low regulation and minimal registration activity in Shire of Towong, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Towong to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shire of Towong?
With a compact short-term rental market, Shire of Towong gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Corryong | A charming country town known for its proximity to the Alpine National Park and the beautiful mountains. It's an ideal location for nature lovers and those seeking outdoor adventures. | Alpine National Park, Man from Snowy River Museum, Corryong Arts Society, Towong Racecourse, Tarkine Trail |
| Tawonga South | Nestled at the base of Mount Bogong, Tawonga South offers stunning mountain views and is a gateway to various hiking and skiing opportunities, attracting outdoor enthusiasts year-round. | Mount Bogong, Bogong Village, Kiewa Valley, Stone's Restaurant, Mitta Mitta River |
| Albury-Wodonga | A vibrant twin city area with a mix of urban amenities and natural beauty, ideal for business travelers and families, with diverse cultural experiences and attractions nearby. | Albury Botanic Gardens, Lake Hume, MAMA (murray art museum albury), Wodonga Historical Society, Albury Railway Station |
| Mittagong | A beautiful town located in the foothills of the Southern Highlands with historical significance, it attracts visitors interested in wine, nature, and cultural heritage. | Mittagong Castle, Briars Historic Inn, Mount Alexandra, Wine tasting in the region, Local walking trails |
| Mount Beauty | A picturesque tourist destination known for its outdoor activities such as skiing, hiking, and mountain biking. It's a popular choice for those visiting the Victorian Alps. | Mount Beauty Golf Club, Mount Beauty Visitor Centre, Skiing at Falls Creek, Walking tracks, Lake Guy |
| Walwa | A small and peaceful town ideal for a quiet getaway. It's perfect for guests looking to unwind and enjoy natural surroundings. | Walwa River, Historical sites, Local markets, Nature trails, Bushwalking areas |
| Glenroy | A tranquil area known for its lush greenery and natural landscapes, offering a peaceful retreat for those looking to escape the hustle and bustle of city life. | Glenroy Reserve, Bicycle trails, Local flora and fauna, Waterfalls, Picnic spots |
| Tuggeranong | Located just outside Towong, Tuggeranong is a thriving suburban area with modern amenities, making it attractive for families and business travelers alike. | Tuggeranong Town Centre, Lake Tuggeranong, Local parks, Community events, Shopping options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shire of Towong offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shire of Towong?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Towong
- The Shire of Towong Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Towong, Outdoor/Unique properties are the most common (40.9%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Shire of Towong Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Towong
- The dominant room capacity in Shire of Towong is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.1% of the active Airbnb listings in Shire of Towong, indicating a high concentration in these sizes.
- A significant 36.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Towong.
Shire of Towong Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Towong
- The most common guest capacity trend in Shire of Towong vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shire of Towong STR market, accounting for 50.0% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Towong.
- On average, properties in Shire of Towong are equipped to host 5.1 guests.
How Do Listings in Shire of Towong Compare on Quality?
Listing quality in Shire of Towong can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shire of Towong
- At 20.6 photos per listing on average, Shire of Towong hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 9.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shire of Towong averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shire of Towong?
Amenity Prevalence
Amenity Insights for Shire of Towong
- Essential amenities in Shire of Towong that guests expect include: Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Towong: Heating, Free parking on premises.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Towong to stay competitive.
Which Airbnb Amenities Boost Revenue in Shire of Towong?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shire of Towong, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Stove | 72.7% | $12,773 | $6,379 | 100.2% |
Hot water kettle | 72.7% | $12,680 | $6,625 | 91.4% |
Toaster | 68.2% | $12,899 | $7,021 | 83.7% |
Pets allowed | 63.6% | $12,997 | $7,585 | 71.4% |
Board games | 27.3% | $15,319 | $9,420 | 62.6% |
Books and reading material | 36.4% | $14,587 | $8,996 | 62.2% |
Dining table | 68.2% | $12,412 | $8,065 | 53.9% |
Hot water | 77.3% | $11,957 | $7,874 | 51.8% |
Coffee | 31.8% | $14,205 | $9,547 | 48.8% |
Outdoor dining area | 59.1% | $12,729 | $8,573 | 48.5% |
Revenue Impact Insights for Shire of Towong
- Stove tops the revenue impact list with a 100.2% uplift — listings with this amenity earn $12,773 vs. $6,379 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shire of Towong STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Towong. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Towong Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shire of Towong
- The typical guest profile for Airbnb in Shire of Towong consists of primarily domestic travelers (91%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.8% of guests.
- Key international markets include Australia (90.8%) and United States (2%).
- Top languages spoken are English (73.5%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shire of Towong?
Listings in Shire of Towong average 4.86 out of 5 overall, with about 80.5 reviews per active listing and 63.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shire of Towong
- With an overall rating of 4.86, Shire of Towong listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 63.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shire of Towong Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Towong
- The most common availability pattern in Shire of Towong falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of Towong (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shire of Towong?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Towong
- The overall average booking lead time for vacation rentals in Shire of Towong is 54 days.
- Guests book furthest in advance for stays during September (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (75 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Shire of Towong.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Towong averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shire of Towong?
Guests in Shire of Towong stay about 3.9 nights on average, generating roughly 450 reservations and 20.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Shire of Towong
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shire of Towong
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (5.9 nights) and shorten in Feb (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shire of Towong Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
13 listings
59.1% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Towong is 2 Nights, adopted by 59.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.9%) of the Shire of Towong Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.1% of Shire of Towong hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Towong.
Shire of Towong Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
4.5% of total
Flexible
6 listings
27.3% of total
Moderate
10 listings
45.5% of total
Firm
5 listings
22.7% of total
Cancellation Policy Insights for Shire of Towong
- The prevailing Airbnb cancellation policy trend in Shire of Towong is Moderate, used by 45.5% of listings.
- The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Shire of Towong may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in Shire of Towong.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Towong.
How Much Are Airbnb Cleaning Fees in Shire of Towong?
Cleaning fees in Shire of Towong are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shire of Towong
- About 45.5% of Shire of Towong listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $54 is close to the median ($53), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shire of Towong median of $53. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shire of Towong Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Towongbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Reedy Creek Retreat- 3 Bedroom house
Entire Place • 3 bedrooms
Cosy Historic Miner's Cottage (Maudy’s Cottage)
Entire Place • N/A
Charlie's Place @ Dartmouth
Entire Place • 3 bedrooms
Dessy bees
Entire Place • 4 bedrooms
Cozy Valley Hideaway
Entire Place • 2 bedrooms
Cottontree Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shire of Towong?
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Towong based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 3 | $31,950 | 272 | 4.92/5.0 |
| Jane | 2 | $25,239 | 87 | 4.88/5.0 |
| Emma | 1 | $23,979 | 167 | 4.99/5.0 |
| Wendy | 1 | $19,009 | 42 | 4.95/5.0 |
| Greg | 1 | $16,703 | 42 | 4.90/5.0 |
| Catherine | 1 | $15,624 | 34 | 4.79/5.0 |
| Virginia And Scott | 1 | $13,945 | 83 | 4.95/5.0 |
| Michael | 1 | $13,645 | 203 | 4.93/5.0 |
| Lorrae | 1 | $13,326 | 28 | 4.75/5.0 |
| Bronwyn | 1 | $12,953 | 430 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Towong.
Who Are the Airbnb Hosts in Shire of Towong?
Shire of Towong is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Shire of Towong
- With 59.1% Superhosts, Shire of Towong has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shire of Towong averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Shire of Towong
These are the highest-grossing professional property management operations in Shire of Towong, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Christopher | 1 | $8,050 | $205 | 14.2% | 4.44/5 |
Management Company Insights for Shire of Towong
- The leading management company, Christopher, operates 1 listings with $8,050 in gross revenue — a useful benchmark for what scale looks like in Shire of Towong.
- Top managers average 1 properties each, suggesting professional management in Shire of Towong still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.44/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Shire of Towong's Airbnb Market Compare to Nearby Cities?
How does the Shire of Towong Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Beechworth, Shire of Towong has 8 percentage points lower occupancy and about $119 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 224 | $3,414 | $398.75 | 34% |
| Crackenback | 10 | $3,359 | $454.07 | 33% |
| East Jindabyne | 120 | $3,216 | $410.69 | 37% |
| Shire of Mansfield | 84 | $2,960 | $383.92 | 31% |
| Yass Valley Council | 33 | $2,933 | $330.20 | 32% |
| Bright | 487 | $2,930 | $284.03 | 38% |
| Thredbo | 271 | $2,830 | $511.51 | 27% |
| Yarrawonga | 109 | $2,706 | $386.77 | 31% |
| Mount Buller | 91 | $2,664 | $571.91 | 29% |
| Beechworth | 119 | $2,660 | $256.12 | 39% |
Frequently Asked Questions About Airbnb in Shire of Towong
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shire of Towong.
How much do Airbnb hosts make in Shire of Towong?
Shire of Towong hosts earn about $11,029 per year on average, with an average nightly rate of $138 and RevPAR of $40. Those figures describe the typical revenue environment for active listings in Shire of Towong, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Shire of Towong market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shire of Towong?
The average Airbnb occupancy rate in Shire of Towong is 30.6%. January is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shire of Towong?
Listings in Shire of Towong average $138 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shire of Towong?
Shire of Towong currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shire of Towong?
AirROI currently classifies the short-term rental regulation level in Shire of Towong as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shire of Towong?
RevPAR in Shire of Towong is about $40. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shire of Towong?
Occupancy of 30.6% means Shire of Towong is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,029, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shire of Towong?
The average booking lead time in Shire of Towong is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shire of Towong?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shire of Towong include Corryong, Tawonga South, Albury-Wodonga. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shire of Towong?
entire_home listings make up 100.0% of the active supply in Shire of Towong. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shire of Towong compare to nearby Airbnb markets?
Among neighboring markets, Snowy Monaro Regional Council posts $40,963 in average annual revenue with 34.1% occupancy, compared to Shire of Towong's $11,029 and 30.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shire of Towong?
The average Airbnb stay length in Shire of Towong is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shire of Towong?
Airbnb listings in Shire of Towong average 4.86 out of 5 overall. About 63.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shire of Towong?
Stove and Hot water kettle are among the strongest revenue-linked amenities in Shire of Towong. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shire of Towong?
Yes. About 45.5% of active Airbnb listings in Shire of Towong charge a cleaning fee, and the average fee is $54. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shire of Towong?
A 59.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.