Cabana Sentir - Tereza's Garden Entire home · 1 bedroom Rated 5.00 - Revenue
- R$149,279
- Occupancy
- 35.0%
- Daily rate
- R$966
Airbnb market data · 202612 months to October 2026
The average Airbnb in São Joaquim brought in R$32,873 over the 12 months through October 2026, about 22% less than the Santa Catarina average of R$42,197.
The short answer
Rates and bookings both trail the Santa Catarina average. Listings averaged R$468 a night and were booked on 23% of available nights, against R$605 and 34% for the Santa Catarina average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in November, usually the slowest.
With 87 active listings, São Joaquim is the 49th-largest of 94 Santa Catarina markets AirROI tracks. From a year earlier, average revenue rose 20% while the number of active listings grew 24%.
Browse the live São Joaquim Airbnb market See Every São Joaquim ListingRevenue
Gross bookings per São Joaquim listing averaged R$32,873 over the 12 months to October 2026 (Santa Catarina average: R$42,197), before cleaning, platform and management costs and taxes.
In a typical year, the average São Joaquim listing brings in R$6,400 in July, its best month, and R$2,460 in November, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$3,820. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | R$4,358 | 27.3% | R$455 | R$141 | 23 days | 2.1 nights |
| Nov 2025 | R$2,781 | 18.4% | R$452 | R$93 | 38 days | 2.2 nights |
| Dec 2025 | R$4,279 | 24.3% | R$459 | R$138 | 37 days | 3.9 nights |
| Jan 2026 | R$2,840 | 19.8% | R$454 | R$92 | 28 days | 4 nights |
| Feb 2026 | R$2,955 | 24.3% | R$454 | R$106 | 28 days | 2.8 nights |
| Mar 2026 | R$3,315 | 23.6% | R$461 | R$107 | 17 days | 2.1 nights |
| Apr 2026 | R$3,667 | 21.2% | R$472 | R$122 | 22 days | 2.2 nights |
| May 2026 | R$3,871 | 24.7% | R$487 | R$125 | 25 days | 2.6 nights |
| Jun 2026 | R$6,926 | 37.0% | R$505 | R$231 | 26 days | 2.9 nights |
| Jul 2026 | R$7,145 | 39.9% | R$511 | R$230 | 41 days | 3.2 nights |
| Aug 2026 | R$4,776 | 28.0% | R$508 | R$154 | 24 days | 2.6 nights |
| Sep 2026 | R$3,509 | 21.3% | R$492 | R$117 | 20 days | 2.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical São Joaquim listing earns about R$2,630 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average São Joaquim Airbnb took in R$32,873 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$74,690, and run by its owner at everyday costs, about R$4,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$30,963 | R$70,350 |
| Cleaning fees guests pay6% of São Joaquim bookings | R$1,910 | R$4,340 |
| Gross bookings | R$32,873 | R$74,690 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of São Joaquim listings on Simplified Pricing, 3% for the rest | −R$4,620 | −R$10,500 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$1,910 | −R$4,340 |
| Utilities and internetAbout 5% of bookings | −R$1,640 | −R$3,730 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$660 | −R$1,490 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$990 | −R$2,240 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$330 | −R$330 |
| Permit and registrationWhere one is required | −R$160 | −R$160 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −R$10,310 | −R$22,790 |
| Left for housing costs, then profit | R$22,563about R$1,880 a month | R$51,900about R$4,330 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from São Joaquim's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one São Joaquim home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$6,220 a month, against R$2,740 for the average one.
Occupancy
São Joaquim listings were booked on 23% of the nights they were open over the past year, 11 percentage points below the Santa Catarina average (34%) and 11 points below the Brazil average (34%). In a typical year, occupancy climbs to 38% in July and falls to 19% in November.
The busiest tenth of listings are booked about 4.8 times as often as the bottom quarter.
July is usually the busiest month in São Joaquim, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in São Joaquim, known as ADR (average daily rate), was R$468 over the past year, about 23% below the Santa Catarina average of R$605 and about 16% below the Brazil average of R$555. In a typical year, rates peak in July and August at about R$490 and bottom out in January and February at about R$425.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
July rates run 15% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$452.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In São Joaquim it averaged R$121 over the past year, from about R$82 in a typical November to about R$206 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 2.5 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$125.
Seasonality
São Joaquim has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to April. Winter pays better here: a listing earns about 87% more a month in June through August than in December through February.
Average revenue by month in São Joaquim
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R$3,820.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | R$2,720 |
| February | Low season | R$2,910 |
| March | Low season | R$3,230 |
| April | Low season | R$3,240 |
| May | Shoulder season | R$3,670 |
| June | High season | R$6,000 |
| July | High season | R$6,400 |
| August | High season | R$4,690 |
| September | Shoulder season | R$3,630 |
| October | Low season | R$3,380 |
| November | Low season | R$2,460 |
| December | Low season | R$3,490 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | R$5,690 | 33% | R$485 |
| Shoulder seasonMay, September | R$3,650 | 23% | R$465 |
| Low seasonOctober–April | R$3,060 | 22% | R$434 |
Guests book São Joaquim stays 27 days ahead on average (about four weeks). July stays are booked furthest out, about 38 days ahead, and October stays closest to arrival, about 19 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 27 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 87 active listings in São Joaquim display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in São Joaquim.
Neighborhoods
AirROI's area guide picks eight São Joaquim neighborhoods that draw short-term rental guests, led by Centro, Vinhos de São Joaquim and Parque Nacional de São Joaquim. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro | The heart of São Joaquim, offering easy access to shops, restaurants, and local culture. Ideal for tourists wanting to explore the town's attractions and enjoy nearby historical sites. | São Joaquim Church, January 31 Square, Local wineries, St. John the Baptizer Festival, Cultural Center |
| Vinhos de São Joaquim | Famous for its vineyards and wine production, this area attracts wine enthusiasts and tourists seeking a rural getaway with scenic landscapes and wine tasting experiences. | Vineyards, Wine cellars, Breathtaking mountain views, Wine festivals, Caves of São Joaquim |
| Parque Nacional de São Joaquim | A natural wonder with diverse wildlife and stunning landscapes, perfect for nature lovers and adventure seekers. Ideal for hosting guests who appreciate hiking and outdoor activities. | Hiking trails, Camping areas, Cascades and waterfalls, Flora and fauna, Scenic viewpoints |
| Cerro da Igreja | A popular viewpoint and area for tranquility amidst nature. It provides a serene atmosphere for guests looking to relax as well as great views for photography enthusiasts. | Church of the Hill, Viewpoint of Serra do Rio do Rastro, Nature trails, Tranquil atmosphere, Pine forests |
| Lagoa do Jacutinga | A beautiful lagoon area great for leisure activities and nature exploration. This location attracts families and individuals wanting a peaceful retreat in nature. | Swimming and leisure activities, Bird watching, Nature trails, Picnic areas, Serene environment |
| Jardim das Faunas | Known for its botanical beauty, this area is perfect for guests who appreciate flora and want to discover local biodiversity. Offers gardens and wildlife observation opportunities. | Botanical gardens, Wildlife observation, Thematic gardens, Nature activities, Local flora education |
| Serra do Rio do Rastro | This iconic mountain range offers stunning views and attracts adventure seekers and photographers. Perfect for guests looking for scenic drives and explorations. | Scenic viewpoints, Driving routes, Hiking trails, Photography spots, Adventure tourism |
| Bairros Históricos | Historical neighborhoods that provide a glimpse of the local culture and architecture. Ideal for guests looking to immerse themselves in the town's rich history and heritage. | Historic homes, Cultural landmarks, Artisan shops, Local cuisine, Community festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in São Joaquim are entire homes (91%), with private rooms at 9%. Houses are the most common property type at 45%, ahead of cabins and other outdoor stays (31%).
Nearly all listings rent the whole place
São Joaquim Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.8% | 79 |
| Private room | 9.2% | 8 |
Listings by property type
São Joaquim Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 44.8% | 39 |
| Cabin/Outdoor | 31.0% | 27 |
| Apartment/Condo | 17.2% | 15 |
| Hotel/Boutique | 4.6% | 4 |
| Others | 2.3% | 2 |
One-bedroom homes are the most common size in São Joaquim (42% of entire homes), followed by two-bedroom homes (32%). Shares are of the 78 entire homes that give a bedroom count; rented rooms are left out.
São Joaquim entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.3% | 1 |
| 1 bedroom | 42.3% | 33 |
| 2 bedrooms | 32.1% | 25 |
| 3 bedrooms | 17.9% | 14 |
| 4 bedrooms | 3.8% | 3 |
| 5+ bedrooms | 2.6% | 2 |
A typical one-bedroom home in São Joaquim earned R$20,700 over the past year, against R$23,600 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 33 | R$20,700 | R$39,500 | R$488 | 23% |
| 2 bedrooms | 25 | R$20,500 | R$32,500 | R$483 | 25% |
| 3 bedrooms | 14 | R$23,600 | R$23,100 | R$469 | 23% |
The most common capacity in São Joaquim is four guests (32% of listings), and 38% of listings sleep six or more. Shares are of the 79 listings with a guest capacity on file (91% of the market).
São Joaquim listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 20.3% | 16 |
| 3 guests | 6.3% | 5 |
| 4 guests | 31.6% | 25 |
| 5 guests | 3.8% | 3 |
| 6 guests | 17.7% | 14 |
| 7 guests | 5.1% | 4 |
| 8+ guests | 15.2% | 12 |
São Joaquim hosts set up an average of 2.7 beds per listing. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in São Joaquim: 40% of listings have one, and 92% offer free parking on site.
Share of São Joaquim listings with each common amenity
Guests
São Joaquim draws mostly domestic guests: 98% of those who left reviews live in Brazil. Florianópolis alone accounts for 13% of reviews. Guests speak a mix of languages: Portuguese leads at 51%, followed by English and Spanish.
98% of São Joaquim guests are domestic
Where guests who left reviews live
Where São Joaquim guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Florianópolis | 13.0% |
| Santa Catarina | 8.9% |
| São Paulo | 6.8% |
| State of Santa Catarina | 4.4% |
| Porto Alegre | 2.9% |
Where São Joaquim guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Brazil | 97.6% |
| Germany | 0.5% |
| Santa Catarina | 0.5% |
| Uruguay | 0.2% |
| United States | 0.2% |
Languages spoken by São Joaquim guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Portuguese | 51.3% |
| English | 27.5% |
| Spanish | 14.8% |
| French | 3.0% |
| German | 1.7% |
São Joaquim Airbnbs average 4.90 stars, and 67% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; location and value for money tie for the lowest, at 4.86.
Communication scores highest in São Joaquim; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.93 |
| Communication | 4.94 |
| Location | 4.86 |
| Check-in | 4.93 |
| Value | 4.86 |
Booking patterns
Nearly all São Joaquim listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year São Joaquim listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 78.2% | 68 |
| 181-270 days | 18.4% | 16 |
| 91-180 days | 3.4% | 3 |
Days a year São Joaquim listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.4% | 3 |
| 91-180 days | 19.5% | 17 |
| 31-90 days | 43.7% | 38 |
| 1-30 days | 33.3% | 29 |
The average São Joaquim booking lasts 3 nights, longest in January and shortest in October. Listings took about 16 bookings each over the year, some 1,330 in all. Check-in is split almost evenly between 2 p.m. and 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in São Joaquim
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in São Joaquim accept stays of one or two nights.
Minimum stay set by São Joaquim listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in São Joaquim, used by 48% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 21% on Firm or stricter ones.
Cancellation policies of São Joaquim listings, from most to least flexible
Share of listings by the policy they use
54% of São Joaquim listings charge a cleaning fee. The typical fee is about R$99. Spread over the average stay of 3 nights, that adds roughly R$35 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in São Joaquim, a one-bedroom unit, took in R$149,000 over the past year, about 4.5 times the city's average of R$32,900. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Cabana Sentir - Tereza's Garden Entire home · 1 bedroom Rated 5.00
Luz Cabin - Between São Joaquim and Urubici Entire home · 2 bedrooms Rated 5.00
Recanto do Boava Entire home · 5 bedrooms Rated 4.84
Cozy and authentic refuge in the heart of Serra Entire home · 7 bedrooms Rated 5.00
Jacuzzi • Private Lake • Fireplace | Breakfast Entire home · 2 bedrooms Rated 5.00
Alqualondë Chalet Entire home · 1 bedroom Rated 4.98 Fewer than 1% of São Joaquim listings are classed as professionally managed. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 60 km, Região Geográfica Imediata de Lages (45 km away, 47 listings) earned the most per listing, about twice as much as São Joaquim.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bom Jardim da Serra 29 km | 78 | R$34,549 | R$685 | 22% |
| Urubici 44 km | 997 | R$48,149 | R$629 | 26% |
| Região Geográfica Imediata de Lages 45 km | 47 | R$67,748 | R$839 | 29% |
| Rio Rufino 45 km | 33 | R$38,747 | R$610 | 23% |
| Lauro Müller 50 km | 73 | R$26,651 | R$408 | 21% |
| Orleans 55 km | 51 | R$44,491 | R$467 | 27% |
| Nova Veneza 56 km | 47 | R$24,892 | R$483 | 20% |
| Timbé do Sul 60 km | 33 | R$22,640 | R$528 | 17% |
See all 94 Santa Catarina Airbnb markets
Markets elsewhere in Brazil with a similar nightly rate and occupancy to São Joaquim:
FAQ
An active São Joaquim Airbnb grossed R$32,873 on average in the 12 months to October 2026, according to AirROI's tracking of 87 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$5,960 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of São Joaquim listings earn between R$1,200 and R$5,960 in a typical month, and the top tenth R$10,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in São Joaquim were booked on 23% of available nights over the past year. That compares with 34% for the Santa Catarina average. July is usually the busiest month.
The average booked night in São Joaquim cost R$468 before fees. Half of listings charge between R$245 and R$615, so bedroom count and location move the price more than the average suggests.
None of the active São Joaquim listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average São Joaquim Airbnb grossed R$32,873 in the 12 months to October 2026, 22% below the Santa Catarina average of R$42,197, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$4,330 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
July usually pays best, averaging R$6,400 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a São Joaquim listing was open to book earned R$121 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$309 or more.
São Joaquim stays were booked 27 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average São Joaquim Airbnb stay lasted 3 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate São Joaquim Airbnbs 4.90 out of 5 on average. Guests score communication highest and location lowest.
Centro, Vinhos de São Joaquim and Parque Nacional de São Joaquim draw the most short-term rental interest in São Joaquim. The neighborhood guide explains what brings guests to each.
AirROI counted 87 active Airbnb listings in São Joaquim as of October 2026. The closest tracked market is Bom Jardim da Serra, 29 km away.
In São Joaquim, 54% of listings add a cleaning fee, and the typical fee is about R$99.
All of Brazil had 6.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 1,326 Airbnb stays in São Joaquim, Brazil in the 12 months to October 2026, which counts bookings and not tourists. See Brazil tourism statistics.
Method
Figures on this page cover 87 active Airbnb listings in São Joaquim from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.