Airbnb market data · 202512 months to August 2025
Ala, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ala brought in €8,840 over the 12 months through August 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Ala run through August 2025.
The short answer
Ala Airbnb Market at a Glance
Listings averaged €137 a night and were booked on 30% of available nights.
Timing matters: in August, the best month, the average listing earned about 6.6 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Ala is the 137th-largest of 143 Trentino – Alto Adige/Südtirol markets AirROI tracks.
Browse the live Ala Airbnb market See Every Ala ListingRevenue
How Much Do Airbnb Hosts Make in Ala?
Gross bookings per Ala listing averaged €8,840 over the 12 months to August 2025 (Trentino – Alto Adige/Südtirol average: €18,926), before cleaning, platform and management costs and taxes.
The average Ala listing brought in €2,240 in August, its best month, and €339 in February, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ala's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,980+ a month, about 3.7 times the typical property.
- Strong performers (top 25%) earn €1,590 or more, roughly €780 a month above the median.
- Typical properties (median) earn about €811 a month.
- Entry-level properties (bottom 25%) earn €466 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 6.6 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,250.
Ala Airbnb Data by Month
Latest 12 months in the August 2025 data.
August led on revenue and bookings; nightly rates peaked in January.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | €1,330 | 45.1% | €150 | 29 days |
| Oct 2024 | €814 | 31.9% | €148 | 27 days |
| Nov 2024 | €929 | 29.7% | €148 | 9 days |
| Dec 2024 | €1,887 | 30.0% | €156 | 39 days |
| Jan 2025 | €1,354 | 13.8% | €156 | 36 days |
| Feb 2025 | €339 | 8.9% | €149 | 53 days |
| Mar 2025 | €460 | 8.6% | €146 | 23 days |
| Apr 2025 | €1,048 | 33.7% | €124 | 34 days |
| May 2025 | €1,158 | 34.9% | €128 | 27 days |
| Jun 2025 | €1,312 | 35.0% | €135 | 35 days |
| Jul 2025 | €2,073 | 55.6% | €138 | 55 days |
| Aug 2025 | €2,240 | 58.8% | €142 | 79 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Ala home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Ala Profitable?
Yes, when it's run well. The average Ala Airbnb took in €8,840 in the 12 months to August 2025, and run by its owner at everyday costs, about €540 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,060 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Ala Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €8,840 | €17,300 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€1,370 | −€2,680 |
| Utilities and internetAbout 5% of bookings | −€440 | −€870 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€180 | −€350 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€270 | −€520 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€2,390 | −€4,550 |
| Left for housing costs, then profit | €6,450about €540 a month | €12,750about €1,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Ala Airbnb Profit
The estimate starts from Ala's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ala home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ala's Top Earners Get There
- More nights booked. The busiest quarter of Ala listings are booked on 46% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of €100 adds about €997 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €150 a night or more, against a median of €100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €880 a year.
- Open for the busy months. August brought the average listing about €2,240, against €339 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,440 a month, against €740 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ala?
Ala listings were booked on 30% of the nights they were open over the past year, 7 percentage points below the Trentino – Alto Adige/Südtirol average (37%) and 9 points below the Italy average (39%). Occupancy swings from 9% in March to 59% in August.
Across Ala's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 59%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
August was the busiest month in Ala, March the quietest
Share of open nights booked, by month
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ala?
The average nightly rate in Ala, known as ADR (average daily rate), was €137 over the past year, about 43% below the Trentino – Alto Adige/Südtirol average of €240 and about 22% below the Italy average of €175. Rates peak in January and December at about €155 and bottom out in April at about €125.
Across Ala's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €210+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge €150 or more, about €50 above the median.
- Typical properties (median) charge about €100 a night.
- Entry-level properties (bottom 25%) charge €74 or less, about three-quarters of the median.
January rates ran 26% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €143.
Seasonality
Best and Worst Months for Airbnb in Ala
With only 18 active listings, the monthly pattern in Ala is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Ala?
Guests book Ala stays 39 days ahead on average (about six weeks). August stays are booked furthest out, about 79 days ahead, and November stays closest to arrival, about 9 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ala
6% of the 18 active listings in Ala display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ala.
Neighborhoods
Best Neighborhoods for Airbnb in Ala
AirROI's area guide picks four Ala neighborhoods that draw short-term rental guests, led by Merano, Ortisei and Selva di Val Gardena. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Merano | A picturesque town famous for its thermal spas and beautiful gardens, Merano attracts visitors looking for relaxation and wellness. | Therme Meran, Giardini di Trauttmansdorff, Merano horse racecourse, Kurhaus Meran, Passeggiata Tappeiner |
| Ortisei | Nestled in the Dolomites, Ortisei is ideal for those seeking winter sports as well as summer hiking and biking in a breathtaking natural setting. | Seceda Mountain, St. Ulrich Church, Resciesa, Museum Gherdeina, Skiing in Val Gardena |
| Selva di Val Gardena | Another gem in the Dolomites, Selva di Val Gardena is popular among ski lovers and hikers due to its stunning landscapes and outdoor activities. | Ski Resort Val Gardena, Seceda, Gardena Pass, Natural Park Sciliar, Hiking Trails |
| Bressanone | Renowned for its historic town center and the nearby ski areas, Bressanone attracts both culture seekers and outdoor enthusiasts. | Bressanone Cathedral, Ciampinoi, Plose Mountain, Pharmacy Museum, Bressanone Christmas Market |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ala vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 19 km, Assenza (19 km away, 36 listings) earned the most per listing, about 2.2 times as much as Ala.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rovereto 13 km | 98 | €9,673 | €103 | 35% |
| Nago-Torbole 16 km | 182 | €15,897 | €164 | 39% |
| Malcesine 16 km | 417 | €17,643 | €187 | 43% |
| Limone sul Garda 18 km | 56 | €18,544 | €182 | 45% |
| Sommavilla 19 km | 49 | €15,893 | €144 | 44% |
| Assenza 19 km | 36 | €19,563 | €177 | 46% |
| Riva del Garda 19 km | 654 | €17,774 | €176 | 38% |
| Arco 19 km | 376 | €13,764 | €137 | 39% |
Other Airbnb Markets in Trentino – Alto Adige/Südtirol
- Trento Airbnb data 406 listings
- Meran - Merano Airbnb data 290 listings
- Bolzano - Bozen Airbnb data 244 listings
- Pinzolo Airbnb data 237 listings
- Ledro Airbnb data 213 listings
- Canazei Airbnb data 191 listings
- Kastelruth - Castelrotto Airbnb data 189 listings
- Urtijëi - St. Ulrich in Gröden - Ortisei Airbnb data 178 listings
See all 143 Trentino – Alto Adige/Südtirol Airbnb markets
Markets Similar to Ala
Markets elsewhere in Italy with a similar nightly rate and occupancy to Ala:
- Senigallia Airbnb data Italy · €135/night · 30.3%
- Porto Recanati Airbnb data Italy · €138/night · 31.3%
- Pozzallo Airbnb data Italy · €145/night · 30.0%
- Pachino Airbnb data Italy · €145/night · 30.3%
- Porto Cesareo Airbnb data Italy · €139/night · 31.7%
- Bolsena Airbnb data Italy · €128/night · 31.2%
FAQ
Ala Airbnb FAQ
How much do Airbnb hosts make in Ala?
An active Ala Airbnb grossed €8,840 on average in the 12 months to August 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,590 or more in a typical month.
How much can I make on Airbnb in Ala?
It depends most on the home's size, location and how it's run. The middle half of Ala listings earn between €466 and €1,590 in a typical month, and the top tenth €2,980 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ala?
Listings in Ala were booked on 30% of available nights over the past year. That compares with 37% for the Trentino – Alto Adige/Südtirol average. August was the busiest month.
How much does an Airbnb cost per night in Ala?
The average booked night in Ala cost €137 before fees. Half of listings charge between €74 and €150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ala?
In Ala, 6% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Ala?
Yes, when it's run well. The average Ala Airbnb grossed €8,840 in the 12 months to August 2025, 53% below the Trentino – Alto Adige/Südtirol average of €18,926, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,450 a year (about €540 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,060 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ala?
August paid best over the past year, at €2,240 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Ala?
Ala stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Ala?
Merano, Ortisei and Selva di Val Gardena draw the most short-term rental interest in Ala. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ala?
AirROI counted 18 active Airbnb listings in Ala as of August 2025. The closest tracked market is Rovereto, 13 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Ala from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.