Stia, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Stia, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,290 per year — at a $142 nightly rate, 34.6% occupancy, and a $54 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Stia is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 50.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Stia?
In Stia, the headline Airbnb metrics are $13,290 in average annual revenue,34.6% occupancy, $142 ADR, and $54 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Stia?
Understanding the monthly revenue variations for Airbnb listings in Stia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,593+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,811 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $987 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $508, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stia
What Is the Monthly Airbnb Occupancy Rate in Stia?
Maximize your bookings by understanding the Stia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stia:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stia
What Is the Average Airbnb Nightly Rate in Stia?
Effective short term rental pricing strategy in Stia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stia typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Stia
What Is the RevPAR for Airbnb in Stia?
RevPAR in Stia is currently $54. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $57 RevPAR.
- Best-in-class (Top 10%) achieve $79 RevPAR.
Average Monthly RevPAR Trend in Stia
RevPAR Insights for Stia
- The average RevPAR in Stia is $54. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($79) and bottom 25% ($22) is $57, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Stia benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Stia?
Stia's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,070 per month
- Occupancy rates average 53.4%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,339 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $132
Low Season (February, March, November)
- Revenue drops to average $764 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $132
Seasonality Insights for Stia
- Airbnb seasonality in Stia is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Stia's highest earning potential, with monthly revenues climbing to $3,582, occupancy reaching 59.0%, and ADRs peaking at $138.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $553, occupancy could drop to 17.1%, and ADRs may adjust to $129.
- Lower occupancy paired with meaningful seasonality means hosts in Stia need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Stia, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Stia, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Stia?
Yes, Stia, Tuscany, Italy enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Stia to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Stia?
With a compact short-term rental market, Stia gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stia Historical Center | Charming medieval town center filled with historical buildings, narrow streets, and local shops. A great base for guests wanting to explore Tuscany's history and culture. | Stia Castle, Pieve di Stia, Museo della Vite e del Vino, Piazza Tanucci, Parco Nazionale delle Foreste Casentinesi |
| Casa di Giotto | A nearby cultural site associated with the famous artist Giotto. Attracts visitors interested in art history and Tuscan rural life, offering a unique lodging experience. | Casa di Giotto, Castellina, Church of San Francesco, Sant’Apollonia |
| Montemignaio | A quaint village located close to Stia known for its breathtaking views and hiking trails. Perfect for nature lovers and outdoor enthusiasts looking for a peaceful getaway. | Mount Falterona, Parco Nazionale Casentino, Castello di Montemignaio, Breathtaking hiking trails |
| Poppi | A nearby town with beautiful architecture and the famous Poppi Castle. Attracts tourists with its rich history and scenic landscapes perfect for exploration. | Poppi Castle, Benedictine Monastery, San Fedele Church, Local vineyards |
| Pratovecchio | A beautiful village with traditional Tuscan architecture, ideal for visitors looking to experience authentic Tuscan life and cuisine. | Abbey of San Fedele, Ancient olive groves, Local trattorias, Artisan shops |
| Rufina | Known for wine production, Rufina offers guests the opportunity to experience vineyard tours and tastings, ideal for wine enthusiasts and romantic getaways. | Wine Estates, Tasting Tours, Chianti Wine Region, Local Festivals |
| Casentino Forests | A natural paradise for hiking and nature activities, attracting outdoor enthusiasts and eco-tourists who seek immersion in nature. | Hiking Trails, Nature Reserves, Wildlife Observations, Picnic Areas |
| Dicomano | A small town with rich agricultural tradition and proximity to the scenic hills of Tuscany, offering authentic experiences. | Agricultural Festivals, Local Markets, Walking Trails |
Because Stia has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Stia?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stia
- The Stia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stia, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Stia Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stia
- The dominant room capacity in Stia is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.5% of the active Airbnb listings in Stia, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stia.
Stia Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stia
- The most common guest capacity trend in Stia vacation rentals is listings accommodating 4 guests (47.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Stia STR market, accounting for 66.6% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stia.
- On average, properties in Stia are equipped to host 4.4 guests.
How Do Listings in Stia Compare on Quality?
Listing quality in Stia can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Stia
- At 28.7 photos per listing on average, Stia hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 52.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Stia averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Stia?
Amenity Prevalence
Amenity Insights for Stia
- Essential amenities in Stia that guests expect include: Hair dryer, Heating, Wifi, Hot water, Kitchen, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stia: Hair dryer, Heating, Wifi, Hot water, Kitchen, Hangers.
- Prioritize adding missing essentials: Wifi, Hot water, Kitchen, Hangers.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stia to stay competitive.
Which Airbnb Amenities Boost Revenue in Stia?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Stia, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BBQ grill | 33.3% | $28,816 | $5,527 | 421.4% |
High chair | 23.8% | $33,588 | $6,947 | 383.5% |
Outdoor dining area | 38.1% | $25,308 | $5,894 | 329.4% |
Oven | 66.7% | $17,160 | $5,549 | 209.2% |
Backyard | 38.1% | $22,557 | $7,587 | 197.3% |
Outdoor furniture | 23.8% | $25,582 | $9,448 | 170.8% |
First aid kit | 38.1% | $21,533 | $8,217 | 162.1% |
Barbecue utensils | 28.6% | $23,726 | $9,115 | 160.3% |
Crib | 38.1% | $21,440 | $8,274 | 159.1% |
Hot water kettle | 23.8% | $24,265 | $9,860 | 146.1% |
Revenue Impact Insights for Stia
- BBQ grill tops the revenue impact list with a 421.4% uplift — listings with this amenity earn $28,816 vs. $5,527 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Stia STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStia Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Stia
- The typical guest profile for Airbnb in Stia consists of a mix of domestic (48%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 47.7% of guests.
- Key international markets include Italy (47.7%) and Germany (18.6%).
- Top languages spoken are English (37.3%) followed by Italian (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Stia?
Listings in Stia average 4.87 out of 5 overall, with about 42.9 reviews per active listing and 52.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Stia
- With an overall rating of 4.87, Stia listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.86), while Check-in (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Check-in — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Stia Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stia
- The most common availability pattern in Stia falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stia (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Stia?
Average Booking Lead Time by Month
Booking Lead Time Insights for Stia
- The overall average booking lead time for vacation rentals in Stia is 66 days.
- Guests book furthest in advance for stays during September (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Stia.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Stia averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Stia?
Guests in Stia stay about 4.7 nights on average, generating roughly 370 reservations and 17.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Stia
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Stia
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8.6 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Stia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
4 listings
19% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
9 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Stia is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Stia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Stia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stia.
Stia Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.8% of total
Super Strict 60 Days
1 listings
4.8% of total
Flexible
6 listings
28.6% of total
Moderate
12 listings
57.1% of total
Firm
1 listings
4.8% of total
Cancellation Policy Insights for Stia
- The prevailing Airbnb cancellation policy trend in Stia is Moderate, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Stia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.1% market standard in Stia.
- Regularly review your cancellation policy against competitors and market demand shifts in Stia.
How Much Are Airbnb Cleaning Fees in Stia?
Cleaning fees in Stia are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Stia
- About 61.9% of Stia listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($60) and median ($25) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Stia median of $25. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Stia Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Podere La Machiusa - Villa with pool
Entire Place • 5 bedrooms
Villa Montermoli – Tuscan Oasis with Pool
Entire Place • 4 bedrooms
Country house with view
Entire Place • 3 bedrooms
Detached house with garden
Entire Place • 2 bedrooms
La Macia - Studio one
Entire Place • 1 bedroom
La Macia - Studio two
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Stia?
Learn from the best! This table showcases top-performing Airbnb hosts in Stia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudio | 1 | $59,142 | 43 | 5.00/5.0 |
| Alessandra | 1 | $54,440 | 22 | 5.00/5.0 |
| Stefan | 2 | $28,979 | 141 | 4.97/5.0 |
| Lapo | 1 | $28,950 | 112 | 4.88/5.0 |
| Roberta | 1 | $19,363 | 32 | 4.78/5.0 |
| Debora | 1 | $14,008 | 145 | 4.95/5.0 |
| Rosella | 1 | $11,285 | 52 | 4.94/5.0 |
| Barbara | 1 | $10,840 | 10 | 4.90/5.0 |
| Paola | 1 | $10,027 | 260 | 4.87/5.0 |
| Luca | 3 | $8,104 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stia.
Who Are the Airbnb Hosts in Stia?
Stia has a relatively balanced host base.
Host Profile Insights for Stia
- A 38.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 4.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 57.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Stia averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Stia
These are the highest-grossing professional property management operations in Stia, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $4,594 | $127 | 20.8% | 4.00/5 |
Management Company Insights for Stia
- The leading management company, Novasol, operates 1 listings with $4,594 in gross revenue — a useful benchmark for what scale looks like in Stia.
- Top managers average 1 properties each, suggesting professional management in Stia still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Stia's Airbnb Market Compare to Nearby Cities?
How does the Stia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tignano, Stia has 13 percentage points lower occupancy and about $251 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
Frequently Asked Questions About Airbnb in Stia
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Stia.
How much do Airbnb hosts make in Stia?
Stia hosts earn about $13,290 per year on average, with an average nightly rate of $142 and RevPAR of $54. Those figures describe the typical revenue environment for active listings in Stia, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Stia market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Stia?
The average Airbnb occupancy rate in Stia is 34.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Stia?
Listings in Stia average $142 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Stia?
Stia currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Stia?
AirROI currently classifies the short-term rental regulation level in Stia as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Stia?
RevPAR in Stia is about $54. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Stia?
Occupancy of 34.6% means Stia is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,290, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Stia?
The average booking lead time in Stia is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Stia?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Stia include Stia Historical Center, Casa di Giotto, Montemignaio. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Stia?
entire_home listings make up 90.5% of the active supply in Stia. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Stia compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Stia's $13,290 and 34.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Stia?
The average Airbnb stay length in Stia is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Stia?
Airbnb listings in Stia average 4.87 out of 5 overall. About 52.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Stia?
BBQ grill and High chair are among the strongest revenue-linked amenities in Stia. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Stia?
Yes. About 61.9% of active Airbnb listings in Stia charge a cleaning fee, and the average fee is $60. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Stia?
At 38.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.