Airbnb market data · 202612 months to September 2026
Yoichi, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Yoichi brought in ¥5,331,304 over the 12 months through September 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Yoichi Airbnb Market at a Glance
Yoichi earns on price rather than volume. Listings averaged ¥56,462 a night and were booked on 38% of available nights, against ¥33,600 and 42% for the Hokkaido Prefecture average.
Timing matters: in January, usually the best month, the average listing earns about 3.2 times as much as in November, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Yoichi is the 22nd-largest of 25 Hokkaido Prefecture markets AirROI tracks.
Browse the live Yoichi Airbnb market See Every Yoichi ListingRevenue
How Much Do Airbnb Hosts Make in Yoichi?
Gross bookings per Yoichi listing averaged ¥5,331,304 over the 12 months to September 2026 (Hokkaido Prefecture average: ¥3,789,147), before cleaning, platform and management costs and taxes.
In a typical year, the average Yoichi listing brings in ¥963,000 in January, its best month, and ¥304,000 in November, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Yoichi's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥1,000,000+ a month, about twice the typical property.
- Strong performers (top 25%) earn ¥728,000 or more, roughly ¥250,000 a month above the median.
- Typical properties (median) earn about ¥482,000 a month.
- Entry-level properties (bottom 25%) earn ¥314,000 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 3.2 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥569,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Yoichi Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥489,326 | 32.1% | ¥52,481 | ¥16,311 | 69 days | 1.6 nights |
| Oct 2025 | ¥498,192 | 34.2% | ¥52,040 | ¥16,071 | 48 days | 2.3 nights |
| Nov 2025 | ¥303,738 | 21.9% | ¥51,329 | ¥10,125 | 35 days | 1.8 nights |
| Dec 2025 | ¥595,176 | 41.9% | ¥53,791 | ¥19,199 | 58 days | 2.7 nights |
| Jan 2026 | ¥860,189 | 52.0% | ¥53,532 | ¥27,748 | 51 days | 2.9 nights |
| Feb 2026 | ¥788,928 | 57.1% | ¥52,158 | ¥28,176 | 71 days | 3.4 nights |
| Mar 2026 | ¥389,630 | 30.5% | ¥48,386 | ¥12,569 | 44 days | 2.4 nights |
| Apr 2026 | ¥349,220 | 26.8% | ¥48,513 | ¥11,641 | 38 days | 2.4 nights |
| May 2026 | ¥417,145 | 33.6% | ¥54,139 | ¥13,456 | 32 days | 2.4 nights |
| Jun 2026 | ¥471,167 | 38.2% | ¥51,665 | ¥15,706 | 45 days | 2.1 nights |
| Jul 2026 | ¥687,671 | 42.3% | ¥58,313 | ¥22,183 | 73 days | 2.3 nights |
| Aug 2026 | ¥777,392 | 47.4% | ¥59,575 | ¥25,077 | 63 days | 2.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Yoichi home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Yoichi Profitable?
Yes, when it's run well. The average Yoichi Airbnb took in ¥5,331,304 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥302,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥459,000 a month.
Cleaning it yourself keeps the ¥324,000 a year guests pay in cleaning fees, for about ¥329,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥260,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Yoichi Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥5,007,304 | ¥7,557,000 |
| Cleaning fees guests pay6% of Yoichi bookings | ¥324,000 | ¥488,000 |
| Gross bookings | ¥5,331,304 | ¥8,045,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Yoichi listings on Simplified Pricing, 3% for the rest | −¥768,000 | −¥1,160,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥324,000 | −¥488,000 |
| Utilities and internetAbout 5% of bookings | −¥267,000 | −¥402,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥107,000 | −¥161,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥160,000 | −¥241,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥53,000 | −¥53,000 |
| Permit and registrationWhere one is required | −¥27,000 | −¥27,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥1,706,000 | −¥2,532,000 |
| Left for housing costs, then profit | ¥3,625,304about ¥302,000 a month | ¥5,513,000about ¥459,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Yoichi Airbnb Profit
The estimate starts from Yoichi's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Yoichi home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Yoichi's Top Earners Get There
- More nights booked. The busiest quarter of Yoichi listings are booked on 52% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of ¥39,500 adds about ¥395,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥58,700 a night or more, against a median of ¥39,500. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥501,000 a year.
- Open for the busy months. In a typical year, January brings the average listing about ¥963,000, against ¥304,000 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Yoichi listings average 4.82 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥670,000 a month, against ¥444,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Yoichi?
Yoichi listings were booked on 38% of the nights they were open over the past year, 4 percentage points below the Hokkaido Prefecture average (42%) and 11 points below the Japan average (49%). In a typical year, occupancy swings from 22% in November to 58% in February.
Across Yoichi's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
February is usually the busiest month in Yoichi, November the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Yoichi?
The average nightly rate in Yoichi, known as ADR (average daily rate), was ¥56,462 over the past year, about 68% above the Hokkaido Prefecture average of ¥33,600 and about twice the Japan average of ¥28,800. In a typical year, rates peak in July and August at about ¥57,800 and bottom out in March and April at about ¥49,200.
Across Yoichi's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥92,700+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge ¥58,700 or more, about ¥19,000 above the median.
- Typical properties (median) charge about ¥39,500 a night.
- Entry-level properties (bottom 25%) charge ¥27,000 or less, about two-thirds of the median.
August rates run 18% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥49,200. The 12-month ADR of ¥56,462 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Yoichi?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Yoichi it averaged ¥18,600 over the past year, from about ¥10,100 in a typical November to about ¥31,100 in a typical January.
Across Yoichi's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥27,000+ per open night, about 37% above the median.
- Strong performers (top 25%) earn ¥23,700 or more, about ¥4,000 a night above the median.
- Typical properties (median) earn about ¥19,700 per open night.
- Entry-level properties (bottom 25%) earn ¥10,500 or less, about half of the median.
January RevPAR is about three times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥18,700.
Seasonality
Best and Worst Months for Airbnb in Yoichi
With only 23 active listings, the monthly pattern in Yoichi is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in November.
Average revenue by month in Yoichi
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥570,000.
Revenue by month in Yoichi in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥963,000 |
| February | ¥849,000 |
| March | ¥408,000 |
| April | ¥342,000 |
| May | ¥415,000 |
| June | ¥442,000 |
| July | ¥713,000 |
| August | ¥816,000 |
| September | ¥489,000 |
| October | ¥498,000 |
| November | ¥304,000 |
| December | ¥595,000 |
How Far in Advance Do Guests Book Airbnb in Yoichi?
Guests book Yoichi stays 51 days ahead on average (about seven weeks). August stays are booked furthest out, about 70 days ahead, and April stays closest to arrival, about 33 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Yoichi
All 23 active listings in Yoichi display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Yoichi.
Neighborhoods
Best Neighborhoods for Airbnb in Yoichi
AirROI's area guide picks eight Yoichi neighborhoods that draw short-term rental guests, led by Yoichi Town Center, Otaru Bay Area and Niseko Area. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Yoichi Town Center | The heart of Yoichi, offering easy access to local businesses, restaurants, and cultural attractions. It's a great base for exploring the surrounding vineyards and parks. | Yoichi Distillery, Yoichi Wine Cave, Yoichi Park, Shin-Nakagawa Park, local shops and restaurants |
| Otaru Bay Area | Just a short drive from Yoichi, Otaru is famous for its beautiful bay views and historical buildings. It's a popular destination for tourists seeking charm and beauty. | Otaru Canal, Otaru Music Box Museum, Sakaimachi Street, Otaru Aquarium, Nikka Whisky Distillery |
| Niseko Area | Famous for its ski resorts, Niseko attracts winter sports enthusiasts from around the world. This area is a hotspot for outdoor activities year-round. | Niseko Ski Resort, Mount Yotei, Niseko Onsen, Annupuri Ski Area, hiking trails |
| Shiribeshi Region | Known for its natural beauty, including mountains and lakes, this region offers eco-tourism opportunities and is ideal for nature lovers. | Lake Toya, Shiribeshi Scenic Drive, Mt. Yotei, Otaru's Historic Canal, local farms and markets |
| Jozankei Onsen | A popular hot spring area near Yoichi. It attracts visitors looking for relaxation and wellness experiences, especially in winter. | Jozankei Hot Springs, Yukitai Ice Pavilion, The Jozankei Nature Village, Outdoor thermal baths, Walking trails |
| Rusutsu Resort | Another prime location for skiing in winter and a family-friendly resort with various activities year-round, making it attractive for holiday rentals. | Rusutsu Ski Resort, Amusement park, Golf Course, Nature trails, Scenic chairlifts |
| Cape Kamui | A stunning natural area known for its dramatic coastlines and hiking opportunities. It's a peaceful retreat for travelers seeking tranquility and scenic views. | Cape Kamui Lighthouse, Nishiyama Cape Park, Hiking trails, Stunning ocean views, Local seafood restaurants |
| Yoichi Vineyard District | Famous for its wine production, this area offers vineyard tours and tastings, attracting wine enthusiasts and tourists looking for unique experiences. | Yoichi Winery, Vineyard tours, Wine tasting events, Local restaurants, scenic countryside views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Yoichi vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 50 km, Rusutsu (50 km away, 37 listings) earned the most per listing, about 37% more than Yoichi. Chuo Ward was the busiest, booked on 48% of nights against 38% in Yoichi.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Otaru 17 km | 344 | ¥2,944,517 | ¥26,301 | 38% |
| Kutchan 37 km | 370 | ¥5,804,461 | ¥68,005 | 38% |
| Niseko 42 km | 210 | ¥4,806,218 | ¥74,661 | 36% |
| Rankoshi 44 km | 36 | ¥3,681,038 | ¥58,837 | 38% |
| Kimobetsu 46 km | 31 | ¥3,076,632 | ¥41,058 | 34% |
| Chuo Ward 47 km | 39 | ¥4,698,423 | ¥32,696 | 48% |
| Sapporo 47 km | 2,304 | ¥3,543,117 | ¥24,904 | 45% |
| Rusutsu 50 km | 37 | ¥7,296,646 | ¥76,392 | 36% |
Other Airbnb Markets in Hokkaido Prefecture
- Furano Airbnb data 316 listings
- Hakodate Airbnb data 221 listings
- Asahikawa Airbnb data 216 listings
- Biei Airbnb data 113 listings
- Toyako Airbnb data 94 listings
- Chitose Airbnb data 61 listings
- Shiraoi Airbnb data 51 listings
- Kushiro Airbnb data 49 listings
See all 25 Hokkaido Prefecture Airbnb markets
Markets Similar to Yoichi
Markets elsewhere in Japan with a similar nightly rate and occupancy to Yoichi:
- Nozawaonsen Airbnb data Japan · ¥51,483/night · 37.1%
- Karuizawa Airbnb data Japan · ¥63,674/night · 37.7%
- Myoko Airbnb data Japan · ¥59,567/night · 35.4%
- Nasu Airbnb data Japan · ¥50,292/night · 33.1%
FAQ
Yoichi Airbnb FAQ
How much do Airbnb hosts make in Yoichi?
An active Yoichi Airbnb grossed ¥5,331,304 on average in the 12 months to September 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥728,000 or more in a typical month.
How much can I make on Airbnb in Yoichi?
It depends most on the home's size, location and how it's run. The middle half of Yoichi listings earn between ¥314,000 and ¥728,000 in a typical month, and the top tenth ¥1,000,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Yoichi?
Listings in Yoichi were booked on 38% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. February is usually the busiest month.
How much does an Airbnb cost per night in Yoichi?
The average booked night in Yoichi cost ¥56,462 before fees. Half of listings charge between ¥27,000 and ¥58,700, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Yoichi?
All active Yoichi listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Yoichi?
Yes, when it's run well. The average Yoichi Airbnb grossed ¥5,331,304 in the 12 months to September 2026, 41% above the Hokkaido Prefecture average of ¥3,789,147, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,625,304 a year (about ¥302,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥459,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Yoichi?
January usually pays best, averaging ¥963,000 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Yoichi?
Each night a Yoichi listing was open to book earned ¥18,600 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥27,000 or more.
How far in advance do guests book Airbnbs in Yoichi?
Yoichi stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Yoichi?
The average Yoichi Airbnb stay lasted 2.5 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Yoichi rated?
Guests rate Yoichi Airbnbs 4.82 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Yoichi?
Yoichi Town Center, Otaru Bay Area and Niseko Area draw the most short-term rental interest in Yoichi. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Yoichi?
AirROI counted 23 active Airbnb listings in Yoichi as of September 2026. The closest tracked market is Otaru, 17 km away.
How much are Airbnb cleaning fees in Yoichi?
In Yoichi, about three-quarters of listings add a cleaning fee, and the typical fee is about ¥13,180.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Yoichi from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.