Zoetermeer, South Holland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Zoetermeer, South Holland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,992 per year — at a $147 nightly rate, 50.2% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Zoetermeer is a micro-market where solid booking activity throughout the year. Supply grew 78.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Zoetermeer?
In Zoetermeer, the headline Airbnb metrics are $15,992 in average annual revenue,50.2% occupancy, $147 ADR, and $70 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zoetermeer?
Understanding the monthly revenue variations for Airbnb listings in Zoetermeer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zoetermeer is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zoetermeer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,493+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,696 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,708 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $900, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zoetermeer
What Is the Monthly Airbnb Occupancy Rate in Zoetermeer?
Maximize your bookings by understanding the Zoetermeer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zoetermeer:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zoetermeer
What Is the Average Airbnb Nightly Rate in Zoetermeer?
Effective short term rental pricing strategy in Zoetermeer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zoetermeer typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Zoetermeer
What Is the RevPAR for Airbnb in Zoetermeer?
RevPAR in Zoetermeer is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $90 RevPAR.
- Best-in-class (Top 10%) achieve $149 RevPAR.
Average Monthly RevPAR Trend in Zoetermeer
RevPAR Insights for Zoetermeer
- The average RevPAR in Zoetermeer is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($149) and bottom 25% ($33) is $116, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zoetermeer benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $90+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zoetermeer?
Zoetermeer's peak Airbnb season falls in July, August, December, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $2,833 per month
- Occupancy rates average 57.9%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,223 per month
- Occupancy maintains around 58.7%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,636 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $167
Seasonality Insights for Zoetermeer
- The Airbnb seasonality pattern in Zoetermeer shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zoetermeer's highest earning potential, with monthly revenues climbing to $3,025, occupancy reaching 68.1%, and ADRs peaking at $169.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,537, occupancy could drop to 32.3%, and ADRs may adjust to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zoetermeer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Zoetermeer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Zoetermeer?
Low regulation and minimal registration activity in Zoetermeer, South Holland, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zoetermeer to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Zoetermeer?
With a compact short-term rental market, Zoetermeer gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dorpskern | The heart of Zoetermeer, featuring historical architecture, local shops, and cafes. It attracts visitors interested in the cultural aspects and local lifestyle. | Stadshart Zoetermeer, Theater de Veste, New Babylon, De Ontmoeting, Zoetermeer City Hall |
| Breepark | A modern residential area with convenient access to shops and parks. It's ideal for families and business travelers looking for comfort and convenience. | Breepark Shopping Center, Nearby parks, Zoetermeer SnowWorld, Kijkduin beach, Local eateries |
| Meerzicht | A peaceful residential area near nature reserves and parks. It appeals to visitors who prioritize tranquility and outdoor activities. | Zoetermeerse Plas, The Moor, Local hiking trails, Cafes by the water, Hiking routes |
| Tanthof | A suburban area characterized by spacious living and proximity to shopping facilities, making it suited for families. | Shopping center, Local parks, Community events, Outdoor activities, Zoetermeer market |
| Zoetermeer Centrum | The central area is vital for commerce and public transport, popular among business tourists and those who prefer urban amenities. | Zoetermeer Railway Station, Stadshart, Variety of restaurants, Cultural venues, Events in city center |
| Dorp | Known for its charm and community spirit, this area is perfect for guests looking to experience local culture and tradition. | Historic sites, Local festivals, Community markets, Restaurants with local cuisine |
| Oosterheem | A modern neighborhood with family-friendly amenities and schools, appealing to families visiting Zoetermeer. | Local schools, Family parks, Swimming pools, Community centers, Shopping options |
| Zevenhuizen | Nearby suburb with a quaint village feel, offering a unique blend of countryside and urban access, making it appealing for visitors seeking relaxation. | Village square, Local cafes, Scenic biking trails, Nature reserves nearby, Festivals in summer |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Zoetermeer offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Zoetermeer?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zoetermeer
- The Zoetermeer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Zoetermeer, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.0%) offer potential for unique stay experiences.
Zoetermeer Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zoetermeer
- The dominant room capacity in Zoetermeer is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 48.0% of the active Airbnb listings in Zoetermeer, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zoetermeer.
Zoetermeer Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zoetermeer
- The most common guest capacity trend in Zoetermeer vacation rentals is listings accommodating 6 guests (24%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Zoetermeer STR market, accounting for 44.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zoetermeer.
- On average, properties in Zoetermeer are equipped to host 2.4 guests.
How Do Listings in Zoetermeer Compare on Quality?
Listing quality in Zoetermeer can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Zoetermeer
- At 32.5 photos per listing on average, Zoetermeer hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 8.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Zoetermeer averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Zoetermeer?
Amenity Prevalence
Amenity Insights for Zoetermeer
- Essential amenities in Zoetermeer that guests expect include: Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zoetermeer: Heating, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zoetermeer to stay competitive.
Which Airbnb Amenities Boost Revenue in Zoetermeer?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Zoetermeer, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Private entrance | 64.0% | $21,343 | $6,478 | 229.5% |
Coffee maker | 72.0% | $19,326 | $7,417 | 160.6% |
Hangers | 80.0% | $18,207 | $7,130 | 155.3% |
Outdoor furniture | 56.0% | $21,467 | $9,023 | 137.9% |
Luggage dropoff allowed | 52.0% | $22,043 | $9,436 | 133.6% |
Dining table | 52.0% | $22,026 | $9,454 | 133.0% |
Microwave | 76.0% | $18,505 | $8,033 | 130.4% |
Stove | 60.0% | $20,208 | $9,667 | 109.0% |
Dedicated workspace | 72.0% | $18,677 | $9,086 | 105.6% |
Freezer | 56.0% | $20,519 | $10,230 | 100.6% |
Revenue Impact Insights for Zoetermeer
- Private entrance tops the revenue impact list with a 229.5% uplift — listings with this amenity earn $21,343 vs. $6,478 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Zoetermeer STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zoetermeer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZoetermeer Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zoetermeer
- The typical guest profile for Airbnb in Zoetermeer consists of predominantly international visitors (86%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.0% of guests.
- Key international markets include Germany (26.8%) and France (16.6%).
- Top languages spoken are English (37%) followed by French (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Zoetermeer?
Listings in Zoetermeer average 4.76 out of 5 overall, with about 70.4 reviews per active listing and 8.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Zoetermeer
- An average rating of 4.76 places Zoetermeer in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.89), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 8.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 8.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Zoetermeer Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zoetermeer
- The most common availability pattern in Zoetermeer falls within the 271-366 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zoetermeer (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zoetermeer?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zoetermeer
- The overall average booking lead time for vacation rentals in Zoetermeer is 48 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Zoetermeer.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Zoetermeer averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Zoetermeer?
Guests in Zoetermeer stay about 6.9 nights on average, generating roughly 559 reservations and 22.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Zoetermeer
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Zoetermeer
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (7.3 nights) and shorten in Mar (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Zoetermeer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
16% of total
2 Nights
6 listings
24% of total
3 Nights
1 listings
4% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
2 listings
8% of total
30+ Nights
10 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Zoetermeer is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Zoetermeer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Zoetermeer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zoetermeer.
Zoetermeer Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
8% of total
Flexible
10 listings
40% of total
Moderate
8 listings
32% of total
Firm
4 listings
16% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Zoetermeer
- The prevailing Airbnb cancellation policy trend in Zoetermeer is Flexible, used by 40% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Zoetermeer may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Zoetermeer.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zoetermeer.
How Much Are Airbnb Cleaning Fees in Zoetermeer?
Cleaning fees in Zoetermeer are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Zoetermeer
- About 64.0% of Zoetermeer listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($389) and median ($23) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Zoetermeer median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Zoetermeer Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zoetermeerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern and luxury vacation house, private Jacuzzi
Entire Place • 3 bedrooms
Central quiet comfortable 5 bedroom house + garden
Entire Place • 5 bedrooms
Authentic farm house in old village of Zoetermeer
Entire Place • 1 bedroom
'Villa Banana' Small Guest Suite detached
Entire Place • 1 bedroom
Feel at Home centrally located Holland
Entire Place • 1 bedroom
Luxury apartment (with bicycles) near The Hague
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zoetermeer?
Learn from the best! This table showcases top-performing Airbnb hosts in Zoetermeer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mohi | 1 | $54,317 | 56 | 4.75/5.0 |
| Bram | 1 | $36,864 | 52 | 4.79/5.0 |
| Katja | 1 | $33,964 | 96 | 4.76/5.0 |
| Maria Louisa | 3 | $33,252 | 20 | 4.77/5.0 |
| Lynnette | 3 | $33,144 | 343 | 4.66/5.0 |
| Patrick | 1 | $33,016 | 85 | 4.98/5.0 |
| Jacqueline | 1 | $29,056 | 260 | 4.92/5.0 |
| Willemien | 1 | $28,734 | 194 | 4.93/5.0 |
| Mariette | 1 | $25,743 | 182 | 4.92/5.0 |
| Joyce | 1 | $22,743 | 216 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zoetermeer.
Who Are the Airbnb Hosts in Zoetermeer?
Zoetermeer has a relatively balanced host base.
Host Profile Insights for Zoetermeer
- A 36.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Zoetermeer averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Zoetermeer's Airbnb Market Compare to Nearby Cities?
How does the Zoetermeer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Roelofarendsveen, Zoetermeer has 12 percentage points lower occupancy and about $57 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
| Roelofarendsveen | 17 | $3,826 | $203.79 | 62% |
Frequently Asked Questions About Airbnb in Zoetermeer
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zoetermeer.
How much do Airbnb hosts make in Zoetermeer?
Zoetermeer hosts earn about $15,992 per year on average, with an average nightly rate of $147 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Zoetermeer, South Holland, not the ceiling for the best operators. Source: AirROI 2026 data, Zoetermeer market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Zoetermeer?
The average Airbnb occupancy rate in Zoetermeer is 50.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zoetermeer?
Listings in Zoetermeer average $147 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zoetermeer?
Zoetermeer currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zoetermeer?
AirROI currently classifies the short-term rental regulation level in Zoetermeer as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zoetermeer?
RevPAR in Zoetermeer is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zoetermeer?
At 50.2% occupancy, Zoetermeer can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $15,992, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zoetermeer?
The average booking lead time in Zoetermeer is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zoetermeer?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zoetermeer include Dorpskern, Breepark, Meerzicht. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zoetermeer?
entire_home listings make up 52.0% of the active supply in Zoetermeer. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zoetermeer compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Zoetermeer's $15,992 and 50.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Zoetermeer?
The average Airbnb stay length in Zoetermeer is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Zoetermeer?
Airbnb listings in Zoetermeer average 4.76 out of 5 overall. About 8.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Zoetermeer?
Private entrance and Coffee maker are among the strongest revenue-linked amenities in Zoetermeer. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Zoetermeer?
Yes. About 64.0% of active Airbnb listings in Zoetermeer charge a cleaning fee, and the average fee is $389. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Zoetermeer?
At 36.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.