Airbnb market data · 202612 months to October 2026
Bray, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Bray brought in £28,184 over the 12 months through October 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Bray Airbnb Market at a Glance
Both rates and bookings run ahead of the England average. Listings averaged £260 a night and were booked on 45% of available nights, against £195 and 41% for the England average.
Timing matters: in July, usually the best month, the average listing earns about 2.7 times as much as in February, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Bray is the 654th-largest of 1,128 England markets AirROI tracks.
Browse the live Bray Airbnb market See Every Bray ListingRevenue
How Much Do Airbnb Hosts Make in Bray?
Gross bookings per Bray listing averaged £28,184 over the 12 months to October 2026 (England average: £20,990), before cleaning, platform and management costs and taxes.
In a typical year, the average Bray listing brings in £4,760 in July, its best month, and £1,760 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Bray's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £6,090+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn £4,190 or more, roughly £1,900 a month above the median.
- Typical properties (median) earn about £2,320 a month.
- Entry-level properties (bottom 25%) earn £1,200 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.7 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £3,100. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Bray Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £3,465 | 50.0% | £260 | £112 | 49 days | 2.5 nights |
| Nov 2025 | £2,771 | 42.2% | £257 | £92 | 61 days | 3.1 nights |
| Dec 2025 | £3,813 | 52.8% | £265 | £123 | 69 days | 3.1 nights |
| Jan 2026 | £2,093 | 33.6% | £251 | £68 | 47 days | 2.7 nights |
| Feb 2026 | £1,647 | 36.9% | £245 | £59 | 53 days | 2 nights |
| Mar 2026 | £1,676 | 30.6% | £255 | £54 | 58 days | 2.5 nights |
| Apr 2026 | £2,536 | 43.6% | £264 | £85 | 70 days | 2.5 nights |
| May 2026 | £3,395 | 46.7% | £271 | £110 | 64 days | 3 nights |
| Jun 2026 | £3,833 | 57.5% | £262 | £128 | 76 days | 3.4 nights |
| Jul 2026 | £4,170 | 58.2% | £258 | £135 | 89 days | 2.5 nights |
| Aug 2026 | £3,906 | 66.3% | £260 | £126 | 82 days | 3.6 nights |
| Sep 2026 | £3,079 | 56.1% | £243 | £103 | 45 days | 2.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Bray address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Bray Profitable?
Yes, when it's run well. The average Bray Airbnb took in £28,184 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,550 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,840 a month.
Cleaning it yourself keeps the £2,160 a year guests pay in cleaning fees, for about £1,730 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,340 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Bray Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £26,024 | £47,010 |
| Cleaning fees guests pay8% of Bray bookings | £2,160 | £3,900 |
| Gross bookings | £28,184 | £50,910 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Bray listings on Simplified Pricing, 3% for the rest | −£4,130 | −£7,450 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,160 | −£3,900 |
| Utilities and internetAbout 5% of bookings | −£1,410 | −£2,550 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£560 | −£1,020 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£850 | −£1,530 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£280 | −£280 |
| Permit and registrationWhere one is required | −£140 | −£140 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£9,530 | −£16,870 |
| Left for housing costs, then profit | £18,654about £1,550 a month | £34,040about £2,840 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Bray Airbnb Profit
The estimate starts from Bray's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Bray home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Bray's Top Earners Get There
- More nights booked. The busiest quarter of Bray listings are booked on 66% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of £195 adds about £1,950 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £280 a night or more, against a median of £195. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,600 a year.
- Open for the busy months. In a typical year, July brings the average listing about £4,760, against £1,760 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Bray listings average 4.84 stars, and 55% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £4,240 a month, against £2,350 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Bray?
Bray listings were booked on 45% of the nights they were open over the past year, 4 percentage points above the England average (41%) and 4 points above the U.K. average (41%). In a typical year, occupancy swings from 33% in January to 62% in July.
Across Bray's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 66% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
July is usually the busiest month in Bray, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Bray?
The average nightly rate in Bray, known as ADR (average daily rate), was £260 over the past year, about 33% above the England and U.K. averages (both about £195). In a typical year, rates peak in June and August at about £270 and bottom out in October and November at about £240.
Across Bray's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £475+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge £280 or more, about £85 above the median.
- Typical properties (median) charge about £195 a night.
- Entry-level properties (bottom 25%) charge £100 or less, about half of the median.
June rates run 13% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £253.
What Is the RevPAR for Airbnb in Bray?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Bray it averaged £101 over the past year, from about £63 in a typical February to about £153 in a typical July.
Across Bray's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £200+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn £130 or more, about £40 a night above the median.
- Typical properties (median) earn about £92 per open night.
- Entry-level properties (bottom 25%) earn £48 or less, about half of the median.
July RevPAR is about 2.4 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £102.
Seasonality
Best and Worst Months for Airbnb in Bray
With only 29 active listings, the monthly pattern in Bray is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Bray
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £3,100.
Revenue by month in Bray in numbers
| Month | Revenue per listing |
|---|---|
| January | £2,080 |
| February | £1,760 |
| March | £1,980 |
| April | £2,440 |
| May | £3,630 |
| June | £4,120 |
| July | £4,760 |
| August | £3,900 |
| September | £3,160 |
| October | £3,160 |
| November | £2,560 |
| December | £3,650 |
How Far in Advance Do Guests Book Airbnb in Bray?
Guests book Bray stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 86 days ahead, and October stays closest to arrival, about 42 days. A typical June booking is made in late March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Bray
None of the 29 active listings in Bray display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Bray.
Neighborhoods
Best Neighborhoods for Airbnb in Bray
AirROI's area guide picks six Bray neighborhoods that draw short-term rental guests, led by Bray High Street, Bray on Thames and Dorney Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Bray High Street | The vibrant heart of Bray, surrounded by a variety of restaurants and pubs. Known for attracting both locals and visitors, making it ideal for Airbnb hosts. | The Fat Duck, Bray Village, Bray Marina, The Waterside Inn, Bray Vineyards |
| Bray on Thames | Nestled alongside the charming River Thames, perfect for riverside walks and scenic views. Popular with tourists exploring the area, making it a great location for rentals. | River Thames, Thames Path, Bray Lock, Bray Gardens |
| Dorney Lake | Close to the Olympic rowing lake, it attracts sports enthusiasts and nature lovers. Ideal for hosting guests during events and competitions. | Dorney Lake, Eton College, Windsor Great Park |
| Ascot | Known for its horse racing and upscale events. Attracts a wealthy clientele and visitors looking for accommodation during race days. | Ascot Racecourse, Savill Garden, The Royal Landscape |
| Sunninghill | A quaint village atmosphere near Bray with charming local shops and restaurants. Offers a more peaceful stay, attracting visitors looking for relaxation. | Sunninghill Park, Local pubs and eateries |
| Cookham | A picturesque village known for its river views and art heritage. Attractive to tourists seeking a quaint, relaxing stay with artistic vibes. | Cliveden House, River Thames, The Stanley Spencer Gallery |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Bray vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 11 km, Eton (6 km away, 31 listings) earned the most per listing, about 10% more than Bray. Marlow was the busiest, booked on 55% of nights against 45% in Bray.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Maidenhead 4 km | 85 | £13,054 | £139 | 37% |
| Windsor 5 km | 270 | £27,487 | £208 | 42% |
| Eton 6 km | 31 | £31,047 | £199 | 49% |
| Winkfield 7 km | 30 | £18,776 | £230 | 35% |
| Slough 8 km | 136 | £12,233 | £144 | 33% |
| Bracknell 10 km | 57 | £13,005 | £136 | 39% |
| Berkshire 10 km | 477 | £14,209 | £155 | 38% |
| Marlow 11 km | 45 | £28,344 | £188 | 55% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Bray
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Bray:
- Elie and Earlsferry Airbnb data UK · £245/night · 44.0%
- Highland Council Airbnb data UK · £238/night · 46.4%
- Tenby Airbnb data UK · £229/night · 41.4%
- North Berwick Airbnb data UK · £312/night · 42.3%
- Saundersfoot Airbnb data UK · £239/night · 39.3%
FAQ
Bray Airbnb FAQ
How much do Airbnb hosts make in Bray?
An active Bray Airbnb grossed £28,184 on average in the 12 months to October 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £4,190 or more in a typical month.
How much can I make on Airbnb in Bray?
It depends most on the home's size, location and how it's run. The middle half of Bray listings earn between £1,200 and £4,190 in a typical month, and the top tenth £6,090 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Bray?
Listings in Bray were booked on 45% of available nights over the past year. That compares with 41% for the England average. July is usually the busiest month.
How much does an Airbnb cost per night in Bray?
The average booked night in Bray cost £260 before fees. Half of listings charge between £100 and £280, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Bray?
None of the active Bray listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Bray?
Yes, when it's run well. The average Bray Airbnb grossed £28,184 in the 12 months to October 2026, 34% above the England average of £20,990, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £18,654 a year (about £1,550 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,840 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Bray?
July usually pays best, averaging £4,760 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Bray?
Each night a Bray listing was open to book earned £101 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £200 or more.
How far in advance do guests book Airbnbs in Bray?
Bray stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Bray?
The average Bray Airbnb stay lasted 3.5 nights over the past year. A listing took 32 reservations over the year on average.
How are Airbnbs in Bray rated?
Guests rate Bray Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Bray?
Bray High Street, Bray on Thames and Dorney Lake draw the most short-term rental interest in Bray. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Bray?
AirROI counted 29 active Airbnb listings in Bray as of October 2026. The closest tracked market is Maidenhead, 4 km away.
How much are Airbnb cleaning fees in Bray?
In Bray, about seven in ten listings add a cleaning fee. The median fee is £49, and some higher fees lift the average to £85.
How many tourists visit Bray, UK?
All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports. AirROI estimates 928 Airbnb stays in Bray, UK in the 12 months to October 2026, which counts bookings and not tourists. See England tourism statistics.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Bray from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.