Airbnb market data · 202512 months to April 2025
Neston, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Neston brought in £25,237 over the 12 months through April 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Neston run through April 2025.
The short answer
Neston Airbnb Market at a Glance
Listings averaged £231 a night and were booked on 49% of available nights.
Timing matters: in June, the best month, the average listing earned about 3.9 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Neston is the 1068th-largest of 1,128 England markets AirROI tracks.
Browse the live Neston Airbnb market See Every Neston ListingRevenue
How Much Do Airbnb Hosts Make in Neston?
Gross bookings per Neston listing averaged £25,237 over the 12 months to April 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Neston listing brought in £5,370 in June, its best month, and £1,380 in March, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
Across Neston's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £4,730+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn £3,240 or more, roughly £1,300 a month above the median.
- Typical properties (median) earn about £1,910 a month.
- Entry-level properties (bottom 25%) earn £1,190 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 3.9 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,930.
Neston Airbnb Data by Month
Latest 12 months in the April 2025 data.
June led on revenue. Nightly rates peaked in December and bookings in February, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | £5,323 | 46.6% | £180 | 76 days |
| Jun 2024 | £5,374 | 67.7% | £181 | 73 days |
| Jul 2024 | £3,137 | 58.6% | £182 | 58 days |
| Aug 2024 | £3,101 | 65.2% | £181 | 67 days |
| Sep 2024 | £2,946 | 57.7% | £179 | 53 days |
| Oct 2024 | £3,113 | 58.4% | £179 | 45 days |
| Nov 2024 | £2,872 | 58.1% | £180 | 58 days |
| Dec 2024 | £2,095 | 48.4% | £236 | 85 days |
| Jan 2025 | £1,988 | 45.9% | £219 | 74 days |
| Feb 2025 | £2,317 | 68.9% | £216 | 70 days |
| Mar 2025 | £1,384 | 31.9% | £217 | 50 days |
| Apr 2025 | £1,561 | 46.0% | £219 | 54 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Neston listing earns about £1,910 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Neston Profitable?
Yes, when it's run well. The average Neston Airbnb took in £25,237 in the 12 months to April 2025, and run by its owner at everyday costs, about £1,540 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,620 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Neston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £25,237 | £42,720 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£3,910 | −£6,620 |
| Utilities and internetAbout 5% of bookings | −£1,260 | −£2,140 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£500 | −£850 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£760 | −£1,280 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£250 | −£250 |
| Permit and registrationWhere one is required | −£130 | −£130 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£6,810 | −£11,270 |
| Left for housing costs, then profit | £18,427about £1,540 a month | £31,450about £2,620 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Neston Airbnb Profit
The estimate starts from Neston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Neston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Neston's Top Earners Get There
- More nights booked. The busiest quarter of Neston listings are booked on 74% or more of their nights, against 56% for the median listing. Ten more booked nights a year at the median rate of £110 adds about £1,110 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £145 a night or more, against a median of £110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,520 a year.
- Open for the busy months. June brought the average listing about £5,370, against £1,380 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,560 a month, against £2,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Neston?
Neston listings were booked on 49% of the nights they were open over the past year, 8 percentage points above the England average (41%) and 8 points above the U.K. average (41%). Occupancy swings from 32% in March to 69% in February.
Across Neston's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 74% or more, roughly five nights a week.
- Typical properties (median) fill about 56% of open nights.
- Entry-level properties (bottom 25%) fill 34% or less, under three nights a week.
February was the busiest month in Neston, March the quietest
Share of open nights booked, by month
The 12-month rate of 49% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Neston?
The average nightly rate in Neston, known as ADR (average daily rate), was £231 over the past year, about 18% above the England and U.K. averages (both about £195). Rates peak in December at about £235 and bottom out in September and October at about £180.
Across Neston's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £245+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge £145 or more, about £35 above the median.
- Typical properties (median) charge about £110 a night.
- Entry-level properties (bottom 25%) charge £71 or less, about two-thirds of the median.
December rates ran 32% above September's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £197. The 12-month ADR of £231 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Neston
With only 18 active listings, the monthly pattern in Neston is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Neston?
Guests book Neston stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. December stays are booked furthest out, about 85 days ahead, and October stays closest to arrival, about 45 days. A typical December booking is made in late September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Neston
None of the 18 active listings in Neston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Neston.
Neighborhoods
Best Neighborhoods for Airbnb in Neston
AirROI's area guide picks seven Neston neighborhoods that draw short-term rental guests, led by Parkgate, Little Neston and Neston Town Centre. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Parkgate | A charming village on the shores of the Dee Estuary offering scenic views and a relaxed atmosphere. Popular among visitors for its historic buildings and waterfront dining options. | Neston Market, The Old Quay, Dee Estuary Views, Local pubs and restaurants, Parkgate Parade |
| Little Neston | A quaint area known for its community spirit and local amenities. Offers a peaceful retreat while being close to the beauty of both the countryside and the coast. | Leasowe Castle, Neston Cricket Club, Local parks and nature walks, Raby Hall |
| Neston Town Centre | The heart of Neston, providing access to local shops, restaurants, and transport links. Ideal for guests wanting convenience and a taste of local life. | Neston Civic Hall, Local eateries, Various shops, Nearby bus links |
| Heswall | A nearby vibrant town known for its thriving dining scene and proximity to the Wirral Peninsula. Attractive to visitors for shopping, dining, and outdoor activities. | Heswall Nature Reserve, The Old Town, Local boutiques and cafes, Nearby golf courses |
| Willaston | A picturesque village with a strong sense of community and character. Offers a tranquil environment for those looking to escape the hustle and bustle. | Willaston Village Green, Local pubs, Scenic countryside walks, Historical architecture |
| Thornton Hough | A delightful village boasting well-preserved historical architecture and a peaceful environment. Great for guests seeking a rural getaway. | St. John's Church, Thornton Hough Village Hall, Local artisanal shops, Surrounding countryside |
| Eastham | A suburb close to Neston, offering residential charm and easy access to parks and nature reserves. Suitable for families and travelers looking for budget-friendly options. | Eastham Country Park, Local parks, Community activities, Nearby transport links |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Neston vs. Nearby Airbnb Markets
Neston earns about as much per listing as Llangollen, the top earner of the eight nearby markets in the table, all within 32 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Shrewsbury 9 km | 227 | £20,031 | £148 | 45% |
| Shropshire 15 km | 220 | £17,802 | £191 | 41% |
| Ellesmere 18 km | 31 | £22,666 | £199 | 42% |
| Oswestry 19 km | 30 | £14,662 | £121 | 40% |
| Church Stretton 25 km | 63 | £23,622 | £182 | 49% |
| Telford and Wrekin 26 km | 48 | £13,578 | £154 | 39% |
| Ironbridge 28 km | 45 | £17,986 | £160 | 41% |
| Llangollen 32 km | 112 | £25,664 | £167 | 48% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Neston
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Neston:
- Highland Council Airbnb data UK · £238/night · 46.4%
- Aviemore Airbnb data UK · £217/night · 51.6%
- Stirling Airbnb data UK · £201/night · 50.7%
- Llanberis Airbnb data UK · £197/night · 50.4%
- Edinburgh Airbnb data UK · £241/night · 53.9%
- Elie and Earlsferry Airbnb data UK · £245/night · 44.0%
FAQ
Neston Airbnb FAQ
How much do Airbnb hosts make in Neston?
An active Neston Airbnb grossed £25,237 on average in the 12 months to April 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,240 or more in a typical month.
How much can I make on Airbnb in Neston?
It depends most on the home's size, location and how it's run. The middle half of Neston listings earn between £1,190 and £3,240 in a typical month, and the top tenth £4,730 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Neston?
Listings in Neston were booked on 49% of available nights over the past year. That compares with 41% for the England average. February was the busiest month.
How much does an Airbnb cost per night in Neston?
The average booked night in Neston cost £231 before fees. Half of listings charge between £71 and £145; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Neston?
None of the active Neston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Neston?
Yes, when it's run well. The average Neston Airbnb grossed £25,237 in the 12 months to April 2025, 20% above the England average of £20,990, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £18,427 a year (about £1,540 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,620 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Neston?
June paid best over the past year, at £5,370 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Neston?
Neston stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Neston?
Parkgate, Little Neston and Neston Town Centre draw the most short-term rental interest in Neston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Neston?
AirROI counted 18 active Airbnb listings in Neston as of April 2025. The closest tracked market is Shrewsbury, 9 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Neston from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.