Portadown, Northern Ireland Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Portadown, Northern Ireland? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $12,466 per year — at a $136 nightly rate, 42.5% occupancy, and a N/A RevPAR.
With just 19 active listings, Portadown is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 18.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Portadown?
In Portadown, the headline Airbnb metrics are $12,466 in average annual revenue,42.5% occupancy, $136 ADR, and $0 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Portadown?
Understanding the monthly revenue variations for Airbnb listings in Portadown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portadown is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portadown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,789+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,622 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,294 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portadown
What Is the Monthly Airbnb Occupancy Rate in Portadown?
Maximize your bookings by understanding the Portadown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portadown:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portadown
What Is the Average Airbnb Nightly Rate in Portadown?
Effective short term rental pricing strategy in Portadown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portadown typically peaks in June and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Portadown
What Is the RevPAR for Airbnb in Portadown?
RevPAR in Portadown is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Portadown
RevPAR Insights for Portadown
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Portadown benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Portadown?
Portadown's peak Airbnb season falls in July, August, December, while the softest stretch is March, April, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $2,238 per month
- Occupancy rates average 41.5%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,728 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $139
Low Season (March, April, October)
- Revenue drops to average $1,322 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $138
Seasonality Insights for Portadown
- The Airbnb seasonality pattern in Portadown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portadown's highest earning potential, with monthly revenues climbing to $2,512, occupancy reaching 48.0%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,285, occupancy could drop to 26.1%, and ADRs may adjust to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portadown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Portadown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Portadown?
Low regulation and minimal registration activity in Portadown, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Portadown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Portadown?
With a compact short-term rental market, Portadown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portadown Town Centre | The heart of Portadown, offering easy access to shops, restaurants, and local amenities. A central hub for tourists and business travelers alike, making it a prime location for short-term rentals. | Portadown Shopping Centre, Cremorne Estate, Portadown Golf Club, Craigavon Loch, Windsor Park |
| Seagoe | A well-established residential area with a mix of local charm and proximity to attractions. You'll find parks and easy access to the town while providing a peaceful setting for guests. | Seagoe Hotel, Portadown Rugby Club, Seagoe Presbyterian Church, Harkness Park, Shamrock Park |
| Mahaghany Park | Desirable for its family-friendly atmosphere, close proximity to schools, and communal parks, making it attractive for families visiting the area. | Mahaghany Park, Portadown College, Local playgrounds, Nearby shops, Community center |
| Richmount | A quieter suburb on the outskirts of Portadown, offering larger properties and green spaces while being just a short drive from the town center. | Richmount Park, Local countryside walks, Small shopping areas, Local pubs, Richmount Church |
| Tandragee | A charming nearby village that offers a historic feel and tourist-friendly attractions, appealing to visitors seeking a rural escape while remaining close to Portadown. | Tandragee Castle, Tandragee Golf Club, Local shops and cafes, Historic sites, Tandragee Nature Reserve |
| Church Street | Home to a mix of historical buildings and modern conveniences, Church Street provides a lively atmosphere with an array of local eateries and shops. | Local restaurants, Historic architecture, Portadown library, Shopping experiences, Community events |
| Craigavon | Offering a more urban experience with shopping and nightlife, Craigavon is close to Portadown and provides ample opportunities for short-term rentals. | Lakeview Park, Rushmere Shopping Centre, Local theaters and cinemas, Walking and cycling trails, Community activities |
| Aghagallon | A quaint village located a short drive from Portadown, it’s appealing for guests looking for tranquility while being connected to the city amenities. | Local parks, Aghagallon Church, Nearby hiking trails, Community social events, Local pubs |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Portadown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Portadown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portadown
- The Portadown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portadown, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Portadown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portadown
- The dominant room capacity in Portadown is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Portadown, indicating a high concentration in these sizes.
Portadown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portadown
- The most common guest capacity trend in Portadown vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Portadown STR market, accounting for 52.6% of listings.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portadown.
- On average, properties in Portadown are equipped to host 3.4 guests.
What Amenities Do Airbnb Guests Expect in Portadown?
Amenity data is currently unavailable for Portadown.
Dive Deeper: Advanced Portadown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portadown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortadown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Portadown
- The typical guest profile for Airbnb in Portadown consists of primarily domestic travelers (65%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 65.2% of guests.
- Key international markets include United Kingdom (65.2%) and Ireland (16.7%).
- Top languages spoken are English (62.8%) followed by Italian (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Portadown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portadown
- The most common availability pattern in Portadown falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portadown (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Portadown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Portadown
- The overall average booking lead time for vacation rentals in Portadown is 32 days.
- Guests book furthest in advance for stays during August (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Portadown.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Portadown averages to identify opportunities for dynamic pricing adjustments.
Portadown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
66.7% of total
2 Nights
3 listings
20% of total
3 Nights
1 listings
6.7% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Portadown is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.7%) of the Portadown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Portadown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portadown.
Portadown Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
17 listings
89.5% of total
Moderate
2 listings
10.5% of total
Cancellation Policy Insights for Portadown
- The prevailing Airbnb cancellation policy trend in Portadown is Flexible, used by 89.5% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Portadown may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 89.5% market standard in Portadown.
- Given the high prevalence of Flexible policies (89.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Portadown.
What Do the Top Airbnb Listings in Portadown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portadownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Shepherd's Hut with a Private Hot Tub
Entire Place • 1 bedroom
New Central Serviced Apartment
Entire Place • 1 bedroom
Number 19
Entire Place • 7 bedrooms
VIP@TheMeadows is a stylish three bedroom property
Entire Place • 3 bedrooms
Willa Cottage
Entire Place • 2 bedrooms
Luxury Open Plan Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Portadown?
Learn from the best! This table showcases top-performing Airbnb hosts in Portadown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 4 | $55,706 | 45 | 4.98/5.0 |
| Jason | 1 | $45,856 | 157 | 4.92/5.0 |
| Emma | 1 | $31,678 | 23 | 4.91/5.0 |
| Matt | 2 | $23,549 | 11 | 5.00/5.0 |
| Claire | 1 | $21,543 | 61 | 4.93/5.0 |
| Howard | 1 | $19,284 | 26 | 5.00/5.0 |
| Shirley | 1 | $13,731 | 127 | 4.99/5.0 |
| Host #110100508 | 1 | $8,668 | 57 | 4.95/5.0 |
| Serena | 2 | $7,528 | 36 | 4.93/5.0 |
| Geoff | 4 | $7,508 | 36 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portadown.
How Does Portadown's Airbnb Market Compare to Nearby Cities?
How does the Portadown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Ellen, Portadown has 24 percentage points lower occupancy and about $59 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,277 | $303.16 | 59% |
| Irvinestown | 10 | $3,962 | $404.65 | 37% |
| Port Ellen | 32 | $3,606 | $194.46 | 67% |
| Kilchattan Bay | 11 | $3,401 | $335.24 | 51% |
| Bowmore | 26 | $3,250 | $222.60 | 61% |
| Kilcoo | 10 | $3,049 | $216.32 | 52% |
| Howth | 36 | $2,867 | $358.36 | 43% |
| Whiting Bay | 30 | $2,865 | $229.63 | 50% |
| Isle of Arran | 10 | $2,859 | $260.51 | 52% |
| Dublin | 2,901 | $2,704 | $234.00 | 51% |
Frequently Asked Questions About Airbnb in Portadown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portadown.
How much do Airbnb hosts make in Portadown?
Portadown hosts earn about $12,466 per year on average, with an average nightly rate of $136 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Portadown, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2025 data, Portadown market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Portadown?
The average Airbnb occupancy rate in Portadown is 42.5%. July is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Portadown?
Listings in Portadown average $136 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Portadown?
Portadown currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Portadown?
AirROI currently classifies the short-term rental regulation level in Portadown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Portadown?
RevPAR in Portadown is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Portadown?
At 42.5% occupancy, Portadown can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $12,466, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Portadown?
The average booking lead time in Portadown is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Portadown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Portadown include Portadown Town Centre, Seagoe, Mahaghany Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Portadown?
entire_home listings make up 73.7% of the active supply in Portadown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Portadown compare to nearby Airbnb markets?
Among neighboring markets, Bruichladdich posts $51,320 in average annual revenue with 58.6% occupancy, compared to Portadown's $12,466 and 42.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Portadown?
July is the highest-revenue month in Portadown, while October is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.