Badenoch House Cairngorm National Park Entire home · 9 bedrooms Rated 5.00 - Revenue
- £110,690
- Occupancy
- 53.3%
- Daily rate
- £590
Airbnb market data · 202612 months to October 2026
The average Airbnb in Newtonmore brought in £22,026 over the 12 months through October 2026, about 24% less than the Scotland average of £28,841.
The short answer
Rates are in line with the Scotland average, but bookings trail it. Listings averaged £209 a night and were booked on 40% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Newtonmore is the 149th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings shrank 14%.
Browse the live Newtonmore Airbnb market See Every Newtonmore ListingRevenue
Gross bookings per Newtonmore listing averaged £22,026 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Newtonmore listing brings in £3,610 in August, its best month, and £1,880 in January, its slowest. November runs within 3% of January, so either can be the slowest in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,470. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,904 | 40.2% | £201 | £94 | 65 days | 3.5 nights |
| Nov 2025 | £2,093 | 33.0% | £191 | £70 | 60 days | 5.5 nights |
| Dec 2025 | £2,216 | 38.7% | £198 | £71 | 92 days | 6 nights |
| Jan 2026 | £1,783 | 37.3% | £196 | £58 | 31 days | 5.5 nights |
| Feb 2026 | £1,827 | 41.1% | £196 | £65 | 53 days | 6.2 nights |
| Mar 2026 | £1,702 | 31.1% | £197 | £55 | 71 days | 4.7 nights |
| Apr 2026 | £2,198 | 41.6% | £204 | £73 | 65 days | 5 nights |
| May 2026 | £2,687 | 40.6% | £210 | £87 | 93 days | 5.4 nights |
| Jun 2026 | £2,600 | 44.9% | £220 | £87 | 77 days | 4.7 nights |
| Jul 2026 | £3,383 | 48.7% | £230 | £109 | 90 days | 4.4 nights |
| Aug 2026 | £3,840 | 60.5% | £228 | £124 | 100 days | 4.3 nights |
| Sep 2026 | £2,691 | 46.5% | £220 | £90 | 86 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Newtonmore address, run it through the Airbnb revenue calculator.
Profit
Yes, when it's run well. The average Newtonmore Airbnb took in £22,026 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,830 a month.
Cleaning it yourself keeps the £2,900 a year guests pay in cleaning fees, for about £1,350 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £19,126 | £31,320 |
| Cleaning fees guests pay13% of Newtonmore bookings | £2,900 | £4,760 |
| Gross bookings | £22,026 | £36,080 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Newtonmore listings on Simplified Pricing, 3% for the rest | −£3,330 | −£5,450 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,900 | −£4,760 |
| Utilities and internetAbout 5% of bookings | −£1,100 | −£1,800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£440 | −£720 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£660 | −£1,080 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£220 | −£220 |
| Permit and registrationWhere one is required | −£110 | −£110 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£8,760 | −£14,140 |
| Left for housing costs, then profit | £13,266about £1,110 a month | £21,940about £1,830 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Newtonmore's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Newtonmore home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,010 a month, against £1,840 for the average one.
Occupancy
Newtonmore listings were booked on 40% of the nights they were open over the past year, 9 percentage points below the Scotland average (49%) and in line with the U.K. average. In a typical year, occupancy climbs to 54% in August and falls to 31% in November.
The busiest tenth of listings are booked about 4.1 times as often as the bottom quarter.
August is usually the busiest month in Newtonmore, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Newtonmore, known as ADR (average daily rate), was £209 over the past year, about the same as the Scotland average (£205) and about 7% above the U.K. average of £195. In a typical year, rates peak in July and August at about £225 and bottom out in January and November at about £190.
The top 10% charge about 2.7 times the rate of the bottom quarter.
July rates run 18% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £207.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Newtonmore it averaged £78 over the past year, from about £61 in a typical January to about £117 in a typical August.
Per open night, by tier:
August RevPAR is about twice January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £81.
Seasonality
With only 32 active listings, the monthly pattern in Newtonmore is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Newtonmore
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,470.
| Month | Revenue per listing |
|---|---|
| January | £1,880 |
| February | £2,050 |
| March | £2,020 |
| April | £2,420 |
| May | £2,590 |
| June | £2,620 |
| July | £3,270 |
| August | £3,610 |
| September | £2,690 |
| October | £2,550 |
| November | £1,940 |
| December | £2,030 |
Guests book Newtonmore stays 78 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 98 days ahead, and January stays closest to arrival, about 46 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
50% of the 32 active listings in Newtonmore display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Newtonmore.
Neighborhoods
AirROI's area guide picks four Newtonmore neighborhoods that draw short-term rental guests, led by Newtonmore Village, Clan Macpherson Museum and Laggan. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Newtonmore Village | Nestled in the heart of the Scottish Highlands, Newtonmore offers a charming village experience with access to outdoor activities like hiking and cycling. Ideal for tourists looking for a peaceful retreat amidst stunning natural landscapes. | Highland Folk Museum, Ruthven Barracks, Cairngorms National Park, Wildcat Trail, Newtonmore Riding Centre, Scottish Land Rover Experience |
| Clan Macpherson Museum | Located in Newtonmore, this museum is dedicated to the history and culture of the Macpherson clan, drawing in history buffs and cultural enthusiasts. | Clan Macpherson Museum, Newtonmore Golf Club, Highland Cattle |
| Laggan | A scenic village nearby popular for its beautiful landscapes and outdoor activities, making it attractive for nature lovers and adventure seekers. | Laggan Wolftrax Mountain Biking, Scenic hikes, Adventure activities |
| Dalwhinnie | Famous for its whisky distillery and stunning Highland scenery, Dalwhinnie appeals to both distillery tour visitors and those seeking a quiet getaway. | Dalwhinnie Distillery, River Truim, Cairngorms National Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 81% of listings in Newtonmore, alongside 6 private-room listings (19%). Houses account for 75% of the stock; hotels, guesthouses and B&Bs come next at 16%.
Mostly entire homes, with a private-room segment
Newtonmore Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.3% | 26 |
| Private room | 18.8% | 6 |
Houses dominate the property mix
Newtonmore Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 75.0% | 24 |
| Hotel/Boutique | 15.6% | 5 |
| Apartment/Condo | 3.1% | 1 |
| Unique stay | 3.1% | 1 |
| Cabin/Outdoor | 3.1% | 1 |
The most common size among Newtonmore's 26 entire homes with a bedroom count is one bedroom (8 homes).
Newtonmore entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.8% | 1 |
| 1 bedroom | 30.8% | 8 |
| 2 bedrooms | 23.1% | 6 |
| 3 bedrooms | 23.1% | 6 |
| 5+ bedrooms | 19.2% | 5 |
Most Newtonmore listings are sized for couples and small families: 63% sleep four guests or fewer, and just 17% take eight or more. Shares are of the 30 listings with a guest capacity on file (94% of the market).
Newtonmore listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 3.3% | 1 |
| 2 guests | 30.0% | 9 |
| 3 guests | 3.3% | 1 |
| 4 guests | 26.7% | 8 |
| 5 guests | 3.3% | 1 |
| 6 guests | 16.7% | 5 |
| 8+ guests | 16.7% | 5 |
Newtonmore hosts set up an average of 3.8 beds per listing. 50% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Newtonmore: 44% of listings have one, and 88% offer free parking on site.
Share of Newtonmore listings with each common amenity
Guests
Newtonmore splits its demand between home and abroad: 41% of guests who left reviews live outside the United Kingdom, led by visitors from Germany and France. Guests speak a mix of languages: English leads at 48%, followed by French and German.
59% of Newtonmore guests are domestic
Where guests who left reviews live
Where Newtonmore guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 8.2% |
| Glasgow | 5.6% |
| London | 3.4% |
Where Newtonmore guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 58.9% |
| Germany | 8.2% |
| France | 7.8% |
| United States | 6.0% |
| Netherlands | 5.0% |
Languages spoken by Newtonmore guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 48.2% |
| French | 19.7% |
| German | 9.6% |
| Spanish | 8.7% |
| Dutch | 4.1% |
Newtonmore Airbnbs average 4.84 stars, and 53% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79. Listings here carry long review histories, about 84 reviews each on average.
Check-in scores highest in Newtonmore; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.81 |
| Communication | 4.88 |
| Location | 4.88 |
| Check-in | 4.92 |
| Value | 4.79 |
Booking patterns
Nearly seven in ten Newtonmore listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Newtonmore listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 43.8% | 14 |
| 181-270 days | 25.0% | 8 |
| 91-180 days | 28.1% | 9 |
| 1-30 days | 3.1% | 1 |
Days a year Newtonmore listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.1% | 1 |
| 181-270 days | 28.1% | 9 |
| 91-180 days | 28.1% | 9 |
| 31-90 days | 28.1% | 9 |
| 1-30 days | 12.5% | 4 |
The average Newtonmore booking lasts 5 nights, longest in February and shortest in October. Listings took about 23 bookings each over the year. More than six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Newtonmore
Average nights per booking, by month of stay
Two-year average by calendar month.
About half of listings in Newtonmore accept stays of one or two nights.
Minimum stay set by Newtonmore listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Newtonmore, used by 31% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly eight in ten listings use Firm or stricter terms, against 22% on Flexible or Moderate.
Cancellation policies of Newtonmore listings, from most to least flexible
Share of listings by the policy they use
More than half of Newtonmore listings charge a cleaning fee. The typical fee is about £173. Spread over the average stay of 5 nights, that adds roughly £35 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Newtonmore, a nine-bedroom home, took in £111,000 over the past year, about five times the city's average of £22,000. Three of the six listings below have five or more bedrooms; the other three have two and three bedrooms.
Badenoch House Cairngorm National Park Entire home · 9 bedrooms Rated 5.00
The Beeches Studio, Highlands of Scotland Entire home · 2 bedrooms Rated 4.94
Cluny Mains Entire home · 5 bedrooms Rated 4.94
Treetops Entire home · 5 bedrooms Rated 4.80
Underwood: Deluxe 3 bedroom villa for 6 HI-70683-F Entire home · 3 bedrooms Rated 5.00
Broom Cottage Entire home · 3 bedrooms Rated 4.80 Professional management companies run four in ten Newtonmore listings. 56% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 37 km, Nethy Bridge (36 km away, 49 listings) earned the most per listing, about 77% more than Newtonmore. Aviemore was the busiest, booked on 52% of nights against 40% in Newtonmore.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kingussie 6 km | 41 | £30,763 | £272 | 40% |
| Aviemore 23 km | 201 | £35,880 | £217 | 52% |
| Boat of Garten 31 km | 47 | £23,080 | £164 | 46% |
| Carrbridge 31 km | 31 | £19,715 | £174 | 42% |
| Fort Augustus 35 km | 130 | £32,750 | £323 | 37% |
| Lewiston 36 km | 32 | £24,034 | £188 | 44% |
| Nethy Bridge 36 km | 49 | £38,945 | £215 | 51% |
| Drumnadrochit 37 km | 54 | £31,829 | £257 | 47% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Newtonmore:
FAQ
An active Newtonmore Airbnb grossed £22,026 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,220 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Newtonmore listings earn between £1,080 and £3,220 in a typical month, and the top tenth £4,490 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Newtonmore were booked on 40% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Newtonmore cost £209 before fees. Half of listings charge between £120 and £215, so bedroom count and location move the price more than the average suggests.
In Newtonmore, 50% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Newtonmore Airbnb grossed £22,026 in the 12 months to October 2026, 24% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,266 a year (about £1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,830 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging £3,610 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Newtonmore listing was open to book earned £78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £130 or more.
Newtonmore stays were booked 78 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Newtonmore Airbnb stay lasted 5 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Newtonmore Airbnbs 4.84 out of 5 on average. Guests score check-in highest and value lowest.
Newtonmore Village, Clan Macpherson Museum and Laggan draw the most short-term rental interest in Newtonmore. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Newtonmore as of October 2026. The closest tracked market is Kingussie, 6 km away.
In Newtonmore, more than half of listings add a cleaning fee, and the typical fee is about £173.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 739 Airbnb stays in Newtonmore, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 32 active Airbnb listings in Newtonmore from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.