Carnanamish Entire home · 4 bedrooms Rated 4.90 - Revenue
- £113,132
- Occupancy
- 57.4%
- Daily rate
- £474
Airbnb market data · 202612 months to October 2026
The average Airbnb in Tobermory brought in £29,168 over the 12 months through October 2026, in line with the Scotland average of £28,841.
The short answer
Listings averaged £189 a night, about 8% lower than the Scotland average of £205, and were booked on 50% of available nights, close to its 49%.
Timing matters: in July, usually the best month, the average listing earns about 4.7 times as much as in January, usually the slowest.
With 70 active listings, Tobermory is the 51st-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings grew 9%.
Browse the live Tobermory Airbnb market See Every Tobermory ListingRevenue
Gross bookings per Tobermory listing averaged £29,168 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Tobermory listing brings in £5,120 in July, its best month, and £1,100 in January, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.7 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £3,010. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in September 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,850 | 49.1% | £185 | £92 | 109 days | 4 nights |
| Nov 2025 | £1,633 | 33.0% | £171 | £54 | 61 days | 5.8 nights |
| Dec 2025 | £1,627 | 28.1% | £169 | £52 | 87 days | 5.1 nights |
| Jan 2026 | £1,424 | 27.9% | £162 | £46 | 53 days | 10.6 nights |
| Feb 2026 | £1,471 | 39.4% | £165 | £53 | 77 days | 6.7 nights |
| Mar 2026 | £1,914 | 38.9% | £168 | £62 | 57 days | 6 nights |
| Apr 2026 | £3,337 | 62.3% | £188 | £111 | 135 days | 4.6 nights |
| May 2026 | £4,820 | 68.3% | £206 | £155 | 144 days | 6.7 nights |
| Jun 2026 | £4,746 | 70.0% | £199 | £158 | 133 days | 5.5 nights |
| Jul 2026 | £5,495 | 73.3% | £206 | £177 | 125 days | 6.8 nights |
| Aug 2026 | £4,870 | 70.6% | £206 | £157 | 136 days | 4.4 nights |
| Sep 2026 | £4,904 | 74.1% | £207 | £163 | 113 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Tobermory address, run it through the Airbnb revenue calculator.
Profit
Yes, when it's run well. The average Tobermory Airbnb took in £29,168 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,580 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,520 a month.
Cleaning it yourself keeps the £2,500 a year guests pay in cleaning fees, for about £1,790 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,360 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £26,668 | £42,220 |
| Cleaning fees guests pay9% of Tobermory bookings | £2,500 | £3,950 |
| Gross bookings | £29,168 | £46,170 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Tobermory listings on Simplified Pricing, 3% for the rest | −£4,360 | −£6,910 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,500 | −£3,950 |
| Utilities and internetAbout 5% of bookings | −£1,460 | −£2,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£580 | −£920 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£880 | −£1,390 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£290 | −£290 |
| Permit and registrationWhere one is required | −£150 | −£150 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£10,220 | −£15,920 |
| Left for housing costs, then profit | £18,948about £1,580 a month | £30,250about £2,520 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Tobermory's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tobermory home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,850 a month, against £2,430 for the average one.
Occupancy
Tobermory listings were booked on 50% of the nights they were open over the past year, in line with the Scotland average and 9 percentage points above the U.K. average (41%). In a typical year, occupancy swings from 26% in January to 73% in July.
The busiest tenth of listings are booked about 2.3 times as often as the bottom quarter.
July is usually the busiest month in Tobermory, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Tobermory, known as ADR (average daily rate), was £189 over the past year, about 8% below the Scotland average of £205 and about the same as the U.K. average (£195). In a typical year, rates peak in July and August at about £200 and bottom out in November and December at about £155.
The top 10% charge about 2.5 times the rate of the bottom quarter.
July rates run 32% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £180.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tobermory it averaged £102 over the past year, from about £36 in a typical January to about £165 in a typical July.
Per open night, by tier:
July RevPAR is about 4.7 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £99.
Seasonality
Tobermory has one high season, April through September, which makes it a highly seasonal market. Business is slowest from October to March. A listing earns about 3.7 times as much a month in June through August as in December through February.
Average revenue by month in Tobermory
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £3,010.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,100 |
| February | Low season | £1,400 |
| March | Low season | £1,830 |
| April | High season | £3,280 |
| May | High season | £4,550 |
| June | High season | £4,470 |
| July | High season | £5,120 |
| August | High season | £4,790 |
| September | High season | £4,430 |
| October | Low season | £2,380 |
| November | Low season | £1,390 |
| December | Low season | £1,340 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–September | £4,440 | 68% | £198 |
| Low seasonOctober–March | £1,570 | 35% | £161 |
Guests book Tobermory stays 111 days ahead on average (about three and a half months), so guests here plan well ahead. May stays are booked furthest out, about 140 days ahead, and January stays closest to arrival, about 46 days. A typical May booking is made in late December.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 111 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
53% of the 70 active listings in Tobermory display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tobermory.
Neighborhoods
AirROI's area guide picks eight Tobermory neighborhoods that draw short-term rental guests, led by Harbour Front, Main Street and Calve Island. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Harbour Front | The vibrant heart of Tobermory with picturesque views of the harbor. Great for tourists wanting to explore the waterfront and enjoy local shops and seafood restaurants. | Tobermory Harbour, Mull Aquarium, Ledaig Beach, Tobermory Distillery, The Chocolate Factory |
| Main Street | The main thoroughfare of Tobermory, lined with colorful houses, shops, and cafes. A popular spot for visitors wanting to experience local culture and cuisine. | Main Street Shops, The Mishnish, Tobermory Arts Centre, Local artisan shops, Various Restaurants |
| Calve Island | A serene and beautiful island just off the coast of Tobermory, perfect for nature lovers and those looking for a quiet escape. Popular for hiking and wildlife watching. | Calve Island, Nature trails, Bird watching, Secluded beaches |
| Balmoral Road | A quieter residential area with easy access to amenities and a short walk to the waterfront. Ideal for families and longer stays. | Local parks, Community centers, Walking trails |
| Dervaig | A charming village close to Tobermory, ideal for those seeking a peaceful retreat with access to stunning countryside and coastal views. | Dervaig Village, Trails to the Cairn na Burgh Mòr, Nearby beaches, Local pubs |
| Tobermory Bay | Offers stunning views and is ideal for those wanting to enjoy boat tours and water activities. Close to several tourist attractions and beautiful scenery. | Boat tours, Water sports, Stunning coastal views |
| Bonawe | A scenic area just a drive away from Tobermory, perfect for nature lovers and those looking for a more rural experience. Known for its beautiful landscapes and outdoor activities. | Bonawe Quarry, Outdoor activities, Nature walks, Scenic viewpoints |
| Aros Park | A nearby park offering beautiful woodland and coastal pathways. A perfect spot for hiking and enjoying the local flora and fauna, great for families and outdoor enthusiasts. | Aros Park Trails, Wildlife watching, Picnic areas, Scenic viewpoints |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 86% of listings in Tobermory, alongside 10 private-room listings (14%). Houses are the most common property type at 46%, ahead of apartments and condos (33%).
Mostly entire homes, with a private-room segment
Tobermory Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.7% | 60 |
| Private room | 14.3% | 10 |
Listings by property type
Tobermory Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 45.7% | 32 |
| Apartment/Condo | 32.9% | 23 |
| Cabin/Outdoor | 8.6% | 6 |
| Hotel/Boutique | 8.6% | 6 |
| Unique stay | 2.9% | 2 |
| Others | 1.4% | 1 |
Two-bedroom homes are the most common size in Tobermory (37% of entire homes), followed by one-bedroom homes (33%). Shares are of the 60 entire homes that give a bedroom count; rented rooms are left out.
Tobermory entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.3% | 2 |
| 1 bedroom | 33.3% | 20 |
| 2 bedrooms | 36.7% | 22 |
| 3 bedrooms | 20.0% | 12 |
| 4 bedrooms | 5.0% | 3 |
| 5+ bedrooms | 1.7% | 1 |
A typical one-bedroom home in Tobermory earned £25,200 over the past year, against £23,500 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 20 | £25,200 | £27,500 | £147 | 56% |
| 2 bedrooms | 22 | £33,700 | £34,200 | £194 | 49% |
| 3 bedrooms | 12 | £23,500 | £25,100 | £205 | 46% |
Most Tobermory listings are sized for couples and small families: 75% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 65 listings with a guest capacity on file (93% of the market).
Tobermory listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 33.8% | 22 |
| 3 guests | 3.1% | 2 |
| 4 guests | 38.5% | 25 |
| 5 guests | 3.1% | 2 |
| 6 guests | 15.4% | 10 |
| 8+ guests | 6.2% | 4 |
Tobermory hosts set up an average of 2.5 beds per listing, close to one bed per bedroom. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Pet-friendly policies are common in Tobermory: 54% of listings have one, and 47% offer self check-in.
Share of Tobermory listings with each common amenity
Guests
Tobermory splits its demand between home and abroad: 36% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and France. Guests speak a mix of languages: English leads at 54%, followed by French and German.
64% of Tobermory guests are domestic
Where guests who left reviews live
Where Tobermory guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 5.0% |
| Glasgow | 4.1% |
| London | 3.1% |
Where Tobermory guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 64.0% |
| United States | 10.9% |
| France | 5.5% |
| Germany | 4.1% |
| Australia | 4.0% |
Languages spoken by Tobermory guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 54.2% |
| French | 15.1% |
| German | 12.0% |
| Spanish | 6.3% |
| Italian | 5.4% |
Tobermory Airbnbs average 4.82 stars, and 60% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.92 for location. Listings here carry long review histories, about 90 reviews each on average.
Location scores highest in Tobermory; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.87 |
| Communication | 4.83 |
| Location | 4.92 |
| Check-in | 4.88 |
| Value | 4.71 |
Booking patterns
54% of Tobermory listings are open to guests more than 180 days a year, and 46% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Tobermory listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 28.6% | 20 |
| 181-270 days | 25.7% | 18 |
| 91-180 days | 40.0% | 28 |
| 31-90 days | 5.7% | 4 |
Days a year Tobermory listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.7% | 4 |
| 181-270 days | 40.0% | 28 |
| 91-180 days | 27.1% | 19 |
| 31-90 days | 10.0% | 7 |
| 1-30 days | 17.1% | 12 |
The average Tobermory booking lasts 5.6 nights, longest in February and shortest in October. Listings took about 34 bookings each over the year, some 2,150 in all. About six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Tobermory
Average nights per booking, by month of stay
Two-year average by calendar month.
49% of listings in Tobermory accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Tobermory listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Tobermory, used by 33% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of Tobermory listings, from most to least flexible
Share of listings by the policy they use
About three in ten Tobermory listings charge a cleaning fee. The typical fee is £77, and some higher fees lift the average to £114. Spread over the average stay of 5.6 nights, that adds roughly £14 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Tobermory, a four-bedroom home, took in £113,000 over the past year, about 3.9 times the city's average of £29,200. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Carnanamish Entire home · 4 bedrooms Rated 4.90
Stunning Victorian Villa - Bad Daraich - Sleeps 10 Entire home · 5 bedrooms Rated 4.76
Harbourside Apartment No.3 Entire home · 2 bedrooms Rated 4.93
Harbourside Apartment No.2 Entire home · 2 bedrooms Rated 4.84
Harbourside Apartment No.1 Entire home · 2 bedrooms Rated 4.89
Large self-catering,private grounds, ample parking Entire home · 4 bedrooms Rated 4.86 Only 14% of Tobermory listings are classed as professionally managed. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 96% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 56 km, Glenachulish (55 km away, 30 listings) earned the most per listing, about 60% more than Tobermory.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tarbert 8 km | 31 | £20,741 | £160 | 45% |
| Morar 42 km | 33 | £20,934 | £175 | 47% |
| Benderloch 44 km | 34 | £22,297 | £259 | 52% |
| Oban 44 km | 288 | £24,546 | £175 | 47% |
| Connel 47 km | 37 | £17,866 | £164 | 44% |
| Onich 54 km | 53 | £39,070 | £274 | 43% |
| Glenachulish 55 km | 30 | £46,672 | £392 | 40% |
| North Ballachulish 56 km | 40 | £32,798 | £221 | 48% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Tobermory:
FAQ
An active Tobermory Airbnb grossed £29,168 on average in the 12 months to October 2026, according to AirROI's tracking of 70 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £4,150 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Tobermory listings earn between £1,870 and £4,150 in a typical month, and the top tenth £6,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Tobermory were booked on 50% of available nights over the past year. That compares with 49% for the Scotland average. July is usually the busiest month.
The average booked night in Tobermory cost £189 before fees. Half of listings charge between £120 and £225, so bedroom count and location move the price more than the average suggests.
In Tobermory, 53% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Tobermory Airbnb grossed £29,168 in the 12 months to October 2026, in line with the Scotland average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £18,948 a year (about £1,580 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,520 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging £5,120 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Tobermory listing was open to book earned £102 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £160 or more.
Tobermory stays were booked 111 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Tobermory Airbnb stay lasted 5.6 nights over the past year. A listing took 34 reservations over the year on average.
Guests rate Tobermory Airbnbs 4.82 out of 5 on average. Guests score location highest and value lowest.
Harbour Front, Main Street and Calve Island draw the most short-term rental interest in Tobermory. The neighborhood guide explains what brings guests to each.
AirROI counted 70 active Airbnb listings in Tobermory as of October 2026. The closest tracked market is Tarbert, 8 km away.
In Tobermory, about three in ten listings add a cleaning fee. The median fee is £77, and some higher fees lift the average to £114.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 2,148 Airbnb stays in Tobermory, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 70 active Airbnb listings in Tobermory from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.