Beautifully renovated property in heart of Tarbert Entire home · 3 bedrooms Rated 4.98 - Revenue
- £50,421
- Occupancy
- 66.9%
- Daily rate
- £210
Airbnb market data · 202612 months to October 2026
The average Airbnb in Tarbert brought in £20,741 over the 12 months through October 2026, about 28% less than the Scotland average of £28,841.
The short answer
Rates and bookings both trail the Scotland average. Listings averaged £160 a night and were booked on 45% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 3.1 times as much as in February, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Tarbert is the 156th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 18% while the number of active listings shrank 3%.
Browse the live Tarbert Airbnb market See Every Tarbert ListingRevenue
Gross bookings per Tarbert listing averaged £20,741 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Tarbert listing brings in £3,260 in July, its best month, and £1,040 in February, its slowest. Both ends are close calls: July leads August by 5%, and February sits just 4% below January, so either pair can swap places in a given year. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.1 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,090. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,825 | 42.6% | £160 | £59 | 50 days | 4.1 nights |
| Nov 2025 | £1,464 | 36.4% | £156 | £49 | 32 days | 6.4 nights |
| Dec 2025 | £1,461 | 34.4% | £155 | £47 | 57 days | 4.6 nights |
| Jan 2026 | £1,164 | 25.8% | £153 | £38 | 59 days | 4.1 nights |
| Feb 2026 | £865 | 22.7% | £155 | £31 | 32 days | 3.8 nights |
| Mar 2026 | £1,310 | 29.7% | £158 | £42 | 56 days | 4.9 nights |
| Apr 2026 | £2,602 | 51.9% | £163 | £87 | 77 days | 5.9 nights |
| May 2026 | £2,915 | 64.2% | £165 | £94 | 133 days | 3.6 nights |
| Jun 2026 | £2,891 | 63.2% | £166 | £96 | 111 days | 5 nights |
| Jul 2026 | £3,288 | 59.7% | £172 | £106 | 95 days | 6 nights |
| Aug 2026 | £3,332 | 69.1% | £175 | £107 | 103 days | 4.3 nights |
| Sep 2026 | £3,042 | 61.4% | £174 | £101 | 102 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Tarbert home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Tarbert Airbnb took in £20,741 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,180 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,900 a month.
Cleaning it yourself keeps the £1,200 a year guests pay in cleaning fees, for about £1,280 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,010 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £19,541 | £31,250 |
| Cleaning fees guests pay6% of Tarbert bookings | £1,200 | £1,920 |
| Gross bookings | £20,741 | £33,170 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Tarbert listings on Simplified Pricing, 3% for the rest | −£3,050 | −£4,870 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,200 | −£1,920 |
| Utilities and internetAbout 5% of bookings | −£1,040 | −£1,660 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£410 | −£660 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£620 | −£1,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£210 | −£210 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£6,630 | −£10,420 |
| Left for housing costs, then profit | £14,111about £1,180 a month | £22,750about £1,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Tarbert's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tarbert home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,760 a month, against £1,730 for the average one.
Occupancy
Tarbert listings were booked on 45% of the nights they were open over the past year, 4 percentage points below the Scotland average (49%) and 4 points above the U.K. average (41%). In a typical year, occupancy swings from 25% in January to 66% in August.
The busiest tenth of listings are booked about 2.7 times as often as the bottom quarter.
August is usually the busiest month in Tarbert, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Tarbert, known as ADR (average daily rate), was £160 over the past year, about 22% below the Scotland average of £205 and about 18% below the U.K. average of £195. In a typical year, rates peak in July and August at about £165 and bottom out in November and December at about £140.
The top 10% charge about 2.6 times the rate of the bottom quarter.
July rates run 22% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £154.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tarbert it averaged £72 over the past year, from about £35 in a typical January to about £105 in a typical July.
Per open night, by tier:
July RevPAR is about three times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £68.
Seasonality
With only 31 active listings, the monthly pattern in Tarbert is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Tarbert
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,090.
| Month | Revenue per listing |
|---|---|
| January | £1,090 |
| February | £1,040 |
| March | £1,370 |
| April | £2,240 |
| May | £2,800 |
| June | £2,660 |
| July | £3,260 |
| August | £3,110 |
| September | £2,810 |
| October | £1,940 |
| November | £1,360 |
| December | £1,380 |
Guests book Tarbert stays 82 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 119 days ahead, and February stays closest to arrival, about 32 days. A typical May booking is made in mid-January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 82 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
39% of the 31 active listings in Tarbert display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tarbert.
Neighborhoods
AirROI's area guide picks eight Tarbert neighborhoods that draw short-term rental guests, led by Tarbert Harbour, Tarbert Village and Loch Fyne. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tarbert Harbour | A picturesque harbor area that attracts visitors for its stunning views and access to boat tours. Great for tourists looking for scenic beauty and local dining options. | Tarbert Castle, Fisherman Folk Museum, Boat Tours, Seaside Walks, Local Seafood Restaurants |
| Tarbert Village | Charming village with traditional Scottish architecture and a welcoming community. Hosts visitors who want a taste of Scottish culture and hospitality. | Local Shops, Art Galleries, Cafes, Tarbert Golf Club, Cultural Festivals |
| Loch Fyne | Known for its beautiful loch views and tranquility, this area attracts nature lovers and those looking for a peaceful retreat. | Loch Fyne Oysters, Fishing and boating opportunities, Scenic Walks, Wildlife Watching, Picnic Areas |
| Kintyre Peninsula | Offers breathtaking landscapes and rich history, perfect for outdoor enthusiasts and those interested in exploring the Scottish landscape. | Carradale Beach, Historic Castles, Hiking Trails, Whale Watching, Local Distilleries |
| Isle of Gigha | Accessible from Tarbert, this island is famous for its lush gardens and beaches, a popular getaway for tourists seeking nature and relaxation. | Gigha Heritage Trust, Achamore Gardens, Spirit of Gigha Distillery, Beautiful Beaches, Water Sports |
| East Loch Tarbert | A scenic area offering stunning waterfront views, appealing to visitors interested in water activities and fishing. | Fishing Spots, Boating Ventures, Scenic Views, Lighthouses, Photography Opportunities |
| Tarbert Castle Grounds | Historic site with picturesque views over the harbor, appealing to history buffs and those looking for a quiet spot to enjoy nature. | Historical Significance, Walking Trails, Picnic Spots, Views of Tarbert, Community Events |
| Local Pubs and Restaurants | A hub for local cuisine and social interaction, these venues are perfect for tourists looking to engage with the local culture and flavors. | Traditional Scottish Food, Local Music Events, Friendly Atmosphere, Craft Beers, Viewing Local Sports |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nine in ten Airbnbs in Tarbert are entire homes (90%), with private rooms at 10%. Houses are the most common property type at 61%, about 1.7 times the share of apartments and condos (35%).
Nearly all listings rent the whole place
Tarbert Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.3% | 28 |
| Private room | 9.7% | 3 |
Listings by property type
Tarbert Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.3% | 19 |
| Apartment/Condo | 35.5% | 11 |
| Others | 3.2% | 1 |
The most common size among Tarbert's 27 entire homes with a bedroom count is one bedroom (12 homes).
Tarbert entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.7% | 1 |
| 1 bedroom | 44.4% | 12 |
| 2 bedrooms | 14.8% | 4 |
| 3 bedrooms | 25.9% | 7 |
| 4 bedrooms | 11.1% | 3 |
Most Tarbert listings are sized for couples and small families: 68% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 28 listings with a guest capacity on file (90% of the market).
Tarbert listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 50.0% | 14 |
| 3 guests | 3.6% | 1 |
| 4 guests | 14.3% | 4 |
| 5 guests | 10.7% | 3 |
| 6 guests | 10.7% | 3 |
| 8+ guests | 10.7% | 3 |
Tarbert hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Tarbert: 42% of listings have one, and 48% offer self check-in.
Share of Tarbert listings with each common amenity
Guests
Tarbert splits its demand between home and abroad: 38% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 60%, followed by French and German.
62% of Tarbert guests are domestic
Where guests who left reviews live
Where Tarbert guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 5.4% |
| Glasgow | 3.7% |
| London | 3.0% |
Where Tarbert guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 62.1% |
| United States | 9.1% |
| Germany | 6.8% |
| Australia | 4.2% |
| Canada | 2.9% |
Languages spoken by Tarbert guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 59.6% |
| French | 15.4% |
| German | 8.8% |
| Spanish | 4.4% |
| Italian | 2.2% |
Tarbert Airbnbs average 4.87 stars, and 65% of listings hold Airbnb's Guest Favorite badge. Listings here carry long review histories, about 118 reviews each on average.
Tarbert guest ratings by category
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.89 |
| Communication | 4.92 |
| Location | 4.92 |
| Check-in | 4.91 |
| Value | 4.83 |
Booking patterns
Nearly two-thirds of Tarbert listings are open to guests more than 180 days a year, and 39% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Tarbert listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 29.0% | 9 |
| 181-270 days | 35.5% | 11 |
| 91-180 days | 35.5% | 11 |
Days a year Tarbert listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 38.7% | 12 |
| 91-180 days | 32.3% | 10 |
| 31-90 days | 16.1% | 5 |
| 1-30 days | 12.9% | 4 |
The average Tarbert booking lasts 4.9 nights, longest in July and shortest in September. Listings took about 29 bookings each over the year. More than half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Tarbert
Average nights per booking, by month of stay
Two-year average by calendar month.
48% of listings in Tarbert accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Tarbert listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Tarbert, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 52% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Tarbert listings, from most to least flexible
Share of listings by the policy they use
Nearly four in ten Tarbert listings charge a cleaning fee. The typical fee is £36, and some higher fees lift the average to £53. Spread over the average stay of 4.9 nights, that adds roughly £7 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Tarbert, a three-bedroom home, took in £50,400 over the past year, about 2.4 times the city's average of £20,700.
Beautifully renovated property in heart of Tarbert Entire home · 3 bedrooms Rated 4.98
Family home in Tarbert- sleeps 6 Entire home · 3 bedrooms Rated 4.95
Mol Ban, Isle of Harris Entire home · 3 bedrooms Rated 4.96
Spacious and airy apartment with mezzanine bedroom Entire home · 1 bedroom Rated 4.97
Large, bright, 4 bedroom flat with harbour views Entire home · 4 bedrooms Rated 4.86
Tarbert, Isle of Harris. Studio Chalet. Entire home Rated 4.92 Only 6% of Tarbert listings are classed as professionally managed. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 49 km, Glenachulish (48 km away, 30 listings) earned the most per listing, about 2.3 times as much as Tarbert. Benderloch was the busiest, booked on 52% of nights against 45% in Tarbert.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tobermory 8 km | 70 | £29,168 | £189 | 50% |
| Morar 36 km | 33 | £20,934 | £175 | 47% |
| Benderloch 38 km | 34 | £22,297 | £259 | 52% |
| Oban 41 km | 288 | £24,546 | £175 | 47% |
| Connel 42 km | 37 | £17,866 | £164 | 44% |
| Onich 46 km | 53 | £39,070 | £274 | 43% |
| Glenachulish 48 km | 30 | £46,672 | £392 | 40% |
| North Ballachulish 49 km | 40 | £32,798 | £221 | 48% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Tarbert:
FAQ
An active Tarbert Airbnb grossed £20,741 on average in the 12 months to October 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,960 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Tarbert listings earn between £1,200 and £2,960 in a typical month, and the top tenth £4,010 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Tarbert were booked on 45% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Tarbert cost £160 before fees. Half of listings charge between £105 and £205, so bedroom count and location move the price more than the average suggests.
In Tarbert, 39% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Tarbert Airbnb grossed £20,741 in the 12 months to October 2026, 28% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £14,111 a year (about £1,180 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,900 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging £3,260 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Tarbert listing was open to book earned £72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £118 or more.
Tarbert stays were booked 82 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Tarbert Airbnb stay lasted 4.9 nights over the past year. A listing took 29 reservations over the year on average.
Guests rate Tarbert Airbnbs 4.87 out of 5 on average. Guests score communication highest and value lowest.
Tarbert Harbour, Tarbert Village and Loch Fyne draw the most short-term rental interest in Tarbert. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Tarbert as of October 2026. The closest tracked market is Tobermory, 8 km away.
In Tarbert, nearly four in ten listings add a cleaning fee. The median fee is £36, and some higher fees lift the average to £53.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 886 Airbnb stays in Tarbert, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 31 active Airbnb listings in Tarbert from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.