Tarbert, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tarbert, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,677 per year — at a $183 nightly rate, 45.0% occupancy, and a $85 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 33 active listings, Tarbert is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply declined 5.7% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tarbert?
In Tarbert, the headline Airbnb metrics are $24,677 in average annual revenue,45.0% occupancy, $183 ADR, and $85 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tarbert?
Understanding the monthly revenue variations for Airbnb listings in Tarbert is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tarbert is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tarbert across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,298 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,187 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,292, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tarbert
What Is the Monthly Airbnb Occupancy Rate in Tarbert?
Maximize your bookings by understanding the Tarbert STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tarbert:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tarbert
What Is the Average Airbnb Nightly Rate in Tarbert?
Effective short term rental pricing strategy in Tarbert involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tarbert typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $173 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Tarbert
What Is the RevPAR for Airbnb in Tarbert?
RevPAR in Tarbert is currently $85. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $112 RevPAR.
- Best-in-class (Top 10%) achieve $151 RevPAR.
Average Monthly RevPAR Trend in Tarbert
RevPAR Insights for Tarbert
- The average RevPAR in Tarbert is $85. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($151) and bottom 25% ($49) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tarbert benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $112+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tarbert?
Tarbert's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $3,687 per month
- Occupancy rates average 65.1%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,440 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $1,341 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $192
Seasonality Insights for Tarbert
- Airbnb seasonality in Tarbert is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tarbert's highest earning potential, with monthly revenues climbing to $4,072, occupancy reaching 71.6%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,089, occupancy could drop to 22.7%, and ADRs may adjust to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tarbert.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Tarbert, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tarbert, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tarbert?
Tarbert, Scotland, United Kingdom has a high regulation classification, yet only 33% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tarbert to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 33% licensed listings)
What Are the Best Neighborhoods for Airbnb in Tarbert?
With a compact short-term rental market, Tarbert gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tarbert Harbour | A picturesque harbor area that attracts visitors for its stunning views and access to boat tours. Great for tourists looking for scenic beauty and local dining options. | Tarbert Castle, Fisherman Folk Museum, Boat Tours, Seaside Walks, Local Seafood Restaurants |
| Tarbert Village | Charming village with traditional Scottish architecture and a welcoming community. Hosts visitors who want a taste of Scottish culture and hospitality. | Local Shops, Art Galleries, Cafes, Tarbert Golf Club, Cultural Festivals |
| Loch Fyne | Known for its beautiful loch views and tranquility, this area attracts nature lovers and those looking for a peaceful retreat. | Loch Fyne Oysters, Fishing and boating opportunities, Scenic Walks, Wildlife Watching, Picnic Areas |
| Kintyre Peninsula | Offers breathtaking landscapes and rich history, perfect for outdoor enthusiasts and those interested in exploring the Scottish landscape. | Carradale Beach, Historic Castles, Hiking Trails, Whale Watching, Local Distilleries |
| Isle of Gigha | Accessible from Tarbert, this island is famous for its lush gardens and beaches, a popular getaway for tourists seeking nature and relaxation. | Gigha Heritage Trust, Achamore Gardens, Spirit of Gigha Distillery, Beautiful Beaches, Water Sports |
| East Loch Tarbert | A scenic area offering stunning waterfront views, appealing to visitors interested in water activities and fishing. | Fishing Spots, Boating Ventures, Scenic Views, Lighthouses, Photography Opportunities |
| Tarbert Castle Grounds | Historic site with picturesque views over the harbor, appealing to history buffs and those looking for a quiet spot to enjoy nature. | Historical Significance, Walking Trails, Picnic Spots, Views of Tarbert, Community Events |
| Local Pubs and Restaurants | A hub for local cuisine and social interaction, these venues are perfect for tourists looking to engage with the local culture and flavors. | Traditional Scottish Food, Local Music Events, Friendly Atmosphere, Craft Beers, Viewing Local Sports |
Because Tarbert has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Tarbert?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tarbert
- The Tarbert Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tarbert, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 6.0%) offer potential for unique stay experiences.
Tarbert Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tarbert
- The dominant room capacity in Tarbert is 1 bedroom listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.6% of the active Airbnb listings in Tarbert, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tarbert.
Tarbert Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tarbert
- The most common guest capacity trend in Tarbert vacation rentals is listings accommodating 2 guests (45.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tarbert STR market, accounting for 60.7% of listings.
- A significant 45.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Tarbert.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tarbert.
- On average, properties in Tarbert are equipped to host 3.1 guests.
How Do Listings in Tarbert Compare on Quality?
Listing quality in Tarbert can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tarbert
- The average of 18.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tarbert averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tarbert?
Amenity Prevalence
Amenity Insights for Tarbert
- Essential amenities in Tarbert that guests expect include: TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tarbert: TV, Heating, Kitchen.
- Prioritize adding missing essentials: TV, Heating.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tarbert to stay competitive.
Which Airbnb Amenities Boost Revenue in Tarbert?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tarbert, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 81.8% | $27,517 | $11,898 | 131.3% |
Refrigerator | 75.8% | $28,332 | $13,255 | 113.7% |
Dishes and silverware | 75.8% | $28,332 | $13,255 | 113.7% |
Hot water | 84.8% | $26,772 | $12,944 | 106.8% |
Pack ’n play/Travel crib | 21.2% | $40,927 | $20,302 | 101.6% |
Toaster | 69.7% | $28,868 | $15,038 | 92.0% |
Wine glasses | 63.6% | $29,783 | $15,742 | 89.2% |
Bathtub | 33.3% | $34,597 | $19,717 | 75.5% |
Oven | 72.7% | $27,941 | $15,973 | 74.9% |
Microwave | 72.7% | $27,941 | $15,973 | 74.9% |
Revenue Impact Insights for Tarbert
- Bed linens tops the revenue impact list with a 131.3% uplift — listings with this amenity earn $27,517 vs. $11,898 without it.
- Bed linens, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tarbert STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tarbert. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTarbert Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tarbert
- The typical guest profile for Airbnb in Tarbert consists of primarily domestic travelers (71%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.7% of guests.
- Key international markets include United Kingdom (70.7%) and United States (8.2%).
- Top languages spoken are English (60.1%) followed by French (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tarbert?
Listings in Tarbert average 4.87 out of 5 overall, with about 108.9 reviews per active listing and 60.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tarbert
- With an overall rating of 4.87, Tarbert listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tarbert Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tarbert
- The most common availability pattern in Tarbert falls within the 91-180 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tarbert (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tarbert?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tarbert
- The overall average booking lead time for vacation rentals in Tarbert is 73 days.
- Guests book furthest in advance for stays during September (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Tarbert.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Tarbert averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tarbert?
Guests in Tarbert stay about 5.4 nights on average, generating roughly 896 reservations and 27.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Tarbert
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tarbert
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (6.8 nights) and shorten in Apr (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tarbert Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
8 listings
24.2% of total
3 Nights
5 listings
15.2% of total
4-6 Nights
3 listings
9.1% of total
7-29 Nights
3 listings
9.1% of total
30+ Nights
7 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Tarbert is 2 Nights, adopted by 24.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Tarbert, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.2% of Tarbert hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tarbert.
Tarbert Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3% of total
Flexible
9 listings
27.3% of total
Moderate
9 listings
27.3% of total
Firm
12 listings
36.4% of total
Strict
2 listings
6.1% of total
Cancellation Policy Insights for Tarbert
- The prevailing Airbnb cancellation policy trend in Tarbert is Firm, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (42.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in Tarbert.
- Using a Strict policy might deter some guests, as only 6.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tarbert.
How Much Are Airbnb Cleaning Fees in Tarbert?
Cleaning fees in Tarbert are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tarbert
- Only 36.4% of listings charge a cleaning fee, suggesting that most hosts in Tarbert bundle cleaning costs into the nightly rate.
- The gap between the average ($49) and median ($26) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tarbert median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tarbert Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tarbertbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large, bright, 4 bedroom flat with harbour views
Entire Place • 4 bedrooms
Mol Ban, Isle of Harris
Entire Place • 3 bedrooms
Beautifully renovated property in heart of Tarbert
Entire Place • 3 bedrooms
Family home in Tarbert- sleeps 6
Entire Place • 3 bedrooms
Tarbert, Isle of Harris. Studio Chalet.
Entire Place • N/A
Schoolhouse Annex
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tarbert?
Learn from the best! This table showcases top-performing Airbnb hosts in Tarbert based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alan | 2 | $87,408 | 24 | 5.00/5.0 |
| Christina | 2 | $84,393 | 70 | 4.99/5.0 |
| Nicola | 2 | $65,541 | 42 | 4.92/5.0 |
| Catherine | 2 | $63,256 | 187 | 5.00/5.0 |
| Scott | 1 | $55,341 | 73 | 4.86/5.0 |
| Donna | 1 | $39,445 | 251 | 4.92/5.0 |
| Linda | 1 | $37,716 | 96 | 4.96/5.0 |
| Irene | 1 | $33,984 | 7 | 4.86/5.0 |
| Heather | 1 | $32,037 | 100 | 4.97/5.0 |
| Karen | 2 | $31,748 | 209 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tarbert.
Who Are the Airbnb Hosts in Tarbert?
Tarbert is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Tarbert
- With 69.7% Superhosts, Tarbert has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tarbert averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tarbert
These are the highest-grossing professional property management operations in Tarbert, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 1 | $4,537 | $430 | 13.2% | 4.77/5 |
Management Company Insights for Tarbert
- The leading management company, Cottages, operates 1 listings with $4,537 in gross revenue — a useful benchmark for what scale looks like in Tarbert.
- Top managers average 1 properties each, suggesting professional management in Tarbert still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tarbert's Airbnb Market Compare to Nearby Cities?
How does the Tarbert Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Stein, Tarbert has 23 percentage points lower occupancy and about $143 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.13 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Hallin | 11 | $5,534 | $409.19 | 66% |
| Port Failthe | 15 | $5,472 | $330.65 | 57% |
| Stein | 14 | $5,341 | $326.46 | 68% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Camuscross | 13 | $5,132 | $359.46 | 58% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
Frequently Asked Questions About Airbnb in Tarbert
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tarbert.
How much do Airbnb hosts make in Tarbert?
Tarbert hosts earn about $24,677 per year on average, with an average nightly rate of $183 and RevPAR of $85. Those figures describe the typical revenue environment for active listings in Tarbert, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Tarbert market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tarbert?
The average Airbnb occupancy rate in Tarbert is 45.0%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tarbert?
Listings in Tarbert average $183 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tarbert?
Tarbert currently has about 33 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tarbert?
AirROI currently classifies the short-term rental regulation level in Tarbert as High. The dataset also shows about 33.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tarbert?
RevPAR in Tarbert is about $85. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tarbert?
At 45.0% occupancy, Tarbert can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,677, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tarbert?
The average booking lead time in Tarbert is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tarbert?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tarbert include Tarbert Harbour, Tarbert Village, Loch Fyne. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tarbert?
entire_home listings make up 84.8% of the active supply in Tarbert. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tarbert compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Tarbert's $24,677 and 45.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tarbert?
The average Airbnb stay length in Tarbert is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tarbert?
Airbnb listings in Tarbert average 4.87 out of 5 overall. About 60.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tarbert?
Bed linens and Refrigerator are among the strongest revenue-linked amenities in Tarbert. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tarbert?
Yes. About 36.4% of active Airbnb listings in Tarbert charge a cleaning fee, and the average fee is $49. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tarbert?
A 69.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.