Spacious home in the heart of the highlands Entire home · 3 bedrooms Rated 5.00 - Revenue
- £73,670
- Occupancy
- 80.9%
- Daily rate
- £220
Airbnb market data · 202612 months to October 2026
The average Airbnb in Morar brought in £20,934 over the 12 months through October 2026, about 27% less than the Scotland average of £28,841.
The short answer
Morar is priced below the Scotland average. Listings averaged £175 a night, about 15% less than that average of £205, and were booked on 47% of available nights, close to its 49% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 2.7 times as much as in March, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Morar is the 139th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 19%.
Browse the live Morar Airbnb market See Every Morar ListingRevenue
Gross bookings per Morar listing averaged £20,934 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Morar listing brings in £3,840 in August, its best month, and £1,410 in March, its slowest. December runs within 4% of March, so either can be the slowest in a given year. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.7 times what March does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,330. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,224 | 45.9% | £160 | £72 | 98 days | 3.3 nights |
| Nov 2025 | £1,710 | 40.2% | £158 | £57 | 65 days | 6.8 nights |
| Dec 2025 | £1,799 | 40.3% | £165 | £58 | 51 days | 3.3 nights |
| Jan 2026 | £1,390 | 34.1% | £160 | £45 | 52 days | 4.8 nights |
| Feb 2026 | £2,287 | 51.3% | £159 | £82 | 72 days | 6.2 nights |
| Mar 2026 | £1,397 | 28.0% | £159 | £45 | 74 days | 3.8 nights |
| Apr 2026 | £2,093 | 42.4% | £176 | £70 | 123 days | 3.1 nights |
| May 2026 | £3,270 | 59.6% | £183 | £105 | 132 days | 3.2 nights |
| Jun 2026 | £3,061 | 60.6% | £188 | £102 | 109 days | 2.9 nights |
| Jul 2026 | £3,778 | 64.7% | £194 | £122 | 115 days | 4 nights |
| Aug 2026 | £3,704 | 63.6% | £196 | £119 | 128 days | 3.1 nights |
| Sep 2026 | £3,050 | 51.6% | £182 | £102 | 114 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Morar address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Morar Airbnb took in £20,934 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,150 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,630 a month.
Cleaning it yourself keeps the £1,510 a year guests pay in cleaning fees, for about £1,270 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £990 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £19,424 | £27,330 |
| Cleaning fees guests pay7% of Morar bookings | £1,510 | £2,120 |
| Gross bookings | £20,934 | £29,450 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Morar listings on Simplified Pricing, 3% for the rest | −£3,240 | −£4,560 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,510 | −£2,120 |
| Utilities and internetAbout 5% of bookings | −£1,050 | −£1,470 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£420 | −£590 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£630 | −£880 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£210 | −£210 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£7,160 | −£9,930 |
| Left for housing costs, then profit | £13,774about £1,150 a month | £19,520about £1,630 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Morar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Morar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,450 a month, against £1,740 for the average one.
Occupancy
Morar listings were booked on 47% of the nights they were open over the past year, 2 percentage points below the Scotland average (49%) and 6 points above the U.K. average (41%). In a typical year, occupancy swings from 29% in March to 71% in August.
The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.
August is usually the busiest month in Morar, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Morar, known as ADR (average daily rate), was £175 over the past year, about 15% below the Scotland average of £205 and about 10% below the U.K. average of £195. In a typical year, rates peak in July and August at about £190 and bottom out in October and December at about £150.
The top 10% charge about 2.3 times the rate of the bottom quarter.
August rates run 25% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £167.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Morar it averaged £78 over the past year, from about £46 in a typical March to about £124 in a typical August.
Per open night, by tier:
August RevPAR is about 2.7 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £77.
Seasonality
With only 33 active listings, the monthly pattern in Morar is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in March.
Average revenue by month in Morar
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,370.
| Month | Revenue per listing |
|---|---|
| January | £1,640 |
| February | £1,800 |
| March | £1,410 |
| April | £1,990 |
| May | £3,200 |
| June | £2,930 |
| July | £3,510 |
| August | £3,840 |
| September | £3,030 |
| October | £1,940 |
| November | £1,710 |
| December | £1,460 |
Guests book Morar stays 109 days ahead on average (about three and a half months), so guests here plan well ahead. May stays are booked furthest out, about 135 days ahead, and December stays closest to arrival, about 48 days. A typical May booking is made in late December.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 109 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
27% of the 33 active listings in Morar display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Morar.
Neighborhoods
AirROI's area guide picks eight Morar neighborhoods that draw short-term rental guests, led by Morar Beach, Arisaig and Mallaig. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Morar Beach | Stunning sandy beach known for its beauty and scenic views. Ideal for beach lovers and those seeking a tranquil seaside getaway, often attracting families and couples. | Morar Beach, Silver Sands Beach, Morar River, Coastal nature walks, Local wildlife, Fishing spots |
| Arisaig | Picturesque coastal village renowned for its breathtaking landscapes and outdoor activities. Popular with visitors looking for adventure and those interested in island-hopping. | Arisaig Marine, Silver Sands Beach, Camusdarach Beach, Boat trips to Eigg and Rum, Walking trails, Local pubs and restaurants |
| Mallaig | A bustling fishing port that serves as a gateway to the Small Isles. Attracts tourists for its ferry connections and charm, with various attractions and local cuisine. | Mallaig Harbour, Jacobite Steam Train, Fishing trips, Local fish and chips, Mallaig Heritage Centre, Outdoor sports |
| Eigg | An enchanting island known for its natural beauty and unique culture. Perfect for those seeking a secluded escape and adventure in nature. | An Sgurr, Kildonnan Cemetery, Eigg Heritage Trail, Magnificent coastal views, Wildlife watching, Secluded beaches |
| Knoydart | Remote peninsula renowned for its rugged landscape and untouched nature, ideal for hiking and nature enthusiasts. | Ladhar Bheinn mountain, Knoydart Heritage, Distant islands views, Wild camping spots, Remote beaches, Local wildlife |
| Loch Morar | The deepest freshwater loch in Britain, offering scenic beauty and opportunities for fishing and kayaking. Attractive for those wanting a peaceful retreat. | Loch Morar views, Fishing spots, Walking trails around the loch, Wildlife watching, Scenic photography, Water sports |
| Small Isles | A group of islands, including Muck and Eigg, known for their stunning landscapes, wildlife, and tranquility. Great for nature lovers and seekers of isolation. | Island hopping, Wildlife tours, Beautiful beaches, Nature walks, Historic ruins, Secluded landscapes |
| Highland Whisky Trail | While not a neighborhood, its proximity to Morar makes it appealing for whisky enthusiasts looking to experience local distilleries and tours. | Local distilleries, Scenic drives, Whisky tasting experiences, Cultural heritage sites, Beautiful Highland landscapes, Historic castles |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Morar is a room-rental market as much as a whole-home one: private rooms account for 48% of listings, against 42% for entire homes. Hotels, guesthouses and B&Bs are the most common property type at 52%, ahead of houses (42%).
Private rooms are a large share of supply
Morar Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 48.5% | 16 |
| Entire home | 42.4% | 14 |
| Hotel room | 9.1% | 3 |
Listings by property type
Morar Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 51.5% | 17 |
| House | 42.4% | 14 |
| Others | 3.0% | 1 |
| Cabin/Outdoor | 3.0% | 1 |
The most common size among Morar's 13 entire homes with a bedroom count is three bedrooms (6 homes).
Morar entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 15.4% | 2 |
| 2 bedrooms | 38.5% | 5 |
| 3 bedrooms | 46.2% | 6 |
Most Morar listings are sized for couples and small families: 77% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 26 listings with a guest capacity on file (79% of the market).
Morar listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 7.7% | 2 |
| 2 guests | 42.3% | 11 |
| 3 guests | 11.5% | 3 |
| 4 guests | 15.4% | 4 |
| 6 guests | 19.2% | 5 |
| 8+ guests | 3.8% | 1 |
Morar hosts set up an average of 2.2 beds per listing, close to one bed per bedroom. 58% of listings show their exact location on the listing map; the rest show an approximate area.
Backyards are common in Morar: 48% of listings have one.
Share of Morar listings with each common amenity
Guests
Morar splits its demand between home and abroad: 56% of guests who left reviews live outside the United Kingdom, led by visitors from France and Germany. Guests speak a mix of languages: English leads at 45%, followed by French and German.
56% of Morar guests come from abroad
Where guests who left reviews live
Where Morar guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 2.9% |
| London | 2.7% |
| Paris | 2.2% |
Where Morar guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 43.9% |
| France | 13.1% |
| Germany | 10.0% |
| United States | 6.2% |
| Italy | 4.5% |
Languages spoken by Morar guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.5% |
| French | 17.4% |
| German | 14.6% |
| Italian | 7.3% |
| Spanish | 7.3% |
Morar Airbnbs average 4.75 stars, and 55% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.62, against 4.85 for check-in. Listings here carry long review histories, about 140 reviews each on average.
Check-in scores highest in Morar; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.84 |
| Communication | 4.77 |
| Location | 4.83 |
| Check-in | 4.85 |
| Value | 4.62 |
Booking patterns
About seven in ten Morar listings are open to guests more than 180 days a year, but only 30% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 24% of listings; blocked nights include any the host closes off.
Days a year Morar listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.5% | 15 |
| 181-270 days | 24.2% | 8 |
| 91-180 days | 21.2% | 7 |
| 31-90 days | 6.1% | 2 |
| 1-30 days | 3.0% | 1 |
Days a year Morar listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 12.1% | 4 |
| 181-270 days | 18.2% | 6 |
| 91-180 days | 24.2% | 8 |
| 31-90 days | 24.2% | 8 |
| 1-30 days | 21.2% | 7 |
The average Morar booking lasts 3.4 nights, longest in November and shortest in September. Listings took about 25 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Morar
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly three-quarters of listings in Morar accept stays of one or two nights.
Minimum stay set by Morar listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Morar, used by 61% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly three-quarters of listings use Firm or stricter terms, against 24% on Flexible or Moderate.
Cancellation policies of Morar listings, from most to least flexible
Share of listings by the policy they use
More than a third of Morar listings charge a cleaning fee. The typical fee is £35; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 3.4 nights, that adds roughly £10 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Morar, a three-bedroom home, took in £73,700 over the past year, about 3.5 times the city's average of £20,900. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Spacious home in the heart of the highlands Entire home · 3 bedrooms Rated 5.00
Cosy, modern cottage only a walk from silver sands Entire home · 1 bedroom Rated 4.99
Croft House, Bracorina Entire home · 3 bedrooms Rated 5.00
Bracara Cottage with stunning views of Loch Morar Entire home · 3 bedrooms Rated 4.98
Caorunn Apt self cater-sleeps 4, ensuite bedrooms Entire home · 2 bedrooms Rated 4.93
The Old Schoolhouse at Loch Morar Entire home · 2 bedrooms Rated 4.98 Only 9% of Morar listings are classed as professionally managed. Superhosts run 52% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 44 km, Broadford (31 km away, 90 listings) earned the most per listing, about twice as much as Morar. Breakish was the busiest, booked on 64% of nights against 47% in Morar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Breakish 31 km | 64 | £36,280 | £202 | 64% |
| Broadford 31 km | 90 | £42,995 | £237 | 58% |
| Kyle of Lochalsh 36 km | 37 | £25,575 | £185 | 55% |
| Tarbert 36 km | 31 | £20,741 | £160 | 45% |
| Dornie 40 km | 38 | £33,435 | £175 | 57% |
| Plockton 42 km | 41 | £27,598 | £149 | 57% |
| Tobermory 42 km | 70 | £29,168 | £189 | 50% |
| Corpach 44 km | 40 | £30,542 | £171 | 57% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Morar:
FAQ
An active Morar Airbnb grossed £20,934 on average in the 12 months to October 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,190 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Morar listings earn between £1,180 and £3,190 in a typical month, and the top tenth £4,720 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Morar were booked on 47% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Morar cost £175 before fees. Half of listings charge between £115 and £215, so bedroom count and location move the price more than the average suggests.
In Morar, 27% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Morar Airbnb grossed £20,934 in the 12 months to October 2026, 27% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,774 a year (about £1,150 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,630 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging £3,840 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Morar listing was open to book earned £78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £144 or more.
Morar stays were booked 109 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Morar Airbnb stay lasted 3.4 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Morar Airbnbs 4.75 out of 5 on average. Guests score check-in highest and value lowest.
Morar Beach, Arisaig and Mallaig draw the most short-term rental interest in Morar. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Morar as of October 2026. The closest tracked market is Breakish, 31 km away.
In Morar, more than a third of listings add a cleaning fee. The median fee is £35; a handful of extreme values pull the simple average far above that, so the median is the better guide.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 814 Airbnb stays in Morar, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 33 active Airbnb listings in Morar from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.