Middleburg, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Middleburg, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,237 per year — at a $191 nightly rate, 35.6% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 39 active listings, Middleburg is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 200.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Middleburg?
In Middleburg, the headline Airbnb metrics are $19,237 in average annual revenue,35.6% occupancy, $191 ADR, and $71 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Middleburg?
Understanding the monthly revenue variations for Airbnb listings in Middleburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middleburg is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middleburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,708+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,099 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,812 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $896, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Middleburg
What Is the Monthly Airbnb Occupancy Rate in Middleburg?
Maximize your bookings by understanding the Middleburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middleburg:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Middleburg
What Is the Average Airbnb Nightly Rate in Middleburg?
Effective short term rental pricing strategy in Middleburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middleburg typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Middleburg
What Is the RevPAR for Airbnb in Middleburg?
RevPAR in Middleburg is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $130 RevPAR.
Average Monthly RevPAR Trend in Middleburg
RevPAR Insights for Middleburg
- The average RevPAR in Middleburg is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($130) and bottom 25% ($35) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Middleburg benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Middleburg Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Middleburg?
Middleburg's peak Airbnb season falls in February, December, November, while the softest stretch is April, August, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, December, November)
- Revenue averages $2,650 per month
- Occupancy rates average 42.3%
- Daily rates average $194
Shoulder Season
- Revenue averages $2,298 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $181
Low Season (April, August, September)
- Revenue drops to average $1,779 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $168
Seasonality Insights for Middleburg
- The Airbnb seasonality pattern in Middleburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Middleburg's highest earning potential, with monthly revenues climbing to $2,699, occupancy reaching 44.5%, and ADRs peaking at $197.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,744, occupancy could drop to 31.1%, and ADRs may adjust to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middleburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Middleburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Middleburg?
Low regulation and minimal registration activity in Middleburg, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Middleburg to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Middleburg?
With a compact short-term rental market, Middleburg gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Middleburg Lake | Scenic views and outdoor activities make Middleburg Lake a sought-after destination for families and nature lovers. The tranquil lake allows for fishing, kayaking, and relaxation away from the city bustle. | Middleburg Lake, Horseback Riding Trails, Nature Parks, Fishing Areas, Local Farms |
| Black Creek | A picturesque area along the creek, ideal for those looking to escape the urban environment. It's popular for fishing, canoeing, and enjoying the serene surroundings. | Black Creek, Canoe Rentals, Fishing Spots, Nature Trails, Parks |
| Clay County Fairgrounds | Hosting various events and fairs throughout the year, this location attracts visitors and locals alike. Ideal for short-term stays during event seasons. | Clay County Agricultural Fair, Events and Festivals, Local Market Days, Concerts |
| Cedar Creek | Known for its peaceful environment, Cedar Creek attracts families and individuals looking for a relaxing place to stay with easy access to nature trails and outdoor activities. | Cedar Creek, Hiking Trails, Wildlife Watching, Local Parks |
| Middleburg Historic District | Rich in history, this charming district features several landmarks and is close to local eateries and boutiques, appealing to travelers who appreciate culture. | Historic Landmarks, Local Cafes, Boutiques, Community Events |
| Eagle Harbor | A suburban area with family-friendly neighborhoods, perfect for longer stays. Proximity to schools and parks makes it appealing for families. | Eagle Harbor Golf Club, Playgrounds, Family Parks, Community Centers |
| Brannan Field | A quieter area that offers a rural feel while still being accessible to the city, making it great for visitors looking for an escape without being too far away from urban amenities. | Brannan Field Park, Quiet Streets, Nature Trails, Local Wildlife |
| Camp Blanding | This military installation draws visitors for training and events, making accommodations nearby valuable for military families and associated personnel. | Military Exhibitions, Training Events, Historical Significance |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Middleburg offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Middleburg?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Middleburg
- The Middleburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Middleburg, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.2%) offer potential for unique stay experiences.
Middleburg Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Middleburg
- The dominant room capacity in Middleburg is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 71.8% of the active Airbnb listings in Middleburg, indicating a high concentration in these sizes.
- A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Middleburg.
Middleburg Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Middleburg
- The most common guest capacity trend in Middleburg vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Middleburg STR market, accounting for 61.5% of listings.
- 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middleburg.
- On average, properties in Middleburg are equipped to host 4.7 guests.
How Do Listings in Middleburg Compare on Quality?
Listing quality in Middleburg can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Middleburg
- At 36.5 photos per listing on average, Middleburg hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Middleburg averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Middleburg?
Amenity Prevalence
Amenity Insights for Middleburg
- Essential amenities in Middleburg that guests expect include: Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Middleburg: Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Middleburg to stay competitive.
Which Airbnb Amenities Boost Revenue in Middleburg?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Middleburg, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 53.8% | $25,077 | $12,425 | 101.8% |
Blender | 30.8% | $28,560 | $15,094 | 89.2% |
Ceiling fan | 56.4% | $24,131 | $12,904 | 87.0% |
Refrigerator | 74.4% | $21,822 | $11,741 | 85.9% |
Stove | 71.8% | $22,074 | $12,018 | 83.7% |
Bathtub | 53.8% | $24,239 | $13,402 | 80.9% |
Oven | 66.7% | $22,588 | $12,537 | 80.2% |
Bed linens | 87.2% | $20,368 | $11,552 | 76.3% |
Dryer | 66.7% | $22,267 | $13,179 | 69.0% |
Dishes and silverware | 74.4% | $21,435 | $12,864 | 66.6% |
Revenue Impact Insights for Middleburg
- Dishwasher tops the revenue impact list with a 101.8% uplift — listings with this amenity earn $25,077 vs. $12,425 without it.
- Bed linens — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Middleburg STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middleburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiddleburg Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Middleburg
- The typical guest profile for Airbnb in Middleburg consists of primarily domestic travelers (97%), often arriving from nearby Jacksonville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Philippines (0.8%).
- Top languages spoken are English (73.9%) followed by Spanish (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jacksonville and Orlando.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Middleburg?
Listings in Middleburg average 4.89 out of 5 overall, with about 52.6 reviews per active listing and 46.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Middleburg
- With an overall rating of 4.89, Middleburg listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Middleburg Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Middleburg
- The most common availability pattern in Middleburg falls within the 271-366 days range, representing 48.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Middleburg (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Middleburg?
Average Booking Lead Time by Month
Booking Lead Time Insights for Middleburg
- The overall average booking lead time for vacation rentals in Middleburg is 26 days.
- Guests book furthest in advance for stays during November (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Middleburg.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Middleburg averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Middleburg?
Guests in Middleburg stay about 5.2 nights on average, generating roughly 758 reservations and 19.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Middleburg
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Middleburg
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.9 nights) and shorten in May (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Middleburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
33.3% of total
2 Nights
13 listings
33.3% of total
3 Nights
5 listings
12.8% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
6 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Middleburg is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Middleburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Middleburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Middleburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middleburg.
Middleburg Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
35.9% of total
Moderate
11 listings
28.2% of total
Firm
14 listings
35.9% of total
Cancellation Policy Insights for Middleburg
- The prevailing Airbnb cancellation policy trend in Middleburg is Flexible, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.1%) and stricter (35.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.9% market standard in Middleburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Middleburg.
How Much Are Airbnb Cleaning Fees in Middleburg?
Cleaning fees in Middleburg are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Middleburg
- 94.9% of listings charge a cleaning fee, making it standard practice in Middleburg. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $118 is close to the median ($118), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Middleburg median of $118. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Middleburg Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Middleburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Orange Park Home w/6+Beds&Wash/Dryer Fence
Entire Place • 3 bedrooms
Amazing Home on Black Creek, Hot Tub, Fire Pit
Entire Place • 4 bedrooms
The Lazy Cow Yurt w/ Fluffy Cows, Sheep & Llamas!
Entire Place • 1 bedroom
~Homey 3/2_near Fleming Island
Entire Place • 3 bedrooms
Private Pool |King Suite |Screened Patio |Dogs Ok
Entire Place • 3 bedrooms
Modern E. Orange Park Home 6 bed Fence Beach 45 Mn
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Middleburg?
Learn from the best! This table showcases top-performing Airbnb hosts in Middleburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ITrip Florida First Coast | 8 | $171,628 | 160 | 4.88/5.0 |
| Christopher | 2 | $81,230 | 251 | 4.95/5.0 |
| Missy And Scott | 5 | $59,487 | 474 | 4.93/5.0 |
| Hannah | 2 | $59,179 | 75 | 4.72/5.0 |
| John & Andrea | 1 | $36,284 | 24 | 4.92/5.0 |
| Charles | 2 | $34,700 | 55 | 4.80/5.0 |
| Konti | 1 | $32,756 | 61 | 4.95/5.0 |
| Theresa | 1 | $32,078 | 230 | 4.97/5.0 |
| Jessica | 1 | $30,812 | 22 | 5.00/5.0 |
| Courtney | 1 | $28,481 | 51 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middleburg.
Who Are the Airbnb Hosts in Middleburg?
Middleburg is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Middleburg
- With 76.9% Superhosts, Middleburg has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 23.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Middleburg averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Middleburg
These are the highest-grossing professional property management operations in Middleburg, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| ITrip Florida First Coast | 8 | $171,628 | $246 | 28.8% | 4.88/5 |
| Konti | 1 | $32,756 | $305 | 37.6% | 4.95/5 |
Management Company Insights for Middleburg
- The leading management company, ITrip Florida First Coast, operates 8 listings with $171,628 in gross revenue — a useful benchmark for what scale looks like in Middleburg.
- Top managers average 5 properties each, suggesting professional management in Middleburg still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Middleburg's Airbnb Market Compare to Nearby Cities?
How does the Middleburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Montgomery, Middleburg has 18 percentage points lower occupancy and about $77 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St. Johns County | 13 | $7,723 | $637.66 | 48% |
| Ponte Vedra Beach | 219 | $5,514 | $593.08 | 41% |
| Vilano Beach | 171 | $5,394 | $468.07 | 43% |
| Jacksonville Beach | 739 | $4,129 | $342.88 | 47% |
| St. Simons | 88 | $4,050 | $393.27 | 41% |
| Montgomery | 11 | $3,625 | $267.80 | 54% |
| Saint Augustine | 1,727 | $3,488 | $298.71 | 44% |
| Saint Simons | 897 | $3,406 | $388.90 | 37% |
| Fernandina Beach | 971 | $3,383 | $435.38 | 37% |
| Isle of Hope | 32 | $3,314 | $282.63 | 44% |
Frequently Asked Questions About Airbnb in Middleburg
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Middleburg.
How much do Airbnb hosts make in Middleburg?
Middleburg hosts earn about $19,237 per year on average, with an average nightly rate of $191 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Middleburg, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Middleburg market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Middleburg?
The average Airbnb occupancy rate in Middleburg is 35.6%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Middleburg?
Listings in Middleburg average $191 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Middleburg?
Middleburg currently has about 39 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Middleburg?
AirROI currently classifies the short-term rental regulation level in Middleburg as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Middleburg?
RevPAR in Middleburg is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Middleburg?
Occupancy of 35.6% means Middleburg is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,237, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Middleburg?
The average booking lead time in Middleburg is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Middleburg?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Middleburg include Middleburg Lake, Black Creek, Clay County Fairgrounds. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Middleburg?
entire_home listings make up 94.9% of the active supply in Middleburg. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Middleburg compare to nearby Airbnb markets?
Among neighboring markets, St. Johns County posts $92,678 in average annual revenue with 48.2% occupancy, compared to Middleburg's $19,237 and 35.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Middleburg?
The average Airbnb stay length in Middleburg is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Middleburg?
Airbnb listings in Middleburg average 4.89 out of 5 overall. About 46.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Middleburg?
Dishwasher and Blender are among the strongest revenue-linked amenities in Middleburg. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Middleburg?
Yes. About 94.9% of active Airbnb listings in Middleburg charge a cleaning fee, and the average fee is $118. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Middleburg?
A 76.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.