Rigby, Idaho Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rigby, Idaho? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,731 per year — at a $176 nightly rate, 36.6% occupancy, and a $68 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 49 active listings, Rigby is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 19.5% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rigby?
In Rigby, the headline Airbnb metrics are $17,731 in average annual revenue,36.6% occupancy, $176 ADR, and $68 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rigby?
Understanding the monthly revenue variations for Airbnb listings in Rigby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rigby is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rigby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,877+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,705 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,455 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $770, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rigby
What Is the Monthly Airbnb Occupancy Rate in Rigby?
Maximize your bookings by understanding the Rigby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rigby:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rigby
What Is the Average Airbnb Nightly Rate in Rigby?
Effective short term rental pricing strategy in Rigby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rigby typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Rigby
What Is the RevPAR for Airbnb in Rigby?
RevPAR in Rigby is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $135 RevPAR.
Average Monthly RevPAR Trend in Rigby
RevPAR Insights for Rigby
- The average RevPAR in Rigby is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($135) and bottom 25% ($31) is $104, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rigby benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rigby?
Rigby's peak Airbnb season falls in June, July, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, August)
- Revenue averages $3,516 per month
- Occupancy rates average 47.8%
- Daily rates average $217
Shoulder Season
- Revenue averages $2,064 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $188
Low Season (January, February, April)
- Revenue drops to average $1,485 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $179
Seasonality Insights for Rigby
- Airbnb seasonality in Rigby is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rigby's highest earning potential, with monthly revenues climbing to $3,922, occupancy reaching 54.3%, and ADRs peaking at $221.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,427, occupancy could drop to 22.8%, and ADRs may adjust to $165.
- Lower occupancy paired with meaningful seasonality means hosts in Rigby need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rigby, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rigby?
Low regulation and minimal registration activity in Rigby, Idaho, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rigby to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rigby?
With a compact short-term rental market, Rigby gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Rigby | Charming downtown area with historical significance. Great for visitors interested in local history and culture, making it a perfect spot for family-friendly getaways. | Rigby Lake, Rigby Historic Depot, Jefferson County Museum, Kirkham Hot Springs |
| Rigby Lake | A beautiful natural area perfect for outdoor recreation. Ideal for families and nature lovers seeking a relaxing lake experience and various water activities. | Rigby Lake Park, beach access, picnic areas, fishing opportunities |
| Jefferson County | Wide open spaces with opportunities for outdoor adventures. It's a good spot for visitors seeking a peaceful retreat in nature with access to recreational activities. | Hiking trails, birdwatching, scenic drives across the county |
| Nearby Idaho Falls | A convenient city nearby with attractions and amenities. Perfect for guests wanting more urban activities while still being near the tranquility of Rigby. | Idaho Falls River Walk, Idaho Falls Zoo, Museum of Idaho, Tautphaus Park |
| Swan Valley | Known for its stunning scenery and outdoor activities. Great for adventurous travelers looking for fishing, hiking, and winter sports. | Swan Valley Recreation Area, South Fork of the Snake River, Hiking trails, Snowmobile Parks |
| Cottonwood Canyon | Beautiful remote area ideal for nature lovers and those seeking peace and quiet away from the hustle. Attracts camping and hiking enthusiasts. | Camping sites, Hiking trails, Scenic viewpoints |
| South Fork River | Perfect for visitors looking to enjoy water sports and fishing. Offers a mix of relaxation and adventure in a stunning natural setting. | Fishing spots, Kayaking, Rafting opportunities |
| Local Farms and Orchards | A unique experience for visitors interested in agrotourism and local food. Enjoy farm tours and fresh produce. | Local fruit orchards, Farm visits, Pumpkin patches in fall |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rigby offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rigby?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rigby
- The Rigby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rigby, House properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 49% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 6.1%) offer potential for unique stay experiences.
Rigby Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rigby
- The dominant room capacity in Rigby is 1 bedroom listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.0% of the active Airbnb listings in Rigby, indicating a high concentration in these sizes.
- A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rigby.
Rigby Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rigby
- The most common guest capacity trend in Rigby vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rigby STR market, accounting for 59.2% of listings.
- 53.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rigby.
- On average, properties in Rigby are equipped to host 5.2 guests.
How Do Listings in Rigby Compare on Quality?
Listing quality in Rigby can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rigby
- At 28.8 photos per listing on average, Rigby hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rigby averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rigby?
Amenity Prevalence
Amenity Insights for Rigby
- Essential amenities in Rigby that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rigby: Free parking on premises, Heating.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rigby to stay competitive.
Which Airbnb Amenities Boost Revenue in Rigby?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rigby, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Blender | 28.6% | $39,558 | $9,000 | 339.5% |
Dishwasher | 46.9% | $29,853 | $7,007 | 326.0% |
Oven | 61.2% | $24,995 | $6,262 | 299.2% |
Exterior security cameras on property | 28.6% | $36,897 | $10,065 | 266.6% |
Baking sheet | 49.0% | $28,062 | $7,813 | 259.2% |
Iron | 57.1% | $25,593 | $7,249 | 253.1% |
Pack ’n play/Travel crib | 36.7% | $31,747 | $9,593 | 231.0% |
TV | 79.6% | $20,654 | $6,331 | 226.2% |
High chair | 18.4% | $40,308 | $12,651 | 218.6% |
Dryer | 53.1% | $26,123 | $8,245 | 216.8% |
Revenue Impact Insights for Rigby
- Blender tops the revenue impact list with a 339.5% uplift — listings with this amenity earn $39,558 vs. $9,000 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rigby STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rigby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRigby Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rigby
- The typical guest profile for Airbnb in Rigby consists of primarily domestic travelers (94%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United States (93.8%) and Canada (1.3%).
- Top languages spoken are English (71.4%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Nampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rigby?
Listings in Rigby average 4.86 out of 5 overall, with about 54 reviews per active listing and 32.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rigby
- With an overall rating of 4.86, Rigby listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rigby Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rigby
- The most common availability pattern in Rigby falls within the 271-366 days range, representing 65.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rigby (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rigby?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rigby
- The overall average booking lead time for vacation rentals in Rigby is 61 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Rigby.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Rigby averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rigby?
Guests in Rigby stay about 4.5 nights on average, generating roughly 886 reservations and 18.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rigby
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rigby
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (7.1 nights) and shorten in Oct (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rigby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
40.8% of total
2 Nights
10 listings
20.4% of total
3 Nights
1 listings
2% of total
30+ Nights
18 listings
36.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rigby is 1 Night, adopted by 40.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.2%) of the Rigby Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (36.7%) caters to monthly stays (30+ nights) in Rigby, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.8% of Rigby hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rigby.
Rigby Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2% of total
Flexible
12 listings
24.5% of total
Moderate
12 listings
24.5% of total
Firm
16 listings
32.7% of total
Strict
8 listings
16.3% of total
Cancellation Policy Insights for Rigby
- The prevailing Airbnb cancellation policy trend in Rigby is Firm, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (49.0%) and stricter (49.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.7% market standard in Rigby.
- Regularly review your cancellation policy against competitors and market demand shifts in Rigby.
How Much Are Airbnb Cleaning Fees in Rigby?
Cleaning fees in Rigby are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rigby
- About 65.3% of Rigby listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($107) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rigby median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rigby Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rigbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Basecamp Stays: Private Island, Fire Pit, Arcade!
Entire Place • 4 bedrooms
Cozy 6 bedroom home minutes from Rigby Lake
Entire Place • 6 bedrooms
Heise Gathering Place sleeps 28+
Entire Place • 6 bedrooms
Retreat on the Green - Rigby, ID
Entire Place • 4 bedrooms
Uncle Terry’s Cabin Near Heise & Kelly Canyon
Entire Place • 3 bedrooms
7 Bed/3.5 Bath Home Next to Rigby Lake
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rigby?
Learn from the best! This table showcases top-performing Airbnb hosts in Rigby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lauranna | 1 | $150,907 | 69 | 5.00/5.0 |
| Sharon | 13 | $110,807 | 631 | 4.85/5.0 |
| Brayden | 1 | $77,269 | 81 | 4.90/5.0 |
| Tracy | 1 | $67,973 | 21 | 4.95/5.0 |
| Shannon | 2 | $53,530 | 257 | 4.97/5.0 |
| Chase And Nicole | 1 | $49,381 | 31 | 5.00/5.0 |
| Conmigo Vacation Rentals - Isl | 1 | $36,409 | 55 | 4.91/5.0 |
| Evolve | 3 | $34,824 | 18 | 4.57/5.0 |
| Mitch | 1 | $33,180 | 100 | 4.85/5.0 |
| Jose | 1 | $25,908 | 34 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rigby.
Who Are the Airbnb Hosts in Rigby?
Rigby is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rigby
- With 63.3% Superhosts, Rigby has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 53.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rigby averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rigby
These are the highest-grossing professional property management operations in Rigby, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lauranna | 1 | $150,907 | $833 | 40.5% | 5.00/5 |
| Evolve | 3 | $34,824 | $179 | 31.6% | 4.57/5 |
Management Company Insights for Rigby
- The leading management company, Lauranna, operates 1 listings with $150,907 in gross revenue — a useful benchmark for what scale looks like in Rigby.
- Top managers average 2 properties each, suggesting professional management in Rigby still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rigby's Airbnb Market Compare to Nearby Cities?
How does the Rigby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Driggs, Rigby has 12 percentage points lower occupancy and about $166 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teton Village | 283 | $8,294 | $921.31 | 44% |
| Jackson | 348 | $6,953 | $626.76 | 47% |
| Fish Haven | 61 | $6,344 | $895.08 | 33% |
| Wilson | 255 | $4,822 | $486.23 | 48% |
| Island Park | 1,012 | $4,346 | $453.41 | 47% |
| Tetonia | 111 | $4,185 | $350.09 | 46% |
| Driggs | 370 | $4,138 | $341.84 | 49% |
| West Yellowstone | 287 | $3,720 | $399.69 | 43% |
| Victor | 334 | $3,553 | $354.27 | 49% |
| Alpine | 48 | $3,310 | $380.42 | 43% |
Frequently Asked Questions About Airbnb in Rigby
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rigby.
How much do Airbnb hosts make in Rigby?
Rigby hosts earn about $17,731 per year on average, with an average nightly rate of $176 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Rigby, Idaho, not the ceiling for the best operators. Source: AirROI 2026 data, Rigby market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rigby?
The average Airbnb occupancy rate in Rigby is 36.6%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rigby?
Listings in Rigby average $176 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rigby?
Rigby currently has about 49 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rigby?
AirROI currently classifies the short-term rental regulation level in Rigby as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rigby?
RevPAR in Rigby is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rigby?
Occupancy of 36.6% means Rigby is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,731, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rigby?
The average booking lead time in Rigby is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rigby?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rigby include Historic Rigby, Rigby Lake, Jefferson County. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rigby?
entire_home listings make up 83.7% of the active supply in Rigby. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rigby compare to nearby Airbnb markets?
Among neighboring markets, Teton Village posts $99,525 in average annual revenue with 43.8% occupancy, compared to Rigby's $17,731 and 36.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rigby?
The average Airbnb stay length in Rigby is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rigby?
Airbnb listings in Rigby average 4.86 out of 5 overall. About 32.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rigby?
Blender and Dishwasher are among the strongest revenue-linked amenities in Rigby. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rigby?
Yes. About 65.3% of active Airbnb listings in Rigby charge a cleaning fee, and the average fee is $107. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rigby?
A 63.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.