Easthampton, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Easthampton, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,887 per year — at a $207 nightly rate, 51.7% occupancy, and a $109 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 29 active listings, Easthampton is a micro-market where solid booking activity throughout the year. Supply grew 70.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Easthampton?
In Easthampton, the headline Airbnb metrics are $31,887 in average annual revenue,51.7% occupancy, $207 ADR, and $109 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Easthampton?
Understanding the monthly revenue variations for Airbnb listings in Easthampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Easthampton is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Easthampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,710+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,325 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,906 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,797, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Easthampton
What Is the Monthly Airbnb Occupancy Rate in Easthampton?
Maximize your bookings by understanding the Easthampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Easthampton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Easthampton
What Is the Average Airbnb Nightly Rate in Easthampton?
Effective short term rental pricing strategy in Easthampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Easthampton typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Easthampton
What Is the RevPAR for Airbnb in Easthampton?
RevPAR in Easthampton is currently $109. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $69 RevPAR.
- Typical properties (Median) generate $94 RevPAR.
- Strong performers (Top 25%) earn $145 RevPAR.
- Best-in-class (Top 10%) achieve $178 RevPAR.
Average Monthly RevPAR Trend in Easthampton
RevPAR Insights for Easthampton
- The average RevPAR in Easthampton is $109. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($178) and bottom 25% ($69) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Easthampton benchmarks. If your RevPAR falls below the median of $94, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $145+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Easthampton?
Easthampton's peak Airbnb season falls in July, October, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, August)
- Revenue averages $4,263 per month
- Occupancy rates average 62.5%
- Daily rates average $225
Shoulder Season
- Revenue averages $3,141 per month
- Occupancy maintains around 52.1%
- Daily rates hold near $219
Low Season (January, February, March)
- Revenue drops to average $2,242 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $223
Seasonality Insights for Easthampton
- Airbnb seasonality in Easthampton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Easthampton's highest earning potential, with monthly revenues climbing to $4,599, occupancy reaching 65.8%, and ADRs peaking at $227.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,985, occupancy could drop to 32.4%, and ADRs may adjust to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Easthampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Easthampton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Easthampton?
Low regulation and minimal registration activity in Easthampton, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Easthampton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Easthampton?
With a compact short-term rental market, Easthampton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Tom State Reservation | A beautiful natural area offering stunning views, hiking trails, and outdoor activities, appealing to nature lovers and adventure seekers. | Mount Tom, Hiking Trails, Picnic Areas, Scenic Views |
| Easthampton Village | The charming village center that features local shops, restaurants, and cultural attractions, ideal for visitors seeking a quaint New England experience. | Easthampton Arts District, Local Boutiques, Restaurants, Cafes |
| Nashawannuck Pond | A picturesque pond in the heart of Easthampton, popular for summer activities such as fishing, kayaking, and scenic walks. | Nashawannuck Pond, Kayaking, Fishing, Walking Trails |
| Sheldon Field | A lovely park that hosts community events, sports, and recreational activities, attracting families and outdoor enthusiasts. | Sheldon Field, Community Events, Sports Facilities, Walking Paths |
| Emily Williston Memorial Library | A community hub with a variety of programs and events, ideal for families and those interested in local culture and history. | Library Programs, Cultural Events, Community Meetings |
| Old Town Historic District | A historic area with beautiful architecture and rich history, attracting tourists interested in exploring Easthampton's past. | Historic Buildings, Walking Tours, Local History Museums |
| Cottage Street Cultural Arts District | A vibrant arts district with galleries, studios, and performance spaces, perfect for art lovers and those looking for cultural experiences. | Art Galleries, Studios, Local Performances, Cultural Events |
| Easthampton Riverwalk | A scenic path along the river that offers walking and biking opportunities, great for outdoor activities and enjoying the natural surroundings. | Riverwalk Trail, Scenic Views, Walking Biking, Nature Observation |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Easthampton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Easthampton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Easthampton
- The Easthampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Easthampton, House properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.3% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Easthampton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Easthampton
- The dominant room capacity in Easthampton is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.6% of the active Airbnb listings in Easthampton, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Easthampton.
Easthampton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Easthampton
- The most common guest capacity trend in Easthampton vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Easthampton STR market, accounting for 44.8% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Easthampton.
- On average, properties in Easthampton are equipped to host 4.6 guests.
How Do Listings in Easthampton Compare on Quality?
Listing quality in Easthampton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Easthampton
- At 22.7 photos per listing on average, Easthampton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Easthampton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Easthampton?
Amenity Prevalence
Amenity Insights for Easthampton
- Essential amenities in Easthampton that guests expect include: Heating, Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning, Shampoo, Free parking on premises, Hot water, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Easthampton: Heating, Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning, Shampoo, Free parking on premises, Hot water, Hair dryer.
- Prioritize adding missing essentials: Heating, Shampoo, Free parking on premises, Hot water, Hair dryer.
- Consider adding popular differentiators like TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Easthampton to stay competitive.
Which Airbnb Amenities Boost Revenue in Easthampton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Easthampton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cleaning products | 69.0% | $36,588 | $21,442 | 70.6% |
Kitchen | 82.8% | $33,789 | $22,759 | 48.5% |
Dedicated workspace | 62.1% | $36,378 | $24,538 | 48.3% |
Pets allowed | 48.3% | $37,658 | $26,502 | 42.1% |
Exterior security cameras on property | 24.1% | $40,643 | $29,102 | 39.7% |
Body soap | 69.0% | $34,765 | $25,494 | 36.4% |
Coffee | 48.3% | $36,795 | $27,307 | 34.7% |
Outdoor furniture | 37.9% | $37,727 | $28,319 | 33.2% |
Shower gel | 48.3% | $36,266 | $27,800 | 30.5% |
Dishwasher | 48.3% | $36,238 | $27,827 | 30.2% |
Revenue Impact Insights for Easthampton
- Cleaning products tops the revenue impact list with a 70.6% uplift — listings with this amenity earn $36,588 vs. $21,442 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Easthampton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Easthampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEasthampton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Easthampton
- The typical guest profile for Airbnb in Easthampton consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and DC (1.1%).
- Top languages spoken are English (66.3%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Easthampton?
Listings in Easthampton average 4.89 out of 5 overall, with about 127.4 reviews per active listing and 58.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Easthampton
- With an overall rating of 4.89, Easthampton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Easthampton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Easthampton
- The most common availability pattern in Easthampton falls within the 181-270 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Easthampton (48.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Easthampton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Easthampton
- The overall average booking lead time for vacation rentals in Easthampton is 61 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Easthampton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Easthampton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Easthampton?
Guests in Easthampton stay about 4.3 nights on average, generating roughly 989 reservations and 34.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Easthampton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Easthampton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 34.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.2 nights) and shorten in May (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Easthampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
27.6% of total
2 Nights
11 listings
37.9% of total
3 Nights
1 listings
3.4% of total
4-6 Nights
1 listings
3.4% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
7 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Easthampton is 2 Nights, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the Easthampton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Easthampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.9% of Easthampton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Easthampton.
Easthampton Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
13.8% of total
Moderate
9 listings
31% of total
Firm
8 listings
27.6% of total
Strict
8 listings
27.6% of total
Cancellation Policy Insights for Easthampton
- The prevailing Airbnb cancellation policy trend in Easthampton is Moderate, used by 31% of listings.
- A majority (55.2%) of hosts in Easthampton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31% market standard in Easthampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Easthampton.
How Much Are Airbnb Cleaning Fees in Easthampton?
Cleaning fees in Easthampton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Easthampton
- 82.8% of listings charge a cleaning fee, making it standard practice in Easthampton. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $76 is close to the median ($77), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Easthampton median of $77. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Easthampton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Easthamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Easthampton home
Entire Place • 2 bedrooms
Charming 4 bd/2 bth home near Williston
Entire Place • 4 bedrooms
Cozy Cape - near downtown, schools and park
Entire Place • 3 bedrooms
Sage House:stylish guesthouse near Noho/E’ton
Entire Place • 2 bedrooms
Ray of Sunshine on Maple
Entire Place • 3 bedrooms
3 BR Private Home~Old World Charm, Modern Touches
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Easthampton?
Learn from the best! This table showcases top-performing Airbnb hosts in Easthampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mindy | 3 | $96,669 | 211 | 4.92/5.0 |
| Rocky | 2 | $78,635 | 181 | 5.00/5.0 |
| Laura | 1 | $67,719 | 23 | 5.00/5.0 |
| Katrina | 1 | $65,161 | 77 | 4.90/5.0 |
| Christopher Anthony | 1 | $59,658 | 131 | 4.94/5.0 |
| Jon | 1 | $55,990 | 40 | 5.00/5.0 |
| Lindsey | 2 | $54,100 | 79 | 4.92/5.0 |
| Evolve | 2 | $53,909 | 52 | 4.56/5.0 |
| John | 1 | $50,114 | 553 | 4.93/5.0 |
| Laura | 1 | $49,892 | 100 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Easthampton.
Who Are the Airbnb Hosts in Easthampton?
Easthampton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Easthampton
- With 72.4% Superhosts, Easthampton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Easthampton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Easthampton
These are the highest-grossing professional property management operations in Easthampton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $53,909 | $155 | 56.6% | 4.56/5 |
Management Company Insights for Easthampton
- The leading management company, Evolve, operates 2 listings with $53,909 in gross revenue — a useful benchmark for what scale looks like in Easthampton.
- Top managers average 2 properties each, suggesting professional management in Easthampton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.56/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 6.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Easthampton's Airbnb Market Compare to Nearby Cities?
How does the Easthampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wellesley, Easthampton has 3 percentage points higher occupancy and about $339 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
Frequently Asked Questions About Airbnb in Easthampton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Easthampton.
How much do Airbnb hosts make in Easthampton?
Easthampton hosts earn about $31,887 per year on average, with an average nightly rate of $207 and RevPAR of $109. Those figures describe the typical revenue environment for active listings in Easthampton, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Easthampton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Easthampton?
The average Airbnb occupancy rate in Easthampton is 51.7%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Easthampton?
Listings in Easthampton average $207 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Easthampton?
Easthampton currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Easthampton?
AirROI currently classifies the short-term rental regulation level in Easthampton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Easthampton?
RevPAR in Easthampton is about $109. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Easthampton?
At 51.7% occupancy, Easthampton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $31,887, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Easthampton?
The average booking lead time in Easthampton is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Easthampton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Easthampton include Mount Tom State Reservation, Easthampton Village, Nashawannuck Pond. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Easthampton?
entire_home listings make up 93.1% of the active supply in Easthampton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Easthampton compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Easthampton's $31,887 and 51.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Easthampton?
The average Airbnb stay length in Easthampton is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Easthampton?
Airbnb listings in Easthampton average 4.89 out of 5 overall. About 58.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Easthampton?
Cleaning products and Kitchen are among the strongest revenue-linked amenities in Easthampton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Easthampton?
Yes. About 82.8% of active Airbnb listings in Easthampton charge a cleaning fee, and the average fee is $76. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Easthampton?
A 72.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.