Airbnb market data · 202612 months to October 2026
Essex, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Essex brought in $54,064 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Essex Airbnb Market at a Glance
Rates in Essex run ahead of the Massachusetts average, with bookings close to it. Listings averaged $599 a night and were booked on 46% of available nights, against $405 and 44% for the Massachusetts average.
Timing matters: in August, usually the best month, the average listing earns about 4.7 times as much as in January, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Essex is the 107th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Essex Airbnb market See Every Essex ListingRevenue
How Much Do Airbnb Hosts Make in Essex?
Gross bookings per Essex listing averaged $54,064 over the 12 months to October 2026 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
In a typical year, the average Essex listing brings in $12,300 in August, its best month, and $2,610 in January, its slowest. March runs within 5% of January, so either can be the slowest in a given year. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
Across Essex's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $14,400+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn $9,340 or more, roughly $4,900 a month above the median.
- Typical properties (median) earn about $4,450 a month.
- Entry-level properties (bottom 25%) earn $2,720 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 4.7 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Essex Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $6,973 | 43.8% | $514 | $225 | 95 days | 4.4 nights |
| Nov 2025 | $4,421 | 30.3% | $501 | $147 | 69 days | 10.6 nights |
| Dec 2025 | $4,457 | 38.4% | $520 | $144 | 24 days | 4.7 nights |
| Jan 2026 | $2,781 | 18.9% | $516 | $90 | 22 days | 2.8 nights |
| Feb 2026 | $2,088 | 10.0% | $503 | $75 | 23 days | 2.2 nights |
| Mar 2026 | $2,396 | 23.2% | $504 | $77 | 19 days | 4 nights |
| Apr 2026 | $4,106 | 32.1% | $511 | $137 | 28 days | 5.2 nights |
| May 2026 | $6,034 | 36.6% | $517 | $195 | 47 days | 4.8 nights |
| Jun 2026 | $9,442 | 52.5% | $600 | $315 | 86 days | 5.7 nights |
| Jul 2026 | $13,787 | 62.5% | $604 | $445 | 92 days | 5.3 nights |
| Aug 2026 | $12,587 | 65.6% | $564 | $406 | 98 days | 7.6 nights |
| Sep 2026 | $8,688 | 61.9% | $529 | $290 | 74 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Essex home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Essex Profitable?
Yes, when it's run well. The average Essex Airbnb took in $54,064 in the 12 months to October 2026, and run by its owner at everyday costs, about $3,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $6,470 a month.
Cleaning it yourself keeps the $3,790 a year guests pay in cleaning fees, for about $3,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,630 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Essex Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $50,274 | $105,580 |
| Cleaning fees guests pay7% of Essex bookings | $3,790 | $7,960 |
| Gross bookings | $54,064 | $113,540 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Essex listings on Simplified Pricing, 3% for the rest | −$7,500 | −$15,750 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,790 | −$7,960 |
| Utilities and internetAbout 5% of bookings | −$2,700 | −$5,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,080 | −$2,270 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,620 | −$3,410 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$540 | −$540 |
| Permit and registrationWhere one is required | −$270 | −$270 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$17,500 | −$35,880 |
| Left for housing costs, then profit | $36,564about $3,050 a month | $77,660about $6,470 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Essex Airbnb Profit
The estimate starts from Essex's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Essex home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Essex's Top Earners Get There
- More nights booked. The busiest quarter of Essex listings are booked on 57% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $440 adds about $4,400 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $695 a night or more, against a median of $440. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $5,030 a year.
- Open for the busy months. In a typical year, August brings the average listing about $12,300, against $2,610 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Essex listings average 4.93 stars, and 83% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $9,460 a month, against $4,510 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Essex?
Essex listings were booked on 46% of the nights they were open over the past year, 2 percentage points above the Massachusetts average (44%) and 5 points above the U.S. average (41%). In a typical year, occupancy swings from 19% in January to 65% in August.
Across Essex's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
August is usually the busiest month in Essex, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Essex?
The average nightly rate in Essex, known as ADR (average daily rate), was $599 over the past year, about 48% above the Massachusetts average of $405 and about 79% above the U.S. average of $335. Averaged month by month over the past two years, rates peak in June and July at about $570 and bottom out in October and November at about $450.
Across Essex's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $1,035+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $695 or more, about $260 above the median.
- Typical properties (median) charge about $440 a night.
- Entry-level properties (bottom 25%) charge $235 or less, about half of the median.
June rates run 27% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $599 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Essex?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Essex it averaged $260 over the past year, from about $84 in a typical January to about $396 in a typical August.
Across Essex's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $497+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn $406 or more, about $230 a night above the median.
- Typical properties (median) earn about $177 per open night.
- Entry-level properties (bottom 25%) earn $127 or less, about three-quarters of the median.
August RevPAR is about 4.7 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $260 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Essex
With only 23 active listings, the monthly pattern in Essex is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Essex
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Essex in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,610 |
| February | $3,090 |
| March | $2,720 |
| April | $3,170 |
| May | $5,410 |
| June | $7,500 |
| July | $11,600 |
| August | $12,300 |
| September | $7,790 |
| October | $6,900 |
| November | $4,120 |
| December | $4,280 |
How Far in Advance Do Guests Book Airbnb in Essex?
Guests book Essex stays 73 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 103 days ahead, and February stays closest to arrival, about 5 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 73 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Essex
None of the 23 active listings in Essex display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Essex.
Neighborhoods
Best Neighborhoods for Airbnb in Essex
AirROI's area guide picks Manchester-by-the-Sea and Essex as the parts of Essex that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Manchester-by-the-Sea | Charming New England town known for its beautiful beaches and quiet atmosphere. Attracts families and couples looking for a relaxing getaway close to nature and the ocean. | Manchester Beach, Singing Beach, Coolidge Reservation, Mason Reservation, Mansfield Street beaches, Manchester Historical Museum |
| Essex | Small town known for its antique shops and proximity to beaches. Appeals to antique lovers and those looking for a quaint New England experience. | Essex River Cruises, Cogswell's Grant, Essex Antiquarian, Costello's Farm Stand, Essex Museum, The Schooner Adventure |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Essex vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 18 km, Newbury (18 km away, 87 listings) earned the most per listing, about 9% more than Essex. Salem was the busiest, booked on 53% of nights against 46% in Essex.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ipswich 7 km | 53 | $43,730 | $328 | 48% |
| Gloucester 9 km | 271 | $54,072 | $503 | 44% |
| Rockport 13 km | 206 | $46,484 | $422 | 46% |
| Beverly 13 km | 98 | $44,763 | $339 | 49% |
| Danvers 16 km | 32 | $30,181 | $234 | 45% |
| Salem 16 km | 354 | $56,375 | $406 | 53% |
| Marblehead 16 km | 153 | $58,040 | $452 | 47% |
| Newbury 18 km | 87 | $58,945 | $502 | 45% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to Essex
Markets elsewhere in the United States with a similar nightly rate and occupancy to Essex:
- Kennebunk Airbnb data ME · $599/night · 43.3%
- Inlet Beach Airbnb data FL · $594/night · 43.0%
- Sevier County Airbnb data TN · $589/night · 42.6%
- Currituck County Airbnb data NC · $574/night · 43.2%
- Key Biscayne Airbnb data FL · $539/night · 44.8%
- Watersound Airbnb data FL · $557/night · 43.9%
FAQ
Essex Airbnb FAQ
How much do Airbnb hosts make in Essex?
An active Essex Airbnb grossed $54,064 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $9,340 or more in a typical month.
How much can I make on Airbnb in Essex?
It depends most on the home's size, location and how it's run. The middle half of Essex listings earn between $2,720 and $9,340 in a typical month, and the top tenth $14,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Essex?
Listings in Essex were booked on 46% of available nights over the past year. That compares with 44% for the Massachusetts average. August is usually the busiest month.
How much does an Airbnb cost per night in Essex?
The average booked night in Essex cost $599 before fees. Half of listings charge between $235 and $695, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Essex?
None of the active Essex listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Essex?
Yes, when it's run well. The average Essex Airbnb grossed $54,064 in the 12 months to October 2026, 21% above the Massachusetts average of $44,621, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $36,564 a year (about $3,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $6,470 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Essex?
August usually pays best, averaging $12,300 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Essex?
Each night a Essex listing was open to book earned $260 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $497 or more.
How far in advance do guests book Airbnbs in Essex?
Essex stays were booked 73 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Essex?
The average Essex Airbnb stay lasted 5.9 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Essex rated?
Guests rate Essex Airbnbs 4.93 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Essex?
Manchester-by-the-Sea and Essex draw the most short-term rental interest in Essex. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Essex?
AirROI counted 23 active Airbnb listings in Essex as of October 2026. The closest tracked market is Ipswich, 7 km away.
How much are Airbnb cleaning fees in Essex?
In Essex, all listings add a cleaning fee, and the typical fee is about $172.
How many tourists visit Essex, MA?
All of Massachusetts had 51.9 million visitors in 2025, the Massachusetts Executive Office of Economic Development reports. AirROI estimates 459 Airbnb stays in Essex, MA in the 12 months to October 2026, which counts bookings and not tourists. See Massachusetts tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Essex from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.