Madison County, Montana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Madison County, Montana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,171 per year — at a $348 nightly rate, 40.9% occupancy, and a $140 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, Madison County is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 120.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Madison County?
In Madison County, the headline Airbnb metrics are $25,171 in average annual revenue,40.9% occupancy, $348 ADR, and $140 in RevPAR, and guests book about 78 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Madison County?
Understanding the monthly revenue variations for Airbnb listings in Madison County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madison County is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madison County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,203 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,498 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madison County
What Is the Monthly Airbnb Occupancy Rate in Madison County?
Maximize your bookings by understanding the Madison County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madison County:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madison County
What Is the Average Airbnb Nightly Rate in Madison County?
Effective short term rental pricing strategy in Madison County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madison County typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $683+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $472 or more.
- Typical properties (Median) charge around $275 per night.
- Entry-level properties (Bottom 25%) earn around $176 per night.
Average Daily Rate (ADR) Trend by Month in Madison County
What Is the RevPAR for Airbnb in Madison County?
RevPAR in Madison County is currently $140. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $55 RevPAR.
- Typical properties (Median) generate $116 RevPAR.
- Strong performers (Top 25%) earn $196 RevPAR.
- Best-in-class (Top 10%) achieve $279 RevPAR.
Average Monthly RevPAR Trend in Madison County
RevPAR Insights for Madison County
- The average RevPAR in Madison County is $140. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($279) and bottom 25% ($55) is $224, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Madison County benchmarks. If your RevPAR falls below the median of $116, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $196+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Madison County Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Madison County?
Madison County's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $6,019 per month
- Occupancy rates average 56.4%
- Daily rates average $339
Shoulder Season
- Revenue averages $2,648 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $340
Low Season (January, February, December)
- Revenue drops to average $1,066 per month
- Occupancy decreases to average 15.7%
- Daily rates adjust to average $354
Seasonality Insights for Madison County
- Airbnb seasonality in Madison County is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Madison County's highest earning potential, with monthly revenues climbing to $7,270, occupancy reaching 67.0%, and ADRs peaking at $361.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $850, occupancy could drop to 12.9%, and ADRs may adjust to $326.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madison County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Madison County, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Madison County?
Low regulation and minimal registration activity in Madison County, Montana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Madison County to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Madison County?
With a compact short-term rental market, Madison County gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Yellowstone | Gateway to Yellowstone National Park, known for its stunning natural beauty and wildlife. Ideal for tourists looking to explore the park and enjoy outdoor activities year-round. | Yellowstone National Park, Grizzly and Wolf Discovery Center, Hebgen Lake, Earthquake Lake, West Yellowstone Historic District |
| Virginia City | Historic mining town with rich history and authentic western charm. Attracts visitors interested in history, culture, and unique festivals. | Virginia City Historic District, Nevada City, Museum of the Rockies, Virginia City Players, Annual Events and Festivals |
| Ennis | Known for its world-class fishing, Ennis is a small town that draws outdoor enthusiasts and nature lovers. Perfect for those looking to immerse themselves in Montana's natural splendor. | Madison River, Ennis Lake, Cattle Drive Days, Fisherman's Paradise, Hiking Trails |
| Big Sky | Ski and outdoor adventure hub with breathtaking landscapes. Attracts travelers year-round for skiing, hiking, and mountain biking. | Big Sky Resort, Lone Mountain, Ousel Falls, Yellowstone Club, Big Sky Town Center |
| Bozeman | A vibrant college town with a mix of outdoor and cultural attractions. Popular among students, families, and tourists exploring Montana. | Museum of the Rockies, Bozeman Hot Springs, Downtown Bozeman, Gallatin National Forest, Bridger Bowl |
| Madison Valley | A scenic valley offering a peaceful retreat with stunning vistas. Great for those seeking relaxation and outdoor adventures. | Madison Valley Ranch, Hiking Trails, Fly Fishing, Wildlife Viewing, Breathtaking Views |
| Cameron | Quaint small town that serves as a base for many outdoor activities, surrounded by stunning Montana landscapes. Attracts visitors for its nature-oriented vacationing. | Madison River, Montana Fishing, Hiking Trails, Scenic Drives, Wildlife Watching |
| Lima | A small, tranquil town perfect for those looking to escape the hustle and bustle. It offers a genuine Montana experience for guests seeking seclusion and serenity. | Historic Landmarks, Lima Reservoir, Outdoor Recreation, Wildlife Observation, Annual Events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Madison County offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Madison County?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madison County
- The Madison County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madison County, Outdoor/Unique properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 27.3% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 6.8%) offer potential for unique stay experiences.
Madison County Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madison County
- The dominant room capacity in Madison County is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Madison County, indicating a high concentration in these sizes.
- A significant 40.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Madison County.
Madison County Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madison County
- The most common guest capacity trend in Madison County vacation rentals is listings accommodating 8+ guests (40.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Madison County STR market, accounting for 68.2% of listings.
- 61.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madison County.
- On average, properties in Madison County are equipped to host 5.9 guests.
How Do Listings in Madison County Compare on Quality?
Listing quality in Madison County can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Madison County
- At 24.4 photos per listing on average, Madison County hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Madison County averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Madison County?
Amenity Prevalence
Amenity Insights for Madison County
- Essential amenities in Madison County that guests expect include: Wifi, Pets allowed, BBQ grill, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madison County: Wifi, Pets allowed, BBQ grill, Smoke alarm.
- Prioritize adding missing essentials: BBQ grill, Smoke alarm.
- Consider adding popular differentiators like Fire extinguisher or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madison County to stay competitive.
Which Airbnb Amenities Boost Revenue in Madison County?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Madison County, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 77.3% | $30,115 | $8,363 | 260.1% |
Cooking basics | 70.5% | $31,903 | $9,118 | 249.9% |
Refrigerator | 79.5% | $29,469 | $8,457 | 248.4% |
Dishes and silverware | 86.4% | $27,826 | $8,360 | 232.8% |
Stove | 65.9% | $32,679 | $10,657 | 206.6% |
Washer | 65.9% | $32,455 | $11,089 | 192.7% |
Oven | 68.2% | $31,750 | $11,075 | 186.7% |
TV | 84.1% | $28,045 | $9,982 | 181.0% |
Hair dryer | 61.4% | $32,723 | $13,178 | 148.3% |
Heating | 81.8% | $28,234 | $11,389 | 147.9% |
Revenue Impact Insights for Madison County
- Kitchen tops the revenue impact list with a 260.1% uplift — listings with this amenity earn $30,115 vs. $8,363 without it.
- Dishes and silverware, TV, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Madison County STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madison County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadison County Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Madison County
- The typical guest profile for Airbnb in Madison County consists of primarily domestic travelers (93%), often arriving from nearby Bozeman, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Germany (2.2%).
- Top languages spoken are English (72.7%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bozeman and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Madison County?
Listings in Madison County average 4.88 out of 5 overall, with about 21.9 reviews per active listing and 38.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Madison County
- With an overall rating of 4.88, Madison County listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.95), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Madison County Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madison County
- The most common availability pattern in Madison County falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Madison County (47.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Madison County?
Average Booking Lead Time by Month
Booking Lead Time Insights for Madison County
- The overall average booking lead time for vacation rentals in Madison County is 78 days.
- Guests book furthest in advance for stays during November (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (87 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Madison County.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Madison County averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Madison County?
Guests in Madison County stay about 4.9 nights on average, generating roughly 619 reservations and 14.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Madison County
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Madison County
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (16.3 nights) and shorten in Nov (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Madison County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
18.2% of total
2 Nights
12 listings
27.3% of total
3 Nights
13 listings
29.5% of total
4-6 Nights
3 listings
6.8% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
7 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Madison County is 3 Nights, adopted by 29.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Madison County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29.5% of Madison County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madison County.
Madison County Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
6 listings
14% of total
Limited
1 listings
2.3% of total
Flexible
10 listings
23.3% of total
Moderate
11 listings
25.6% of total
Firm
11 listings
25.6% of total
Strict
4 listings
9.3% of total
Cancellation Policy Insights for Madison County
- The prevailing Airbnb cancellation policy trend in Madison County is Moderate, used by 25.6% of listings.
- There's a relatively balanced mix between guest-friendly (48.9%) and stricter (34.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 25.6% market standard in Madison County.
- Using a Strict policy might deter some guests, as only 9.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Madison County.
How Much Are Airbnb Cleaning Fees in Madison County?
Cleaning fees in Madison County are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Madison County
- 70.5% of listings charge a cleaning fee, making it standard practice in Madison County. Guests expect it and factor it into their booking decisions.
- The gap between the average ($223) and median ($200) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Madison County median of $200. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Madison County Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madison Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Madison River Retreat with Direct fishing access
Entire Place • 4 bedrooms
Lovely home overlooking the Madison River
Entire Place • 6 bedrooms
9T9 Ranch
Entire Place • 6 bedrooms
Amazing cabin in the woods! Borders NF to S & W.
Entire Place • 2 bedrooms
Saddlehorn Lodge at Cliff Lake
Entire Place • 5 bedrooms
Madison River Fishing Cabin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Madison County?
Learn from the best! This table showcases top-performing Airbnb hosts in Madison County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kathy | 6 | $198,650 | 93 | 4.92/5.0 |
| Kendra | 6 | $94,769 | 15 | 5.00/5.0 |
| Caroline Roy-MontanaRentalHome | 1 | $85,387 | 27 | 5.00/5.0 |
| Darin | 2 | $78,704 | 178 | 4.93/5.0 |
| Kyle | 2 | $70,777 | 31 | 4.92/5.0 |
| Kayla | 2 | $67,882 | 126 | 4.99/5.0 |
| Brad | 8 | $66,986 | 134 | 4.73/5.0 |
| Heather | 1 | $64,182 | 13 | 5.00/5.0 |
| James | 1 | $52,925 | 53 | 4.94/5.0 |
| Erin | 1 | $47,404 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madison County.
Who Are the Airbnb Hosts in Madison County?
Madison County is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Madison County
- With 72.7% Superhosts, Madison County has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 22.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Madison County averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Madison County
These are the highest-grossing professional property management operations in Madison County, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kathy | 6 | $198,650 | $487 | 44.7% | 4.92/5 |
| Caroline Roy-MontanaRentalHome | 1 | $85,387 | $567 | 44.8% | 5.00/5 |
| Mountain Home | 1 | $45,882 | $827 | 47.9% | N/A |
| Evolve | 2 | $38,634 | $425 | 28.7% | 4.73/5 |
Management Company Insights for Madison County
- The leading management company, Kathy, operates 6 listings with $198,650 in gross revenue — a useful benchmark for what scale looks like in Madison County.
- Top managers average 3 properties each, suggesting professional management in Madison County still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Madison County's Airbnb Market Compare to Nearby Cities?
How does the Madison County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gardiner, Madison County has 14 percentage points lower occupancy and about $31 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teton Village | 283 | $8,294 | $921.31 | 44% |
| Jackson | 348 | $6,953 | $626.76 | 47% |
| Big Sky | 996 | $5,410 | $810.37 | 33% |
| Gallatin Gateway | 54 | $5,211 | $528.18 | 45% |
| Wilson | 255 | $4,822 | $486.23 | 48% |
| Emigrant | 109 | $4,609 | $405.84 | 52% |
| Island Park | 1,012 | $4,346 | $453.41 | 47% |
| Gardiner | 212 | $4,208 | $317.18 | 55% |
| Tetonia | 111 | $4,185 | $350.09 | 46% |
| Driggs | 370 | $4,138 | $341.84 | 49% |
Frequently Asked Questions About Airbnb in Madison County
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Madison County.
How much do Airbnb hosts make in Madison County?
Madison County hosts earn about $25,171 per year on average, with an average nightly rate of $348 and RevPAR of $140. Those figures describe the typical revenue environment for active listings in Madison County, Montana, not the ceiling for the best operators. Source: AirROI 2026 data, Madison County market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Madison County?
The average Airbnb occupancy rate in Madison County is 40.9%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Madison County?
Listings in Madison County average $348 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Madison County?
Madison County currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Madison County?
AirROI currently classifies the short-term rental regulation level in Madison County as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Madison County?
RevPAR in Madison County is about $140. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Madison County?
At 40.9% occupancy, Madison County can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,171, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Madison County?
The average booking lead time in Madison County is about 78 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Madison County?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Madison County include West Yellowstone, Virginia City, Ennis. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Madison County?
entire_home listings make up 86.4% of the active supply in Madison County. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Madison County compare to nearby Airbnb markets?
Among neighboring markets, Teton Village posts $99,525 in average annual revenue with 43.8% occupancy, compared to Madison County's $25,171 and 40.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Madison County?
The average Airbnb stay length in Madison County is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Madison County?
Airbnb listings in Madison County average 4.88 out of 5 overall. About 38.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Madison County?
Kitchen and Cooking basics are among the strongest revenue-linked amenities in Madison County. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Madison County?
Yes. About 70.5% of active Airbnb listings in Madison County charge a cleaning fee, and the average fee is $223. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Madison County?
A 72.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.