Franklin, New Hampshire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Franklin, New Hampshire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,455 per year — at a $359 nightly rate, 39.1% occupancy, and a $125 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Franklin is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 37.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Franklin?
In Franklin, the headline Airbnb metrics are $31,455 in average annual revenue,39.1% occupancy, $359 ADR, and $125 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Franklin?
Understanding the monthly revenue variations for Airbnb listings in Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,074+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,446 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,520 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,229, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin
What Is the Monthly Airbnb Occupancy Rate in Franklin?
Maximize your bookings by understanding the Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin
What Is the Average Airbnb Nightly Rate in Franklin?
Effective short term rental pricing strategy in Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $562+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in Franklin
What Is the RevPAR for Airbnb in Franklin?
RevPAR in Franklin is currently $125. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $72 RevPAR.
- Typical properties (Median) generate $101 RevPAR.
- Strong performers (Top 25%) earn $190 RevPAR.
- Best-in-class (Top 10%) achieve $238 RevPAR.
Average Monthly RevPAR Trend in Franklin
RevPAR Insights for Franklin
- The average RevPAR in Franklin is $125. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($238) and bottom 25% ($72) is $166, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Franklin benchmarks. If your RevPAR falls below the median of $101, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $190+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Franklin?
Franklin's peak Airbnb season falls in August, July, December, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $5,937 per month
- Occupancy rates average 49.9%
- Daily rates average $335
Shoulder Season
- Revenue averages $3,336 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $311
Low Season (February, March, April)
- Revenue drops to average $2,310 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $289
Seasonality Insights for Franklin
- Airbnb seasonality in Franklin is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Franklin's highest earning potential, with monthly revenues climbing to $6,792, occupancy reaching 62.2%, and ADRs peaking at $347.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,012, occupancy could drop to 23.9%, and ADRs may adjust to $262.
- Lower occupancy paired with meaningful seasonality means hosts in Franklin need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Franklin, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Franklin?
Low regulation and minimal registration activity in Franklin, New Hampshire, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Franklin?
With a compact short-term rental market, Franklin gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Franklin Falls | A picturesque area known for its scenic views and outdoor activities. Ideal for nature lovers and families seeking recreational experiences. | Pillsbury State Park, Franklin Falls Dam, Merrimack River, Lakes Region, hiking trails, sightseeing spots |
| Downtown Franklin | The vibrant heart of Franklin with access to local shops, dining options, and cultural venues. A great location for those wanting to experience the local community. | Franklin Opera House, local restaurants, coffee shops, museums, city parks |
| Tilton | A nearby town renowned for shopping and outdoor recreation. Conveniently located with close proximity to the Lakes Region attractions. | Tanger Outlets, Lake Winnisquam, Water sports, hiking trails, local dining options |
| Lake Pemigewasset | A stunning lake location ideal for summer getaways and water sports. Attractive to families and groups looking for lakeside leisure activities. | swimming and boating, picnic spots, nature trails, scenic views, wildlife watching |
| Mason Park | A family-friendly neighborhood featuring parks and recreational facilities. Great for families traveling with children and looking for peaceful surroundings. | Mason Park, community events, sports fields, nature walks |
| Sandy Island | An island that offers rustic cabins and a serene getaway experience. Popular for its tranquility and natural beauty, perfect for guests seeking solitude. | Sandy Island Camp, boating, kayaking, hiking, outdoor relaxation |
| New England College area | Host to students and faculty, this area attracts those who want a longer-term stay or a serene academic environment. | New England College, local arts programs, community events, cultural experiences |
| Winnepesaukee Region | Located near Lake Winnepesaukee, this region is famous for summer activities and stunning views. Great for vacationers looking for lakeside adventures. | Lake Winnepesaukee, Weirs Beach, water sports, local fairs, nature walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Franklin offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Franklin?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin
- The Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin, House properties are the most common (77.3%), reflecting the local real estate landscape.
- Houses represent a significant 77.3% portion, catering likely to families or larger groups.
Franklin Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin
- The dominant room capacity in Franklin is 3 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Franklin, indicating a high concentration in these sizes.
- A significant 59.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franklin.
Franklin Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin
- The most common guest capacity trend in Franklin vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Franklin STR market, accounting for 72.8% of listings.
- 77.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin.
- On average, properties in Franklin are equipped to host 5.7 guests.
How Do Listings in Franklin Compare on Quality?
Listing quality in Franklin can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Franklin
- At 35.4 photos per listing on average, Franklin hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Franklin averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Franklin?
Amenity Prevalence
Amenity Insights for Franklin
- Essential amenities in Franklin that guests expect include: Free parking on premises, Heating, TV, Hot water, Coffee maker, Dishes and silverware, Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin: Free parking on premises, Heating, TV, Hot water, Coffee maker, Dishes and silverware, Wifi, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Heating, Wifi, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin to stay competitive.
Which Airbnb Amenities Boost Revenue in Franklin?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Franklin, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 77.3% | $38,985 | $5,851 | 566.3% |
Fire pit | 63.6% | $42,253 | $12,558 | 236.5% |
BBQ grill | 77.3% | $37,161 | $12,052 | 208.3% |
Wine glasses | 77.3% | $36,308 | $14,952 | 142.8% |
Outdoor furniture | 68.2% | $38,434 | $16,498 | 133.0% |
Stove | 77.3% | $36,103 | $15,650 | 130.7% |
Pack ’n play/Travel crib | 22.7% | $51,510 | $25,556 | 101.6% |
Board games | 50.0% | $41,840 | $21,069 | 98.6% |
Beach access | 40.9% | $44,381 | $22,505 | 97.2% |
Blender | 50.0% | $41,455 | $21,454 | 93.2% |
Revenue Impact Insights for Franklin
- Pets allowed tops the revenue impact list with a 566.3% uplift — listings with this amenity earn $38,985 vs. $5,851 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Franklin STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Franklin
- The typical guest profile for Airbnb in Franklin consists of primarily domestic travelers (98%), often arriving from nearby Pittsfield, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Vietnam (0.7%).
- Top languages spoken are English (75.3%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsfield and Swampscott.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Franklin?
Listings in Franklin average 4.86 out of 5 overall, with about 83.5 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Franklin
- With an overall rating of 4.86, Franklin listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Franklin Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin
- The most common availability pattern in Franklin falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franklin (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Franklin?
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin
- The overall average booking lead time for vacation rentals in Franklin is 64 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Franklin.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Franklin averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Franklin?
Guests in Franklin stay about 5 nights on average, generating roughly 415 reservations and 18.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Franklin
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Franklin
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.5 nights) and shorten in Jan (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
4 listings
18.2% of total
3 Nights
7 listings
31.8% of total
4-6 Nights
1 listings
4.5% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin is 3 Nights, adopted by 31.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Franklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 31.8% of Franklin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin.
Franklin Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
4.5% of total
Super Strict 60 Days
2 listings
9.1% of total
Flexible
6 listings
27.3% of total
Moderate
2 listings
9.1% of total
Firm
10 listings
45.5% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Franklin
- The prevailing Airbnb cancellation policy trend in Franklin is Firm, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (36.4%) and stricter (50.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Franklin.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin.
How Much Are Airbnb Cleaning Fees in Franklin?
Cleaning fees in Franklin are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Franklin
- 90.9% of listings charge a cleaning fee, making it standard practice in Franklin. Guests expect it and factor it into their booking decisions.
- The gap between the average ($254) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Franklin median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Franklin Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Oasis! Perfect for a family getaway!
Entire Place • 4 bedrooms
Lakefront 8BR with gym, game room, & home theatre
Entire Place • 8 bedrooms
The Swallow Hill Manor - Pet Friendly
Entire Place • 6 bedrooms
Little Loon Cottage and Beach ON Webster Lake
Entire Place • 2 bedrooms
The Farmhouse
Entire Place • 4 bedrooms
Beautiful Waterfront Home on Webster Lake!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Franklin?
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brittney | 1 | $97,995 | 129 | 4.90/5.0 |
| Vacasa New Hampshire | 1 | $91,981 | 39 | 4.82/5.0 |
| Dylan | 1 | $86,954 | 133 | 4.86/5.0 |
| Alfa | 1 | $42,805 | 64 | 4.92/5.0 |
| Paula | 1 | $40,546 | 8 | 4.50/5.0 |
| Break Away | 2 | $37,751 | 3 | Not Rated |
| Brandon | 1 | $37,056 | 27 | 4.93/5.0 |
| Theresa | 1 | $35,084 | 157 | 4.91/5.0 |
| Jesse Joseph Iv | 1 | $29,817 | 187 | 4.73/5.0 |
| Mitchell Willard | 1 | $29,436 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin.
Who Are the Airbnb Hosts in Franklin?
Franklin is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Franklin
- With 50.0% Superhosts, Franklin has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 86.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Franklin averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Franklin
These are the highest-grossing professional property management operations in Franklin, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vacasa New Hampshire | 1 | $91,981 | $1,520 | 23.3% | 4.82/5 |
| Break Away | 2 | $37,751 | $487 | 21.3% | N/A |
| Jesse Joseph Iv | 1 | $29,817 | $224 | 35.5% | 4.73/5 |
Management Company Insights for Franklin
- The leading management company, Vacasa New Hampshire, operates 1 listings with $91,981 in gross revenue — a useful benchmark for what scale looks like in Franklin.
- Top managers average 1 properties each, suggesting professional management in Franklin still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 18.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Franklin's Airbnb Market Compare to Nearby Cities?
How does the Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Franklin has 18 percentage points lower occupancy and about $117 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| North Andover | 12 | $5,229 | $454.46 | 44% |
| Winchendon | 14 | $5,156 | $375.37 | 45% |
| Kennebunkport | 150 | $5,057 | $680.16 | 42% |
Frequently Asked Questions About Airbnb in Franklin
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Franklin.
How much do Airbnb hosts make in Franklin?
Franklin hosts earn about $31,455 per year on average, with an average nightly rate of $359 and RevPAR of $125. Those figures describe the typical revenue environment for active listings in Franklin, New Hampshire, not the ceiling for the best operators. Source: AirROI 2026 data, Franklin market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Franklin?
The average Airbnb occupancy rate in Franklin is 39.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Franklin?
Listings in Franklin average $359 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Franklin?
Franklin currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Franklin?
AirROI currently classifies the short-term rental regulation level in Franklin as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Franklin?
RevPAR in Franklin is about $125. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Franklin?
Occupancy of 39.1% means Franklin is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $31,455, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Franklin?
The average booking lead time in Franklin is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Franklin?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Franklin include Franklin Falls, Downtown Franklin, Tilton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Franklin?
entire_home listings make up 86.4% of the active supply in Franklin. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Franklin compare to nearby Airbnb markets?
Among neighboring markets, North Hampton posts $69,790 in average annual revenue with 36.8% occupancy, compared to Franklin's $31,455 and 39.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Franklin?
The average Airbnb stay length in Franklin is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Franklin?
Airbnb listings in Franklin average 4.86 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Franklin?
Pets allowed and Fire pit are among the strongest revenue-linked amenities in Franklin. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Franklin?
Yes. About 90.9% of active Airbnb listings in Franklin charge a cleaning fee, and the average fee is $254. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Franklin?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.