Airbnb market data · 202512 months to April 2025
Sutton, NH Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sutton brought in $31,291 over the 12 months through April 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Sutton run through April 2025.
The short answer
Sutton Airbnb Market at a Glance
Listings averaged $284 a night and were booked on 44% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.4 times as much as in April, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Sutton is the 88th-largest of 89 New Hampshire markets AirROI tracks.
Browse the live Sutton Airbnb market See Every Sutton ListingRevenue
How Much Do Airbnb Hosts Make in Sutton?
Gross bookings per Sutton listing averaged $31,291 over the 12 months to April 2025 (New Hampshire average: $36,699), before cleaning, platform and management costs and taxes.
The average Sutton listing brought in $5,990 in July, its best month, and $2,450 in April, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sutton's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $7,720+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $6,230 or more, roughly $2,600 a month above the median.
- Typical properties (median) earn about $3,620 a month.
- Entry-level properties (bottom 25%) earn $2,000 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.4 times what April did
Average revenue per active listing, by month
Sutton Airbnb Data by Month
Latest 12 months in the April 2025 data.
July led on revenue and bookings; nightly rates peaked in February.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $4,641 | 48.0% | $231 | 69 days |
| Jun 2024 | $4,023 | 43.3% | $240 | 83 days |
| Jul 2024 | $5,986 | 56.2% | $249 | 84 days |
| Aug 2024 | $5,522 | 50.6% | $243 | 71 days |
| Sep 2024 | $4,383 | 50.0% | $237 | 71 days |
| Oct 2024 | $4,800 | 53.4% | $239 | 73 days |
| Nov 2024 | $3,891 | 42.5% | $234 | 42 days |
| Dec 2024 | $4,016 | 38.7% | $283 | 61 days |
| Jan 2025 | $3,968 | 42.7% | $282 | 57 days |
| Feb 2025 | $3,188 | 39.3% | $285 | 64 days |
| Mar 2025 | $2,843 | 31.0% | $279 | 35 days |
| Apr 2025 | $2,449 | 32.8% | $277 | 55 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Sutton market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Sutton Profitable?
Yes, when it's run well. The average Sutton Airbnb took in $31,291 in the 12 months to April 2025, and run by its owner at everyday costs, about $1,900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,300 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Sutton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $31,291 | $53,830 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$4,850 | −$8,340 |
| Utilities and internetAbout 5% of bookings | −$1,560 | −$2,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$630 | −$1,080 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$940 | −$1,610 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$310 | −$310 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$8,450 | −$14,190 |
| Left for housing costs, then profit | $22,841about $1,900 a month | $39,640about $3,300 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Sutton Airbnb Profit
The estimate starts from Sutton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sutton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sutton's Top Earners Get There
- More nights booked. The busiest quarter of Sutton listings are booked on 60% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $255 adds about $2,540 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $315 a night or more, against a median of $255. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,130 a year.
- Open for the busy months. July brought the average listing about $5,990, against $2,450 in April, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,490 a month, against $2,610 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sutton?
Sutton listings were booked on 44% of the nights they were open over the past year, 6 percentage points above the New Hampshire average (38%) and 3 points above the U.S. average (41%). Occupancy swings from 31% in March to 56% in July.
Across Sutton's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in Sutton, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Sutton?
The average nightly rate in Sutton, known as ADR (average daily rate), was $284 over the past year, about 22% below the New Hampshire average of $365 and about 15% below the U.S. average of $335. Rates peak in February and December at about $285 and bottom out in May and November at about $230.
Across Sutton's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $400+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $315 or more, about $60 above the median.
- Typical properties (median) charge about $255 a night.
- Entry-level properties (bottom 25%) charge $190 or less, about three-quarters of the median.
February rates ran 24% above May's
Average nightly rate (ADR), by month
The 12-month ADR of $284 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Sutton
With only 18 active listings, the monthly pattern in Sutton is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Sutton?
Guests book Sutton stays 52 days ahead on average (about seven weeks). July stays are booked furthest out, about 84 days ahead, and March stays closest to arrival, about 35 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 52 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sutton
None of the 18 active listings in Sutton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sutton.
Neighborhoods
Best Neighborhoods for Airbnb in Sutton
AirROI's area guide picks seven Sutton neighborhoods that draw short-term rental guests, led by Sutton Village, Kearsarge Mountain and Lake Sunapee. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sutton Village | Charming small village atmosphere with access to nature and outdoor activities. Perfect for families and couples looking for a tranquil getaway. | Sutton Village Historic District, Sutton State Forest, Lake Sunapee, Pillsbury State Park |
| Kearsarge Mountain | Near the Kearsarge Mountain hiking trails, offering stunning views and outdoor recreation opportunities. Great for adventure seekers and nature lovers. | Kearsarge Mountain Trail, Sunapee State Park, Mount Kearsarge, Horse Pond |
| Lake Sunapee | Beautiful lake area ideal for summer tourism, boating, and relaxation. Attracts visitors for its scenic beauty and recreational activities. | Lake Sunapee, Sunapee Harbor, Mount Sunapee Resort, Newbury Village |
| Dodge's Store | Local landmark and essential stop for visitors. Offers a unique experience as part of the community's charm and convenience. | Dodge's Store, Local artisan crafts, Sutton Historical Society |
| Sutton Mills | Historic area with picturesque landscapes and authentic New England charm. Popular for tranquility and access to hiking trails. | Sutton Mills Historic District, Pillsbury State Park, Local farm stands |
| Mount Sunapee Resort | Popular ski resort that draws visitors during the winter months for skiing and snowboarding, as well as summer activities. | Mount Sunapee Ski Resort, Lake Sunapee, Scenic Hiking Trails, Summer Festivals |
| Sunapee Scenic Byway | A beautiful route that showcases the natural beauty of the region, popular for scenic drives and photography. | Sunapee Scenic Byway, Lake and mountain views, Small local shops and eateries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sutton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Newbury (8 km away, 75 listings) earned the most per listing, about 62% more than Sutton. Concord was the busiest, booked on 52% of nights against 44% in Sutton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Newbury 8 km | 75 | $50,603 | $493 | 43% |
| New London 10 km | 48 | $41,572 | $378 | 31% |
| Sunapee 13 km | 74 | $41,999 | $410 | 38% |
| Henniker 21 km | 34 | $21,556 | $228 | 35% |
| Concord 33 km | 39 | $30,162 | $188 | 52% |
| Bristol 36 km | 38 | $30,823 | $291 | 41% |
| Tilton 36 km | 55 | $24,820 | $299 | 33% |
| Sanbornton 38 km | 38 | $33,812 | $446 | 35% |
Other Airbnb Markets in New Hampshire
- Bartlett Airbnb data 696 listings
- Conway Airbnb data 622 listings
- Lincoln Airbnb data 575 listings
- Hampton Airbnb data 506 listings
- Laconia Airbnb data 322 listings
- Woodstock Airbnb data 243 listings
- Gilford Airbnb data 214 listings
- Carroll Airbnb data 196 listings
See all 89 New Hampshire Airbnb markets
Markets Similar to Sutton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sutton:
- Ketchikan Airbnb data AK · $285/night · 43.7%
- Peoria Airbnb data AZ · $285/night · 43.5%
- Montclair Airbnb data NJ · $282/night · 43.8%
- El Prado Airbnb data NM · $284/night · 44.0%
- Astoria Airbnb data OR · $281/night · 43.8%
- Pensacola Airbnb data FL · $281/night · 43.9%
FAQ
Sutton Airbnb FAQ
How much do Airbnb hosts make in Sutton?
An active Sutton Airbnb grossed $31,291 on average in the 12 months to April 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,230 or more in a typical month.
How much can I make on Airbnb in Sutton?
It depends most on the home's size, location and how it's run. The middle half of Sutton listings earn between $2,000 and $6,230 in a typical month, and the top tenth $7,720 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sutton?
Listings in Sutton were booked on 44% of available nights over the past year. That compares with 38% for the New Hampshire average. July was the busiest month.
How much does an Airbnb cost per night in Sutton?
The average booked night in Sutton cost $284 before fees. Half of listings charge between $190 and $315, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sutton?
None of the active Sutton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Sutton?
Yes, when it's run well. The average Sutton Airbnb grossed $31,291 in the 12 months to April 2025, 15% below the New Hampshire average of $36,699, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,841 a year (about $1,900 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,300 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sutton?
July paid best over the past year, at $5,990 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Sutton?
Sutton stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Sutton?
Sutton Village, Kearsarge Mountain and Lake Sunapee draw the most short-term rental interest in Sutton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sutton?
AirROI counted 18 active Airbnb listings in Sutton as of April 2025. The closest tracked market is Newbury, 8 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Sutton from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.