La Grande, Oregon Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in La Grande, Oregon? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,699 per year — at a $175 nightly rate, 47.9% occupancy, and a $89 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 83 active listings, La Grande is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 29.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in La Grande?
In La Grande, the headline Airbnb metrics are $29,699 in average annual revenue,47.9% occupancy, $175 ADR, and $89 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in La Grande?
Understanding the monthly revenue variations for Airbnb listings in La Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Grande is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,349+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,241 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,581 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Grande
What Is the Monthly Airbnb Occupancy Rate in La Grande?
Maximize your bookings by understanding the La Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Grande:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Grande
What Is the Average Airbnb Nightly Rate in La Grande?
Effective short term rental pricing strategy in La Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Grande typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in La Grande
What Is the RevPAR for Airbnb in La Grande?
RevPAR in La Grande is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $128 RevPAR.
- Best-in-class (Top 10%) achieve $159 RevPAR.
Average Monthly RevPAR Trend in La Grande
RevPAR Insights for La Grande
- The average RevPAR in La Grande is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($159) and bottom 25% ($53) is $106, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these La Grande benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $128+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in La Grande?
La Grande's peak Airbnb season falls in October, July, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, August)
- Revenue averages $3,525 per month
- Occupancy rates average 60.4%
- Daily rates average $173
Shoulder Season
- Revenue averages $2,947 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $2,340 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $168
Seasonality Insights for La Grande
- The Airbnb seasonality pattern in La Grande shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Grande's highest earning potential, with monthly revenues climbing to $3,681, occupancy reaching 61.5%, and ADRs peaking at $178.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,174, occupancy could drop to 38.8%, and ADRs may adjust to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these La Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in La Grande?
Low regulation and minimal registration activity in La Grande, Oregon, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for La Grande to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in La Grande?
La Grande is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown La Grande | The heart of La Grande with easy access to dining, shopping, and local events. It attracts both tourists and locals, making it a prime spot for hosting. | Eastern Oregon University, La Grande Farmers Market, Local shops and restaurants, Ladd Marsh Wildlife Area |
| Island City | A small, neighboring community with a charming rural feel. Ideal for guests looking for a peaceful retreat while still being close to La Grande's amenities. | Baker Valley, Hiking trails, Local parks, Scenic views |
| Northside La Grande | A family-friendly area with parks and schools, appealing to those visiting family or attending events at the nearby university. | Parks, Schools, Community events, Outdoor recreation areas |
| Summit Road | Offers stunning views and a more secluded experience, perfect for guests looking for relaxation and natural beauty. | Hiking trails, Natural scenery, Wildlife viewing |
| Cove | Just a short drive from La Grande, Cove is known for its small-town charm and access to outdoor activities, making it great for nature lovers. | Cove State Park, Fishing and hiking, Historic sites |
| Hot Lake Springs | Known for its historic hot springs, this location offers unique experiences for visitors looking for relaxation and wellness retreats. | Hot springs, Spa services, Natural beauty |
| La Grande City Park | A central location with recreational opportunities, popular among families and visitors looking for outdoor activities. | Parks and playgrounds, Picnic areas, Walking trails |
| Union | Nearby Union offers a quiet and rustic experience, great for those looking to escape the city while still being within reach of La Grande. | Union County Historical Museum, Outdoor sports, Scenic drives |
With 8 distinct neighborhoods showing meaningful short-term rental activity, La Grande offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in La Grande?
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Grande
- The La Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.7% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Grande, House properties are the most common (37.3%), reflecting the local real estate landscape.
- Houses represent a significant 37.3% portion, catering likely to families or larger groups.
- The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
La Grande Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Grande
- The dominant room capacity in La Grande is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in La Grande, indicating a high concentration in these sizes.
La Grande Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Grande
- The most common guest capacity trend in La Grande vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the La Grande STR market, accounting for 51.8% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Grande.
- On average, properties in La Grande are equipped to host 3.9 guests.
How Do Listings in La Grande Compare on Quality?
Listing quality in La Grande can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for La Grande
- At 24.4 photos per listing on average, La Grande hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the La Grande averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in La Grande?
Amenity Prevalence
Amenity Insights for La Grande
- Essential amenities in La Grande that guests expect include: Heating, Free parking on premises, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Grande: Heating, Free parking on premises, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Grande to stay competitive.
Which Airbnb Amenities Boost Revenue in La Grande?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in La Grande, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 91.6% | $31,624 | $8,800 | 259.4% |
Air conditioning | 89.2% | $32,066 | $10,238 | 213.2% |
EV charger | 22.9% | $52,655 | $22,884 | 130.1% |
Hot tub | 26.5% | $48,931 | $22,763 | 115.0% |
Ceiling fan | 48.2% | $40,446 | $19,702 | 105.3% |
Resort accessHigh opportunity | 9.6% | $54,923 | $27,009 | 103.4% |
Exterior security cameras on property | 59.0% | $37,106 | $19,026 | 95.0% |
Hammock | 12.0% | $49,816 | $26,944 | 84.9% |
Ping pong table | 6.0% | $47,726 | $28,544 | 67.2% |
Waterfront | 6.0% | $46,842 | $28,600 | 63.8% |
Revenue Impact Insights for La Grande
- Hot water tops the revenue impact list with a 259.4% uplift — listings with this amenity earn $31,624 vs. $8,800 without it.
- High-opportunity amenities — Resort access — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Air conditioning — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Resort access — it has the best combination of high revenue impact and low market saturation in La Grande.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced La Grande STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Grande Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Grande
- The typical guest profile for Airbnb in La Grande consists of primarily domestic travelers (98%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Mexico (0.2%).
- Top languages spoken are English (74.8%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Boise.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in La Grande?
Listings in La Grande average 4.9 out of 5 overall, with about 195.3 reviews per active listing and 60.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for La Grande
- With an overall rating of 4.9, La Grande listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
La Grande Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Grande
- The most common availability pattern in La Grande falls within the 91-180 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in La Grande (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in La Grande?
Average Booking Lead Time by Month
Booking Lead Time Insights for La Grande
- The overall average booking lead time for vacation rentals in La Grande is 43 days.
- Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in La Grande.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these La Grande averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in La Grande?
Guests in La Grande stay about 3.3 nights on average, generating roughly 3,250 reservations and 39.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in La Grande
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for La Grande
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 39.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (3.6 nights) and shorten in Aug (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
La Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
71.1% of total
2 Nights
18 listings
21.7% of total
4-6 Nights
1 listings
1.2% of total
30+ Nights
5 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in La Grande is 1 Night, adopted by 71.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.8%) of the La Grande Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.1% of La Grande hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Grande.
La Grande Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.2% of total
Flexible
19 listings
22.9% of total
Moderate
42 listings
50.6% of total
Firm
17 listings
20.5% of total
Strict
4 listings
4.8% of total
Cancellation Policy Insights for La Grande
- The prevailing Airbnb cancellation policy trend in La Grande is Moderate, used by 50.6% of listings.
- The market strongly favors guest-friendly terms, with 73.5% of listings offering Flexible or Moderate policies. This suggests guests in La Grande may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.6% market standard in La Grande.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Grande.
How Much Are Airbnb Cleaning Fees in La Grande?
Cleaning fees in La Grande are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for La Grande
- About 63.9% of La Grande listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($110) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the La Grande median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in La Grande Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rm. 213 | Romantic Suite + Lovely Lake View
Private Room • 1 bedroom
Trailside! The Owl’s Nest at Mt Emily Rec Area
Entire Place • 3 bedrooms
Rm. 113 | Two Queen bedrooms, up to 4 guests
Private Room • 2 bedrooms
Yurt #2, Private Hot Springs Getaway
Entire Place • N/A
Rm. 115 | Boho Vibes, Soaker Tub
Private Room • 1 bedroom
Rm. 207 | Double Queen room, sleeps 4 guests
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in La Grande?
Learn from the best! This table showcases top-performing Airbnb hosts in La Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hot Lake Springs | 16 | $834,597 | 4531 | 4.82/5.0 |
| Grande Hot Springs | 3 | $165,839 | 2237 | 4.88/5.0 |
| Heather | 4 | $97,281 | 763 | 4.97/5.0 |
| Sarah | 2 | $82,430 | 565 | 4.99/5.0 |
| Micah | 1 | $77,862 | 224 | 5.00/5.0 |
| Kelly Suzanne | 3 | $69,699 | 348 | 5.00/5.0 |
| Jessica | 2 | $63,734 | 218 | 4.87/5.0 |
| Tom | 2 | $59,863 | 740 | 4.92/5.0 |
| Kimberly And David | 1 | $58,059 | 56 | 5.00/5.0 |
| Judy | 2 | $49,496 | 297 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Grande.
Who Are the Airbnb Hosts in La Grande?
La Grande is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for La Grande
- With 77.1% Superhosts, La Grande has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these La Grande averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does La Grande's Airbnb Market Compare to Nearby Cities?
How does the La Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Clarkston, La Grande has 3 percentage points higher occupancy and about $10 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Walla Walla | 241 | $3,095 | $330.44 | 40% |
| College Place | 57 | $3,032 | $275.09 | 40% |
| Benton City | 19 | $2,923 | $330.57 | 40% |
| Desert Aire | 41 | $2,373 | $346.30 | 34% |
| Pullman | 114 | $2,357 | $297.12 | 37% |
| Milton-Freewater | 24 | $2,140 | $241.32 | 41% |
| Prosser | 32 | $2,094 | $225.56 | 40% |
| Baker City | 95 | $2,059 | $187.32 | 42% |
| Clarkston | 37 | $2,014 | $165.68 | 45% |
| Kennewick | 146 | $1,884 | $174.41 | 44% |
Frequently Asked Questions About Airbnb in La Grande
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for La Grande.
How much do Airbnb hosts make in La Grande?
La Grande hosts earn about $29,699 per year on average, with an average nightly rate of $175 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in La Grande, Oregon, not the ceiling for the best operators. Source: AirROI 2026 data, La Grande market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in La Grande?
The average Airbnb occupancy rate in La Grande is 47.9%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in La Grande?
Listings in La Grande average $175 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in La Grande?
La Grande currently has about 83 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in La Grande?
AirROI currently classifies the short-term rental regulation level in La Grande as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in La Grande?
RevPAR in La Grande is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in La Grande?
At 47.9% occupancy, La Grande can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,699, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in La Grande?
The average booking lead time in La Grande is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in La Grande?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in La Grande include Downtown La Grande, Island City, Northside La Grande. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in La Grande?
entire_home listings make up 74.7% of the active supply in La Grande. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does La Grande compare to nearby Airbnb markets?
Among neighboring markets, Walla Walla posts $37,137 in average annual revenue with 39.6% occupancy, compared to La Grande's $29,699 and 47.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in La Grande?
The average Airbnb stay length in La Grande is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in La Grande?
Airbnb listings in La Grande average 4.9 out of 5 overall. About 60.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in La Grande?
Hot water and Air conditioning are among the strongest revenue-linked amenities in La Grande. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in La Grande?
Yes. About 63.9% of active Airbnb listings in La Grande charge a cleaning fee, and the average fee is $110. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in La Grande?
A 77.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.