River Lover's Paradise! Luxe Cabin on the Naches Entire home · 4 bedrooms Rated 4.67 - Revenue
- $72,670
- Occupancy
- 39.9%
- Daily rate
- $538
Airbnb market data · 202612 months to September 2026
The average Airbnb in Naches brought in $23,476 over the 12 months through September 2026, about 35% less than the Washington State average of $36,079.
The short answer
Rates and bookings both trail the Washington State average. Listings averaged $199 a night and were booked on 35% of available nights, against $285 and 43% for the Washington State average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in April, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Naches is the 146th-largest of 232 Washington State markets AirROI tracks.
Browse the live Naches Airbnb market See Every Naches ListingRevenue
Gross bookings per Naches listing averaged $23,476 over the 12 months to September 2026 (Washington State average: $36,079), before cleaning, platform and management costs and taxes.
In a typical year, the average Naches listing brings in $4,130 in July, its best month, and $1,610 in April, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,740 | 40.2% | $185 | $91 | 64 days | 2.3 nights |
| Oct 2025 | $3,099 | 46.3% | $185 | $100 | 44 days | 3.4 nights |
| Nov 2025 | $2,219 | 35.4% | $186 | $74 | 37 days | 2.5 nights |
| Dec 2025 | $2,510 | 37.2% | $190 | $81 | 64 days | 3 nights |
| Jan 2026 | $2,378 | 35.6% | $182 | $77 | 46 days | 2.1 nights |
| Feb 2026 | $2,001 | 28.2% | $180 | $71 | 40 days | 3.3 nights |
| Mar 2026 | $2,062 | 30.1% | $179 | $67 | 22 days | 2.6 nights |
| Apr 2026 | $1,268 | 21.9% | $181 | $42 | 30 days | 4.2 nights |
| May 2026 | $2,623 | 34.1% | $200 | $85 | 50 days | 3.4 nights |
| Jun 2026 | $3,362 | 48.2% | $204 | $112 | 76 days | 3.4 nights |
| Jul 2026 | $4,445 | 51.1% | $217 | $143 | 66 days | 2.7 nights |
| Aug 2026 | $3,771 | 47.9% | $214 | $122 | 41 days | 2.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Naches market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Naches Airbnb took in $23,476 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,230 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,300 a month.
Cleaning it yourself keeps the $2,940 a year guests pay in cleaning fees, for about $1,480 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,060 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,536 | $37,990 |
| Cleaning fees guests pay13% of Naches bookings | $2,940 | $5,430 |
| Gross bookings | $23,476 | $43,420 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Naches listings on Simplified Pricing, 3% for the rest | −$3,070 | −$5,670 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,940 | −$5,430 |
| Utilities and internetAbout 5% of bookings | −$1,170 | −$2,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$470 | −$870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$700 | −$1,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$8,700 | −$15,790 |
| Left for housing costs, then profit | $14,776about $1,230 a month | $27,630about $2,300 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Naches's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naches home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,620 a month, against $1,960 for the average one.
Occupancy
Naches listings were booked on 35% of the nights they were open over the past year, 8 percentage points below the Washington State average (43%) and 6 points below the U.S. average (41%). In a typical year, occupancy swings from 29% in April to 54% in July.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
July is usually the busiest month in Naches, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Naches, known as ADR (average daily rate), was $199 over the past year, about 30% below the Washington State average of $285 and about 38% below the U.S. average of $320. In a typical year, rates peak in July and August at about $200 and bottom out in September and October at about $165.
Prices span a wide range: the top 10% charge about 3.5 times the rate of the bottom quarter.
August rates run 20% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $199 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Naches it averaged $78 over the past year, from about $54 in a typical April to about $133 in a typical July.
Per open night, by tier:
July RevPAR is about 2.5 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $78 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 36 active listings, the monthly pattern in Naches is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Naches
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,090 |
| February | $1,860 |
| March | $1,850 |
| April | $1,610 |
| May | $2,620 |
| June | $3,140 |
| July | $4,130 |
| August | $3,900 |
| September | $2,900 |
| October | $2,940 |
| November | $2,220 |
| December | $2,560 |
Guests book Naches stays 50 days ahead on average (about seven weeks). June stays are booked furthest out, about 66 days ahead, and April stays closest to arrival, about 25 days. A typical June booking is made in early April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 36 active listings in Naches display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Naches.
Neighborhoods
AirROI's area guide picks eight Naches neighborhoods that draw short-term rental guests, led by Naches River, Sylvan Hills and Naches Town Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Naches River | Scenic river area known for its outdoor activities such as fishing, kayaking, and hiking. Perfect for nature lovers and those looking to enjoy the great outdoors. | Naches River, Naches Valley, Canyon Road, Naches Heights Vineyards, Mount Rainier National Park |
| Sylvan Hills | Picturesque residential area surrounded by lush forests and mountains. Ideal for families and travelers seeking a peaceful retreat close to nature. | Naches Valley Trail, Naches Heights, Naches Tree Farm, Cascadia Wildlife Area |
| Naches Town Center | The central hub of Naches with access to local shops, restaurants, and community events. Attracts visitors who want to experience local culture and amenities. | Local cafes, Naches Public Park, Farmers Market, Historical Sites, Community Events |
| Naches Heights | A scenic area known for its vineyards and wineries. Great for wine enthusiasts and those looking to explore the local wine scene. | Naches Heights Vineyards, Wine Tasting Tours, Local Wineries, Beautiful Views |
| Little Naches | Outdoor paradise featuring abundant camping, hiking, and fishing opportunities. Popular with adventurous travelers and outdoor enthusiasts. | Little Naches River, Camping Sites, Hiking Trails, Fishing Spots |
| Mount Rainier Foothills | Stunning proximity to Mount Rainier with activities year-round. Attracts visitors for skiing, hiking, and awe-inspiring views. | Mount Rainier National Park, White River, Hiking Trails, Scenic Overlooks |
| Cowiche Canyon | A beautiful area known for its unique canyon views and diverse wildlife. Offers hiking and outdoor activities for nature lovers. | Cowiche Canyon Trail, Wildflower Viewing, Bird Watching |
| Pine Canyon | Tranquil area surrounded by pine forests, perfect for cabin rentals and winter sports enthusiasts. Popular for its beautiful landscapes. | Pine Canyon Trails, Winter Sports, Cabin Retreats |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Naches are entire homes (92%), with private rooms at 8%. Cabins and other outdoor stays make up 56% of listings, about 1.5 times the share of houses (36%).
Nearly all listings rent the whole place
Naches Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.7% | 33 |
| Private room | 8.3% | 3 |
Cabins lead the property mix
Naches Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 55.6% | 20 |
| House | 36.1% | 13 |
| Apartment/Condo | 2.8% | 1 |
| Others | 2.8% | 1 |
| Hotel/Boutique | 2.8% | 1 |
One- and two-bedroom homes are equally common in Naches (36% of entire homes each), followed by three-bedroom homes (15%). Shares are of the 33 entire homes that give a bedroom count; rented rooms are left out.
Naches entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 36.4% | 12 |
| 2 bedrooms | 36.4% | 12 |
| 3 bedrooms | 15.2% | 5 |
| 4 bedrooms | 12.1% | 4 |
A typical one-bedroom home in Naches earned $5,450 over the past year, against $23,600 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | $5,450 | $11,800 | $138 | 33% |
| 2 bedrooms | 12 | $23,600 | $27,000 | $214 | 37% |
Naches is a group-trip market: 32% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, two guests (21%). Shares are of the 34 listings with a guest capacity on file (94% of the market).
Naches listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 20.6% | 7 |
| 3 guests | 8.8% | 3 |
| 4 guests | 8.8% | 3 |
| 5 guests | 8.8% | 3 |
| 6 guests | 17.6% | 6 |
| 7 guests | 2.9% | 1 |
| 8+ guests | 32.4% | 11 |
Naches hosts set up an average of 3.4 beds per listing, roughly two for every bedroom. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Naches: 56% of listings have one, and 81% have a barbecue grill.
Share of Naches listings with each common amenity
Guests
Naches draws mostly domestic guests: 97% of those who left reviews live in the United States. Seattle alone accounts for 14% of reviews. English is spoken by 69% of guests, and Spanish by 13%.
97% of Naches guests are domestic
Where guests who left reviews live
Where Naches guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seattle | 13.8% |
| Yakima | 4.7% |
| Kennewick | 3.5% |
| Tacoma | 2.9% |
| Richland | 2.6% |
Where Naches guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.8% |
| Canada | 0.9% |
| Germany | 0.6% |
| Israel | 0.3% |
Languages spoken by Naches guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 68.9% |
| Spanish | 12.8% |
| French | 3.0% |
| German | 2.4% |
| Hindi | 1.8% |
Naches Airbnbs average 4.80 stars, and 42% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.88 for check-in. Listings here carry long review histories, about 98 reviews each on average.
Check-in scores highest in Naches; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.77 |
| Communication | 4.87 |
| Location | 4.80 |
| Check-in | 4.88 |
| Value | 4.72 |
Booking patterns
About nine in ten Naches listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Naches listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 44.4% | 16 |
| 181-270 days | 44.4% | 16 |
| 91-180 days | 11.1% | 4 |
Days a year Naches listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 11.1% | 4 |
| 91-180 days | 44.4% | 16 |
| 31-90 days | 25.0% | 9 |
| 1-30 days | 19.4% | 7 |
The average Naches booking lasts 3.7 nights, longest in April and shortest in January. Listings took about 27 bookings each over the year. More than four in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Naches
Average nights per booking, by month of stay
Two-year average by calendar month.
About three-quarters of listings in Naches accept stays of one or two nights.
Minimum stay set by Naches listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible and Moderate are the most common cancellation policies in Naches, each used by 33% of listings. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 28% on Firm or stricter ones.
Cancellation policies of Naches listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Naches listings charge a cleaning fee. The typical fee is $125, but a minority of much higher fees lifts the average to $258, so the median is the better guide. Spread over the average stay of 3.7 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Naches, a four-bedroom home, took in $72,700 over the past year, about three times the city's average of $23,500.
River Lover's Paradise! Luxe Cabin on the Naches Entire home · 4 bedrooms Rated 4.67
Private River Front Oasis, HotTub, Firepits + A/C Entire home · 2 bedrooms Rated 4.99
White Pass Luxury Cabin Entire home · 2 bedrooms Rated 4.98
White Pass Log Cabin Luxury Retreat Entire home · 3 bedrooms Rated 4.86
Hummingbird Hill-Pets, UTV access,HotTub,Art,Hikes Entire home · 4 bedrooms Rated 4.91
Naches orchard views, 45 min to White Pass skiing! Entire home · 4 bedrooms Rated 4.96 Only 6% of Naches listings are classed as professionally managed, though 42% of listings have a co-host. Superhosts run 53% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 70 km, Cle Elum (48 km away) earned the most per listing, about 2.8 times as much as Naches. Packwood was the busiest, booked on 44% of nights against 35% in Naches.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Yakima 35 km | 159 | $22,603 | $192 | 42% |
| Ellensburg 38 km | 102 | $25,859 | $228 | 39% |
| Cle Elum 48 km | 492 | $65,647 | $632 | 33% |
| Roslyn 50 km | 32 | $26,346 | $297 | 31% |
| Ronald 54 km | 161 | $56,018 | $474 | 34% |
| Packwood 57 km | 350 | $41,692 | $276 | 44% |
| Easton 58 km | 35 | $42,745 | $408 | 35% |
| Randle 70 km | 33 | $32,678 | $299 | 34% |
See all 232 Washington Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Naches:
FAQ
An active Naches Airbnb grossed $23,476 on average in the 12 months to September 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,980 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Naches listings earn between $825 and $3,980 in a typical month, and the top tenth $5,770 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Naches were booked on 35% of available nights over the past year. That compares with 43% for the Washington State average. July is usually the busiest month.
The average booked night in Naches cost $199 before fees. Half of listings charge between $105 and $250, so bedroom count and location move the price more than the average suggests.
None of the active Naches listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Naches Airbnb grossed $23,476 in the 12 months to September 2026, 35% below the Washington State average of $36,079. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,776 a year (about $1,230 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,300 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,130 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Naches listing was open to book earned $78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $159 or more.
Naches stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Naches Airbnb stay lasted 3.7 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate Naches Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.
Naches River, Sylvan Hills and Naches Town Center draw the most short-term rental interest in Naches. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Naches as of September 2026. The closest tracked market is Yakima, 35 km away.
In Naches, nearly eight in ten listings add a cleaning fee. The median fee is $125, but a minority of much higher fees lifts the average to $258, so the median is the better guide.
Method
Figures on this page cover 36 active Airbnb listings in Naches from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.