Yakima, Washington Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Yakima, Washington? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,012 per year — at a $187 nightly rate, 44.3% occupancy, and a $83 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 142 active listings, Yakima is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 52.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Yakima?
In Yakima, the headline Airbnb metrics are $24,012 in average annual revenue,44.3% occupancy, $187 ADR, and $83 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Yakima?
Understanding the monthly revenue variations for Airbnb listings in Yakima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yakima is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yakima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,200+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,435 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yakima
What Is the Monthly Airbnb Occupancy Rate in Yakima?
Maximize your bookings by understanding the Yakima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yakima:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yakima
What Is the Average Airbnb Nightly Rate in Yakima?
Effective short term rental pricing strategy in Yakima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yakima typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Yakima
What Is the RevPAR for Airbnb in Yakima?
RevPAR in Yakima is currently $83. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $102 RevPAR.
- Best-in-class (Top 10%) achieve $150 RevPAR.
Average Monthly RevPAR Trend in Yakima
RevPAR Insights for Yakima
- The average RevPAR in Yakima is $83. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($150) and bottom 25% ($48) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Yakima benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $102+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Yakima?
Yakima's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,263 per month
- Occupancy rates average 52.6%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,676 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $175
Low Season (January, February, March)
- Revenue drops to average $1,932 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $174
Seasonality Insights for Yakima
- Airbnb seasonality in Yakima is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Yakima's highest earning potential, with monthly revenues climbing to $3,481, occupancy reaching 56.1%, and ADRs peaking at $183.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,607, occupancy could drop to 31.1%, and ADRs may adjust to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yakima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Yakima, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Yakima?
Low regulation and minimal registration activity in Yakima, Washington, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Yakima to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Yakima?
Yakima is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Yakima | The heart of Yakima, offering access to local shops, restaurants, and cultural experiences. A great location for visitors seeking convenience and vibrant city life. | Yakima Valley Museum, Capitol Theatre, Civic Center Plaza, Pioneer Park, Downtown Farmers Market |
| Yakima Valley | Famous for its wineries and beautiful landscapes, this area attracts tourists looking to explore wine country and enjoy outdoor activities. | Wine Tasting Rooms, Yakima Greenway, Brulee Winery, Cowiche Canyon, Mount Rainier National Park |
| Naches Heights | A scenic area known for its vineyards and stunning views, appealing to those interested in wine tourism and rural getaways. | Naches Heights Vineyard, Scenic Views, Outdoor Activities, Local Farms, Wine Tours |
| Union Gap | Just south of Yakima, Union Gap offers shopping and recreation, making it a strategic location for families and vacationers. | Valley Mall, Yakima Sportsman State Park, Cannon Orchard, Local Dining Options, Recreation Areas |
| Selah | A quiet, family-friendly community with beautiful parks and outdoor spaces, popular with visitors looking for a peaceful retreat not far from the city. | Selah Community Park, Mount Rainier Vista, Outdoor Recreation, Local Trails, Selah Ridge |
| Toppenish | Known for its rich Native American history and unique murals, Toppenish attracts tourists interested in culture and history. | Toppenish Murals, Yakima Valley Railway Museum, Heritage Park, Cultural Events, Local Cuisine |
| West Valley | A growing suburban area with parks and schools, appealing for families and longer-term stays. | West Valley Park, Local Shops, Community Events, Family-friendly Activities, Recreational Facilities |
| Ahtanum | A beautiful area with access to outdoor recreation, hiking, and scenic views, popular among nature enthusiasts and travelers seeking adventure. | Ahtanum State Forest, Scenic Hikes, Wildlife Viewing, Mountain Biking Trails, Local Camping Sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Yakima offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Yakima?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yakima
- The Yakima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 142 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yakima, House properties are the most common (64.8%), reflecting the local real estate landscape.
- Houses represent a significant 64.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 12.6%) offer potential for unique stay experiences.
Yakima Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yakima
- The dominant room capacity in Yakima is 2 bedrooms listings, making up 24.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 48.5% of the active Airbnb listings in Yakima, indicating a high concentration in these sizes.
- A significant 41.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yakima.
Yakima Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yakima
- The most common guest capacity trend in Yakima vacation rentals is listings accommodating 8+ guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Yakima STR market, accounting for 50.0% of listings.
- 45.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yakima.
- On average, properties in Yakima are equipped to host 4.8 guests.
How Do Listings in Yakima Compare on Quality?
Listing quality in Yakima can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Yakima
- At 27 photos per listing on average, Yakima hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Yakima averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Yakima?
Amenity Prevalence
Amenity Insights for Yakima
- Essential amenities in Yakima that guests expect include: Wifi, Air conditioning, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yakima: Wifi, Air conditioning, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yakima to stay competitive.
Which Airbnb Amenities Boost Revenue in Yakima?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Yakima, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 95.8% | $24,856 | $4,875 | 409.9% |
Smoke alarm | 95.1% | $24,834 | $8,156 | 204.5% |
PoolHigh opportunity | 7.0% | $56,176 | $21,575 | 160.4% |
CribHigh opportunity | 3.5% | $58,934 | $22,737 | 159.2% |
Carbon monoxide alarm | 91.5% | $25,325 | $9,788 | 158.7% |
Hair dryer | 81.0% | $27,150 | $10,644 | 155.1% |
TV | 94.4% | $24,850 | $9,980 | 149.0% |
Oven | 80.3% | $27,006 | $11,822 | 128.4% |
Microwave | 90.1% | $25,361 | $11,676 | 117.2% |
Dining table | 67.6% | $28,573 | $14,493 | 97.2% |
Revenue Impact Insights for Yakima
- Free parking on premises tops the revenue impact list with a 409.9% uplift — listings with this amenity earn $24,856 vs. $4,875 without it.
- High-opportunity amenities — Pool, Crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises, Smoke alarm, Carbon monoxide alarm, Hair dryer, TV, Oven, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool — it has the best combination of high revenue impact and low market saturation in Yakima.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Yakima STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yakima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYakima Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Yakima
- The typical guest profile for Airbnb in Yakima consists of primarily domestic travelers (96%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (0.8%).
- Top languages spoken are English (72.7%) followed by Spanish (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Yakima?
Listings in Yakima average 4.85 out of 5 overall, with about 80 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Yakima
- With an overall rating of 4.85, Yakima listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Yakima Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yakima
- The most common availability pattern in Yakima falls within the 271-366 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Yakima (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Yakima?
Average Booking Lead Time by Month
Booking Lead Time Insights for Yakima
- The overall average booking lead time for vacation rentals in Yakima is 42 days.
- Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Yakima.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Yakima averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Yakima?
Guests in Yakima stay about 7.1 nights on average, generating roughly 3,787 reservations and 26.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Yakima
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Yakima
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 26.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (6.5 nights) and shorten in Feb (4.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Yakima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
37.3% of total
2 Nights
44 listings
31% of total
3 Nights
7 listings
4.9% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
14 listings
9.9% of total
30+ Nights
23 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Yakima is 1 Night, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.3%) of the Yakima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Yakima, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.3% of Yakima hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yakima.
Yakima Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
2.8% of total
Limited
1 listings
0.7% of total
Super Strict 60 Days
1 listings
0.7% of total
Flexible
32 listings
22.5% of total
Moderate
35 listings
24.6% of total
Firm
42 listings
29.6% of total
Strict
27 listings
19% of total
Cancellation Policy Insights for Yakima
- The prevailing Airbnb cancellation policy trend in Yakima is Firm, used by 29.6% of listings.
- There's a relatively balanced mix between guest-friendly (47.1%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.6% market standard in Yakima.
- Regularly review your cancellation policy against competitors and market demand shifts in Yakima.
How Much Are Airbnb Cleaning Fees in Yakima?
Cleaning fees in Yakima are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Yakima
- 85.9% of listings charge a cleaning fee, making it standard practice in Yakima. Guests expect it and factor it into their booking decisions.
- The gap between the average ($208) and median ($90) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Yakima median of $90. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Yakima Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yakimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family-Friendly Yakima Escape w/ Yard & Pool!
Entire Place • 5 bedrooms
Chandelier House
Entire Place • 4 bedrooms
Franklin Park Home with Huge Pool and Hot Tub
Entire Place • 4 bedrooms
Mid-century spacious home w/ hot tub & pool table
Entire Place • 4 bedrooms
Mid-Mod 6+ bed playhouse in the Palm Springs of WA
Entire Place • 6 bedrooms
1910 Farmhouse in scenic Naches/Yakima
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Yakima?
Learn from the best! This table showcases top-performing Airbnb hosts in Yakima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $236,799 | 119 | 4.85/5.0 |
| Monica | 6 | $145,937 | 1082 | 4.96/5.0 |
| Diane | 10 | $112,371 | 472 | 4.78/5.0 |
| Erik | 2 | $105,260 | 502 | 4.88/5.0 |
| Dale | 6 | $96,356 | 671 | 4.90/5.0 |
| Julia | 3 | $86,294 | 65 | 4.80/5.0 |
| Joe | 3 | $84,315 | 395 | 4.82/5.0 |
| Kristi | 1 | $78,206 | 95 | 4.96/5.0 |
| Ashlee | 2 | $75,125 | 150 | 4.91/5.0 |
| Craig | 1 | $72,103 | 302 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yakima.
Who Are the Airbnb Hosts in Yakima?
Yakima is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Yakima
- With 65.5% Superhosts, Yakima has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Yakima averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Yakima
These are the highest-grossing professional property management operations in Yakima, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 5 | $236,799 | $303 | 37.7% | 4.85/5 |
| Dale | 6 | $96,356 | $187 | 35.3% | 4.90/5 |
| Kennedy | 2 | $58,070 | $132 | 59.5% | 4.74/5 |
| Mike | 1 | $54,856 | $658 | 22.7% | 4.97/5 |
Management Company Insights for Yakima
- The leading management company, Evolve, operates 5 listings with $236,799 in gross revenue — a useful benchmark for what scale looks like in Yakima.
- Top managers average 4 properties each, suggesting professional management in Yakima still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Yakima's Airbnb Market Compare to Nearby Cities?
How does the Yakima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with North Bend, Yakima has 12 percentage points lower occupancy and about $177 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Orondo | 30 | $5,797 | $487.40 | 44% |
| Plain | 49 | $5,455 | $463.31 | 43% |
| Cle Elum | 412 | $5,450 | $617.90 | 33% |
| North Bend | 51 | $5,073 | $363.67 | 56% |
| Peshastin | 33 | $4,844 | $438.11 | 40% |
| Sultan | 16 | $4,780 | $317.75 | 51% |
| Ronald | 149 | $4,730 | $473.89 | 34% |
| Leavenworth | 618 | $4,430 | $355.82 | 42% |
| Mount Hood Village | 80 | $4,139 | $334.10 | 42% |
| Index | 19 | $4,077 | $293.20 | 47% |
Frequently Asked Questions About Airbnb in Yakima
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Yakima.
How much do Airbnb hosts make in Yakima?
Yakima hosts earn about $24,012 per year on average, with an average nightly rate of $187 and RevPAR of $83. Those figures describe the typical revenue environment for active listings in Yakima, Washington, not the ceiling for the best operators. Source: AirROI 2026 data, Yakima market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Yakima?
The average Airbnb occupancy rate in Yakima is 44.3%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Yakima?
Listings in Yakima average $187 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Yakima?
Yakima currently has about 142 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Yakima?
AirROI currently classifies the short-term rental regulation level in Yakima as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Yakima?
RevPAR in Yakima is about $83. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Yakima?
At 44.3% occupancy, Yakima can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,012, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Yakima?
The average booking lead time in Yakima is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Yakima?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Yakima include Downtown Yakima, Yakima Valley, Naches Heights. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Yakima?
entire_home listings make up 93.0% of the active supply in Yakima. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Yakima compare to nearby Airbnb markets?
Among neighboring markets, Orondo posts $69,563 in average annual revenue with 43.7% occupancy, compared to Yakima's $24,012 and 44.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Yakima?
The average Airbnb stay length in Yakima is about 7.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Yakima?
Airbnb listings in Yakima average 4.85 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Yakima?
Free parking on premises and Smoke alarm are among the strongest revenue-linked amenities in Yakima. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Yakima?
Yes. About 85.9% of active Airbnb listings in Yakima charge a cleaning fee, and the average fee is $208. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Yakima?
A 65.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.