The Dutch | Luxury Wellness in the Woods Entire home · 5 bedrooms Rated 4.96 - Revenue
- $280,205
- Occupancy
- 68.7%
- Daily rate
- $1,016
Airbnb market data · 202612 months to October 2026
Saugatuck, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Saugatuck brought in $63,149 over the 12 months through October 2026, about 72% more than the Michigan average of $36,729.
Part of Lake Michigan
The short answer
Saugatuck Airbnb Market at a Glance
Both rates and bookings run ahead of the Michigan average. Listings averaged $469 a night and were booked on 45% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 6.8 times as much as in February, usually the slowest.
With 317 active listings, Saugatuck is the sixth-largest of 386 Michigan markets AirROI tracks. From a year earlier, average revenue rose 14% while the number of active listings grew 16%.
Browse the live Saugatuck Airbnb market See Every Saugatuck ListingRevenue
How Much Do Airbnb Hosts Make in Saugatuck?
Gross bookings per Saugatuck listing averaged $63,149 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Saugatuck listing brings in $15,500 in July, its best month, and $2,270 in February, its slowest. January runs within 5% of February, so either can be the slowest in a given year. The three strongest months bring in 53% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $12,500+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $7,990 or more, roughly $2,800 a month above the median.
- Typical properties (median) earn about $5,150 a month.
- Entry-level properties (bottom 25%) earn $3,200 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.8 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average $6,120 $16,300 $2,170
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Saugatuck Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $5,379 | 43.2% | $429 | $174 | 67 days | 2.6 nights |
| Nov 2025 | $3,163 | 29.4% | $402 | $105 | 47 days | 2.7 nights |
| Dec 2025 | $2,917 | 24.4% | $407 | $94 | 43 days | 2.9 nights |
| Jan 2026 | $2,584 | 22.0% | $402 | $83 | 47 days | 3.1 nights |
| Feb 2026 | $2,301 | 21.9% | $399 | $82 | 44 days | 2.6 nights |
| Mar 2026 | $2,747 | 26.2% | $393 | $89 | 45 days | 3.1 nights |
| Apr 2026 | $3,083 | 29.6% | $400 | $103 | 50 days | 3.7 nights |
| May 2026 | $6,000 | 43.3% | $473 | $194 | 71 days | 2.7 nights |
| Jun 2026 | $11,278 | 63.2% | $580 | $376 | 87 days | 3.9 nights |
| Jul 2026 | $16,267 | 74.6% | $650 | $525 | 112 days | 4.3 nights |
| Aug 2026 | $13,773 | 72.7% | $611 | $444 | 93 days | 3.4 nights |
| Sep 2026 | $7,521 | 50.6% | $504 | $251 | 71 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Saugatuck home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Saugatuck Profitable?
Yes, when it's run well. The average Saugatuck Airbnb took in $63,149 in the 12 months to October 2026, and run by its owner at everyday costs, about $3,270 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,120 a month.
Cleaning it yourself keeps the $7,020 a year guests pay in cleaning fees, for about $3,860 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Saugatuck Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $56,129 | $87,060 |
| Cleaning fees guests pay11% of Saugatuck bookings | $7,020 | $10,880 |
| Gross bookings | $63,149 | $97,940 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of Saugatuck listings on Simplified Pricing, 3% for the rest | −$9,610 | −$14,910 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$7,020 | −$10,880 |
| Utilities and internetAbout 5% of bookings | −$3,160 | −$4,900 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,260 | −$1,960 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,890 | −$2,940 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$630 | −$630 |
| Permit and registrationWhere one is required | −$320 | −$320 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$23,890 | −$36,540 |
| Left for housing costs, then profit | $39,259about $3,270 a month | $61,400about $5,120 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Saugatuck Airbnb Profit
The estimate starts from Saugatuck's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Saugatuck home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Saugatuck's Top Earners Get There
- More nights booked. The busiest quarter of Saugatuck listings are booked on 55% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of $390 adds about $3,910 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $570 a night or more, against a median of $390. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $5,610 a year.
- Open for the busy months. In a typical year, July brings the average listing about $15,500, against $2,270 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Saugatuck listings average 4.85 stars, and 56% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $8,160 a month, against $5,260 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Saugatuck?
Saugatuck listings were booked on 45% of the nights they were open over the past year, 5 percentage points above the Michigan average (40%) and 4 points above the U.S. average (41%). In a typical year, occupancy swings from 23% in January to 75% in July.
The busiest tenth of listings are booked about 2.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
July is usually the busiest month in Saugatuck, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 42% 75% 22%
The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Saugatuck?
The average nightly rate in Saugatuck, known as ADR (average daily rate), was $469 over the past year, about 38% above the Michigan and U.S. averages ($340 and $335). In a typical year, rates swing with the seasons, from about $370 in November and December to about $615 in July.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $835+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $570 or more, about $180 above the median.
- Typical properties (median) charge about $390 a night.
- Entry-level properties (bottom 25%) charge $280 or less, about three-quarters of the median.
July rates run 65% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average $450 $650 $340
What Is the RevPAR for Airbnb in Saugatuck?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Saugatuck it averaged $244 over the past year, from about $77 in a typical January to about $500 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $464+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $293 or more, about $90 a night above the median.
- Typical properties (median) earn about $203 per open night.
- Entry-level properties (bottom 25%) earn $138 or less, about two-thirds of the median.
July RevPAR is about 6.5 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average $200 $525 $70
The 12-month RevPAR of $244 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Saugatuck
Saugatuck has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 5.2 times as much a month in June through August as in December through February.
Average revenue by month in Saugatuck
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $6,120 $15,500 $2,270
Revenue by month in Saugatuck in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,380 |
| February | Low season | $2,270 |
| March | Low season | $2,690 |
| April | Low season | $3,330 |
| May | Shoulder season | $5,800 |
| June | High season | $10,600 |
| July | High season | $15,500 |
| August | High season | $13,000 |
| September | High season | $6,870 |
| October | Low season | $4,960 |
| November | Low season | $3,150 |
| December | Low season | $2,890 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | $11,500 | 63% | $560 |
| Shoulder seasonMay | $5,800 | 43% | $466 |
| Low seasonOctober–April | $3,100 | 29% | $385 |
How Far in Advance Do Guests Book Airbnb in Saugatuck?
Guests book Saugatuck stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 110 days ahead, and February stays closest to arrival, about 37 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 64 days 112 days 27 days
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Saugatuck
3% of the 317 active listings in Saugatuck display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Saugatuck.
Neighborhoods
Best Neighborhoods for Airbnb in Saugatuck
AirROI's area guide picks six Saugatuck neighborhoods that draw short-term rental guests, led by Saugatuck Harbor, Downtown Saugatuck and Oval Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Saugatuck Harbor | A picturesque waterfront area known for its stunning views, boating activities, and charming shops. Ideal for visitors looking for a relaxing getaway by the water. | Saugatuck Chain Ferry, Douglas Beach, Saugatuck-Douglas Historical Society, Kayaking and Paddleboarding, Saugatuck Harbor Natural Area |
| Downtown Saugatuck | The vibrant heart of Saugatuck filled with unique boutiques, art galleries, and delightful eateries. Perfect for visitors wanting to explore local culture and cuisine. | Alden B. Dow Home and Studio, Saugatuck Center for the Arts, Handmade in Saugatuck, Local breweries and wineries, Dining at popular restaurants |
| Oval Beach | Renowned for its beautiful sandy coastline and family-friendly atmosphere. Great for summer visitors looking to enjoy the beach and outdoor activities. | Oval Beach, Lake Michigan shoreline, Picnicking areas, Sunbathing and swimming, Birdwatching opportunities |
| Saugatuck State Park | A natural haven for hikers and nature lovers. Attracts outdoor enthusiasts who enjoy camping, hiking, and exploring natural beauty. | Hiking trails, Nature observation, Sand dunes, Camping facilities, Scenic vistas |
| Lake Michigan Beaches | The surrounding beaches of Lake Michigan are a significant draw for tourists looking to enjoy sun and sand. Offers various activities including swimming and fishing. | Beaches along Lake Michigan, Fishing opportunities, Water sports, Sunset views, Family-friendly environment |
| Art Community | Saugatuck is known for its vibrant art scene with numerous galleries and art events. It attracts art lovers and creatives seeking inspiration. | Local art galleries, Art festivals, Workshops and classes, Art in public spaces, Artistic community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Saugatuck Airbnb Listings by Type and Size
Nine in ten Airbnbs in Saugatuck are entire homes (90%), with private rooms at 9%. Houses are the most common property type at 59%, about 2.1 times the share of apartments and condos (28%).
Nearly all listings rent the whole place
Saugatuck Airbnb listings by room type
- Entire home 90%
- Private room 9%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.2% | 286 |
| Private room | 9.5% | 30 |
| Hotel room | 0.3% | 1 |
Listings by property type
Saugatuck Airbnb listings by property type
- House 59%
- Apartment/Condo 28%
- Hotel/Boutique 9%
- Cabin/Outdoor 2%
- Others 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 59.3% | 188 |
| Apartment/Condo | 28.1% | 89 |
| Hotel/Boutique | 9.5% | 30 |
| Cabin/Outdoor | 1.6% | 5 |
| Others | 1.6% | 5 |
How Many Bedrooms Do Airbnb Listings in Saugatuck Have?
One-bedroom homes are the most common size in Saugatuck (30% of entire homes), and 47% have three or more bedrooms. Shares are of the 283 entire homes that give a bedroom count; rented rooms are left out.
Saugatuck entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
30%
22%
24%
12%
11%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.1% | 3 |
| 1 bedroom | 30.4% | 86 |
| 2 bedrooms | 21.9% | 62 |
| 3 bedrooms | 23.7% | 67 |
| 4 bedrooms | 12.4% | 35 |
| 5+ bedrooms | 10.6% | 30 |
What Each Home Size Earns in Saugatuck
A typical one-bedroom home in Saugatuck earned $42,600 over the past year, against $119,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 86 | $42,600 | $41,100 | $283 | 45% |
| 2 bedrooms | 62 | $55,900 | $60,800 | $383 | 50% |
| 3 bedrooms | 67 | $69,500 | $73,000 | $552 | 41% |
| 4 bedrooms | 35 | $75,700 | $84,400 | $673 | 41% |
| 5+ bedrooms | 30 | $119,000 | $129,000 | $942 | 45% |
How Many Guests Do Airbnbs in Saugatuck Sleep?
Saugatuck is a group-trip market: 38% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, four guests (23%). Shares are of the 298 listings with a guest capacity on file (94% of the market).
Saugatuck listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
17%
2%
23%
3%
15%
2%
38%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 17.4% | 52 |
| 3 guests | 2.0% | 6 |
| 4 guests | 23.5% | 70 |
| 5 guests | 3.0% | 9 |
| 6 guests | 14.8% | 44 |
| 7 guests | 1.7% | 5 |
| 8+ guests | 37.6% | 112 |
How Saugatuck Airbnb Listings Are Set Up
Saugatuck hosts set up an average of 3.5 beds per listing. About half of listings (50%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 34
- Beds per listing
- 3.5
- Show exact location
- 50%
What Amenities Do Airbnb Listings in Saugatuck Offer?
Fireplaces are common in Saugatuck: 40% of listings have one, and 98% offer free parking on site.
Share of Saugatuck listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Saugatuck
Listings in Saugatuck with a hammock earned about 2.4 times as much a year, on average, as those without: $144,000 against $60,300. The gap is smaller for a home movie theater (about 85% more) and beach essentials (about 80% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Saugatuck listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hammock | 3% | $144,000 | $60,300 | +138% |
| Movie theater | 3% | $114,000 | $61,500 | +86% |
| Beach essentials | 17% | $98,900 | $55,600 | +78% |
| Sound system | 11% | $99,500 | $58,600 | +70% |
| Indoor fireplace | 40% | $83,500 | $49,400 | +69% |
| Fire pit | 31% | $81,100 | $55,100 | +47% |
| Patio or balcony | 57% | $72,800 | $50,200 | +45% |
| Sun loungers | 10% | $87,200 | $60,400 | +44% |
| BBQ grill | 63% | $70,700 | $50,100 | +41% |
| Dedicated workspace | 44% | $74,800 | $54,000 | +38% |
Guests
Who Books Airbnbs in Saugatuck?
Saugatuck draws mostly domestic guests: 99% of those who left reviews live in the United States. Chicago alone accounts for 13% of reviews. English is spoken by 78% of guests, and Spanish by 10%.
99% of Saugatuck guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Saugatuck guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Chicago | 12.7% |
| Indianapolis | 3.2% |
| Ann Arbor | 2.8% |
| Grand Rapids | 2.3% |
| Cincinnati | 2.0% |
Where Saugatuck guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.5% |
| United Kingdom | 0.3% |
| France | 0.2% |
| Canada | 0.2% |
Languages spoken by Saugatuck guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 78.5% |
| Spanish | 10.3% |
| French | 3.3% |
| German | 1.1% |
| Italian | 0.8% |
What Are Airbnb Guest Ratings in Saugatuck?
Saugatuck Airbnbs average 4.85 stars, and 56% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.69, against 4.95 for location.
Location scores highest in Saugatuck; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.85 |
| Communication | 4.91 |
| Location | 4.95 |
| Check-in | 4.92 |
| Value | 4.69 |
Booking patterns
How Guests Book in Saugatuck: Stays, Rules and Fees
85% of Saugatuck listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 51% of listings; blocked nights include any the host closes off.
Days a year Saugatuck listings are open to guests
Share of listings by days a year
- 271-366 days 36%
- 181-270 days 49%
- 91-180 days 12%
- 31-90 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 36.3% | 115 |
| 181-270 days | 49.2% | 156 |
| 91-180 days | 12.3% | 39 |
| 31-90 days | 2.2% | 7 |
Days a year Saugatuck listings are booked or blocked
Share of listings by days a year
- 271-366 days 3%
- 181-270 days 14%
- 91-180 days 51%
- 31-90 days 27%
- 1-30 days 6%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.5% | 8 |
| 181-270 days | 13.6% | 43 |
| 91-180 days | 51.1% | 162 |
| 31-90 days | 26.8% | 85 |
| 1-30 days | 6.0% | 19 |
What Is the Average Length of Stay for Airbnb in Saugatuck?
The average Saugatuck booking lasts 3.4 nights, longest in July and shortest in October. Listings took about 35 bookings each over the year, some 10,900 in all. Nearly three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Saugatuck
Average nights per booking, by month of stay
Average 3.3 nights 4.2 nights 2.4 nights
Two-year average by calendar month.
Saugatuck Airbnb Minimum Stay Requirements
About eight in ten listings in Saugatuck accept stays of one or two nights.
Minimum stay set by Saugatuck listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Saugatuck?
Firm is the most common cancellation policy in Saugatuck, used by 48% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about eight in ten listings use Firm or stricter terms, against 9% on Flexible or Moderate.
Cancellation policies of Saugatuck listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Saugatuck?
Nearly nine in ten Saugatuck listings charge a cleaning fee. The typical fee is about $195. Spread over the average stay of 3.4 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $195
- Average cleaning fee
- $235
- Listings charging a fee
- 87.7%
- Share of gross revenue
- 11.1%
Top earners
Top-Earning Airbnbs and Hosts in Saugatuck
The top-grossing Airbnb in Saugatuck, a five-bedroom home, took in $280,000 over the past year, about 4.4 times the city's average of $63,100. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
The Dutch | Luxury Wellness in the Woods Entire home · 5 bedrooms Rated 4.96 
Modern (Theater|Game Rm|Hot Tub) Entire home · 5 bedrooms Rated 5.00 - Revenue
- $263,351
- Occupancy
- 54.2%
- Daily rate
- $1,157
The Gable | Luxury Wellness in the Woods Entire home · 5 bedrooms Rated 5.00 - Revenue
- $238,836
- Occupancy
- 64.1%
- Daily rate
- $1,092
1.2 Miles to Dt Saug | Hot Tub | Fire Pit |Theater Entire home · 5 bedrooms Rated 5.00 - Revenue
- $228,665
- Occupancy
- 81.0%
- Daily rate
- $1,217
skovhus | Walk to Oval Beach! Entire home · 3 bedrooms Rated 4.95 - Revenue
- $210,700
- Occupancy
- 55.8%
- Daily rate
- $839
In-town home, surrounded by nature, with a pool! Entire home · 4 bedrooms Rated 5.00 - Revenue
- $205,412
- Occupancy
- 38.9%
- Daily rate
- $1,154
Who Are the Top Airbnb Hosts in Saugatuck?
Quaint Cottages is the top-grossing host in Saugatuck, with $1.78 million in bookings across 27 listings over the past year. The market is concentrated: the ten top-grossing hosts run 44% of its 317 listings. Per listing, a smaller operator earns more: Art Coast Properties grossed $125,000 per listing, 89% more than Quaint Cottages' $65,900.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Quaint Cottages | 27 | $1,780,002 | $65,926 | 4.84/5 | |
| Mill Pond Realty | 26 | $1,304,202 | $50,162 | 4.74/5 | |
| Bella Vita Home Base Bella Vita | 23 | $1,256,053 | $54,611 | 4.81/5 | |
| 4 | Art Coast Properties | 8 | $999,141 | $124,893 | 4.93/5 |
| 5 | Josie Jenni And Birdie | 8 | $645,800 | $80,725 | 4.98/5 |
| 6 | Johnny And Michelle | 2 | $519,041 | $259,521 | 4.98/5 |
| 7 | Home Base Lakeshore | 4 | $489,517 | $122,379 | 4.96/5 |
| 8 | Cheryl | 19 | $463,303 | $24,384 | 4.80/5 |
| 9 | VueStay Vacations By Casago | 12 | $380,273 | $31,689 | 4.65/5 |
| 10 | Jaqua | 10 | $352,859 | $35,286 | 4.72/5 |
Who Are the Airbnb Hosts in Saugatuck?
Professional management companies run a quarter of Saugatuck listings and owners run the rest. Eight in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
- Superhosts
- 79.5%
- Professional management
- 24.9%
- Cohosted listings
- 17.4%
- Instant Book enabled
- 69.1%
- Simplified Pricing
- 97.8%
Largest Airbnb Management Companies in Saugatuck
6 management companies run five or more active Airbnb listings in Saugatuck, and companies run 41% of its Airbnb homes. Quaint Cottages is the largest, with 27 listings and an average guest rating of 4.84; the next largest are Mill Pond Realty, Home Base Bella Vita, Casago and Jaqua.
The five largest run 31% of Saugatuck's Airbnb homes
Share of Saugatuck's Airbnb homes each company runs as host or co-host
- Quaint Cottages 8% · 27
- Mill Pond Realty 8% · 26
- Home Base Bella Vita 7% · 25
- Casago 5% · 16
- Jaqua 3% · 11
- All other listings 69%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Michigan, ranked by homes, guest rating and growth.
Nearby markets
Saugatuck vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: Saugatuck Township (135 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 28 km, Laketown Township (9 km away, 60 listings) earned the most per listing, about 26% more than Saugatuck. Holland was the busiest, booked on 48% of nights against 45% in Saugatuck.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Douglas 2 km | 186 | $51,793 | $491 | 39% |
| Fennville 8 km | 71 | $78,521 | $573 | 43% |
| Laketown Township 9 km | 60 | $79,714 | $602 | 45% |
| Ganges Township 13 km | 67 | $71,635 | $684 | 35% |
| Park Township 14 km | 74 | $49,290 | $445 | 39% |
| Holland 15 km | 110 | $46,524 | $348 | 48% |
| Casco Township 23 km | 127 | $60,987 | $546 | 37% |
| Lee Township 28 km | 30 | $61,565 | $518 | 34% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
- Chikaming Township Airbnb data 261 listings
See all 386 Michigan Airbnb markets
Markets Similar to Saugatuck
Markets elsewhere in the United States with a similar nightly rate and occupancy to Saugatuck:
- Friday Harbor Airbnb data WA · $469/night · 44.3%
- Santa Rosa Airbnb data CA · $457/night · 44.8%
- Hayden Airbnb data ID · $454/night · 45.0%
- Ojai Airbnb data CA · $479/night · 44.5%
- Escondido Airbnb data CA · $480/night · 45.2%
- Truro Airbnb data MA · $451/night · 45.1%
FAQ
Saugatuck Airbnb FAQ
How much do Airbnb hosts make in Saugatuck?
An active Saugatuck Airbnb grossed $63,149 on average in the 12 months to October 2026, according to AirROI's tracking of 317 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,990 or more in a typical month.
How much can I make on Airbnb in Saugatuck?
It depends most on the home's size, location and how it's run. The middle half of Saugatuck listings earn between $3,200 and $7,990 in a typical month, and the top tenth $12,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Saugatuck?
Listings in Saugatuck were booked on 45% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Saugatuck?
The average booked night in Saugatuck cost $469 before fees. Half of listings charge between $280 and $570, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Saugatuck?
In Saugatuck, 3% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Saugatuck?
Yes, when it's run well. The average Saugatuck Airbnb grossed $63,149 in the 12 months to October 2026, 72% above the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $39,259 a year (about $3,270 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,120 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Saugatuck?
July usually pays best, averaging $15,500 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Saugatuck?
Each night a Saugatuck listing was open to book earned $244 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $464 or more.
How far in advance do guests book Airbnbs in Saugatuck?
Saugatuck stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Saugatuck?
The average Saugatuck Airbnb stay lasted 3.4 nights over the past year. A listing took 35 reservations over the year on average.
How are Airbnbs in Saugatuck rated?
Guests rate Saugatuck Airbnbs 4.85 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Saugatuck?
Saugatuck Harbor, Downtown Saugatuck and Oval Beach draw the most short-term rental interest in Saugatuck. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Saugatuck?
AirROI counted 317 active Airbnb listings in Saugatuck as of October 2026. The closest tracked market is Douglas, 2 km away.
How much are Airbnb cleaning fees in Saugatuck?
In Saugatuck, nearly nine in ten listings add a cleaning fee, and the typical fee is about $195.
How many tourists visit Saugatuck, MI?
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 10,869 Airbnb stays in Saugatuck, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
About This Data
Figures on this page cover 317 active Airbnb listings in Saugatuck from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.