Edison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Edison in 2025? Explore comprehensive Airbnb analytics for Edison, New Jersey, United States to uncover income potential. This 2025 STR market report for Edison, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Edison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Edison Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Edison Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Edison (2025)
Understanding the monthly revenue variations for Airbnb listings in Edison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Edison is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Edison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,106+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,929 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,107 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $521, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Edison
Edison Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Edison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Edison:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Edison
Average Daily Rate (ADR) Airbnb Trends in Edison (2025)
Effective short term rental pricing strategy in Edison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Edison typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $362+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Edison
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Airbnb Seasonality Analysis & Trends in Edison (2025)
Peak Season (May, April, June)
- Revenue averages $1,889 per month
- Occupancy rates average 39.2%
- Daily rates average $198
Shoulder Season
- Revenue averages $1,549 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $188
Low Season (January, September, October)
- Revenue drops to average $1,240 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $179
Seasonality Insights for Edison
- The Airbnb seasonality in Edison shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Edison's highest earning potential, with monthly revenues capable of climbing to $1,999, occupancy reaching a high of 58.6%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,122, occupancy could drop to 30.7%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Edison.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Edison seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Edison (2025)
Exploring the top neighborhoods for short-term rentals in Edison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Menlo Park Mall | A major shopping center in Edison, popular with both locals and tourists. It's a hub for retail and dining, making it a prime location for short-term stays. | Menlo Park Mall, Lord & Taylor, Macy's, Cinemark, restaurants and cafes |
| Edison State Park | A beautiful natural area that offers recreational activities such as hiking and boating. It's great for families and outdoor enthusiasts. | Edison State Park, Lake, trails, picnic areas, wildlife viewing |
| New Jersey Convention and Exposition Center | Hosts various events and conventions throughout the year, attracting business travelers. A good location for those looking to accommodate attendees of these events. | Convention Center events, Exposition Center, business conferences |
| Roosevelt Park | A local park that features walking paths, a lake, and playgrounds. Ideal for families and those seeking a quieter atmosphere close to amenities. | Roosevelt Park, Lake, playgrounds, walking paths |
| Metuchen Town Center | Charming downtown area with unique shops, dining options, and a vibrant community. Attractive for travelers wanting a local experience. | Metuchen shops, restaurants, historical sites, community events |
| Oak Tree Road | Known for its diverse assortment of restaurants and shops, particularly Indian and Asian cuisine. Great for food lovers and cultural experiences. | Indian restaurants, Asian markets, shopping centers |
| Edison Train Station area | Convenient for commuters and those visiting New York City. Offers easy access to public transportation, making it a popular choice for short-term rentals. | NJ Transit, commuter access, local cafes |
| Middlesex Greenway | A scenic pathway perfect for walking and biking, attracting outdoor enthusiasts. This area appeals to those who enjoy active lifestyles. | Greenway trails, biking paths, parks nearby |
Understanding Airbnb License Requirements & STR Laws in Edison (2025)
While Edison, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Edison to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Edison (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Edisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern & Stylish 3 bed single house central Jersey
Entire Place • 3 bedrooms
Captivating Eden Studio w/ Priv. Entrance
Entire Place • N/A
Cozy Full Studio in Edison
Entire Place • 1 bedroom
Private Suite with Full Bath
Private Room • N/A
Cocoa’s Home. Comfy, cozy, intimate setting
Entire Place • 2 bedrooms
Spacious house by TopGolf and Supercharged Edison
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Edison (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Edison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jackie | 2 | $56,619 | 246 | 4.92/5.0 |
| Bill | 1 | $55,025 | 175 | 4.95/5.0 |
| Jianzhi | 4 | $45,454 | 64 | 4.89/5.0 |
| Ping | 3 | $27,820 | 212 | 4.77/5.0 |
| Andy | 2 | $21,246 | 70 | 4.55/5.0 |
| David | 1 | $20,486 | 9 | 5.00/5.0 |
| Rodney | 1 | $15,295 | 49 | 4.86/5.0 |
| Fathima Azra | 1 | $15,001 | 8 | 4.75/5.0 |
| Sonia | 2 | $12,415 | 132 | 4.78/5.0 |
| Radhika | 4 | $10,124 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Edison.
Dive Deeper: Advanced Edison STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Edison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEdison Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Edison
- The Edison Airbnb market composition is heavily skewed towards Private Room listings, which make up 63.6% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Edison, House properties are the most common (84.8%), reflecting the local real estate landscape.
- Houses represent a significant 84.8% portion, catering likely to families or larger groups.
Edison Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Edison
- The dominant room capacity in Edison is 1 bedroom listings, making up 15.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 27.3% of the active Airbnb listings in Edison, indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Edison.
Edison Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Edison
- The most common guest capacity trend in Edison vacation rentals is listings accommodating 8+ guests (18.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Edison STR market, accounting for 27.3% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Edison.
- On average, properties in Edison are equipped to host 2.4 guests.
Edison Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Edison
- The most common availability pattern in Edison falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Edison (27.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Edison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
58.1% of total
2 Nights
4 listings
12.9% of total
3 Nights
2 listings
6.5% of total
4-6 Nights
2 listings
6.5% of total
7-29 Nights
2 listings
6.5% of total
30+ Nights
3 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Edison is 1 Night, adopted by 58.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Edison Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.1% of Edison hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Edison.
Edison Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
39.3% of total
Firm
7 listings
25% of total
Strict
10 listings
35.7% of total
Cancellation Policy Insights for Edison
- The prevailing Airbnb cancellation policy trend in Edison is Flexible, used by 39.3% of listings.
- A majority (60.7%) of hosts in Edison utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.3% market standard in Edison.
- With 35.7% using Strict terms, this is a viable option in Edison, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Edison.
Edison STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Edison
- The overall average booking lead time for vacation rentals in Edison is 23 days.
- Guests book furthest in advance for stays during September (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Edison.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Edison averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Edison (2025)
Amenity Prevalence
Amenity Insights for Edison
- Essential amenities in Edison that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Air conditioning, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Edison: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Edison to stay competitive.
Edison Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Edison
- The typical guest profile for Airbnb in Edison consists of primarily domestic travelers (84%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.8% of guests.
- Key international markets include United States (83.8%) and India (3.5%).
- Top languages spoken are English (57.7%) followed by Spanish (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Baltimore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Edison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,751 | $672.66 | 30% |
| Freeland | 11 | $7,453 | $714.60 | 37% |
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Penn Estates | 58 | $5,118 | $395.06 | 47% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |