Airbnb market data · 202612 months to September 2026
Rural City of Benalla, VIC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rural City of Benalla brought in A$30,079 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Rural City of Benalla Airbnb Market at a Glance
Rates and bookings both trail the Victoria average. Listings averaged A$270 a night and were booked on 32% of available nights, against A$360 and 40% for the Victoria average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in March, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Rural City of Benalla is the 140th-largest of 199 Victoria markets AirROI tracks.
Browse the live Rural City of Benalla Airbnb market See Every Rural City of Benalla ListingRevenue
How Much Do Airbnb Hosts Make in Rural City of Benalla?
Gross bookings per Rural City of Benalla listing averaged A$30,079 over the 12 months to September 2026 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
In a typical year, the average Rural City of Benalla listing brings in A$4,670 in July, its best month, and A$2,330 in March, its slowest. February runs within 1% of March, so either can be the slowest in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Rural City of Benalla's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn A$7,000+ a month, about 3.8 times the typical property.
- Strong performers (top 25%) earn A$3,840 or more, roughly A$2,000 a month above the median.
- Typical properties (median) earn about A$1,840 a month.
- Entry-level properties (bottom 25%) earn A$698 or less, about 38% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$2,980. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rural City of Benalla Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in April 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$2,244 | 33.1% | A$233 | A$75 | 37 days | 2.9 nights |
| Oct 2025 | A$3,016 | 38.9% | A$237 | A$97 | 41 days | 3 nights |
| Nov 2025 | A$2,700 | 33.3% | A$236 | A$90 | 48 days | 2.4 nights |
| Dec 2025 | A$3,459 | 37.8% | A$239 | A$112 | 63 days | 5.7 nights |
| Jan 2026 | A$2,703 | 33.7% | A$241 | A$87 | 31 days | 2.8 nights |
| Feb 2026 | A$1,654 | 23.3% | A$237 | A$59 | 45 days | 4.6 nights |
| Mar 2026 | A$2,522 | 33.7% | A$242 | A$81 | 27 days | 4 nights |
| Apr 2026 | A$3,907 | 43.2% | A$256 | A$130 | 44 days | 4.3 nights |
| May 2026 | A$2,787 | 34.6% | A$291 | A$90 | 24 days | 3.4 nights |
| Jun 2026 | A$3,657 | 33.2% | A$304 | A$122 | 35 days | 4.3 nights |
| Jul 2026 | A$5,019 | 42.2% | A$302 | A$162 | 35 days | 3.8 nights |
| Aug 2026 | A$2,689 | 29.6% | A$303 | A$87 | 24 days | 2.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Rural City of Benalla home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Rural City of Benalla Profitable?
Yes, when it's run well. The average Rural City of Benalla Airbnb took in A$30,079 in the 12 months to September 2026, and run by its owner at everyday costs, about A$1,730 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$3,640 a month.
Cleaning it yourself keeps the A$2,310 a year guests pay in cleaning fees, for about A$1,920 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,500 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Rural City of Benalla Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$27,769 | A$57,890 |
| Cleaning fees guests pay8% of Rural City of Benalla bookings | A$2,310 | A$4,830 |
| Gross bookings | A$30,079 | A$62,720 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of Rural City of Benalla listings on Simplified Pricing, 3% for the rest | −A$3,590 | −A$7,480 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$2,310 | −A$4,830 |
| Utilities and internetAbout 5% of bookings | −A$1,500 | −A$3,140 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$600 | −A$1,250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$900 | −A$1,880 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$300 | −A$300 |
| Permit and registrationWhere one is required | −A$150 | −A$150 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −A$9,350 | −A$19,030 |
| Left for housing costs, then profit | A$20,729about A$1,730 a month | A$43,690about A$3,640 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Rural City of Benalla Airbnb Profit
The estimate starts from Rural City of Benalla's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rural City of Benalla home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rural City of Benalla's Top Earners Get There
- More nights booked. The busiest quarter of Rural City of Benalla listings are booked on 54% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of A$180 adds about A$1,800 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$280 a night or more, against a median of A$180. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$2,780 a year.
- Open for the busy months. In a typical year, July brings the average listing about A$4,670, against A$2,330 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rural City of Benalla listings average 4.81 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$5,230 a month, against A$2,510 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rural City of Benalla?
Rural City of Benalla listings were booked on 32% of the nights they were open over the past year, 8 percentage points below the Victoria average (40%) and 11 points below the Australia average (43%). In a typical year, occupancy climbs to 45% in July and falls to 30% in March.
Across Rural City of Benalla's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
July is usually the busiest month in Rural City of Benalla, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rural City of Benalla?
The average nightly rate in Rural City of Benalla, known as ADR (average daily rate), was A$270 over the past year, about 25% below the Victoria average of A$360 and about 30% below the Australia average of A$385. Averaged month by month over the past two years, rates peak in June and July at about A$270 and bottom out in February and March at about A$225.
Across Rural City of Benalla's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge A$420+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge A$280 or more, about A$100 above the median.
- Typical properties (median) charge about A$180 a night.
- Entry-level properties (bottom 25%) charge A$140 or less, about three-quarters of the median.
June rates run 19% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$246. The 12-month ADR of A$270 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Rural City of Benalla?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rural City of Benalla it averaged A$97 over the past year, from about A$75 in a typical March to about A$151 in a typical July.
Across Rural City of Benalla's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn A$235+ per open night, about 4.6 times the median.
- Strong performers (top 25%) earn A$138 or more, about A$85 a night above the median.
- Typical properties (median) earn about A$51 per open night.
- Entry-level properties (bottom 25%) earn A$27 or less, about half of the median.
July RevPAR is about twice March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$98.
Seasonality
Best and Worst Months for Airbnb in Rural City of Benalla
With only 28 active listings, the monthly pattern in Rural City of Benalla is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Rural City of Benalla
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$2,980.
Revenue by month in Rural City of Benalla in numbers
| Month | Revenue per listing |
|---|---|
| January | A$3,000 |
| February | A$2,360 |
| March | A$2,330 |
| April | A$3,220 |
| May | A$2,520 |
| June | A$3,060 |
| July | A$4,670 |
| August | A$2,600 |
| September | A$2,480 |
| October | A$3,180 |
| November | A$2,790 |
| December | A$3,590 |
How Far in Advance Do Guests Book Airbnb in Rural City of Benalla?
Guests book Rural City of Benalla stays 38 days ahead on average (about five weeks). December stays are booked furthest out, about 61 days ahead, and May stays closest to arrival, about 24 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Rural City of Benalla
None of the 28 active listings in Rural City of Benalla display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Rural City of Benalla.
Neighborhoods
Best Neighborhoods for Airbnb in Rural City of Benalla
AirROI's area guide picks eight Rural City of Benalla neighborhoods that draw short-term rental guests, led by Benalla Art Gallery, Lake Benalla and Benalla Botanical Gardens. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Benalla Art Gallery | A hub for art lovers featuring contemporary exhibitions and local art. The gallery attracts visitors interested in culture and exhibits throughout the year. | Benalla Art Gallery, Lake Benalla, Botanical Gardens, Benalla Vintage Car and Memorabilia Museum |
| Lake Benalla | A beautiful natural setting that offers recreational activities, picnicking, and walking trails. It’s a peaceful escape for nature lovers and families. | Lake Benalla, Walking Trails, Picnic Areas, Bird Watching |
| Benalla Botanical Gardens | Designed by William Guilfoyle, these gardens are perfect for a relaxing stroll. They're a point of interest for visitors and locals alike, especially in spring. | Historic Trees, Flowering Gardens, Picnic Spots |
| Benalla Historical Society | Attracts history enthusiasts and those interested in the heritage of the area. The society offers insights into local history and culture. | Benalla Historical Society, Local Heritage |
| Winton Wetlands | The largest wetland restoration project in Victoria, offering unique flora and fauna. It’s popular with ecotourists and outdoor adventurers. | Birdwatching, Kayaking, Walking Trails |
| Seymour Railway Heritage Centre | Ideal for railway history buffs, this centre showcases the rich history of railways in the region and provides an engaging experience for visitors. | Heritage Trains, Exhibits, Train Rides |
| Benalla Vintage Market | A must-visit for vintage lovers and collectors, featuring a wide variety of antiques and collectibles. Great for those looking for unique souvenirs. | Antique Shops, Collectibles, Local Artisans |
| Local Wine and Cheese Tours | Showcases the regional produce and vineyards, these tours attract foodies and wine enthusiasts looking to explore local flavors. | Wine Tastings, Cheese Sampling, Local Vineyards |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Rural City of Benalla vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 55 km, Shire of Mansfield (45 km away, 81 listings) earned the most per listing, about 74% more than Rural City of Benalla. Benalla was the busiest, booked on 41% of nights against 32% in Rural City of Benalla.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Benalla 16 km | 48 | A$27,411 | A$237 | 41% |
| Rural City of Wangaratta 33 km | 64 | A$30,827 | A$268 | 36% |
| Mansfield 43 km | 135 | A$45,006 | A$470 | 31% |
| Bonnie Doon 43 km | 30 | A$50,089 | A$569 | 28% |
| Wangaratta 43 km | 43 | A$21,405 | A$234 | 31% |
| Shire of Mansfield 45 km | 81 | A$52,416 | A$587 | 31% |
| Merrijig 53 km | 48 | A$52,310 | A$668 | 28% |
| Sawmill Settlement 55 km | 82 | A$42,199 | A$576 | 28% |
Other Airbnb Markets in Victoria
- Melbourne Airbnb data 14,961 listings
- Cowes Airbnb data 747 listings
- Bright Airbnb data 507 listings
- Torquay Airbnb data 497 listings
- Daylesford Airbnb data 455 listings
- Apollo Bay Airbnb data 440 listings
- Geelong Airbnb data 435 listings
- Southbank Airbnb data 426 listings
See all 199 Victoria Airbnb markets
Markets Similar to Rural City of Benalla
Markets elsewhere in Australia with a similar nightly rate and occupancy to Rural City of Benalla:
- Copper Coast Council Airbnb data SA · A$276/night · 33.0%
- South West Rocks Airbnb data NSW · A$286/night · 34.6%
- Kalbarri Airbnb data WA · A$285/night · 35.4%
- Townsville City Airbnb data QLD · A$312/night · 33.5%
- Livingstone Shire Airbnb data QLD · A$288/night · 36.5%
- Augusta Airbnb data WA · A$303/night · 35.5%
FAQ
Rural City of Benalla Airbnb FAQ
How much do Airbnb hosts make in Rural City of Benalla?
An active Rural City of Benalla Airbnb grossed A$30,079 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$3,840 or more in a typical month.
How much can I make on Airbnb in Rural City of Benalla?
It depends most on the home's size, location and how it's run. The middle half of Rural City of Benalla listings earn between A$698 and A$3,840 in a typical month, and the top tenth A$7,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rural City of Benalla?
Listings in Rural City of Benalla were booked on 32% of available nights over the past year. That compares with 40% for the Victoria average. July is usually the busiest month.
How much does an Airbnb cost per night in Rural City of Benalla?
The average booked night in Rural City of Benalla cost A$270 before fees. Half of listings charge between A$140 and A$280, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rural City of Benalla?
None of the active Rural City of Benalla listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Rural City of Benalla?
Yes, when it's run well. The average Rural City of Benalla Airbnb grossed A$30,079 in the 12 months to September 2026, 18% below the Victoria average of A$36,652, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$20,729 a year (about A$1,730 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$3,640 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Rural City of Benalla?
July usually pays best, averaging A$4,670 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rural City of Benalla?
Each night a Rural City of Benalla listing was open to book earned A$97 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$235 or more.
How far in advance do guests book Airbnbs in Rural City of Benalla?
Rural City of Benalla stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Rural City of Benalla?
The average Rural City of Benalla Airbnb stay lasted 3.8 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Rural City of Benalla rated?
Guests rate Rural City of Benalla Airbnbs 4.81 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Rural City of Benalla?
Benalla Art Gallery, Lake Benalla and Benalla Botanical Gardens draw the most short-term rental interest in Rural City of Benalla. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rural City of Benalla?
AirROI counted 28 active Airbnb listings in Rural City of Benalla as of September 2026. The closest tracked market is Benalla, 16 km away.
How much are Airbnb cleaning fees in Rural City of Benalla?
In Rural City of Benalla, about six in ten listings add a cleaning fee. The median fee is A$76, and some higher fees lift the average to A$144.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Rural City of Benalla from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.