Merrijig, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Merrijig, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,159 per year — at a $400 nightly rate, 28.3% occupancy, and a $120 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 51 active listings, Merrijig is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 37.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Merrijig?
In Merrijig, the headline Airbnb metrics are $31,159 in average annual revenue,28.3% occupancy, $400 ADR, and $120 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Merrijig?
Understanding the monthly revenue variations for Airbnb listings in Merrijig is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merrijig is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merrijig across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,610+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,723 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,852 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,283, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merrijig
What Is the Monthly Airbnb Occupancy Rate in Merrijig?
Maximize your bookings by understanding the Merrijig STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merrijig:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merrijig
What Is the Average Airbnb Nightly Rate in Merrijig?
Effective short term rental pricing strategy in Merrijig involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merrijig typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $734+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $565 or more.
- Typical properties (Median) charge around $321 per night.
- Entry-level properties (Bottom 25%) earn around $188 per night.
Average Daily Rate (ADR) Trend by Month in Merrijig
What Is the RevPAR for Airbnb in Merrijig?
RevPAR in Merrijig is currently $120. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $102 RevPAR.
- Strong performers (Top 25%) earn $182 RevPAR.
- Best-in-class (Top 10%) achieve $269 RevPAR.
Average Monthly RevPAR Trend in Merrijig
RevPAR Insights for Merrijig
- The average RevPAR in Merrijig is $120. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($269) and bottom 25% ($46) is $223, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Merrijig benchmarks. If your RevPAR falls below the median of $102, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $182+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Merrijig?
Merrijig's peak Airbnb season falls in July, August, January, while the softest stretch is February, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, January)
- Revenue averages $5,940 per month
- Occupancy rates average 40.4%
- Daily rates average $412
Shoulder Season
- Revenue averages $4,014 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $397
Low Season (February, May, November)
- Revenue drops to average $2,928 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $381
Seasonality Insights for Merrijig
- Airbnb seasonality in Merrijig is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Merrijig's highest earning potential, with monthly revenues climbing to $7,029, occupancy reaching 50.9%, and ADRs peaking at $424.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,562, occupancy could drop to 17.0%, and ADRs may adjust to $377.
- Lower occupancy paired with meaningful seasonality means hosts in Merrijig need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Merrijig, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Merrijig?
Low regulation and minimal registration activity in Merrijig, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Merrijig to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Merrijig?
Merrijig is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Merrijig Village | The heart of Merrijig, offering easy access to Mt. Buller for skiing and snowboarding. A favorite for winter sports enthusiasts and those looking for a cozy mountain getaway. | Mt. Buller Ski Resort, Merrijig Horse Riding, Delatite River, Local wineries, Mountain biking trails, Hiking opportunities |
| Delatite River | A beautiful river area perfect for nature lovers and outdoor activities. Popular for kayaking, fishing, and relaxing by the water during the summer months. | Delatite River, Fishing spots, Kayaking, Nature walks, Picnic areas, Scenic views |
| Mt. Buller | A premier ski destination known for its stunning mountain views and excellent skiing facilities. Attracts tourists year-round for both winter and summer activities. | Mt. Buller Ski Resort, Skiing and snowboarding, Mountain biking, Hiking trails, Scenic chairlift rides, Snowshoeing |
| Merrijig Creek | Provides a serene and secluded environment, ideal for those seeking peace and relaxation in nature. Great for bushwalking and enjoying wildlife. | Merrijig Creek, Bushwalking trails, Wildlife viewing, Riverbanks, Photography spots, Picnic areas |
| Chateau Peak | A scenic area near Merrijig that offers breathtaking views and is popular among outdoor enthusiasts, perfect for hiking and photography. | Chateau Peak, Hiking trails, Photography opportunities, Nature exploration, Panoramic views, Picnic spots |
| Merrijig State Forest | Perfect for eco-tourism and outdoor adventures, this area is filled with lush forests and diverse wildlife, attractive for nature lovers and adventure seekers. | Merrijig State Forest, Bushwalking, Wildlife viewing, Campsites, Scenic drives, Nature trails |
| Local Wineries | The surrounding wine region attracts tourists for wine tasting experiences. Ideal for travelers seeking gourmet food and wine tours. | Local wineries, Wine tasting experiences, Gourmet dining, Vineyard tours, Scenic drives, Artisanal markets |
| Merrijig Arts and Culture | A hub for local arts and crafts, attracting those interested in cultural experiences and events throughout the year. | Local art studios, Craft markets, Cultural events, Workshops, Music festivals, Art exhibitions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Merrijig offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Merrijig?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merrijig
- The Merrijig Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merrijig, House properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 49% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Merrijig Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merrijig
- The dominant room capacity in Merrijig is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 54.9% of the active Airbnb listings in Merrijig, indicating a high concentration in these sizes.
- A significant 54.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merrijig.
Merrijig Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merrijig
- The most common guest capacity trend in Merrijig vacation rentals is listings accommodating 8+ guests (54.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Merrijig STR market, accounting for 74.5% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merrijig.
- On average, properties in Merrijig are equipped to host 6.2 guests.
How Do Listings in Merrijig Compare on Quality?
Listing quality in Merrijig can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Merrijig
- At 21.6 photos per listing on average, Merrijig hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Merrijig averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Merrijig?
Amenity Prevalence
Amenity Insights for Merrijig
- Essential amenities in Merrijig that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merrijig: Heating, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merrijig to stay competitive.
Which Airbnb Amenities Boost Revenue in Merrijig?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Merrijig, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 78.4% | $39,177 | $2,002 | 1857.3% |
Refrigerator | 70.6% | $42,700 | $3,462 | 1133.5% |
Washer | 62.7% | $44,184 | $9,223 | 379.1% |
Dryer | 52.9% | $49,586 | $10,429 | 375.5% |
Oven | 62.7% | $44,127 | $9,318 | 373.6% |
Dishwasher | 54.9% | $48,003 | $10,653 | 350.6% |
Stove | 58.8% | $43,401 | $13,671 | 217.5% |
Backyard | 49.0% | $47,256 | $15,681 | 201.4% |
Barbecue utensils | 37.3% | $50,609 | $19,611 | 158.1% |
Coffee maker | 47.1% | $46,089 | $17,889 | 157.6% |
Revenue Impact Insights for Merrijig
- Kitchen tops the revenue impact list with a 1857.3% uplift — listings with this amenity earn $39,177 vs. $2,002 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Merrijig STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merrijig. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerrijig Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Merrijig
- The typical guest profile for Airbnb in Merrijig consists of primarily domestic travelers (88%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 88.3% of guests.
- Key international markets include Australia (88.3%) and United States (2.7%).
- Top languages spoken are English (60.7%) followed by Malay (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Merrijig?
Listings in Merrijig average 4.76 out of 5 overall, with about 37.8 reviews per active listing and 41.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Merrijig
- An average rating of 4.76 places Merrijig in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.91), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Merrijig Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merrijig
- The most common availability pattern in Merrijig falls within the 271-366 days range, representing 76.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Merrijig (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Merrijig?
Average Booking Lead Time by Month
Booking Lead Time Insights for Merrijig
- The overall average booking lead time for vacation rentals in Merrijig is 50 days.
- Guests book furthest in advance for stays during April (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Merrijig.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Merrijig averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Merrijig?
Guests in Merrijig stay about 3.4 nights on average, generating roughly 794 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Merrijig
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Merrijig
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (4.8 nights) and shorten in Mar (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Merrijig Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
5.9% of total
2 Nights
31 listings
60.8% of total
3 Nights
2 listings
3.9% of total
30+ Nights
15 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Merrijig is 2 Nights, adopted by 60.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Merrijig Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in Merrijig, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60.8% of Merrijig hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- A 2-night minimum appears standard (60.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merrijig.
Merrijig Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
9.8% of total
Moderate
11 listings
21.6% of total
Firm
29 listings
56.9% of total
Strict
6 listings
11.8% of total
Cancellation Policy Insights for Merrijig
- The prevailing Airbnb cancellation policy trend in Merrijig is Firm, used by 56.9% of listings.
- A majority (68.7%) of hosts in Merrijig utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 56.9% market standard in Merrijig.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Merrijig.
How Much Are Airbnb Cleaning Fees in Merrijig?
Cleaning fees in Merrijig are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Merrijig
- 94.1% of listings charge a cleaning fee, making it standard practice in Merrijig. Guests expect it and factor it into their booking decisions.
- The gap between the average ($151) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Merrijig median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Merrijig Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merrijigbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Delatite Lodge - River Front
Entire Place • 5 bedrooms
Merrijig Lodge, perfect High Country Base
Entire Place • 12 bedrooms
Tanderra - Pool - Sleeps 12
Entire Place • 6 bedrooms
Delatite Valley
Entire Place • 4 bedrooms
Riversong - On the Delatite river. 5 min to Buller
Entire Place • 6 bedrooms
Mt Buller- Delatite River House Sleeps 12
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Merrijig?
Learn from the best! This table showcases top-performing Airbnb hosts in Merrijig based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leith | 5 | $299,468 | 199 | 4.90/5.0 |
| Eddie | 4 | $178,840 | 38 | 4.89/5.0 |
| Romy | 3 | $165,926 | 33 | 4.68/5.0 |
| Neil | 1 | $98,451 | 44 | 4.84/5.0 |
| Jacqui | 1 | $90,713 | 77 | 4.88/5.0 |
| Amy | 1 | $82,628 | 42 | 4.93/5.0 |
| Veronica Anne | 1 | $71,468 | 44 | 4.98/5.0 |
| Loren | 2 | $64,462 | 8 | 4.83/5.0 |
| Suzanne | 1 | $61,552 | 13 | 5.00/5.0 |
| Leah | 1 | $61,146 | 66 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merrijig.
Who Are the Airbnb Hosts in Merrijig?
Merrijig is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Merrijig
- With 68.6% Superhosts, Merrijig has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 27.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Merrijig averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Merrijig
These are the highest-grossing professional property management operations in Merrijig, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Leith | 5 | $299,468 | $669 | 30.3% | 4.90/5 |
| Eddie | 4 | $178,840 | $633 | 23.3% | 4.89/5 |
| Romy | 3 | $165,926 | $791 | 24.1% | 4.68/5 |
| Loren | 2 | $64,462 | $505 | 24.0% | 4.83/5 |
Management Company Insights for Merrijig
- The leading management company, Leith, operates 5 listings with $299,468 in gross revenue — a useful benchmark for what scale looks like in Merrijig.
- Top managers average 4 properties each, suggesting professional management in Merrijig still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Merrijig's Airbnb Market Compare to Nearby Cities?
How does the Merrijig Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Hawthorn, Merrijig has 21 percentage points lower occupancy and about $131 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mount Martha | 15 | $4,800 | $579.85 | 32% |
| Shire of Mansfield | 84 | $2,960 | $383.92 | 31% |
| Bright | 487 | $2,930 | $284.03 | 38% |
| Shire of Strathbogie | 38 | $2,879 | $341.42 | 35% |
| Yanakie | 17 | $2,872 | $232.57 | 47% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
| Hawthorn | 14 | $2,852 | $269.20 | 49% |
| Shire of Murrindindi | 73 | $2,717 | $319.15 | 37% |
| Yarrawonga | 109 | $2,706 | $386.77 | 31% |
| Mount Buller | 91 | $2,664 | $571.91 | 29% |
Frequently Asked Questions About Airbnb in Merrijig
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Merrijig.
How much do Airbnb hosts make in Merrijig?
Merrijig hosts earn about $31,159 per year on average, with an average nightly rate of $400 and RevPAR of $120. Those figures describe the typical revenue environment for active listings in Merrijig, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Merrijig market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Merrijig?
The average Airbnb occupancy rate in Merrijig is 28.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Merrijig?
Listings in Merrijig average $400 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Merrijig?
Merrijig currently has about 51 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Merrijig?
AirROI currently classifies the short-term rental regulation level in Merrijig as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Merrijig?
RevPAR in Merrijig is about $120. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Merrijig?
Occupancy of 28.3% means Merrijig is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $31,159, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Merrijig?
The average booking lead time in Merrijig is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Merrijig?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Merrijig include Merrijig Village, Delatite River, Mt. Buller. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Merrijig?
entire_home listings make up 100.0% of the active supply in Merrijig. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Merrijig compare to nearby Airbnb markets?
Among neighboring markets, Mount Martha posts $57,600 in average annual revenue with 31.8% occupancy, compared to Merrijig's $31,159 and 28.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Merrijig?
The average Airbnb stay length in Merrijig is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Merrijig?
Airbnb listings in Merrijig average 4.76 out of 5 overall. About 41.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Merrijig?
Kitchen and Refrigerator are among the strongest revenue-linked amenities in Merrijig. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Merrijig?
Yes. About 94.1% of active Airbnb listings in Merrijig charge a cleaning fee, and the average fee is $151. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Merrijig?
A 68.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.