Airbnb market data · 202612 months to September 2026
Williamstown, VIC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Williamstown brought in A$21,956 over the 12 months through September 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Williamstown Airbnb Market at a Glance
Rates and bookings both trail the Victoria average. Listings averaged A$305 a night and were booked on 36% of available nights, against A$360 and 40% for the Victoria average.
Timing matters: in December, the best month, the average listing earned about 3.2 times as much as in September, the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Williamstown is the 158th-largest of 199 Victoria markets AirROI tracks.
Browse the live Williamstown Airbnb market See Every Williamstown ListingRevenue
How Much Do Airbnb Hosts Make in Williamstown?
Gross bookings per Williamstown listing averaged A$21,956 over the 12 months to September 2026 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
The average Williamstown listing brought in A$5,890 in December, its best month, and A$1,830 in September, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Williamstown's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn A$7,000+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn A$4,480 or more, roughly A$1,600 a month above the median.
- Typical properties (median) earn about A$2,870 a month.
- Entry-level properties (bottom 25%) earn A$1,430 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about 3.2 times what September did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, A$3,410.
Williamstown Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
December 2025 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$1,826 | 21.5% | A$320 | A$61 | 20 days | 4.8 nights |
| Oct 2025 | A$4,163 | 38.7% | A$321 | A$134 | 42 days | 8 nights |
| Nov 2025 | A$2,653 | 33.8% | A$321 | A$88 | 16 days | 4.1 nights |
| Dec 2025 | A$5,893 | 54.0% | A$323 | A$190 | 16 days | 4.8 nights |
| Jan 2026 | A$3,870 | 45.0% | A$315 | A$125 | 29 days | 4.2 nights |
| Feb 2026 | A$2,703 | 31.6% | A$311 | A$97 | 26 days | 4.8 nights |
| Mar 2026 | A$2,828 | 31.8% | A$323 | A$91 | 48 days | 3.6 nights |
| Apr 2026 | A$3,167 | 31.6% | A$316 | A$106 | 36 days | 5.8 nights |
| May 2026 | A$3,361 | 39.3% | A$305 | A$108 | 31 days | 6.1 nights |
| Jun 2026 | A$3,549 | 43.7% | A$294 | A$118 | 27 days | 4.1 nights |
| Jul 2026 | A$3,368 | 36.1% | A$300 | A$109 | 33 days | 5.1 nights |
| Aug 2026 | A$3,532 | 44.0% | A$297 | A$114 | 30 days | 5.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Williamstown home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Williamstown Profitable?
Yes, when it's run well. The average Williamstown Airbnb took in A$21,956 in the 12 months to September 2026, and run by its owner at everyday costs, about A$1,220 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$1,920 a month.
Cleaning it yourself keeps the A$2,030 a year guests pay in cleaning fees, for about A$1,390 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,060 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Williamstown Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$19,926 | A$31,120 |
| Cleaning fees guests pay9% of Williamstown bookings | A$2,030 | A$3,160 |
| Gross bookings | A$21,956 | A$34,280 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Williamstown listings on Simplified Pricing, 3% for the rest | −A$2,740 | −A$4,280 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$2,030 | −A$3,160 |
| Utilities and internetAbout 5% of bookings | −A$1,100 | −A$1,710 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$440 | −A$690 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$660 | −A$1,030 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$220 | −A$220 |
| Permit and registrationWhere one is required | −A$110 | −A$110 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −A$7,300 | −A$11,200 |
| Left for housing costs, then profit | A$14,656about A$1,220 a month | A$23,080about A$1,920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Williamstown Airbnb Profit
The estimate starts from Williamstown's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Williamstown home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Williamstown's Top Earners Get There
- More nights booked. The busiest quarter of Williamstown listings are booked on 55% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of A$280 adds about A$2,790 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$425 a night or more, against a median of A$280. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$1,990 a year.
- Open for the busy months. December brought the average listing about A$5,890, against A$1,830 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Williamstown listings average 4.72 stars, and 20% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$2,860 a month, against A$1,830 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Williamstown?
Williamstown listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Victoria average (40%) and 7 points below the Australia average (43%). Occupancy swings from 21% in September to 54% in December.
Across Williamstown's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
December was the busiest month in Williamstown, September the quietest
Share of open nights booked, by month, September 2025 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Williamstown?
The average nightly rate in Williamstown, known as ADR (average daily rate), was A$305 over the past year, about 15% below the Victoria average of A$360 and about 21% below the Australia average of A$385. Rates barely change through the year, staying between about A$295 and A$325.
Across Williamstown's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge A$510+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge A$425 or more, about A$150 above the median.
- Typical properties (median) charge about A$280 a night.
- Entry-level properties (bottom 25%) charge A$170 or less, about 60% of the median.
Average nightly rate by month in Williamstown
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, A$312.
What Is the RevPAR for Airbnb in Williamstown?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Williamstown it averaged A$102 over the past year, from about A$61 in September to about A$190 in December.
Across Williamstown's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn A$177+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn A$136 or more, about A$40 a night above the median.
- Typical properties (median) earn about A$97 per open night.
- Entry-level properties (bottom 25%) earn A$55 or less, about 56% of the median.
December RevPAR was about 3.1 times September's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, A$112. The 12-month RevPAR of A$102 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Williamstown
With only 25 active listings, the monthly pattern in Williamstown is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in Williamstown?
Guests book Williamstown stays 29 days ahead on average (about four weeks). March stays are booked furthest out, about 48 days ahead, and November stays closest to arrival, about 16 days. A typical March booking is made in late January.
March stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Permits
Airbnb Permits and Registration in Williamstown
None of the 25 active listings in Williamstown display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Williamstown.
Neighborhoods
Best Neighborhoods for Airbnb in Williamstown
AirROI's area guide picks eight Williamstown neighborhoods that draw short-term rental guests, led by Williamstown Beach, Nelson Place and Williamstown Hospital Precinct. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Williamstown Beach | A picturesque beach area known for its stunning sunsets and family-friendly environment. It's a prime spot for beachgoers and families looking for a relaxing getaway close to nature and local attractions. | Williamstown Beach, Jawbone Marine Sanctuary, Williamstown Botanic Gardens, Sunset Park, Hobsons Bay Coastal Trail, The Tea House |
| Nelson Place | This vibrant area along the waterfront is known for its restaurants, cafes, and sailing clubs. It's perfect for visitors who want to indulge in local dining and enjoy the beautiful marina views. | Jewish Museum of Australia, Sailors' Rest, Gem Pier, Royal Yacht Club of Victoria, Steampacket Gardens |
| Williamstown Hospital Precinct | A mixed-use area that appeals to healthcare professionals, patients, and visitors. It offers convenient access to healthcare facilities and is near local shops and cafes. | Williamstown Hospital, local cafes, shopping options, public transport access |
| Botanic Gardens | The stunning Williamstown Botanic Gardens offer a tranquil retreat for visitors. It's a great location for those wanting to enjoy nature and the outdoors while exploring nearby attractions. | Williamstown Botanic Gardens, Lake Andrews, Birdwatching, Picnic spots |
| Historic Railway Station | The historic Williamstown Railway Station area attracts visitors interested in the town's history. It’s close to local attractions and offers easy transport links to Melbourne. | Williamstown Railway Station, Maritime Museum, Local historical sites, Victorias church architecture |
| Civic Centre | This area is the cultural heart of Williamstown, with community events and local markets. Ideal for tourists wanting to experience local life and culture. | Williamstown Town Hall, Local markets, Community events, Nearby shopping precincts |
| North Williamstown | This residential area is growing in popularity due to its proximity to nature reserves and parks. It's great for families and those seeking a quieter stay. | Truemans Road Reserve, Williamstown North Football Club, Local parks and playgrounds |
| Seaside Attractions | Includes various seaside attractions such as the historic pier and recreational activities that draw tourists seeking adventure and ocean views. | Williamstown Pier, Fishing spots, Water sports activities, Boat cruises |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Williamstown vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 8 km, Port Melbourne (4 km away, 48 listings) earned the most per listing, about twice as much as Williamstown. Docklands was the busiest, booked on 52% of nights against 36% in Williamstown.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Port Melbourne 4 km | 48 | A$44,512 | A$361 | 48% |
| Docklands 6 km | 194 | A$37,146 | A$280 | 52% |
| South Melbourne 6 km | 70 | A$34,423 | A$284 | 50% |
| Southbank 7 km | 426 | A$37,813 | A$286 | 51% |
| Footscray 7 km | 57 | A$13,632 | A$156 | 46% |
| West Melbourne 7 km | 58 | A$27,842 | A$253 | 50% |
| St Kilda 7 km | 139 | A$21,475 | A$233 | 46% |
| Elwood 8 km | 47 | A$24,515 | A$284 | 48% |
Other Airbnb Markets in Victoria
- Melbourne Airbnb data 14,961 listings
- Cowes Airbnb data 747 listings
- Bright Airbnb data 507 listings
- Torquay Airbnb data 497 listings
- Daylesford Airbnb data 455 listings
- Apollo Bay Airbnb data 440 listings
- Geelong Airbnb data 435 listings
- Ocean Grove Airbnb data 419 listings
See all 199 Victoria Airbnb markets
Markets Similar to Williamstown
Markets elsewhere in Australia with a similar nightly rate and occupancy to Williamstown:
- Augusta Airbnb data WA · A$303/night · 35.5%
- Kalbarri Airbnb data WA · A$285/night · 35.4%
- Livingstone Shire Airbnb data QLD · A$288/night · 36.5%
- Victor Harbor Airbnb data SA · A$325/night · 36.6%
- Rainbow Beach Airbnb data QLD · A$331/night · 36.2%
- South West Rocks Airbnb data NSW · A$286/night · 34.6%
FAQ
Williamstown Airbnb FAQ
How much do Airbnb hosts make in Williamstown?
An active Williamstown Airbnb grossed A$21,956 on average in the 12 months to September 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$4,480 or more in a typical month.
How much can I make on Airbnb in Williamstown?
It depends most on the home's size, location and how it's run. The middle half of Williamstown listings earn between A$1,430 and A$4,480 in a typical month, and the top tenth A$7,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Williamstown?
Listings in Williamstown were booked on 36% of available nights over the past year. That compares with 40% for the Victoria average. December was the busiest month.
How much does an Airbnb cost per night in Williamstown?
The average booked night in Williamstown cost A$305 before fees. Half of listings charge between A$170 and A$425, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Williamstown?
None of the active Williamstown listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Williamstown?
Yes, when it's run well. The average Williamstown Airbnb grossed A$21,956 in the 12 months to September 2026, 40% below the Victoria average of A$36,652, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$14,656 a year (about A$1,220 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$1,920 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Williamstown?
December paid best over the past year, at A$5,890 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Williamstown?
Each night a Williamstown listing was open to book earned A$102 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$177 or more.
How far in advance do guests book Airbnbs in Williamstown?
Williamstown stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Williamstown?
The average Williamstown Airbnb stay lasted 5 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Williamstown rated?
Guests rate Williamstown Airbnbs 4.72 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Williamstown?
Williamstown Beach, Nelson Place and Williamstown Hospital Precinct draw the most short-term rental interest in Williamstown. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Williamstown?
AirROI counted 25 active Airbnb listings in Williamstown as of September 2026. The closest tracked market is Port Melbourne, 4 km away.
How much are Airbnb cleaning fees in Williamstown?
In Williamstown, about three-quarters of listings add a cleaning fee, and the typical fee is about A$212.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Williamstown from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.