Hem, France Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Hem listing brings in €1,760 in July, its best month, and €938 in February, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.

Across Hem's 25 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €3,310+ a month, about 3.1 times the typical property.
• Strong performers (top 25%) earn €1,870 or more, roughly €810 a month above the median.
• Typical properties (median) earn about €1,060 a month.
• Entry-level properties (bottom 25%) earn €523 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Hem listings were booked on 43% of the nights they were open over the past year, 4 percentage points above the Hauts-de-France average (39%) and 2 points above the France average (41%). In a typical year, occupancy climbs to 47% in October and falls to 37% in September.

Across Hem's 25 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 82%+ of open nights, 45 points above the median.
• Strong performers (top 25%) fill 70% or more, roughly five nights a week.
• Typical properties (median) fill about 37% of open nights.
• Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.

The average nightly rate in Hem, known as ADR (average daily rate), was €114 over the past year, about 5% below the Hauts-de-France average of €120 and about 29% below the France average of €160. Averaged month by month over the past two years, rates peak in June and July at about €105 and bottom out in January and November at about €94.

Across Hem's 25 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €190+ a night, about 2.1 times the median.
• Strong performers (top 25%) charge €135 or more, about €45 above the median.
• Typical properties (median) charge about €88 a night.
• Entry-level properties (bottom 25%) charge €55 or less, about two-thirds of the median.

What Is the RevPAR for Airbnb in Hem?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hem it averaged €50 over the past year, from about €33 in a typical February to about €57 in a typical July.

Across Hem's 25 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €103+ per open night, about 2.7 times the median.
• Strong performers (top 25%) earn €58 or more, about €19 a night above the median.
• Typical properties (median) earn about €39 per open night.
• Entry-level properties (bottom 25%) earn €22 or less, about 57% of the median.

With only 25 active listings, the monthly pattern in Hem is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.

How Far in Advance Do Guests Book Airbnb in Hem?

Guests book Hem stays 56 days ahead on average (about eight weeks). June stays are booked furthest out, about 81 days ahead, and March stays closest to arrival, about 34 days. A typical June booking is made in late March.

None of the 25 active listings in Hem display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hem.