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Airbnb market data · 202612 months to September 2026

Santa Sofia, Italy Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
22
Avg. booking lead time
68 days
Listings showing a permit
68%
Peak revenue month
August
Lowest revenue month
November

The short answer

Santa Sofia Airbnb Market at a Glance

Santa Sofia earns on price rather than volume. Listings averaged €183 a night and were booked on 25% of available nights, against €150 and 39% for the Emilia-Romagna average.

Timing matters: in August, usually the best month, the average listing earns about 5.7 times as much as in November, usually the slowest. With only 22 active listings, a few bookings can reorder the months.

With 22 active listings, Santa Sofia is the 52nd-largest of 77 Emilia-Romagna markets AirROI tracks.

Map of Airbnb listings in Santa Sofia Browse the live Santa Sofia Airbnb market See Every Santa Sofia Listing

Revenue

How Much Do Airbnb Hosts Make in Santa Sofia?

Gross bookings per Santa Sofia listing averaged €4,942 over the 12 months to September 2026 (Emilia-Romagna average: €16,257), before cleaning, platform and management costs and taxes.

In a typical year, the average Santa Sofia listing brings in €1,690 in August, its best month, and €298 in November, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.

Across Santa Sofia's 22 active listings, monthly revenue by tier:

  • Best-in-class properties (top 10%) earn €1,620+ a month, about 3.4 times the typical property.
  • Strong performers (top 25%) earn €999 or more, roughly €520 a month above the median.
  • Typical properties (median) earn about €479 a month.
  • Entry-level properties (bottom 25%) earn €274 or less, about 57% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

August earns about 5.7 times what November does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, €799. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Santa Sofia Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

August 2026 led on revenue. Nightly rates peaked in March 2026 and bookings in July 2026, so the best-paying month is not always the busiest or the priciest.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Santa Sofia, Sep 2025 to Aug 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Sep 2025€59723.9%€198€2078 days2.9 nights
Oct 2025€55821.9%€198€1815 days2.5 nights
Nov 2025€36115.6%€200€1248 days3.7 nights
Dec 2025€57818.1%€200€1945 days3 nights
Jan 2026€2308.3%€199€710 days2.5 nights
Feb 2026€3647.1%€200€1358 days2 nights
Mar 2026€2608.4%€204€84 days2.6 nights
Apr 2026€79324.5%€203€2619 days3.5 nights
May 2026€84330.1%€133€2718 days3.8 nights
Jun 2026€1,09230.6%€114€3640 days2.8 nights
Jul 2026€1,48336.4%€112€4868 days4.6 nights
Aug 2026€1,69135.9%€111€5595 days3.8 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

These are market-wide figures. To see what one particular Santa Sofia home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.

Profit

Is an Airbnb in Santa Sofia Profitable?

Yes, when it's run well. The average Santa Sofia Airbnb took in €4,942 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €10,300, and run by its owner at everyday costs, about €630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Santa Sofia Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Santa Sofia Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings€4,702€9,810
Cleaning fees guests pay5% of Santa Sofia bookings€240€490
Gross bookings€4,942€10,300
Running costs
Airbnb's feeAbout 11%: 15.5% for the 64% of Santa Sofia listings on Simplified Pricing, 3% for the rest−€540−€1,130
Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself−€240−€490
Utilities and internetAbout 5% of bookings−€250−€520
Guest suppliesToiletries, coffee, paper goods: about 2%−€100−€210
Repairs and upkeepIncluding linens and small replacements: about 3%−€150−€310
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−€50−€50
Permit and registrationWhere one is required−€20−€20
Management€0 when you run it; co-hosts charge from about 10% of nightly bookings€0€0
Pricing and messaging toolsOptional; Airbnb's own tools are free€0€0
Lodging taxesAdded to the guest's bill and passed on€0€0
Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee−€1,350−€2,730
Left for housing costs, then profit€3,592about €300 a month€7,570about €630 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Santa Sofia Airbnb Profit

The estimate starts from Santa Sofia's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Santa Sofia home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Santa Sofia's Top Earners Get There

  • More nights booked. The busiest quarter of Santa Sofia listings are booked on 29% or more of their nights, against 17% for the median listing. Ten more booked nights a year at the median rate of €91 adds about €906 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge €120 a night or more, against a median of €91. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €470 a year.
  • Open for the busy months. In a typical year, August brings the average listing about €1,690, against €298 in November, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Santa Sofia listings average 4.78 stars, and 14% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €860 a month, against €410 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Santa Sofia?

Santa Sofia listings were booked on 25% of the nights they were open over the past year, 14 percentage points below the Emilia-Romagna average (39%) and 14 points below the Italy average (39%). In a typical year, occupancy swings from 7% in February to 48% in March.

Across Santa Sofia's 22 active listings, the share of open nights booked by tier:

  • Best-in-class properties (top 10%) are booked 45%+ of open nights, 28 points above the median.
  • Strong performers (top 25%) fill 29% or more, roughly two nights a week.
  • Typical properties (median) fill about 17% of open nights.
  • Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.

March is usually the busiest month in Santa Sofia, February the quietest

Share of open nights booked, by month, September 2024 to August 2026

Nightly rates

How Much Does an Airbnb Cost per Night in Santa Sofia?

The average nightly rate in Santa Sofia, known as ADR (average daily rate), was €183 over the past year, about 22% above the Emilia-Romagna average of €150 and about the same as the Italy average (€185). In a typical year, rates swing with the seasons, from about €110 in July and August to about €205 in April and December.

Across Santa Sofia's 22 active listings, nightly rates by tier:

  • Best-in-class properties (top 10%) charge €155+ a night, about 1.7 times the median.
  • Strong performers (top 25%) charge €120 or more, about €30 above the median.
  • Typical properties (median) charge about €91 a night.
  • Entry-level properties (bottom 25%) charge €76 or less, about 16% below the median.

December rates run 87% above August's

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, €184.

What Is the RevPAR for Airbnb in Santa Sofia?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Sofia it averaged €28 over the past year, from about €10 in a typical November to about €55 in a typical August.

Across Santa Sofia's 22 active listings, RevPAR by tier:

  • Best-in-class properties (top 10%) earn €73+ per open night, about 4.5 times the median.
  • Strong performers (top 25%) earn €32 or more, about €16 a night above the median.
  • Typical properties (median) earn about €16 per open night.
  • Entry-level properties (bottom 25%) earn €13 or less, about 18% below the median.

August RevPAR is about 5.5 times November's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, €26. The 12-month RevPAR of €28 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Santa Sofia

With only 22 active listings, the monthly pattern in Santa Sofia is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in November.

Average revenue by month in Santa Sofia

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, €885.

Revenue by month in Santa Sofia in numbers
Average monthly revenue per active listing in Santa Sofia, by calendar month
MonthRevenue per listing
January€840
February€364
March€1,280
April€793
May€854
June€1,090
July€1,480
August€1,690
September€656
October€757
November€298
December€516

How Far in Advance Do Guests Book Airbnb in Santa Sofia?

Guests book Santa Sofia stays 68 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 95 days ahead, and March stays closest to arrival, about 13 days. A typical August booking is made in mid-May.

August stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 68 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Santa Sofia

68% of the 22 active listings in Santa Sofia display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Sofia.

Neighborhoods

Best Neighborhoods for Airbnb in Santa Sofia

AirROI's area guide picks Historical Center, Foreste Casentinesi and Firenze as the parts of Santa Sofia that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Santa Sofia
AreaWho it suitsLandmarks nearby
Historical CenterThe charming historical center of Santa Sofia is rich in culture and history, making it an attractive destination for tourists interested in exploring the local heritage.San Giovanni Battista Church, Piazza delle Libertà, Casa del Popolo, Local artisan shops, Annual festivals
Foreste CasentinesiThis area is perfect for nature lovers and hikers, offering stunning landscapes and outdoor activities. Ideal for guests seeking a retreat in nature.Foresta di Camaldoli, Eremo di Camaldoli, Borgo di Castel San Niccolò, Wildlife spotting, Hiking trails
FirenzeNearby Florence, a world-renowned city for its art, architecture, and history, attracts millions of visitors each year.Uffizi Gallery, Florence Cathedral, Ponte Vecchio, Boboli Gardens, Michelangelo's David

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Nearby markets

Santa Sofia vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 35 km, Poppi (26 km away, 76 listings) earned the most per listing, about 3.6 times as much as Santa Sofia. Forlì was the busiest, booked on 39% of nights against 25% in Santa Sofia.

Airbnb markets near Santa Sofia: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Bibbiena 24 km55€12,526€24228%
Poppi 26 km76€17,852€26528%
Dicomano 30 km75€11,425€23626%
Brisighella 31 km39€11,074€19730%
Forlì 33 km109€9,814€9939%
Rufina 34 km37€17,180€25032%
Vicchio 35 km91€17,770€32031%
Cesena 35 km92€9,155€11532%

Other Airbnb Markets in Emilia-Romagna

See all 77 Emilia-Romagna Airbnb markets

Markets Similar to Santa Sofia

Markets elsewhere in Italy with a similar nightly rate and occupancy to Santa Sofia:

FAQ

Santa Sofia Airbnb FAQ

How much do Airbnb hosts make in Santa Sofia?

An active Santa Sofia Airbnb grossed €4,942 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €999 or more in a typical month.

How much can I make on Airbnb in Santa Sofia?

It depends most on the home's size, location and how it's run. The middle half of Santa Sofia listings earn between €274 and €999 in a typical month, and the top tenth €1,620 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Santa Sofia?

Listings in Santa Sofia were booked on 25% of available nights over the past year. That compares with 39% for the Emilia-Romagna average. March is usually the busiest month.

How much does an Airbnb cost per night in Santa Sofia?

The average booked night in Santa Sofia cost €183 before fees. Half of listings charge between €76 and €120; a few high-priced homes pull the average above that range.

Do you need a permit for an Airbnb in Santa Sofia?

In Santa Sofia, 68% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Santa Sofia?

Yes, when it's run well. The average Santa Sofia Airbnb grossed €4,942 in the 12 months to September 2026, 70% below the Emilia-Romagna average of €16,257, though with only 22 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €630 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in Santa Sofia?

August usually pays best, averaging €1,690 per active listing, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Santa Sofia?

Each night a Santa Sofia listing was open to book earned €28 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €73 or more.

How far in advance do guests book Airbnbs in Santa Sofia?

Santa Sofia stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Santa Sofia?

The average Santa Sofia Airbnb stay lasted 3.2 nights over the past year. A listing took 11 reservations over the year on average.

How are Airbnbs in Santa Sofia rated?

Guests rate Santa Sofia Airbnbs 4.78 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Santa Sofia?

Historical Center, Foreste Casentinesi and Firenze draw the most short-term rental interest in Santa Sofia. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Santa Sofia?

AirROI counted 22 active Airbnb listings in Santa Sofia as of September 2026. The closest tracked market is Bibbiena, 24 km away.

How much are Airbnb cleaning fees in Santa Sofia?

In Santa Sofia, about six in ten listings add a cleaning fee, and the typical fee is about €23.

How many tourists visit Santa Sofia, Italy?

All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 202 Airbnb stays in Santa Sofia, Italy in the 12 months to October 2026, which counts bookings and not tourists. See Italy tourism statistics.

Method

About This Data

Figures on this page cover 22 active Airbnb listings in Santa Sofia from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.