Romantic & Private Lake Como village house Entire home · 2 bedrooms Rated 4.94 - Revenue
- €67,144
- Occupancy
- 63.2%
- Daily rate
- €267
Airbnb market data · 202612 months to September 2026
The average Airbnb in Pognana Lario brought in €24,679 over the 12 months through September 2026, about 33% more than the Lombardy average of €18,530.
The short answer
Bookings in Pognana Lario run ahead of the Lombardy average at similar prices. Listings averaged €174 a night and were booked on 51% of available nights, against €180 and 41% for the Lombardy average.
Timing matters: in July, usually the best month, the average listing earns about four times as much as in February, usually the slowest.
With 50 active listings, Pognana Lario is the 106th-largest of 251 Lombardy markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 14%.
Browse the live Pognana Lario Airbnb market See Every Pognana Lario ListingRevenue
Gross bookings per Pognana Lario listing averaged €24,679 over the 12 months to September 2026 (Lombardy average: €18,530), before cleaning, platform and management costs and taxes.
In a typical year, the average Pognana Lario listing brings in €4,440 in July, its best month, and €1,110 in February, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about four times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €2,470. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,038 | 59.9% | €168 | €101 | 57 days | 3.7 nights |
| Oct 2025 | €2,550 | 48.1% | €161 | €82 | 43 days | 4.8 nights |
| Nov 2025 | €1,347 | 31.3% | €164 | €45 | 24 days | 2.7 nights |
| Dec 2025 | €968 | 21.0% | €163 | €31 | 29 days | 2.5 nights |
| Jan 2026 | €1,005 | 22.9% | €170 | €32 | 25 days | 3.9 nights |
| Feb 2026 | €1,045 | 31.1% | €175 | €37 | 32 days | 3 nights |
| Mar 2026 | €1,973 | 36.8% | €173 | €64 | 42 days | 6.1 nights |
| Apr 2026 | €2,671 | 45.4% | €177 | €89 | 55 days | 4.2 nights |
| May 2026 | €3,453 | 51.4% | €188 | €111 | 53 days | 4.5 nights |
| Jun 2026 | €3,962 | 65.0% | €247 | €132 | 53 days | 4.4 nights |
| Jul 2026 | €4,873 | 68.3% | €257 | €157 | 87 days | 4.8 nights |
| Aug 2026 | €4,598 | 74.4% | €256 | €148 | 81 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Pognana Lario listing earns about €2,140 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Pognana Lario Airbnb took in €24,679 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,440 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,130 a month.
Cleaning it yourself keeps the €1,840 a year guests pay in cleaning fees, for about €1,590 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €22,839 | €33,540 |
| Cleaning fees guests pay7% of Pognana Lario bookings | €1,840 | €2,700 |
| Gross bookings | €24,679 | €36,240 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 64% of Pognana Lario listings on Simplified Pricing, 3% for the rest | −€2,710 | −€3,990 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,840 | −€2,700 |
| Utilities and internetAbout 5% of bookings | −€1,230 | −€1,810 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€490 | −€720 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€740 | −€1,090 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€250 | −€250 |
| Permit and registrationWhere one is required | −€120 | −€120 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€7,380 | −€10,680 |
| Left for housing costs, then profit | €17,299about €1,440 a month | €25,560about €2,130 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Pognana Lario's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pognana Lario home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,020 a month, against €2,060 for the average one.
Occupancy
Pognana Lario listings were booked on 51% of the nights they were open over the past year, 10 percentage points above the Lombardy average (41%) and 12 points above the Italy average (39%). In a typical year, occupancy swings from 26% in January to 73% in August.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
August is usually the busiest month in Pognana Lario, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Pognana Lario, known as ADR (average daily rate), was €174 over the past year, about the same as the Lombardy and Italy averages (€180 and €175). In a typical year, rates peak in July and August at about €220 and bottom out in October and November at about €155.
The top 10% charge about twice the rate of the bottom quarter.
July rates run 44% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €173.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pognana Lario it averaged €96 over the past year, from about €38 in a typical January to about €143 in a typical July.
Per open night, by tier:
July RevPAR is about 3.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €81. The 12-month RevPAR of €96 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Pognana Lario has one high season, May through September, which makes it a highly seasonal market. Business is slowest from November to March. A listing earns about 3.4 times as much a month in June through August as in December through February.
Average revenue by month in Pognana Lario
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,470.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,180 |
| February | Low season | €1,110 |
| March | Low season | €1,800 |
| April | Shoulder season | €2,420 |
| May | High season | €2,930 |
| June | High season | €3,520 |
| July | High season | €4,440 |
| August | High season | €4,210 |
| September | High season | €2,890 |
| October | Shoulder season | €2,270 |
| November | Low season | €1,580 |
| December | Low season | €1,270 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | €3,600 | 64% | €196 |
| Shoulder seasonApril, October | €2,340 | 50% | €157 |
| Low seasonNovember–March | €1,390 | 33% | €157 |
Guests book Pognana Lario stays 60 days ahead on average (about nine weeks). August stays are booked furthest out, about 78 days ahead, and November stays closest to arrival, about 26 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 60 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 50 active listings in Pognana Lario display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pognana Lario.
Neighborhoods
AirROI's area guide picks eight Pognana Lario neighborhoods that draw short-term rental guests, led by Centro Storico, Viale Italia and Via Lecco. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Pognana Lario offers stunning views of Lake Como and is close to various local attractions, making it a prime spot for travelers seeking culture and beauty. | Lake Como, Church of San Giovanni, Local restaurants, Scenic viewpoints, Hiking trails |
| Viale Italia | This area has easy access to the lakefront and is popular for its charming buildings and proximity to amenities, making it ideal for tourists. | Lakefront promenades, Local cafes, Shopping opportunities, Historical sites, Water sports |
| Via Lecco | A picturesque street leading to the lakeside with beautiful views and access to various local activities. | Lakeside views, Restaurants and cafes, Boat rentals, Cycling paths, Nature walks |
| Local Parks | Nearby parks offer a serene environment for relaxation, making it attractive to visitors looking for a peaceful retreat close to nature. | Park of Olivenza, Walking and biking trails, Picnic areas, Botanical gardens, Birdwatching |
| Campsite Area | This location caters to visitors looking for a more outdoor and adventurous experience, with various natural attractions. | Camping facilities, Hiking opportunities, Water activities, Barbecue areas, Nature exploration |
| Via Roma | A street lined with quaint shops and eateries, perfect for travelers wanting to enjoy local culture and cuisine. | Shops, Grocery stores, Local dining, Cultural experiences, Walking tours |
| Lakeside Promenade | A beautiful promenade along the lake that attracts visitors for its scenic views and leisure activities. | Walking paths, Restaurants with views, Lake access, Fishing spots, Sunset watching |
| Hiking Trails | The surrounding mountains offer numerous hiking trails attracting outdoor enthusiasts, ideal for those wanting active vacations. | Mountain trails, Stunning vistas, Nature parks, Wildlife watching, Adventure sports |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Pognana Lario is an entire home: 98% of listings, with private rooms at 2%. Apartments and condos are the most common property type at 58%, ahead of houses (42%).
Nearly all listings rent the whole place
Pognana Lario Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.0% | 49 |
| Private room | 2.0% | 1 |
Listings by property type
Pognana Lario Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 58.0% | 29 |
| House | 42.0% | 21 |
One- and two-bedroom homes are equally common in Pognana Lario (45% of entire homes each), followed by three-bedroom homes (6%).
Pognana Lario entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 4.1% | 2 |
| 1 bedroom | 44.9% | 22 |
| 2 bedrooms | 44.9% | 22 |
| 3 bedrooms | 6.1% | 3 |
A typical one-bedroom home in Pognana Lario earned €17,700 over the past year, against €20,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 22 | €17,700 | €21,600 | €151 | 52% |
| 2 bedrooms | 22 | €20,000 | €27,500 | €202 | 50% |
Most Pognana Lario listings are sized for couples and small families: 78% sleep four guests or fewer, and none take eight or more.
Pognana Lario listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 28.6% | 14 |
| 3 guests | 4.1% | 2 |
| 4 guests | 44.9% | 22 |
| 5 guests | 6.1% | 3 |
| 6 guests | 16.3% | 8 |
Pognana Lario hosts set up an average of 2.4 beds per listing. 52% of listings show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Pognana Lario: 64% of listings offer it, and 98% offer free parking on site. Only 44% of listings have air conditioning.
Share of Pognana Lario listings with each common amenity
Guests
Pognana Lario runs on foreign visitors: 98% of guests who left reviews live outside Italy. France leads with 25% of reviewers, ahead of Germany at 19%. Guests speak a mix of languages: English leads at 41%, followed by French and German.
98% of Pognana Lario guests come from abroad
Where guests who left reviews live
Where Pognana Lario guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 3.2% |
| Paris | 2.5% |
| New York | 1.9% |
| Munich | 1.7% |
Where Pognana Lario guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 24.5% |
| Germany | 18.7% |
| United States | 14.6% |
| United Kingdom | 11.8% |
| Switzerland | 2.8% |
Languages spoken by Pognana Lario guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 41.1% |
| French | 16.1% |
| German | 13.2% |
| Spanish | 8.9% |
| Italian | 3.3% |
Pognana Lario Airbnbs average 4.83 stars, and 50% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location and value for money: both score 4.73, against 4.93 for host communication. Listings here carry long review histories, about 112 reviews each on average.
Communication scores highest in Pognana Lario; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.83 |
| Communication | 4.93 |
| Location | 4.73 |
| Check-in | 4.83 |
| Value | 4.73 |
Booking patterns
About three-quarters of Pognana Lario listings are open to guests more than 180 days a year, but only 28% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Pognana Lario listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 32.0% | 16 |
| 181-270 days | 42.0% | 21 |
| 91-180 days | 22.0% | 11 |
| 31-90 days | 4.0% | 2 |
Days a year Pognana Lario listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.0% | 2 |
| 181-270 days | 24.0% | 12 |
| 91-180 days | 42.0% | 21 |
| 31-90 days | 22.0% | 11 |
| 1-30 days | 8.0% | 4 |
The average Pognana Lario booking lasts 4.6 nights, longest in March and shortest in December. Listings took about 31 bookings each over the year, some 1,520 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Pognana Lario
Average nights per booking, by month of stay
Two-year average by calendar month.
More than seven in ten listings in Pognana Lario accept stays of one or two nights.
Minimum stay set by Pognana Lario listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Pognana Lario, used by 66% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 84% of listings offer Flexible or Moderate terms, against 8% on Firm or stricter ones.
Cancellation policies of Pognana Lario listings, from most to least flexible
Share of listings by the policy they use
94% of Pognana Lario listings charge a cleaning fee. The typical fee is about €57. Spread over the average stay of 4.6 nights, that adds roughly €12 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing listing, a two-bedroom unit at €1,040 a night (about 4.2 times the €250 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Leaving it out, the top earner in Pognana Lario, a two-bedroom unit, took in €67,100 over the past year, about 2.7 times the city's average of €24,700. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Romantic & Private Lake Como village house Entire home · 2 bedrooms Rated 4.94
The Little House,Lake View, private garden&parking Entire home · 1 bedroom Rated 4.88
[The View!] with parking & wifi! Entire home · 1 bedroom Rated 4.68
CASA MELAS: Garage, Lake View, Air Conditioning Entire home · 3 bedrooms Rated 4.83
Lake view Apartment Entire home · 1 bedroom Rated 4.83
Moka - Panoramic Lake Como View, Patio & Garden Entire home · 1 bedroom Rated 4.99 Only 4% of Pognana Lario listings are classed as professionally managed, though 58% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 64% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 6 km, Laglio (71 listings) earned the most per listing, about 63% more than Pognana Lario. None of them fills more nights than Pognana Lario (51%); the busiest, Moltrasio, reached 47%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Laglio 1 km | 71 | €40,323 | €470 | 37% |
| Faggeto Lario 2 km | 89 | €28,872 | €315 | 40% |
| Carate Urio 3 km | 79 | €31,878 | €315 | 39% |
| Nesso 3 km | 136 | €23,129 | €229 | 44% |
| Brienno 4 km | 48 | €26,399 | €367 | 34% |
| Torno 4 km | 60 | €37,624 | €421 | 38% |
| Moltrasio 5 km | 60 | €30,020 | €238 | 47% |
| Blevio 6 km | 83 | €28,959 | €243 | 45% |
See all 251 Lombardy Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Pognana Lario:
FAQ
An active Pognana Lario Airbnb grossed €24,679 on average in the 12 months to September 2026, according to AirROI's tracking of 50 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,140 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Pognana Lario listings earn between €1,370 and €3,140 in a typical month, and the top tenth €4,660 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Pognana Lario were booked on 51% of available nights over the past year. That compares with 41% for the Lombardy average. August is usually the busiest month.
The average booked night in Pognana Lario cost €174 before fees. Half of listings charge between €120 and €185, so bedroom count and location move the price more than the average suggests.
All active Pognana Lario listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Pognana Lario Airbnb grossed €24,679 in the 12 months to September 2026, 33% above the Lombardy average of €18,530. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €17,299 a year (about €1,440 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,130 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €4,440 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Pognana Lario listing was open to book earned €96 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €150 or more.
Pognana Lario stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Pognana Lario Airbnb stay lasted 4.6 nights over the past year. A listing took 31 reservations over the year on average.
Guests rate Pognana Lario Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
Centro Storico, Viale Italia and Via Lecco draw the most short-term rental interest in Pognana Lario. The neighborhood guide explains what brings guests to each.
AirROI counted 50 active Airbnb listings in Pognana Lario as of September 2026. The closest tracked market is Laglio, 1 km away.
In Pognana Lario, 94% of listings add a cleaning fee, and the typical fee is about €57.
Method
Figures on this page cover 50 active Airbnb listings in Pognana Lario from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.