Airbnb market data · 202512 months to February 2025
Marradi, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Marradi brought in €11,824 over the 12 months through February 2025, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Marradi run through February 2025.
The short answer
Marradi Airbnb Market at a Glance
Listings averaged €147 a night and were booked on 38% of available nights.
Timing matters: in August, the best month, the average listing earned about 8.9 times as much as in January, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Marradi is the 253rd-largest of 281 Tuscany markets AirROI tracks.
Browse the live Marradi Airbnb market See Every Marradi ListingRevenue
How Much Do Airbnb Hosts Make in Marradi?
Gross bookings per Marradi listing averaged €11,824 over the 12 months to February 2025 (Tuscany average: €19,638), before cleaning, platform and management costs and taxes.
The average Marradi listing brought in €3,590 in August, its best month, and €403 in January, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Marradi's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €4,600+ a month, about 5.6 times the typical property.
- Strong performers (top 25%) earn €2,160 or more, roughly €1,300 a month above the median.
- Typical properties (median) earn about €818 a month.
- Entry-level properties (bottom 25%) earn €368 or less, about 45% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 8.9 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,620.
Marradi Airbnb Data by Month
Latest 12 months in the February 2025 data.
August led on revenue and bookings; nightly rates peaked in October.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Mar 2024 | €1,953 | 37.3% | €124 | 51 days |
| Apr 2024 | €2,063 | 21.1% | €125 | 52 days |
| May 2024 | €1,684 | 31.0% | €125 | 102 days |
| Jun 2024 | €1,838 | 40.6% | €125 | 111 days |
| Jul 2024 | €2,442 | 44.8% | €139 | 103 days |
| Aug 2024 | €3,592 | 65.5% | €133 | 84 days |
| Sep 2024 | €1,741 | 39.6% | €132 | 78 days |
| Oct 2024 | €1,295 | 27.7% | €150 | 39 days |
| Nov 2024 | €1,109 | 24.0% | €139 | 78 days |
| Dec 2024 | €818 | 11.6% | €135 | 8 days |
| Jan 2025 | €403 | 10.7% | €131 | 10 days |
| Feb 2025 | €539 | 26.8% | €130 | 20 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Marradi home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Marradi Profitable?
Yes, when it's run well. The average Marradi Airbnb took in €11,824 in the 12 months to February 2025, and run by its owner at everyday costs, about €720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,920 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Marradi Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €11,824 | €31,230 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€1,830 | −€4,840 |
| Utilities and internetAbout 5% of bookings | −€590 | −€1,560 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€240 | −€620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€350 | −€940 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€120 | −€120 |
| Permit and registrationWhere one is required | −€60 | −€60 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€3,190 | −€8,140 |
| Left for housing costs, then profit | €8,634about €720 a month | €23,090about €1,920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Marradi Airbnb Profit
The estimate starts from Marradi's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marradi home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Marradi's Top Earners Get There
- More nights booked. The busiest quarter of Marradi listings are booked on 50% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of €96 adds about €957 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €160 a night or more, against a median of €96. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,180 a year.
- Open for the busy months. August brought the average listing about €3,590, against €403 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,600 a month, against €990 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Marradi?
Marradi listings were booked on 38% of the nights they were open over the past year, in line with the Tuscany average and in line with the Italy average. Occupancy swings from 11% in January to 66% in August.
Across Marradi's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
August was the busiest month in Marradi, January the quietest
Share of open nights booked, by month
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Marradi?
The average nightly rate in Marradi, known as ADR (average daily rate), was €147 over the past year, about 30% below the Tuscany average of €210 and about 21% below the Italy average of €185. Rates peak in October at about €150 and bottom out in March and April at about €125.
Across Marradi's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €290+ a night, about three times the median.
- Strong performers (top 25%) charge €160 or more, about €65 above the median.
- Typical properties (median) charge about €96 a night.
- Entry-level properties (bottom 25%) charge €70 or less, about three-quarters of the median.
October rates ran 21% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €132. The 12-month ADR of €147 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Marradi
With only 22 active listings, the monthly pattern in Marradi is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Marradi?
Guests book Marradi stays 63 days ahead on average (about two months), so guests here plan well ahead. June stays are booked furthest out, about 111 days ahead, and December stays closest to arrival, about 8 days. A typical June booking is made in late February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Marradi
27% of the 22 active listings in Marradi display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Marradi.
Neighborhoods
Best Neighborhoods for Airbnb in Marradi
AirROI's area guide picks eight Marradi neighborhoods that draw short-term rental guests, led by Centro Storico, River Arno and Local Vineyards. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historical center of Marradi offers charming streets, local shops, and cultural attractions. It is perfect for visitors wanting to immerse themselves in Tuscan history and experience local cuisine. | Museo di Marradi, Chiesa di Santa Maria, Castello di Marradi, Parco della Sorgente, Piazza della Libertà |
| River Arno | This area provides scenic views and outdoor activities including hiking and cycling along the river. Ideal for nature lovers and those seeking a relaxing retreat. | River Arno trails, Picnic areas, Nature reserves, Wildlife watching, Fishing spots |
| Local Vineyards | Marradi is near several vineyards and wineries, attracting wine enthusiasts and those interested in agritourism. Excellent for guests wishing to explore Tuscany’s famed wine culture. | La Bottega del Vino, Wine tasting tours, Vineyard visits, Olive oil tastings, Cooking classes |
| Marradi Mountains | The mountainous region surrounding Marradi offers stunning landscapes and hiking opportunities. Perfect for adventure seekers and nature enthusiasts. | Hiking trails, Panoramic viewpoints, Nature walks, Wildlife areas, Stargazing spots |
| Local Markets | Visiting local markets gives guests a taste of authentic Tuscan life. It’s great for those wanting to sample local produce and artisan products. | Weekly farming market, Craft markets, Food stalls, Local artisan shops, Bakeries |
| Cultural Festivals | Marradi hosts various cultural festivals throughout the year, making it an attractive destination for visitors interested in local traditions and celebrations. | Sagra di Marradi, Local art exhibitions, Music events, Culinary festivals, Historical reenactments |
| Relaxation Retreats | This area is known for wellness retreats and spas, ideal for visitors seeking relaxation and self-care amidst the beautiful Tuscan hills. | Spa centers, Yoga retreats, Wellness workshops, Natural hot springs, Massage therapies |
| Cycling Trails | Marradi and its surroundings boast beautiful cycling routes, making it appealing for cycling enthusiasts and tourists looking for active holidays. | Mountain biking trails, Scenic roads, Cycling events, Bicycle rental shops, Guided cycling tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Marradi vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 32 km, Borgo San Lorenzo (23 km away, 83 listings) earned the most per listing, about 50% more than Marradi.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Brisighella 17 km | 39 | €11,074 | €197 | 30% |
| Vicchio 19 km | 91 | €17,770 | €320 | 31% |
| Dicomano 20 km | 75 | €11,425 | €236 | 26% |
| Borgo San Lorenzo 23 km | 83 | €17,792 | €228 | 34% |
| Scarperia e San Piero 26 km | 84 | €13,152 | €257 | 27% |
| Rufina 28 km | 37 | €17,180 | €250 | 32% |
| Faenza 31 km | 103 | €12,250 | €144 | 36% |
| Imola 32 km | 159 | €9,985 | €166 | 27% |
Other Airbnb Markets in Tuscany
- Florence Airbnb data 10,910 listings
- Lucca Airbnb data 1,726 listings
- Pisa Airbnb data 1,227 listings
- Siena Airbnb data 1,133 listings
- Viareggio Airbnb data 829 listings
- Livorno Airbnb data 666 listings
- Camaiore Airbnb data 657 listings
- Cortona Airbnb data 618 listings
See all 281 Tuscany Airbnb markets
Markets Similar to Marradi
Markets elsewhere in Italy with a similar nightly rate and occupancy to Marradi:
- Ravenna Airbnb data Italy · €144/night · 37.9%
- Bagheria Airbnb data Italy · €146/night · 38.2%
- Riposto Airbnb data Italy · €144/night · 38.5%
- Tortolì Airbnb data Italy · €154/night · 37.5%
- Lipari Airbnb data Italy · €155/night · 37.3%
- Monza Airbnb data Italy · €157/night · 37.4%
FAQ
Marradi Airbnb FAQ
How much do Airbnb hosts make in Marradi?
An active Marradi Airbnb grossed €11,824 on average in the 12 months to February 2025, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,160 or more in a typical month.
How much can I make on Airbnb in Marradi?
It depends most on the home's size, location and how it's run. The middle half of Marradi listings earn between €368 and €2,160 in a typical month, and the top tenth €4,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Marradi?
Listings in Marradi were booked on 38% of available nights over the past year. That compares with 39% for the Tuscany average. August was the busiest month.
How much does an Airbnb cost per night in Marradi?
The average booked night in Marradi cost €147 before fees. Half of listings charge between €70 and €160, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Marradi?
In Marradi, 27% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Marradi?
Yes, when it's run well. The average Marradi Airbnb grossed €11,824 in the 12 months to February 2025, 40% below the Tuscany average of €19,638, though with only 22 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €8,634 a year (about €720 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,920 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Marradi?
August paid best over the past year, at €3,590 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Marradi?
Marradi stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Marradi?
Centro Storico, River Arno and Local Vineyards draw the most short-term rental interest in Marradi. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Marradi?
AirROI counted 22 active Airbnb listings in Marradi as of February 2025. The closest tracked market is Brisighella, 17 km away.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Marradi from March 2024 to February 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.