Marradi, Tuscany Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Marradi, Tuscany? Based on AirROI's 2025 dataset (March 2024 – February 2025), the short answer is $13,719 per year — at a $171 nightly rate, 37.8% occupancy, and a N/A RevPAR.
With just 22 active listings, Marradi is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 46.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marradi?
In Marradi, the headline Airbnb metrics are $13,719 in average annual revenue,37.8% occupancy, $171 ADR, and $0 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marradi?
Understanding the monthly revenue variations for Airbnb listings in Marradi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marradi is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marradi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,337+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,505 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $949 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $427, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marradi
What Is the Monthly Airbnb Occupancy Rate in Marradi?
Maximize your bookings by understanding the Marradi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marradi:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marradi
What Is the Average Airbnb Nightly Rate in Marradi?
Effective short term rental pricing strategy in Marradi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marradi typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Marradi
What Is the RevPAR for Airbnb in Marradi?
RevPAR in Marradi is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Marradi
RevPAR Insights for Marradi
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marradi benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marradi?
Marradi's peak Airbnb season falls in August, July, April, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, April)
- Revenue averages $3,131 per month
- Occupancy rates average 43.8%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,860 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $154
Low Season (January, February, December)
- Revenue drops to average $681 per month
- Occupancy decreases to average 16.4%
- Daily rates adjust to average $153
Seasonality Insights for Marradi
- Airbnb seasonality in Marradi is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marradi's highest earning potential, with monthly revenues climbing to $4,167, occupancy reaching 65.5%, and ADRs peaking at $174.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $468, occupancy could drop to 10.7%, and ADRs may adjust to $143.
- Lower occupancy paired with meaningful seasonality means hosts in Marradi need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marradi, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marradi?
With 27% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Marradi. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marradi to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 27% licensed listings)
What Are the Best Neighborhoods for Airbnb in Marradi?
With a compact short-term rental market, Marradi gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Marradi offers charming streets, local shops, and cultural attractions. It is perfect for visitors wanting to immerse themselves in Tuscan history and experience local cuisine. | Museo di Marradi, Chiesa di Santa Maria, Castello di Marradi, Parco della Sorgente, Piazza della Libertà |
| River Arno | This area provides scenic views and outdoor activities including hiking and cycling along the river. Ideal for nature lovers and those seeking a relaxing retreat. | River Arno trails, Picnic areas, Nature reserves, Wildlife watching, Fishing spots |
| Local Vineyards | Marradi is near several vineyards and wineries, attracting wine enthusiasts and those interested in agritourism. Excellent for guests wishing to explore Tuscany’s famed wine culture. | La Bottega del Vino, Wine tasting tours, Vineyard visits, Olive oil tastings, Cooking classes |
| Marradi Mountains | The mountainous region surrounding Marradi offers stunning landscapes and hiking opportunities. Perfect for adventure seekers and nature enthusiasts. | Hiking trails, Panoramic viewpoints, Nature walks, Wildlife areas, Stargazing spots |
| Local Markets | Visiting local markets gives guests a taste of authentic Tuscan life. It’s great for those wanting to sample local produce and artisan products. | Weekly farming market, Craft markets, Food stalls, Local artisan shops, Bakeries |
| Cultural Festivals | Marradi hosts various cultural festivals throughout the year, making it an attractive destination for visitors interested in local traditions and celebrations. | Sagra di Marradi, Local art exhibitions, Music events, Culinary festivals, Historical reenactments |
| Relaxation Retreats | This area is known for wellness retreats and spas, ideal for visitors seeking relaxation and self-care amidst the beautiful Tuscan hills. | Spa centers, Yoga retreats, Wellness workshops, Natural hot springs, Massage therapies |
| Cycling Trails | Marradi and its surroundings boast beautiful cycling routes, making it appealing for cycling enthusiasts and tourists looking for active holidays. | Mountain biking trails, Scenic roads, Cycling events, Bicycle rental shops, Guided cycling tours |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marradi offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marradi?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marradi
- The Marradi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marradi, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Marradi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marradi
- The dominant room capacity in Marradi is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.5% of the active Airbnb listings in Marradi, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marradi.
Marradi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marradi
- The most common guest capacity trend in Marradi vacation rentals is listings accommodating 4 guests (40.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Marradi STR market, accounting for 72.7% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marradi.
- On average, properties in Marradi are equipped to host 5.5 guests.
What Amenities Do Airbnb Guests Expect in Marradi?
Amenity Prevalence
Amenity Insights for Marradi
- Essential amenities in Marradi that guests expect include: Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Private entrance, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marradi: Hot water, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Private entrance to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marradi to stay competitive.
Dive Deeper: Advanced Marradi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marradi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarradi Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marradi
- The typical guest profile for Airbnb in Marradi consists of a mix of domestic (47%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 46.7% of guests.
- Key international markets include Italy (46.7%) and United Kingdom (11.1%).
- Top languages spoken are English (41.5%) followed by Italian (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Marradi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marradi
- The most common availability pattern in Marradi falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marradi (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marradi?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marradi
- The overall average booking lead time for vacation rentals in Marradi is 63 days.
- Guests book furthest in advance for stays during June (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Marradi.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Marradi averages to identify opportunities for dynamic pricing adjustments.
Marradi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
50% of total
2 Nights
2 listings
14.3% of total
3 Nights
1 listings
7.1% of total
4-6 Nights
3 listings
21.4% of total
7-29 Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marradi is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Marradi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Marradi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marradi.
Marradi Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
23.1% of total
Super Strict 60 Days
1 listings
7.7% of total
Flexible
5 listings
38.5% of total
Moderate
1 listings
7.7% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Marradi
- The prevailing Airbnb cancellation policy trend in Marradi is Flexible, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (46.2%) and stricter (23.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Marradi.
- Regularly review your cancellation policy against competitors and market demand shifts in Marradi.
What Do the Top Airbnb Listings in Marradi Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marradibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa +Cottage with pool in Alta Tuscany
Entire Place • 7 bedrooms
Spacious Villa with pool in the Tuscan woods
Entire Place • 7 bedrooms
Gorgeous Villa with pool in the Tuscan woods
Entire Place • 4 bedrooms
Gorgeous Villa with pool in the Tuscan woods
Entire Place • 4 bedrooms
Red Piano 2 by Interhome
Entire Place • 2 bedrooms
Cottage with pool-with-a-view in the Tuscan woods
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marradi?
Learn from the best! This table showcases top-performing Airbnb hosts in Marradi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco | 3 | $114,230 | 6 | 1.56/5.0 |
| Host #1460772 | 3 | $72,940 | 80 | 4.85/5.0 |
| Alessandra - Interhome Group | 5 | $38,569 | 17 | 1.98/5.0 |
| Claudio | 2 | $17,061 | 34 | 4.98/5.0 |
| Caterina | 1 | $15,209 | 9 | 4.33/5.0 |
| Camilla | 1 | $11,266 | 6 | 4.83/5.0 |
| Giovanna | 1 | $10,290 | 82 | 4.95/5.0 |
| Host #401850877 | 1 | $5,540 | 0 | 0.00/5.0 |
| Filippo | 1 | $5,141 | 108 | 4.90/5.0 |
| Host #95903847 | 1 | $4,393 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marradi.
How Does Marradi's Airbnb Market Compare to Nearby Cities?
How does the Marradi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marcialla, Marradi has 16 percentage points lower occupancy and about $65 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Luni Mare | 12 | $4,610 | $229.26 | 42% |
| Brenzone sul Garda | 21 | $4,123 | $329.07 | 50% |
| Romano d'Ezzelino | 10 | $3,740 | $211.15 | 46% |
| Crespina | 17 | $3,625 | $523.98 | 45% |
| Venice | 6,482 | $3,466 | $236.86 | 53% |
| Tignano | 12 | $3,334 | $505.30 | 34% |
| Castelfranco di Sotto | 47 | $3,052 | $300.14 | 39% |
| Buonconvento | 64 | $2,993 | $500.93 | 42% |
| Cazzago San Martino | 14 | $2,911 | $466.98 | 27% |
| Marcialla | 25 | $2,888 | $235.88 | 54% |
Frequently Asked Questions About Airbnb in Marradi
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marradi.
How much do Airbnb hosts make in Marradi?
Marradi hosts earn about $13,719 per year on average, with an average nightly rate of $171 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Marradi, Tuscany, not the ceiling for the best operators. Source: AirROI 2025 data, Marradi market, March 2024 to February 2025.
What is the average Airbnb occupancy rate in Marradi?
The average Airbnb occupancy rate in Marradi is 37.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marradi?
Listings in Marradi average $171 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marradi?
Marradi currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marradi?
AirROI currently classifies the short-term rental regulation level in Marradi as Moderate. The dataset also shows about 27.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marradi?
RevPAR in Marradi is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marradi?
Occupancy of 37.8% means Marradi is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,719, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marradi?
The average booking lead time in Marradi is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marradi?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marradi include Centro Storico, River Arno, Local Vineyards. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marradi?
entire_home listings make up 90.9% of the active supply in Marradi. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marradi compare to nearby Airbnb markets?
Among neighboring markets, Luni Mare posts $55,320 in average annual revenue with 41.9% occupancy, compared to Marradi's $13,719 and 37.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Marradi?
August is the highest-revenue month in Marradi, while January is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.