Airbnb market data · 202612 months to October 2026
Noboribetsu, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Noboribetsu brought in ¥3,904,074 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Noboribetsu Airbnb Market at a Glance
Noboribetsu is cheaper but busier than the Hokkaido Prefecture average. Listings averaged ¥25,588 a night and were booked on 49% of available nights, against ¥34,800 and 42% for the Hokkaido Prefecture average.
Timing matters: in January, usually the best month, the average listing earns about 2.8 times as much as in April, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Noboribetsu is the 24th-largest of 26 Hokkaido Prefecture markets AirROI tracks.
Browse the live Noboribetsu Airbnb market See Every Noboribetsu ListingRevenue
How Much Do Airbnb Hosts Make in Noboribetsu?
Gross bookings per Noboribetsu listing averaged ¥3,904,074 over the 12 months to October 2026 (Hokkaido Prefecture average: ¥4,009,191), before cleaning, platform and management costs and taxes.
In a typical year, the average Noboribetsu listing brings in ¥684,000 in January, its best month, and ¥243,000 in April, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Noboribetsu's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥561,000+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn ¥458,000 or more, roughly ¥140,000 a month above the median.
- Typical properties (median) earn about ¥315,000 a month.
- Entry-level properties (bottom 25%) earn ¥223,000 or less, about 71% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 2.8 times what April does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥404,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Noboribetsu Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥460,575 | 53.9% | ¥25,265 | ¥14,857 | 77 days | 1.3 nights |
| Nov 2025 | ¥324,561 | 43.6% | ¥24,100 | ¥10,819 | 66 days | 1.5 nights |
| Dec 2025 | ¥422,976 | 51.0% | ¥24,988 | ¥13,644 | 69 days | 1.6 nights |
| Jan 2026 | ¥265,059 | 35.3% | ¥24,957 | ¥8,550 | 67 days | 1.1 nights |
| Feb 2026 | ¥296,031 | 43.4% | ¥24,280 | ¥10,573 | 60 days | 1.2 nights |
| Mar 2026 | ¥262,779 | 34.5% | ¥22,596 | ¥8,477 | 57 days | 2.4 nights |
| Apr 2026 | ¥193,646 | 30.5% | ¥22,936 | ¥6,455 | 58 days | 1.5 nights |
| May 2026 | ¥357,753 | 47.3% | ¥24,067 | ¥11,540 | 64 days | 1.6 nights |
| Jun 2026 | ¥390,047 | 55.8% | ¥23,983 | ¥13,002 | 65 days | 1.4 nights |
| Jul 2026 | ¥403,998 | 53.2% | ¥24,356 | ¥13,032 | 74 days | 1.8 nights |
| Aug 2026 | ¥508,679 | 69.9% | ¥24,547 | ¥16,409 | 68 days | 1.4 nights |
| Sep 2026 | ¥330,906 | 50.3% | ¥23,723 | ¥11,030 | 49 days | 1.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Noboribetsu home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Noboribetsu Profitable?
Yes, when it's run well. The average Noboribetsu Airbnb took in ¥3,904,074 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥220,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥323,000 a month.
Cleaning it yourself keeps the ¥212,000 a year guests pay in cleaning fees, for about ¥238,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥189,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Noboribetsu Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥3,692,074 | ¥5,381,000 |
| Cleaning fees guests pay5% of Noboribetsu bookings | ¥212,000 | ¥308,000 |
| Gross bookings | ¥3,904,074 | ¥5,689,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Noboribetsu listings on Simplified Pricing, 3% for the rest | −¥605,000 | −¥882,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥212,000 | −¥308,000 |
| Utilities and internetAbout 5% of bookings | −¥195,000 | −¥284,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥78,000 | −¥114,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥117,000 | −¥171,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥39,000 | −¥39,000 |
| Permit and registrationWhere one is required | −¥20,000 | −¥20,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,266,000 | −¥1,818,000 |
| Left for housing costs, then profit | ¥2,638,074about ¥220,000 a month | ¥3,871,000about ¥323,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Noboribetsu Airbnb Profit
The estimate starts from Noboribetsu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Noboribetsu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Noboribetsu's Top Earners Get There
- More nights booked. The busiest quarter of Noboribetsu listings are booked on 62% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of ¥23,600 adds about ¥236,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥32,500 a night or more, against a median of ¥23,600. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥369,000 a year.
- Open for the busy months. In a typical year, January brings the average listing about ¥684,000, against ¥243,000 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Noboribetsu listings average 4.87 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥474,000 a month, against ¥325,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Noboribetsu?
Noboribetsu listings were booked on 49% of the nights they were open over the past year, 7 percentage points above the Hokkaido Prefecture average (42%) and in line with the Japan average. In a typical year, occupancy swings from 35% in April to 76% in January.
Across Noboribetsu's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
January is usually the busiest month in Noboribetsu, April the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Noboribetsu?
The average nightly rate in Noboribetsu, known as ADR (average daily rate), was ¥25,588 over the past year, about 26% below the Hokkaido Prefecture average of ¥34,800 and about 16% below the Japan average of ¥30,500. In a typical year, rates peak in January at about ¥29,000 and bottom out in March and April at about ¥23,000.
Across Noboribetsu's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥36,100+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge ¥32,500 or more, about ¥8,900 above the median.
- Typical properties (median) charge about ¥23,600 a night.
- Entry-level properties (bottom 25%) charge ¥17,300 or less, about three-quarters of the median.
January rates run 26% above March's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥25,000.
What Is the RevPAR for Airbnb in Noboribetsu?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Noboribetsu it averaged ¥11,900 over the past year, from about ¥8,110 in a typical April to about ¥22,100 in a typical January.
Across Noboribetsu's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥17,700+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn ¥14,000 or more, about ¥3,100 a night above the median.
- Typical properties (median) earn about ¥10,900 per open night.
- Entry-level properties (bottom 25%) earn ¥9,090 or less, about 17% below the median.
January RevPAR is about 2.7 times April's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥13,300. The 12-month RevPAR of ¥11,900 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Noboribetsu
With only 22 active listings, the monthly pattern in Noboribetsu is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in April.
Average revenue by month in Noboribetsu
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥421,000.
Revenue by month in Noboribetsu in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥684,000 |
| February | ¥393,000 |
| March | ¥293,000 |
| April | ¥243,000 |
| May | ¥352,000 |
| June | ¥408,000 |
| July | ¥465,000 |
| August | ¥566,000 |
| September | ¥343,000 |
| October | ¥458,000 |
| November | ¥339,000 |
| December | ¥508,000 |
How Far in Advance Do Guests Book Airbnb in Noboribetsu?
Guests book Noboribetsu stays 65 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 76 days ahead, and March stays closest to arrival, about 47 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Noboribetsu
All 22 active listings in Noboribetsu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Noboribetsu.
Neighborhoods
Best Neighborhoods for Airbnb in Noboribetsu
AirROI's area guide picks six Noboribetsu neighborhoods that draw short-term rental guests, led by Noboribetsu Onsen, Noboribetsu Station & Noboribetsuhigashicho and Nakanoboribetsu. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Noboribetsu Onsen | This mountain valley hot spring village is the primary lodging hub for domestic and international leisure visitors wanting direct walking access to geothermal trails, public baths, and souvenir dining. Vacation rentals capture travelers seeking multi-room alternatives to traditional ryokan accommodations. | Jigokudani, Oyunuma Pond, Oyunuma River Natural Footbath, Noboribetsu Bear Park, Sengen Park, Gokuraku Shopping Street |
| Noboribetsu Station & Noboribetsuhigashicho | Located on the Pacific coast, this area serves train passengers arriving on JR Muroran Main Line limited express services. Guests include transit travelers and families who want immediate train connectivity, coastal air, and walking proximity to local marine exhibits. | JR Noboribetsu Station, Noboribetsu Marine Park Nixe, Noboribetsu Seaside Park, Noboribetsu Port |
| Nakanoboribetsu | Situated midway along Route 2 between the coast and the hot spring village, this corridor caters to road-tripping families and self-drive groups. Properties offer larger footprints and direct highway access to major regional cultural parks. | Noboribetsu Date Jidaimura, Kusunoki Park, Hokkaido Expressway Noboribetsu Higashi Interchange, Noboribetsu River |
| Karurusu Onsen | Set higher in the mountains northwest of the main resort, this quiet spa settlement attracts hikers and winter sports visitors. Skiers and nature travellers stay here for close proximity to snowy slopes and trailheads. | Karurusu Onsen Sunlaiva Ski Resort, Sanseikan, Mount Orofure Trailhead, Noboribetsu Forest Park |
| Horobetsu | As the municipal and commercial center, Horobetsu accommodates corporate visitors, government workers, and long-term project contractors. The presence of grocery stores, local izakayas, and civic services makes it practical for extended stays. | JR Horobetsu Station, Noboribetsu City Hall, Horobetsu River Riverside Park, Chuo-dori |
| Washibetsu | Positioned at the western end bordering the industrial port hub, this neighborhood targets industrial contractors and engineering professionals. Visitors book here for easy road and rail access to heavy industry plants and technology universities. | JR Washibetsu Station, Washibetsu River, Muroran Institute of Technology, Route 36 |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Noboribetsu vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 62 km, Rusutsu (39 km away, 37 listings) earned the most per listing, about twice as much as Noboribetsu. None of them fills more nights than Noboribetsu (49%); the busiest, Shiraoi and Toyako, each reached 43%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Shiraoi 10 km | 50 | ¥4,026,174 | ¥29,235 | 43% |
| Toyako 34 km | 95 | ¥5,144,093 | ¥39,773 | 43% |
| Rusutsu 39 km | 37 | ¥7,710,950 | ¥77,558 | 37% |
| Kimobetsu 41 km | 31 | ¥3,270,411 | ¥42,930 | 33% |
| Chitose 57 km | 61 | ¥2,909,514 | ¥25,615 | 39% |
| Niseko 58 km | 210 | ¥5,149,282 | ¥76,959 | 36% |
| Kutchan 59 km | 380 | ¥6,041,070 | ¥69,568 | 38% |
| Rankoshi 62 km | 36 | ¥3,980,099 | ¥60,021 | 37% |
Other Airbnb Markets in Hokkaido Prefecture
- Sapporo Airbnb data 2,358 listings
- Otaru Airbnb data 347 listings
- Furano Airbnb data 320 listings
- Hakodate Airbnb data 226 listings
- Asahikawa Airbnb data 219 listings
- Biei Airbnb data 114 listings
- Kushiro Airbnb data 50 listings
See all 26 Hokkaido Prefecture Airbnb markets
Markets Similar to Noboribetsu
Markets elsewhere in Japan with a similar nightly rate and occupancy to Noboribetsu:
- Matsumoto Airbnb data Japan · ¥23,673/night · 49.8%
- Edogawa-ku Airbnb data Japan · ¥22,819/night · 48.8%
- Otsu Airbnb data Japan · ¥25,769/night · 45.4%
- Onomichi Airbnb data Japan · ¥25,640/night · 45.0%
- Ōta-ku Airbnb data Japan · ¥25,008/night · 52.5%
- Uruma Airbnb data Japan · ¥24,462/night · 46.0%
FAQ
Noboribetsu Airbnb FAQ
How much do Airbnb hosts make in Noboribetsu?
An active Noboribetsu Airbnb grossed ¥3,904,074 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥458,000 or more in a typical month.
How much can I make on Airbnb in Noboribetsu?
It depends most on the home's size, location and how it's run. The middle half of Noboribetsu listings earn between ¥223,000 and ¥458,000 in a typical month, and the top tenth ¥561,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Noboribetsu?
Listings in Noboribetsu were booked on 49% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. January is usually the busiest month.
How much does an Airbnb cost per night in Noboribetsu?
The average booked night in Noboribetsu cost ¥25,588 before fees. Half of listings charge between ¥17,300 and ¥32,500, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Noboribetsu?
All active Noboribetsu listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Noboribetsu?
Yes, when it's run well. The average Noboribetsu Airbnb grossed ¥3,904,074 in the 12 months to October 2026, in line with the Hokkaido Prefecture average, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,638,074 a year (about ¥220,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥323,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Noboribetsu?
January usually pays best, averaging ¥684,000 per active listing, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Noboribetsu?
Each night a Noboribetsu listing was open to book earned ¥11,900 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥17,700 or more.
How far in advance do guests book Airbnbs in Noboribetsu?
Noboribetsu stays were booked 65 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Noboribetsu?
The average Noboribetsu Airbnb stay lasted 1.5 nights over the past year. A listing took 38 reservations over the year on average.
How are Airbnbs in Noboribetsu rated?
Guests rate Noboribetsu Airbnbs 4.87 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Noboribetsu?
Noboribetsu Onsen, Noboribetsu Station & Noboribetsuhigashicho and Nakanoboribetsu draw the most short-term rental interest in Noboribetsu. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Noboribetsu?
AirROI counted 22 active Airbnb listings in Noboribetsu as of October 2026. The closest tracked market is Shiraoi, 10 km away.
How much are Airbnb cleaning fees in Noboribetsu?
In Noboribetsu, more than three-quarters of listings add a cleaning fee, and the typical fee is about ¥5,976.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Noboribetsu from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.