Airbnb market data · 202612 months to September 2026
Playa Azul, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Playa Azul brought in MX$204,940 over the 12 months through September 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Playa Azul Airbnb Market at a Glance
Playa Azul earns on price rather than volume. Listings averaged MX$3,351 a night and were booked on 21% of available nights, against MX$1,275 and 26% for the Michoacán average.
Timing matters: in April, usually the best month, the average listing earns about 3.2 times as much as in September, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Playa Azul is the 17th-largest of 20 Michoacán markets AirROI tracks.
Browse the live Playa Azul Airbnb market See Every Playa Azul ListingRevenue
How Much Do Airbnb Hosts Make in Playa Azul?
Gross bookings per Playa Azul listing averaged MX$204,940 over the 12 months to September 2026 (Michoacán average: MX$78,288), before cleaning, platform and management costs and taxes.
In a typical year, the average Playa Azul listing brings in MX$34,400 in April, its best month, and MX$10,700 in September, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Playa Azul's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$48,200+ a month, about three times the typical property.
- Strong performers (top 25%) earn MX$28,100 or more, roughly MX$12,000 a month above the median.
- Typical properties (median) earn about MX$16,300 a month.
- Entry-level properties (bottom 25%) earn MX$10,500 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earns about 3.2 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$21,500. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Playa Azul Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike. Across the past two years, April is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$12,326 | 14.8% | MX$3,502 | MX$411 | 42 days | 2.4 nights |
| Oct 2025 | MX$12,695 | 13.8% | MX$3,560 | MX$410 | 20 days | 2.4 nights |
| Nov 2025 | MX$19,421 | 19.5% | MX$3,533 | MX$647 | 54 days | 2.4 nights |
| Dec 2025 | MX$33,256 | 31.7% | MX$3,646 | MX$1,073 | 55 days | 3.5 nights |
| Jan 2026 | MX$19,605 | 19.4% | MX$3,653 | MX$632 | 31 days | 2.6 nights |
| Feb 2026 | MX$19,404 | 20.2% | MX$3,646 | MX$693 | 15 days | 2.4 nights |
| Mar 2026 | MX$21,018 | 23.0% | MX$3,699 | MX$678 | 34 days | 3.7 nights |
| Apr 2026 | MX$32,877 | 33.2% | MX$3,842 | MX$1,096 | 42 days | 2.7 nights |
| May 2026 | MX$30,350 | 25.1% | MX$4,042 | MX$979 | 34 days | 2.3 nights |
| Jun 2026 | MX$23,318 | 22.0% | MX$4,044 | MX$777 | 70 days | 1.9 nights |
| Jul 2026 | MX$37,656 | 35.0% | MX$4,116 | MX$1,215 | 28 days | 5.9 nights |
| Aug 2026 | MX$16,408 | 14.6% | MX$3,945 | MX$529 | 17 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Playa Azul listing earns about MX$16,300 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Playa Azul Profitable?
Yes, when it's run well. The average Playa Azul Airbnb took in MX$204,940 in the 12 months to September 2026, and run by its owner at everyday costs, about MX$12,700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$22,100 a month.
Cleaning it yourself keeps the MX$2,100 a year guests pay in cleaning fees, for about MX$12,900 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$11,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Playa Azul Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$202,840 | MX$350,800 |
| Cleaning fees guests pay1% of Playa Azul bookings | MX$2,100 | MX$3,700 |
| Gross bookings | MX$204,940 | MX$354,500 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Playa Azul listings on Simplified Pricing, 3% for the rest | −MX$27,300 | −MX$47,200 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$2,100 | −MX$3,700 |
| Utilities and internetAbout 5% of bookings | −MX$10,200 | −MX$17,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$4,100 | −MX$7,100 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$6,100 | −MX$10,600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$2,000 | −MX$2,000 |
| Permit and registrationWhere one is required | −MX$1,000 | −MX$1,000 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$52,800 | −MX$89,300 |
| Left for housing costs, then profit | MX$152,140about MX$12,700 a month | MX$265,200about MX$22,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Playa Azul Airbnb Profit
The estimate starts from Playa Azul's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Playa Azul home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Playa Azul's Top Earners Get There
- More nights booked. The busiest quarter of Playa Azul listings are booked on 29% or more of their nights, against 20% for the median listing. Ten more booked nights a year at the median rate of MX$3,325 adds about MX$33,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$4,170 a night or more, against a median of MX$3,325. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$20,300 a year.
- Open for the busy months. In a typical year, April brings the average listing about MX$34,400, against MX$10,700 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Playa Azul listings average 4.44 stars, and 0% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$29,500 a month, against MX$17,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Playa Azul?
Playa Azul listings were booked on 21% of the nights they were open over the past year, 5 percentage points below the Michoacán average (26%) and 12 points below the Mexico average (33%). In a typical year, occupancy climbs to 36% in April and falls to 13% in September.
Across Playa Azul's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 42%+ of open nights, 22 points above the median.
- Strong performers (top 25%) fill 29% or more, roughly two nights a week.
- Typical properties (median) fill about 20% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
April is usually the busiest month in Playa Azul, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 21% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Playa Azul?
The average nightly rate in Playa Azul, known as ADR (average daily rate), was MX$3,351 over the past year, about 2.6 times the Michoacán average of MX$1,275 and about 31% above the Mexico average of MX$2,565. Averaged month by month over the past two years, rates barely change through the year, staying between about MX$3,435 and MX$3,760.
Across Playa Azul's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$6,670+ a night, about twice the median.
- Strong performers (top 25%) charge MX$4,170 or more, about MX$850 above the median.
- Typical properties (median) charge about MX$3,325 a night.
- Entry-level properties (bottom 25%) charge MX$2,195 or less, about two-thirds of the median.
Average nightly rate by month in Playa Azul
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$3,590. The 12-month ADR of MX$3,351 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Playa Azul?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Playa Azul it averaged MX$697 over the past year, from about MX$357 in a typical September to about MX$1,150 in a typical April.
Across Playa Azul's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$1,420+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn MX$698 or more, about MX$150 a night above the median.
- Typical properties (median) earn about MX$545 per open night.
- Entry-level properties (bottom 25%) earn MX$414 or less, about three-quarters of the median.
April RevPAR is about 3.2 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$705.
Seasonality
Best and Worst Months for Airbnb in Playa Azul
With only 23 active listings, the monthly pattern in Playa Azul is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in April and bottom out in September.
Average revenue by month in Playa Azul
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$21,500.
Revenue by month in Playa Azul in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$19,800 |
| February | MX$17,600 |
| March | MX$19,200 |
| April | MX$34,400 |
| May | MX$26,700 |
| June | MX$18,800 |
| July | MX$29,500 |
| August | MX$18,200 |
| September | MX$10,700 |
| October | MX$13,100 |
| November | MX$18,700 |
| December | MX$31,000 |
How Far in Advance Do Guests Book Airbnb in Playa Azul?
Guests book Playa Azul stays 38 days ahead on average (about five weeks). June stays are booked furthest out, about 72 days ahead, and February stays closest to arrival, about 14 days. A typical June booking is made in early April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Playa Azul
None of the 23 active listings in Playa Azul display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Playa Azul.
Neighborhoods
Best Neighborhoods for Airbnb in Playa Azul
AirROI's area guide picks eight Playa Azul neighborhoods that draw short-term rental guests, led by Playa Azul Beach, Centro Playa Azul and El Faro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playa Azul Beach | A beautiful beach town known for its serene beaches and family-friendly environment. Ideal for tourists looking to relax by the ocean while enjoying local seafood and sunshine. | Playa Azul Beach, La Piedad Lagoon, La Isla de la Palma, Cenote de los Ojos, local seafood restaurants |
| Centro Playa Azul | The vibrant center of Playa Azul with local shops, markets, and restaurants. Popular for visitors wanting to experience the local culture and amenities within walking distance. | Playa Azul Market, local handicrafts shops, Churros Cart, Plaza Principal, community events |
| El Faro | A picturesque area known for its lighthouse and stunning views of the coast. Great for those who love scenic landscapes and beach activities. | El Faro Beach, beautiful viewpoints, snorkeling spots, jogging trails along the coast, sunset photography |
| Puerto de La Paz | A location with access to boat services and deep-sea fishing opportunities. Attracts adventure seekers and families who enjoy water sports. | Deep-sea fishing charters, boat tours, snorkeling excursions, fishing villages, fresh seafood markets |
| Las Salinas | Famous for its unique salt flats and ecological experiences. Great for nature lovers and those interested in wildlife watching. | Las Salinas Natural Reserve, bird watching tours, educational tours about salt farming, ecological trails, local flora and fauna |
| La Isla de la Palma | A nearby island popular for day trips and eco-tourism. Offers hiking, exploration, and beautiful beaches, attracting nature enthusiasts. | hiking trails, secluded beaches, wildlife spotting, picnic areas, Kayaking opportunities |
| Cascadas de Obrajuelo | Natural waterfall area ideal for eco-tourism. Perfect for those looking to explore nature and enjoy refreshing outdoor activities. | Cascadas de Obrajuelo, picnic spots, nature trails, swimming holes, guided nature tours |
| Cruz de Parra | A quaint locality that offers an immersive cultural experience. It’s great for tourists who wish to engage with local traditions and enjoy homemade cuisine. | local festivals, gastronomic experiences, artisanal markets, historical sites, community workshops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Playa Azul vs. Nearby Airbnb Markets
Of the seven nearby markets in the table, all within 91 km, Troncones (69 km away) earned the most per listing, about 78% more than Playa Azul. La Saladita and Ixtapa were the busiest, each booked on 32% of nights against 21% in Playa Azul.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lázaro Cárdenas 12 km | 52 | MX$108,956 | MX$1,773 | 31% |
| La Saladita 63 km | 40 | MX$311,998 | MX$3,035 | 32% |
| Los Llanos de Temalhuacán 63 km | 68 | MX$150,955 | MX$2,006 | 30% |
| Troncones 69 km | 201 | MX$365,767 | MX$5,434 | 28% |
| Ixtapa 86 km | 342 | MX$349,636 | MX$4,559 | 32% |
| Ixtapa Zihuatanejo 87 km | 539 | MX$174,809 | MX$3,198 | 24% |
| Zihuatanejo 91 km | 929 | MX$230,102 | MX$3,348 | 31% |
Other Airbnb Markets in Michoacán
- Morelia Airbnb data 1,591 listings
- Pátzcuaro Airbnb data 392 listings
- Uruapan Airbnb data 233 listings
- Zamora Airbnb data 110 listings
- Tlalpujahua De Rayón Airbnb data 76 listings
- La Piedad de Cabadas Airbnb data 62 listings
- Zitácuaro Airbnb data 44 listings
- Zacapu Airbnb data 43 listings
See all 20 Michoacán Airbnb markets
Markets Similar to Playa Azul
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Playa Azul:
- Valle de Guadalupe Airbnb data Mexico · MX$3,528/night · 20.2%
- Cocoyoc Airbnb data Mexico · MX$3,118/night · 21.4%
- Santa Ana Portales Airbnb data Mexico · MX$3,611/night · 20.7%
- Cuatro Ciénegas de Carranza Airbnb data Mexico · MX$3,183/night · 19.0%
- Baja California Airbnb data Mexico · MX$3,601/night · 19.1%
- Chiconcuac Airbnb data Mexico · MX$3,541/night · 23.5%
FAQ
Playa Azul Airbnb FAQ
How much do Airbnb hosts make in Playa Azul?
An active Playa Azul Airbnb grossed MX$204,940 on average in the 12 months to September 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$28,100 or more in a typical month.
How much can I make on Airbnb in Playa Azul?
It depends most on the home's size, location and how it's run. The middle half of Playa Azul listings earn between MX$10,500 and MX$28,100 in a typical month, and the top tenth MX$48,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Playa Azul?
Listings in Playa Azul were booked on 21% of available nights over the past year. That compares with 26% for the Michoacán average. April is usually the busiest month.
How much does an Airbnb cost per night in Playa Azul?
The average booked night in Playa Azul cost MX$3,351 before fees. Half of listings charge between MX$2,195 and MX$4,170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Playa Azul?
None of the active Playa Azul listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Playa Azul?
Yes, when it's run well. The average Playa Azul Airbnb grossed MX$204,940 in the 12 months to September 2026, at about 2.6 times the Michoacán average of MX$78,288, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$152,140 a year (about MX$12,700 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$22,100 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Playa Azul?
April usually pays best, averaging MX$34,400 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Playa Azul?
Each night a Playa Azul listing was open to book earned MX$697 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$1,420 or more.
How far in advance do guests book Airbnbs in Playa Azul?
Playa Azul stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Playa Azul?
The average Playa Azul Airbnb stay lasted 2.9 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Playa Azul rated?
Guests rate Playa Azul Airbnbs 4.44 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Playa Azul?
Playa Azul Beach, Centro Playa Azul and El Faro draw the most short-term rental interest in Playa Azul. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Playa Azul?
AirROI counted 23 active Airbnb listings in Playa Azul as of September 2026. The closest tracked market is Lázaro Cárdenas, 12 km away.
How much are Airbnb cleaning fees in Playa Azul?
In Playa Azul, more than four in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 1% of gross revenue.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Playa Azul from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.