Houten, Utrecht Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Houten, Utrecht? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,861 per year — at a $132 nightly rate, 45.7% occupancy, and a $64 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 30 active listings, Houten is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 30.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Houten?
In Houten, the headline Airbnb metrics are $13,861 in average annual revenue,45.7% occupancy, $132 ADR, and $64 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Houten?
Understanding the monthly revenue variations for Airbnb listings in Houten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Houten is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Houten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,968+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,761 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,324 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $632, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Houten
What Is the Monthly Airbnb Occupancy Rate in Houten?
Maximize your bookings by understanding the Houten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Houten:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Houten
What Is the Average Airbnb Nightly Rate in Houten?
Effective short term rental pricing strategy in Houten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Houten typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Houten
What Is the RevPAR for Airbnb in Houten?
RevPAR in Houten is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $42 RevPAR.
- Strong performers (Top 25%) earn $82 RevPAR.
- Best-in-class (Top 10%) achieve $140 RevPAR.
Average Monthly RevPAR Trend in Houten
RevPAR Insights for Houten
- The average RevPAR in Houten is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($140) and bottom 25% ($28) is $112, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Houten benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $82+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Houten?
Houten's peak Airbnb season falls in July, June, August, while the softest stretch is January, October, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $2,447 per month
- Occupancy rates average 55.6%
- Daily rates average $119
Shoulder Season
- Revenue averages $2,093 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $128
Low Season (January, October, November)
- Revenue drops to average $1,601 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $131
Seasonality Insights for Houten
- The Airbnb seasonality pattern in Houten shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Houten's highest earning potential, with monthly revenues climbing to $2,493, occupancy reaching 58.0%, and ADRs peaking at $144.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,263, occupancy could drop to 26.1%, and ADRs may adjust to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Houten.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Houten seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Houten?
Low regulation and minimal registration activity in Houten, Utrecht, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Houten to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Houten?
With a compact short-term rental market, Houten gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Houten Centrum | The central area of Houten is ideal for Airbnb hosting, as it is close to shops, restaurants, and public transport. Guests can easily access Utrecht and other nearby cities. | Houten railway station, Houten's shopping mall, Local parks, Cafes and restaurants, Near the Utrechtse Heuvelrug National Park |
| De Driesten | A suburban neighborhood known for its family-friendly atmosphere, making it a popular choice for longer stays and families looking for a quiet area near Utrecht. | Local playgrounds, Community parks, Natural scenery, Cycling paths, Close to Houten center |
| Schalkwijk | A peaceful residential area with affordable options for hosting visitors, ideal for guests seeking a tranquil stay while still being close to urban amenities. | Small local shops, Quiet streets, Access to outdoor recreation, Nearby forested areas, Bike paths to Utrecht |
| Houten Noord | This neighborhood offers a more spacious living environment with gardens and parks, appealing to guests looking for relaxation and outdoor activities. | Parks and recreational areas, Local cafes, Shopping options, Nearby sports facilities, Access to nature trails |
| Valburg | A charming area that provides a more rural feel, perfect for guests wanting to escape the city and enjoy the Dutch countryside while still being close to Houten. | Scenic countryside, Bike and walking trails, Local farms, Community events, Tranquil environment |
| De Oudenrijn | Located at the edge of Houten, this area offers easy access to rivers and natural landscapes, making it ideal for outdoor enthusiasts. | Rijn river access, Outdoor sports, Nature walks, Fishing spots, Scenic views |
| Houten-Zuid | A developing neighborhood that is becoming popular with young professionals and families, providing modern amenities and community vibes. | New housing developments, Community events, Local markets, Accessible transport, Family-friendly parks |
| Houten West | A quieter part of Houten known for its spacious family homes and gardens, appealing to guests seeking comfort and close proximity to nature. | Family parks, Tree-lined streets, Local dining options, Playgrounds, Access to hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Houten offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Houten?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Houten
- The Houten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Houten, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Houten Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Houten
- The dominant room capacity in Houten is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 53.3% of the active Airbnb listings in Houten, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Houten.
Houten Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Houten
- The most common guest capacity trend in Houten vacation rentals is listings accommodating 6 guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Houten STR market, accounting for 33.4% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Houten.
- On average, properties in Houten are equipped to host 2.9 guests.
How Do Listings in Houten Compare on Quality?
Listing quality in Houten can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Houten
- At 23.7 photos per listing on average, Houten hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Houten averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Houten?
Amenity Prevalence
Amenity Insights for Houten
- Essential amenities in Houten that guests expect include: Dishes and silverware, Smoke alarm, Hot water, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Houten: Dishes and silverware, Smoke alarm, Hot water, Wifi, Heating.
- Prioritize adding missing essentials: Dishes and silverware, Smoke alarm, Hot water, Wifi, Heating.
- Consider adding popular differentiators like Hangers or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Houten to stay competitive.
Which Airbnb Amenities Boost Revenue in Houten?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Houten, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby bath | 16.7% | $38,731 | $8,888 | 335.8% |
Baby safety gates | 16.7% | $34,357 | $9,762 | 251.9% |
Children’s dinnerware | 33.3% | $25,483 | $8,051 | 216.5% |
Private entrance | 46.7% | $21,238 | $7,407 | 186.7% |
Crib | 16.7% | $28,926 | $10,848 | 166.6% |
Bed linens | 73.3% | $16,473 | $6,679 | 146.6% |
Backyard | 70.0% | $16,851 | $6,886 | 144.7% |
Board games | 46.7% | $20,138 | $8,369 | 140.6% |
Beach access | 23.3% | $25,053 | $10,455 | 139.6% |
Extra pillows and blankets | 53.3% | $18,827 | $8,187 | 130.0% |
Revenue Impact Insights for Houten
- Baby bath tops the revenue impact list with a 335.8% uplift — listings with this amenity earn $38,731 vs. $8,888 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Houten STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Houten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHouten Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Houten
- The typical guest profile for Airbnb in Houten consists of predominantly international visitors (81%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 19.3% of guests.
- Key international markets include Germany (21.6%) and Netherlands (19.3%).
- Top languages spoken are English (42.7%) followed by German (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Houten?
Listings in Houten average 4.87 out of 5 overall, with about 35.8 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Houten
- With an overall rating of 4.87, Houten listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Houten Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Houten
- The most common availability pattern in Houten falls within the 271-366 days range, representing 56.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Houten (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Houten?
Average Booking Lead Time by Month
Booking Lead Time Insights for Houten
- The overall average booking lead time for vacation rentals in Houten is 54 days.
- Guests book furthest in advance for stays during December (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Houten.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Houten averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Houten?
Guests in Houten stay about 11.8 nights on average, generating roughly 386 reservations and 12.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Houten
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Houten
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 12.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (11.9 nights) and shorten in May (5.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Houten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10% of total
2 Nights
2 listings
6.7% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
5 listings
16.7% of total
7-29 Nights
6 listings
20% of total
30+ Nights
12 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Houten is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (40%) caters to monthly stays (30+ nights) in Houten, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Houten hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Houten.
Houten Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
20% of total
Moderate
8 listings
26.7% of total
Firm
10 listings
33.3% of total
Strict
6 listings
20% of total
Cancellation Policy Insights for Houten
- The prevailing Airbnb cancellation policy trend in Houten is Firm, used by 33.3% of listings.
- A majority (53.3%) of hosts in Houten utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Houten.
- Regularly review your cancellation policy against competitors and market demand shifts in Houten.
How Much Are Airbnb Cleaning Fees in Houten?
Cleaning fees in Houten are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Houten
- 86.7% of listings charge a cleaning fee, making it standard practice in Houten. Guests expect it and factor it into their booking decisions.
- The gap between the average ($181) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Houten median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Houten Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Houtenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aan De Snel
Entire Place • 3 bedrooms
![Back house Ons Hoekje [Entire house]](https://a0.muscache.com/im/pictures/4c88784d-c350-4677-ad36-4da5965547b2.jpg?im_w=480&im_format=avif)
Back house Ons Hoekje [Entire house]
Entire Place • 3 bedrooms
Family home with garden, centrally located
Entire Place • 4 bedrooms
Comfortable family home
Entire Place • 4 bedrooms
Centrally located, large house with garden
Entire Place • 3 bedrooms
![Private bungalow, sleeps 4. [Entire place]](https://a0.muscache.com/im/pictures/6a56eeee-4922-4691-8e63-907057a72bc9.jpg?im_w=480&im_format=avif)
Private bungalow, sleeps 4. [Entire place]
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Houten?
Learn from the best! This table showcases top-performing Airbnb hosts in Houten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefan & Renee | 2 | $69,880 | 215 | 4.90/5.0 |
| Steef & Marjolein | 1 | $62,670 | 103 | 4.95/5.0 |
| Mariella | 1 | $46,289 | 24 | 4.96/5.0 |
| Jannette | 1 | $41,301 | 8 | 5.00/5.0 |
| Astrid | 6 | $40,772 | 137 | 4.66/5.0 |
| Marjan | 1 | $24,270 | 12 | 5.00/5.0 |
| Rian En Hans | 2 | $20,258 | 274 | 4.76/5.0 |
| Hendrik Gijsbert | 1 | $17,836 | 46 | 4.89/5.0 |
| Rudo | 1 | $15,078 | 3 | 4.67/5.0 |
| Kris | 1 | $13,129 | 60 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Houten.
Who Are the Airbnb Hosts in Houten?
Houten has a relatively balanced host base.
Host Profile Insights for Houten
- Only 26.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Houten averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Houten's Airbnb Market Compare to Nearby Cities?
How does the Houten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Zwanenburg, Houten has 15 percentage points lower occupancy and about $125 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
Frequently Asked Questions About Airbnb in Houten
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Houten.
How much do Airbnb hosts make in Houten?
Houten hosts earn about $13,861 per year on average, with an average nightly rate of $132 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in Houten, Utrecht, not the ceiling for the best operators. Source: AirROI 2026 data, Houten market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Houten?
The average Airbnb occupancy rate in Houten is 45.7%. July is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Houten?
Listings in Houten average $132 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Houten?
Houten currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Houten?
AirROI currently classifies the short-term rental regulation level in Houten as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Houten?
RevPAR in Houten is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Houten?
At 45.7% occupancy, Houten can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,861, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Houten?
The average booking lead time in Houten is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Houten?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Houten include Houten Centrum, De Driesten, Schalkwijk. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Houten?
entire_home listings make up 56.7% of the active supply in Houten. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Houten compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Houten's $13,861 and 45.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Houten?
The average Airbnb stay length in Houten is about 11.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Houten?
Airbnb listings in Houten average 4.87 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Houten?
Baby bath and Baby safety gates are among the strongest revenue-linked amenities in Houten. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Houten?
Yes. About 86.7% of active Airbnb listings in Houten charge a cleaning fee, and the average fee is $181. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Houten?
At 26.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.