Maloja, Grisons Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maloja, Grisons? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,610 per year — at a $222 nightly rate, 30.3% occupancy, and a $68 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Maloja is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 17.6% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maloja?
In Maloja, the headline Airbnb metrics are $18,610 in average annual revenue,30.3% occupancy, $222 ADR, and $68 in RevPAR, and guests book about 80 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maloja?
Understanding the monthly revenue variations for Airbnb listings in Maloja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maloja is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maloja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,065 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,701 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $750, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maloja
What Is the Monthly Airbnb Occupancy Rate in Maloja?
Maximize your bookings by understanding the Maloja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maloja:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maloja
What Is the Average Airbnb Nightly Rate in Maloja?
Effective short term rental pricing strategy in Maloja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maloja typically peaks in September and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in Maloja
What Is the RevPAR for Airbnb in Maloja?
RevPAR in Maloja is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $113 RevPAR.
Average Monthly RevPAR Trend in Maloja
RevPAR Insights for Maloja
- The average RevPAR in Maloja is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($113) and bottom 25% ($34) is $78, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maloja benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maloja?
Maloja's peak Airbnb season falls in February, January, August, while the softest stretch is June, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, August)
- Revenue averages $3,272 per month
- Occupancy rates average 46.6%
- Daily rates average $266
Shoulder Season
- Revenue averages $2,131 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $287
Low Season (June, September, November)
- Revenue drops to average $1,371 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $286
Seasonality Insights for Maloja
- Airbnb seasonality in Maloja is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maloja's highest earning potential, with monthly revenues climbing to $4,200, occupancy reaching 57.4%, and ADRs peaking at $320.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,328, occupancy could drop to 17.5%, and ADRs may adjust to $225.
- Lower occupancy paired with meaningful seasonality means hosts in Maloja need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maloja, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maloja?
Low regulation and minimal registration activity in Maloja, Grisons, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maloja to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maloja?
With a compact short-term rental market, Maloja gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maloja Village | A picturesque alpine village known for its stunning lake and mountain views. Ideal for tourists seeking tranquility and outdoor activities like hiking and skiing. | Lai da Maloja, Hiking trails, Maloja Pass, Skiing at Piz Corvatsch, Cycle routes around the lake |
| Lake Sils | A serene lake area perfect for nature lovers and those looking to escape the hustle and bustle. Great for relaxation and water activities in the summer and winter sports during the colder months. | Lake Sils, Hiking paths, Water sports, Skiing, Scenic viewpoints |
| Piz Corvatsch | Famous for its skiing and hiking opportunities, attracting adventure seekers and winter sports enthusiasts. Offers breathtaking panoramic views. | Corvatsch ski resort, Hiking trails, Chair lifts, Piz Corvatsch summit, Snowboarding parks |
| Maloja Pass | Known for its scenic drives and access to some of the best skiing and hiking areas in the region. Attracts both outdoor lovers and tourists looking for breathtaking scenery. | Scenic viewpoints, Ski resorts, Alpine hiking, Cycling routes, Photography spots |
| Crescent Lake | An off-the-beaten-path location ideal for those seeking peace and quiet in nature, with opportunities for fishing and walking. | Crescent Lake activities, Bird watching, Nature trails, Photography opportunities |
| Sils-Maria | Home to famous playwright Nietzsche, this area has cultural historical significance and beautiful landscapes, attracting history buffs and nature lovers. | Nietzsche's House, Lake Sils, Hiking trails, Cultural events |
| Bregaglia Valley | Known for its stunning valleys and rich culture, ideal for tourists who appreciate nature, hiking, and local traditions. | Bregaglia landscapes, Hiking routes, Traditional villages, Local arts and crafts |
| Silvaplana | Close to Lake Sils and famous for kitesurfing and windsurfing. A vibrant area for active lifestyle enthusiasts and supports a lively community. | Lake Silvaplana, Water sports, Mountain biking, Multicultural dining |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maloja offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maloja?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maloja
- The Maloja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maloja, Apartment/Condo properties are the most common (70%), reflecting the local real estate landscape.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Maloja Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maloja
- The dominant room capacity in Maloja is 1 bedroom listings, making up 75% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Maloja, indicating a high concentration in these sizes.
- With over half the market (75%) consisting of studios or 1-bedroom units, Maloja is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Maloja.
Maloja Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maloja
- The most common guest capacity trend in Maloja vacation rentals is listings accommodating 2 guests (45%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Maloja STR market, accounting for 80.0% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Maloja.
- On average, properties in Maloja are equipped to host 2.9 guests.
How Do Listings in Maloja Compare on Quality?
Listing quality in Maloja can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maloja
- The average of 17.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 55.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maloja averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maloja?
Amenity Prevalence
Amenity Insights for Maloja
- Essential amenities in Maloja that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maloja: TV.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maloja to stay competitive.
Which Airbnb Amenities Boost Revenue in Maloja?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maloja, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 65.0% | $25,890 | $5,090 | 408.6% |
Cooking basics | 70.0% | $24,180 | $5,614 | 330.7% |
Refrigerator | 70.0% | $24,180 | $5,614 | 330.7% |
Dishes and silverware | 70.0% | $24,180 | $5,614 | 330.7% |
Outdoor dining area | 25.0% | $37,830 | $12,204 | 210.0% |
Hot water kettle | 60.0% | $25,235 | $8,673 | 190.9% |
Dining table | 35.0% | $32,037 | $11,381 | 181.5% |
Drying rack for clothing | 30.0% | $33,865 | $12,073 | 180.5% |
Bathtub | 35.0% | $31,697 | $11,564 | 174.1% |
Patio or balcony | 45.0% | $28,546 | $10,481 | 172.4% |
Revenue Impact Insights for Maloja
- Pets allowed tops the revenue impact list with a 408.6% uplift — listings with this amenity earn $25,890 vs. $5,090 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maloja STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maloja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaloja Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maloja
- The typical guest profile for Airbnb in Maloja consists of primarily domestic travelers (67%), often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 67.3% of guests.
- Key international markets include Switzerland (67.3%) and Germany (7.3%).
- Top languages spoken are English (37.5%) followed by German (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zürich and Zurich.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maloja?
Listings in Maloja average 4.79 out of 5 overall, with about 23.2 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maloja
- An average rating of 4.79 places Maloja in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Value (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Maloja Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maloja
- The most common availability pattern in Maloja falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maloja (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maloja?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maloja
- The overall average booking lead time for vacation rentals in Maloja is 80 days.
- Guests book furthest in advance for stays during December (average 145 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (114 days avg.) sees the longest lead times, while Summer (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Maloja.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 145 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Maloja averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maloja?
Guests in Maloja stay about 4.2 nights on average, generating roughly 305 reservations and 15.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Maloja
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maloja
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (7.3 nights) and shorten in Sep (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maloja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
1 listings
5% of total
3 Nights
1 listings
5% of total
4-6 Nights
6 listings
30% of total
7-29 Nights
1 listings
5% of total
30+ Nights
7 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Maloja is 30+ Nights, adopted by 35% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35%) caters to monthly stays (30+ nights) in Maloja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35% of Maloja hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maloja.
Maloja Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
10% of total
Moderate
5 listings
25% of total
Firm
12 listings
60% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Maloja
- The prevailing Airbnb cancellation policy trend in Maloja is Firm, used by 60% of listings.
- A majority (65.0%) of hosts in Maloja utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 60% market standard in Maloja.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maloja.
How Much Are Airbnb Cleaning Fees in Maloja?
Cleaning fees in Maloja are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maloja
- 80.0% of listings charge a cleaning fee, making it standard practice in Maloja. Guests expect it and factor it into their booking decisions.
- The gap between the average ($221) and median ($187) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 17.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maloja median of $187. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maloja Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malojabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villetta Segantini, Maloja
Entire Place • 3 bedrooms
Alpine Studio Apartment
Entire Place • N/A
Flat Cervo holiday for winter-sommer sports
Entire Place • 1 bedroom
Apartment in the heart of Capolago
Entire Place • 1 bedroom
Newly build studio near forest and lake Sils
Entire Place • N/A
Casa La Planüra by Interhome
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maloja?
Learn from the best! This table showcases top-performing Airbnb hosts in Maloja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gianni | 1 | $57,193 | 4 | 5.00/5.0 |
| Huw | 1 | $41,146 | 43 | 4.91/5.0 |
| Ermanno | 1 | $35,398 | 28 | 4.89/5.0 |
| Isabel | 1 | $33,473 | 31 | 4.87/5.0 |
| Laura | 1 | $31,610 | 74 | 4.96/5.0 |
| Christoph - Interhome | 1 | $28,569 | 8 | 4.88/5.0 |
| Lara | 1 | $24,872 | 80 | 4.89/5.0 |
| Jacqueline | 1 | $23,802 | 3 | 5.00/5.0 |
| Enrico | 4 | $22,605 | 90 | 4.57/5.0 |
| Giulia | 1 | $19,207 | 6 | 4.17/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maloja.
Who Are the Airbnb Hosts in Maloja?
Maloja has a relatively balanced host base.
Host Profile Insights for Maloja
- A 45.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 85.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maloja averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maloja
These are the highest-grossing professional property management operations in Maloja, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Christoph - Interhome | 1 | $28,569 | $278 | 29.6% | 4.88/5 |
| Christoph - Interhome | 1 | $14,685 | $187 | 28.5% | 4.67/5 |
Management Company Insights for Maloja
- The leading management company, Christoph - Interhome, operates 1 listings with $28,569 in gross revenue — a useful benchmark for what scale looks like in Maloja.
- Top managers average 1 properties each, suggesting professional management in Maloja still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maloja's Airbnb Market Compare to Nearby Cities?
How does the Maloja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ingenbohl, Maloja has 36 percentage points lower occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.58 | 60% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Bassersdorf | 17 | $5,088 | $424.08 | 44% |
| Balderschwang | 10 | $4,895 | $304.44 | 55% |
| Ingenbohl | 13 | $4,708 | $235.73 | 66% |
| Vitznau | 30 | $4,702 | $441.35 | 46% |
| Lucerne | 318 | $4,343 | $314.02 | 52% |
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Brienz (BE) | 156 | $4,283 | $349.07 | 50% |
Frequently Asked Questions About Airbnb in Maloja
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maloja.
How much do Airbnb hosts make in Maloja?
Maloja hosts earn about $18,610 per year on average, with an average nightly rate of $222 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Maloja, Grisons, not the ceiling for the best operators. Source: AirROI 2026 data, Maloja market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maloja?
The average Airbnb occupancy rate in Maloja is 30.3%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maloja?
Listings in Maloja average $222 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maloja?
Maloja currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maloja?
AirROI currently classifies the short-term rental regulation level in Maloja as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maloja?
RevPAR in Maloja is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maloja?
Occupancy of 30.3% means Maloja is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,610, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maloja?
The average booking lead time in Maloja is about 80 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maloja?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maloja include Maloja Village, Lake Sils, Piz Corvatsch. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maloja?
entire_home listings make up 80.0% of the active supply in Maloja. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maloja compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Maloja's $18,610 and 30.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maloja?
The average Airbnb stay length in Maloja is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maloja?
Airbnb listings in Maloja average 4.79 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maloja?
Pets allowed and Cooking basics are among the strongest revenue-linked amenities in Maloja. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maloja?
Yes. About 80.0% of active Airbnb listings in Maloja charge a cleaning fee, and the average fee is $221. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maloja?
A 45.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.