Downton, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Downton, England? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $23,060 per year — at a $226 nightly rate, 44.6% occupancy, and a $96 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Downton is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 155.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Downton?
In Downton, the headline Airbnb metrics are $23,060 in average annual revenue,44.6% occupancy, $226 ADR, and $96 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Downton?
Understanding the monthly revenue variations for Airbnb listings in Downton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Downton is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Downton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,000+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,071 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,422 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,318, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Downton
What Is the Monthly Airbnb Occupancy Rate in Downton?
Maximize your bookings by understanding the Downton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Downton:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Downton
What Is the Average Airbnb Nightly Rate in Downton?
Effective short term rental pricing strategy in Downton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Downton typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Downton
What Is the RevPAR for Airbnb in Downton?
RevPAR in Downton is currently $96. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $81 RevPAR.
- Strong performers (Top 25%) earn $121 RevPAR.
- Best-in-class (Top 10%) achieve $168 RevPAR.
Average Monthly RevPAR Trend in Downton
RevPAR Insights for Downton
- The average RevPAR in Downton is $96. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($168) and bottom 25% ($46) is $122, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in May and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Downton benchmarks. If your RevPAR falls below the median of $81, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $121+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Downton?
Downton's peak Airbnb season falls in May, August, July, while the softest stretch is February, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, August, July)
- Revenue averages $4,964 per month
- Occupancy rates average 57.2%
- Daily rates average $272
Shoulder Season
- Revenue averages $2,901 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $229
Low Season (February, October, November)
- Revenue drops to average $1,726 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $197
Seasonality Insights for Downton
- Airbnb seasonality in Downton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Downton's highest earning potential, with monthly revenues climbing to $5,366, occupancy reaching 74.7%, and ADRs peaking at $326.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,384, occupancy could drop to 31.4%, and ADRs may adjust to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Downton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Downton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Downton?
Low regulation and minimal registration activity in Downton, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Downton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Downton?
With a compact short-term rental market, Downton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Aldeburgh | Famous for its picturesque beaches and charming architecture, Aldeburgh offers a unique coastal experience, attracting visitors to its music festivals and fresh seafood markets. | Aldeburgh Beach, Aldeburgh Music, The Scallop, Crag Path, Local fish and chips shops |
| Southwold | A quintessential English seaside town with sandy beaches and a vibrant pier, Southwold is perfect for families and couples seeking a relaxing getaway with a touch of culture. | Southwold Pier, Adnams Brewery, Southwold Lighthouse, The Denes Beach, Southwold Common |
| Bury St Edmunds | Known for its historic Abbey and vibrant market, Bury St Edmunds combines history with modern amenities, appealing to both tourists and business travelers alike. | Abbey Gardens, Bury St Edmunds Market, Greene King Brewery, St. Edmundsbury Cathedral, The Theatre Royal |
| Cambridge | Home to one of the world's most prestigious universities, Cambridge is an academic hub with stunning architecture and beautiful parks, attracting students and tourists year-round. | Cambridge University, Kings College Chapel, The Fitzwilliam Museum, The River Cam, Parker's Piece |
| Norwich | A historic city with a rich cultural heritage, Norwich offers a blend of medieval architecture and modern attractions, appealing to a wide range of visitors. | Norwich Cathedral, Norwich Castle, Carrow Road, The Forum, The Lace Market |
| Great Yarmouth | A popular seaside destination with a rich maritime history, Great Yarmouth is great for families looking for seaside fun and entertainment. | Great Yarmouth Pleasure Beach, The Sea Life Center, Time and Tide Museum, Great Yarmouth Beach, The Historic Quays |
| Suffolk Coast | The stunning natural beauty of the Suffolk coast attracts nature lovers and outdoor enthusiasts, making it ideal for those looking for a tranquil retreat. | Suffolk Coast and Heaths AONB, Orford Ness, Dunwich Heath, Minsmere Nature Reserve, Local walking trails |
| Brandon | This charming town is a gateway to Thetford Forest, appealing to nature enthusiasts and those seeking peaceful surroundings yet close to larger towns. | Thetford Forest Park, Brandon Country Park, St. Mary’s Church, Local nature trails, Brandon Heritage Centre |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Downton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Downton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Downton
- The Downton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Downton, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, others, unique stays (combined 17.2%) offer potential for unique stay experiences.
Downton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Downton
- The dominant room capacity in Downton is 2 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.8% of the active Airbnb listings in Downton, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Downton.
Downton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Downton
- The most common guest capacity trend in Downton vacation rentals is listings accommodating 6 guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Downton STR market, accounting for 52.2% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Downton.
- On average, properties in Downton are equipped to host 4.2 guests.
How Do Listings in Downton Compare on Quality?
Listing quality in Downton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Downton
- At 35.7 photos per listing on average, Downton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Downton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Downton?
Amenity Prevalence
Amenity Insights for Downton
- Essential amenities in Downton that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Downton: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Downton to stay competitive.
Which Airbnb Amenities Boost Revenue in Downton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Downton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor furniture | 56.5% | $34,840 | $7,747 | 349.8% |
Pool | 34.8% | $37,782 | $15,209 | 148.4% |
Exercise equipment | 34.8% | $37,782 | $15,209 | 148.4% |
Cooking basics | 65.2% | $29,092 | $11,750 | 147.6% |
Coffee maker | 52.2% | $31,934 | $13,380 | 138.7% |
Fire extinguisher | 69.6% | $27,989 | $11,795 | 137.3% |
Outdoor dining area | 52.2% | $31,522 | $13,829 | 127.9% |
Hangers | 60.9% | $29,173 | $13,552 | 115.3% |
Clothing storage | 60.9% | $29,069 | $13,713 | 112.0% |
Hot tub | 30.4% | $36,343 | $17,249 | 110.7% |
Revenue Impact Insights for Downton
- Outdoor furniture tops the revenue impact list with a 349.8% uplift — listings with this amenity earn $34,840 vs. $7,747 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Downton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Downton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDownton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Downton
- The typical guest profile for Airbnb in Downton consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.6% of guests.
- Key international markets include United Kingdom (89.6%) and United States (2.2%).
- Top languages spoken are English (75%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Downton?
Listings in Downton average 4.88 out of 5 overall, with about 82.9 reviews per active listing and 69.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Downton
- With an overall rating of 4.88, Downton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 69.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Downton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Downton
- The most common availability pattern in Downton falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Downton (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Downton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Downton
- The overall average booking lead time for vacation rentals in Downton is 59 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Downton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Downton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Downton?
Guests in Downton stay about 5.3 nights on average, generating roughly 568 reservations and 24.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Downton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Downton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (14.6 nights) and shorten in Oct (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Downton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
17.4% of total
2 Nights
2 listings
8.7% of total
3 Nights
6 listings
26.1% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
10 listings
43.5% of total
Key Insights
- The most prevalent minimum stay requirement in Downton is 30+ Nights, adopted by 43.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.5%) caters to monthly stays (30+ nights) in Downton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.5% of Downton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Downton.
Downton Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
4.3% of total
Limited
1 listings
4.3% of total
Super Strict 60 Days
1 listings
4.3% of total
Flexible
3 listings
13% of total
Moderate
7 listings
30.4% of total
Firm
9 listings
39.1% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Downton
- The prevailing Airbnb cancellation policy trend in Downton is Firm, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (43.4%) and stricter (43.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.1% market standard in Downton.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Downton.
How Much Are Airbnb Cleaning Fees in Downton?
Cleaning fees in Downton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Downton
- 78.3% of listings charge a cleaning fee, making it standard practice in Downton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($119) and median ($52) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Downton median of $52. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Downton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Downtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pondhaven New Forest Lodge, Milford on sea
Entire Place • 3 bedrooms
Silvertree House with Hot Tub & Park Facilities
Entire Place • 3 bedrooms
2 Bed Lodge, Sleeps 4, Dog-Friendly
Entire Place • 2 bedrooms
Charming 16th century cottage in rural setting
Entire Place • 2 bedrooms
The Coach House with walled garden
Entire Place • 1 bedroom
Arrondale High Spec Lodge few August wks left
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Downton?
Learn from the best! This table showcases top-performing Airbnb hosts in Downton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ian | 1 | $61,634 | 21 | 4.90/5.0 |
| David | 1 | $54,500 | 1 | Not Rated |
| Gemma | 1 | $47,857 | 63 | 4.94/5.0 |
| Emma | 1 | $44,204 | 356 | 4.96/5.0 |
| Pennie | 1 | $43,855 | 562 | 4.96/5.0 |
| David | 1 | $42,571 | 23 | 4.96/5.0 |
| Rachel | 1 | $40,163 | 23 | 4.96/5.0 |
| Laura | 1 | $29,416 | 149 | 4.89/5.0 |
| Sue | 1 | $23,304 | 6 | 5.00/5.0 |
| Stephen | 1 | $19,983 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Downton.
Who Are the Airbnb Hosts in Downton?
Downton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Downton
- With 52.2% Superhosts, Downton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 13.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Downton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Downton
These are the highest-grossing professional property management operations in Downton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| David | 1 | $54,500 | $994 | 23.3% | N/A |
| Sykes Holiday Cottages Limited | 1 | $1,923 | $607 | 16.1% | 4.00/5 |
Management Company Insights for Downton
- The leading management company, David, operates 1 listings with $54,500 in gross revenue — a useful benchmark for what scale looks like in Downton.
- Top managers average 1 properties each, suggesting professional management in Downton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Downton's Airbnb Market Compare to Nearby Cities?
How does the Downton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Downton has 7 percentage points lower occupancy and about $112 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 16 | $7,431 | $505.82 | 46% |
| East Knoyle | 11 | $6,393 | $415.70 | 38% |
| Long Sutton | 19 | $6,105 | $394.51 | 46% |
| Wraysbury | 16 | $6,072 | $676.53 | 39% |
| Lambourn | 13 | $5,708 | $781.25 | 34% |
| Ashley | 15 | $5,577 | $360.18 | 49% |
| How Caple | 11 | $5,462 | $459.87 | 42% |
| Freshford | 12 | $5,270 | $338.30 | 52% |
| Chew Magna | 15 | $5,269 | $411.17 | 38% |
| Stoke St. Michael | 12 | $5,252 | $416.49 | 44% |
Frequently Asked Questions About Airbnb in Downton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Downton.
How much do Airbnb hosts make in Downton?
Downton hosts earn about $23,060 per year on average, with an average nightly rate of $226 and RevPAR of $96. Those figures describe the typical revenue environment for active listings in Downton, England, not the ceiling for the best operators. Source: AirROI 2026 data, Downton market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Downton?
The average Airbnb occupancy rate in Downton is 44.6%. May is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Downton?
Listings in Downton average $226 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Downton?
Downton currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Downton?
AirROI currently classifies the short-term rental regulation level in Downton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Downton?
RevPAR in Downton is about $96. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Downton?
At 44.6% occupancy, Downton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,060, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Downton?
The average booking lead time in Downton is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Downton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Downton include Historic Aldeburgh, Southwold, Bury St Edmunds. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Downton?
entire_home listings make up 87.0% of the active supply in Downton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Downton compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $89,177 in average annual revenue with 45.8% occupancy, compared to Downton's $23,060 and 44.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Downton?
The average Airbnb stay length in Downton is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Downton?
Airbnb listings in Downton average 4.88 out of 5 overall. About 69.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Downton?
Outdoor furniture and Pool are among the strongest revenue-linked amenities in Downton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Downton?
Yes. About 78.3% of active Airbnb listings in Downton charge a cleaning fee, and the average fee is $119. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Downton?
A 52.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.