Airbnb market data · 202612 months to October 2026
Applecross, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Applecross brought in £41,873 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Applecross Airbnb Market at a Glance
Applecross earns on price rather than volume. Listings averaged £310 a night and were booked on 43% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 3.4 times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Applecross is the 222nd-largest of 330 Scotland markets AirROI tracks.
Browse the live Applecross Airbnb market See Every Applecross ListingRevenue
How Much Do Airbnb Hosts Make in Applecross?
Gross bookings per Applecross listing averaged £41,873 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Applecross listing brings in £8,480 in August, its best month, and £2,490 in February, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Applecross's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £14,900+ a month, about 4.7 times the typical property.
- Strong performers (top 25%) earn £5,560 or more, roughly £2,400 a month above the median.
- Typical properties (median) earn about £3,170 a month.
- Entry-level properties (bottom 25%) earn £1,830 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.4 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £5,060. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Applecross Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £4,768 | 39.1% | £279 | £154 | 68 days | 3.9 nights |
| Nov 2025 | £3,876 | 30.6% | £251 | £129 | 85 days | 4.6 nights |
| Dec 2025 | £5,342 | 36.7% | £271 | £172 | 144 days | 9 nights |
| Jan 2026 | £2,374 | 21.2% | £247 | £77 | 76 days | 2.3 nights |
| Feb 2026 | £2,493 | 22.2% | £247 | £89 | 54 days | 5 nights |
| Mar 2026 | £3,128 | 29.6% | £257 | £101 | 43 days | 4.7 nights |
| Apr 2026 | £4,895 | 50.2% | £320 | £163 | 79 days | 3.8 nights |
| May 2026 | £6,740 | 60.8% | £297 | £217 | 125 days | 3.4 nights |
| Jun 2026 | £6,278 | 51.3% | £324 | £209 | 127 days | 3.7 nights |
| Jul 2026 | £8,651 | 62.4% | £330 | £279 | 107 days | 3.4 nights |
| Aug 2026 | £7,918 | 63.2% | £323 | £255 | 126 days | 2.9 nights |
| Sep 2026 | £6,405 | 54.7% | £322 | £214 | 138 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Applecross address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Applecross Profitable?
Yes, when it's run well. The average Applecross Airbnb took in £41,873 in the 12 months to October 2026, and run by its owner at everyday costs, about £2,350 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £4,160 a month.
Cleaning it yourself keeps the £2,350 a year guests pay in cleaning fees, for about £2,550 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £2,020 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Applecross Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £39,523 | £69,270 |
| Cleaning fees guests pay6% of Applecross bookings | £2,350 | £4,120 |
| Gross bookings | £41,873 | £73,390 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Applecross listings on Simplified Pricing, 3% for the rest | −£6,490 | −£11,380 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,350 | −£4,120 |
| Utilities and internetAbout 5% of bookings | −£2,090 | −£3,670 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£840 | −£1,470 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£1,260 | −£2,200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£420 | −£420 |
| Permit and registrationWhere one is required | −£210 | −£210 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£13,660 | −£23,470 |
| Left for housing costs, then profit | £28,213about £2,350 a month | £49,920about £4,160 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Applecross Airbnb Profit
The estimate starts from Applecross's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Applecross home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Applecross's Top Earners Get There
- More nights booked. The busiest quarter of Applecross listings are booked on 63% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of £210 adds about £2,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £285 a night or more, against a median of £210. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £3,950 a year.
- Open for the busy months. In a typical year, August brings the average listing about £8,480, against £2,490 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Applecross listings average 4.91 stars, and 45% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £6,120 a month, against £3,490 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Applecross?
Applecross listings were booked on 43% of the nights they were open over the past year, 6 percentage points below the Scotland average (49%) and 2 points above the U.K. average (41%). In a typical year, occupancy swings from 22% in January to 67% in August.
Across Applecross's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 78%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
August is usually the busiest month in Applecross, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Applecross?
The average nightly rate in Applecross, known as ADR (average daily rate), was £310 over the past year, about 51% above the Scotland average of £205 and about 59% above the U.K. average of £195. In a typical year, rates peak in July and August at about £325 and bottom out in January and February at about £245.
Across Applecross's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £535+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge £285 or more, about £75 above the median.
- Typical properties (median) charge about £210 a night.
- Entry-level properties (bottom 25%) charge £160 or less, about three-quarters of the median.
August rates run 32% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £280. The 12-month ADR of £310 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Applecross?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Applecross it averaged £154 over the past year, from about £88 in a typical January to about £273 in a typical August.
Across Applecross's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £283+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn £144 or more, about £30 a night above the median.
- Typical properties (median) earn about £115 per open night.
- Entry-level properties (bottom 25%) earn £64 or less, about 55% of the median.
August RevPAR is about 3.1 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £166. The 12-month RevPAR of £154 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Applecross
With only 22 active listings, the monthly pattern in Applecross is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Applecross
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £4,940.
Revenue by month in Applecross in numbers
| Month | Revenue per listing |
|---|---|
| January | £2,730 |
| February | £2,490 |
| March | £3,130 |
| April | £5,120 |
| May | £6,160 |
| June | £5,930 |
| July | £7,160 |
| August | £8,480 |
| September | £6,130 |
| October | £3,840 |
| November | £3,560 |
| December | £4,500 |
How Far in Advance Do Guests Book Airbnb in Applecross?
Guests book Applecross stays 105 days ahead on average (about three and a half months), so guests here plan well ahead. December stays are booked furthest out, about 125 days ahead, and March stays closest to arrival, about 43 days. A typical December booking is made in mid-August.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 105 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Applecross
23% of the 22 active listings in Applecross display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Applecross.
Neighborhoods
Best Neighborhoods for Airbnb in Applecross
AirROI's area guide picks eight Applecross neighborhoods that draw short-term rental guests, led by Applecross Village, Applecross Peninsula and Shieldaig. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Applecross Village | Charming coastal village known for its stunning scenery and tranquility. A popular destination for visitors looking to experience the rugged beauty of the Scottish Highlands and the warmth of local hospitality. | Applecross Heritage Centre, Bealach na Bà Pass, Applecross Beach, St. Maelrubha's Church, Local seafood restaurants |
| Applecross Peninsula | A scenic area renowned for its breathtaking views and outdoor activities. Ideal for nature enthusiasts and those seeking adventure in the great outdoors. | Torridon Hills, Walks along the coastline, Wildlife spotting, Fishing spots, Cycling trails |
| Shieldaig | A quaint village close to Applecross offering access to the stunning Shieldaig Island and unique landscapes. A favorite for those seeking picturesque views and relaxation. | Shieldaig Island, Local shops and eateries, Scenic walking routes, Historical sites, Kayaking opportunities |
| Loch Kishorn | A beautiful loch with stunning views of the Highland countryside. An ideal setting for visitors wanting to explore the natural beauty of the Hebrides. | Kishorn Seafood Bar, Stunning hiking trails, Wildlife photography spots, Lochside picnics, Water sports activities |
| Torridon | A village offering dramatic mountain scenery and outdoor adventures, attracting hikers and nature lovers year-round. | Torridon Mountains, Walking and climbing trails, Loch Torridon, Local wildlife tours, Historic sites |
| Gairloch | A coastal village providing a variety of attractions including beaches and boat trips. A perfect spot for families and water enthusiasts. | Gairloch Heritage Museum, Gairloch Beach, Boat trips for dolphin watching, Local craft shops, Dining options with sea views |
| Aultbea | A delightful village with a mix of historical intrigue and natural beauty, great for those interested in Scottish heritage and coastal walks. | Aultbea War Memorial, Local beaches, Nearby historical sites, Bird watching, Fishing |
| Ardarroch | A scenic area known for its tranquil environment and beautiful surroundings, popular among visitors looking for a peaceful retreat. | Nature walks, Local fauna and flora, Photography spots, Fishing opportunities, Stunning views of the countryside |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Applecross vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 32 km, Portree (24 km away) earned the most per listing, about 8% more than Applecross. Breakish was the busiest, booked on 64% of nights against 43% in Applecross.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Plockton 16 km | 41 | £27,598 | £149 | 57% |
| Kyle of Lochalsh 19 km | 37 | £25,575 | £185 | 55% |
| Lochcarron 20 km | 32 | £26,647 | £165 | 63% |
| Breakish 23 km | 64 | £36,280 | £202 | 64% |
| Broadford 24 km | 90 | £42,995 | £237 | 58% |
| Portree 24 km | 186 | £45,035 | £250 | 59% |
| Dornie 26 km | 38 | £33,435 | £175 | 57% |
| Staffin 32 km | 46 | £32,361 | £214 | 58% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Applecross
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Applecross:
- Keswick Airbnb data UK · £304/night · 43.7%
- Bowness-on-Windermere Airbnb data UK · £299/night · 44.0%
- West Lulworth Airbnb data UK · £297/night · 43.0%
- Cotswold District Airbnb data UK · £322/night · 44.6%
- West Oxfordshire Airbnb data UK · £298/night · 45.6%
- Ambleside Airbnb data UK · £276/night · 42.7%
FAQ
Applecross Airbnb FAQ
How much do Airbnb hosts make in Applecross?
An active Applecross Airbnb grossed £41,873 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £5,560 or more in a typical month.
How much can I make on Airbnb in Applecross?
It depends most on the home's size, location and how it's run. The middle half of Applecross listings earn between £1,830 and £5,560 in a typical month, and the top tenth £14,900 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Applecross?
Listings in Applecross were booked on 43% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Applecross?
The average booked night in Applecross cost £310 before fees. Half of listings charge between £160 and £285; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Applecross?
In Applecross, 23% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Applecross?
Yes, when it's run well. The average Applecross Airbnb grossed £41,873 in the 12 months to October 2026, 45% above the Scotland average of £28,841, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £28,213 a year (about £2,350 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £4,160 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Applecross?
August usually pays best, averaging £8,480 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Applecross?
Each night a Applecross listing was open to book earned £154 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £283 or more.
How far in advance do guests book Airbnbs in Applecross?
Applecross stays were booked 105 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Applecross?
The average Applecross Airbnb stay lasted 4.4 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Applecross rated?
Guests rate Applecross Airbnbs 4.91 out of 5 on average. Guests score accuracy highest and value lowest.
What are the best neighborhoods for Airbnb in Applecross?
Applecross Village, Applecross Peninsula and Shieldaig draw the most short-term rental interest in Applecross. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Applecross?
AirROI counted 22 active Airbnb listings in Applecross as of October 2026. The closest tracked market is Plockton, 16 km away.
How much are Airbnb cleaning fees in Applecross?
In Applecross, nearly two-thirds of listings add a cleaning fee. The median fee is £37; a handful of extreme values pull the simple average far above that, so the median is the better guide.
How many tourists visit Applecross, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 521 Airbnb stays in Applecross, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Applecross from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.