Applecross, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Applecross, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $49,822 per year — at a $391 nightly rate, 42.7% occupancy, and a $187 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Applecross is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 100.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Applecross?
In Applecross, the headline Airbnb metrics are $49,822 in average annual revenue,42.7% occupancy, $391 ADR, and $187 in RevPAR, and guests book about 84 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Applecross?
Understanding the monthly revenue variations for Airbnb listings in Applecross is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Applecross is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Applecross across different performance tiers:
- Best-in-class properties (Top 10%) achieve $17,443+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,175 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,493 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,819, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Applecross
What Is the Monthly Airbnb Occupancy Rate in Applecross?
Maximize your bookings by understanding the Applecross STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Applecross:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Applecross
What Is the Average Airbnb Nightly Rate in Applecross?
Effective short term rental pricing strategy in Applecross involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Applecross typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $589+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $376 or more.
- Typical properties (Median) charge around $255 per night.
- Entry-level properties (Bottom 25%) earn around $199 per night.
Average Daily Rate (ADR) Trend by Month in Applecross
What Is the RevPAR for Airbnb in Applecross?
RevPAR in Applecross is currently $187. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $102 RevPAR.
- Typical properties (Median) generate $124 RevPAR.
- Strong performers (Top 25%) earn $150 RevPAR.
- Best-in-class (Top 10%) achieve $349 RevPAR.
Average Monthly RevPAR Trend in Applecross
RevPAR Insights for Applecross
- The average RevPAR in Applecross is $187. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($349) and bottom 25% ($102) is $247, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Applecross benchmarks. If your RevPAR falls below the median of $124, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $150+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Applecross?
Applecross's peak Airbnb season falls in August, September, December, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, September, December)
- Revenue averages $8,613 per month
- Occupancy rates average 54.3%
- Daily rates average $388
Shoulder Season
- Revenue averages $6,501 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $364
Low Season (January, February, March)
- Revenue drops to average $3,187 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $355
Seasonality Insights for Applecross
- Airbnb seasonality in Applecross is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Applecross's highest earning potential, with monthly revenues climbing to $11,355, occupancy reaching 71.3%, and ADRs peaking at $412.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,478, occupancy could drop to 16.1%, and ADRs may adjust to $348.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Applecross.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Applecross, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Applecross?
With 27% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Applecross. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Applecross to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 27% licensed listings)
What Are the Best Neighborhoods for Airbnb in Applecross?
With a compact short-term rental market, Applecross gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Applecross Village | Charming coastal village known for its stunning scenery and tranquility. A popular destination for visitors looking to experience the rugged beauty of the Scottish Highlands and the warmth of local hospitality. | Applecross Heritage Centre, Bealach na Bà Pass, Applecross Beach, St. Maelrubha's Church, Local seafood restaurants |
| Applecross Peninsula | A scenic area renowned for its breathtaking views and outdoor activities. Ideal for nature enthusiasts and those seeking adventure in the great outdoors. | Torridon Hills, Walks along the coastline, Wildlife spotting, Fishing spots, Cycling trails |
| Shieldaig | A quaint village close to Applecross offering access to the stunning Shieldaig Island and unique landscapes. A favorite for those seeking picturesque views and relaxation. | Shieldaig Island, Local shops and eateries, Scenic walking routes, Historical sites, Kayaking opportunities |
| Loch Kishorn | A beautiful loch with stunning views of the Highland countryside. An ideal setting for visitors wanting to explore the natural beauty of the Hebrides. | Kishorn Seafood Bar, Stunning hiking trails, Wildlife photography spots, Lochside picnics, Water sports activities |
| Torridon | A village offering dramatic mountain scenery and outdoor adventures, attracting hikers and nature lovers year-round. | Torridon Mountains, Walking and climbing trails, Loch Torridon, Local wildlife tours, Historic sites |
| Gairloch | A coastal village providing a variety of attractions including beaches and boat trips. A perfect spot for families and water enthusiasts. | Gairloch Heritage Museum, Gairloch Beach, Boat trips for dolphin watching, Local craft shops, Dining options with sea views |
| Aultbea | A delightful village with a mix of historical intrigue and natural beauty, great for those interested in Scottish heritage and coastal walks. | Aultbea War Memorial, Local beaches, Nearby historical sites, Bird watching, Fishing |
| Ardarroch | A scenic area known for its tranquil environment and beautiful surroundings, popular among visitors looking for a peaceful retreat. | Nature walks, Local fauna and flora, Photography spots, Fishing opportunities, Stunning views of the countryside |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Applecross offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Applecross?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Applecross
- The Applecross Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Applecross, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- The presence of 31.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Applecross Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Applecross
- The dominant room capacity in Applecross is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Applecross, indicating a high concentration in these sizes.
Applecross Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Applecross
- The most common guest capacity trend in Applecross vacation rentals is listings accommodating 2 guests (45.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Applecross STR market, accounting for 63.7% of listings.
- A significant 45.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Applecross.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Applecross.
- On average, properties in Applecross are equipped to host 3.0 guests.
How Do Listings in Applecross Compare on Quality?
Listing quality in Applecross can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Applecross
- The average of 16.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 40.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Applecross averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Applecross?
Amenity Prevalence
Amenity Insights for Applecross
- Essential amenities in Applecross that guests expect include: Heating, Smoke alarm, Wifi, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Applecross: Heating, Smoke alarm, Wifi, TV, Free parking on premises.
- Prioritize adding missing essentials: Heating, TV, Free parking on premises.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Applecross to stay competitive.
Which Airbnb Amenities Boost Revenue in Applecross?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Applecross, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 45.5% | $88,106 | $17,920 | 391.7% |
Dedicated workspace | 27.3% | $99,406 | $31,229 | 218.3% |
Microwave | 40.9% | $83,593 | $26,442 | 216.1% |
High chair | 40.9% | $82,342 | $27,309 | 201.5% |
Oven | 50.0% | $73,534 | $26,111 | 181.6% |
Cooking basics | 63.6% | $64,987 | $23,285 | 179.1% |
Dishes and silverware | 54.5% | $70,151 | $25,428 | 175.9% |
Kitchen | 68.2% | $61,233 | $25,371 | 141.3% |
Backyard | 72.7% | $59,271 | $24,626 | 140.7% |
Carbon monoxide alarm | 63.6% | $62,670 | $27,340 | 129.2% |
Revenue Impact Insights for Applecross
- Pets allowed tops the revenue impact list with a 391.7% uplift — listings with this amenity earn $88,106 vs. $17,920 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Applecross STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Applecross. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsApplecross Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Applecross
- The typical guest profile for Airbnb in Applecross consists of a mix of domestic (55%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 54.9% of guests.
- Key international markets include United Kingdom (54.9%) and United States (11.5%).
- Top languages spoken are English (60.9%) followed by French (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Applecross?
Listings in Applecross average 4.92 out of 5 overall, with about 46.8 reviews per active listing and 36.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Applecross
- With an overall rating of 4.92, Applecross listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.94), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Applecross Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Applecross
- The most common availability pattern in Applecross falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Applecross (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Applecross?
Average Booking Lead Time by Month
Booking Lead Time Insights for Applecross
- The overall average booking lead time for vacation rentals in Applecross is 84 days.
- Guests book furthest in advance for stays during December (average 164 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (86 days avg.) sees the longest lead times, while Spring (79 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Applecross.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 164 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Applecross averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Applecross?
Guests in Applecross stay about 4.3 nights on average, generating roughly 468 reservations and 21.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Applecross
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Applecross
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (6.1 nights) and shorten in Jan (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Applecross Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
36.4% of total
2 Nights
4 listings
18.2% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
2 listings
9.1% of total
30+ Nights
7 listings
31.8% of total
Key Insights
- The most prevalent minimum stay requirement in Applecross is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.8%) caters to monthly stays (30+ nights) in Applecross, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Applecross hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Applecross.
Applecross Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
6 listings
27.3% of total
Moderate
5 listings
22.7% of total
Firm
3 listings
13.6% of total
Strict
8 listings
36.4% of total
Cancellation Policy Insights for Applecross
- The prevailing Airbnb cancellation policy trend in Applecross is Strict, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (22.7%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.4% market standard in Applecross.
- With 36.4% using Strict terms, this is a viable option in Applecross, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Applecross.
How Much Are Airbnb Cleaning Fees in Applecross?
Cleaning fees in Applecross are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Applecross
- About 54.5% of Applecross listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($357) and median ($49) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Applecross median of $49. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Applecross Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Applecrossbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 Bed in Applecross (CA343)
Entire Place • 6 bedrooms
EAGLE ROCK Luxury Eco-Lodge, Applecross
Entire Place • 7 bedrooms
Explore Applecross with friends in our Bunkhouse
Entire Place • 9 bedrooms
Luxury Highland Cottage with Jacuzzi Bath
Entire Place • 2 bedrooms
Charming cottage on applecross bay
Entire Place • 2 bedrooms
Fearnmore Church
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Applecross?
Learn from the best! This table showcases top-performing Airbnb hosts in Applecross based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holidaycottages.Co.Uk | 3 | $340,433 | 11 | 5.00/5.0 |
| Catherine | 1 | $195,038 | 23 | 4.96/5.0 |
| Marion | 6 | $131,844 | 19 | 5.00/5.0 |
| Jess | 2 | $129,617 | 14 | 4.91/5.0 |
| Kirsten | 2 | $63,766 | 207 | 4.96/5.0 |
| Tery | 2 | $55,301 | 441 | 4.94/5.0 |
| Cottages | 2 | $48,603 | 7 | 4.83/5.0 |
| Alea | 1 | $43,083 | 86 | 4.98/5.0 |
| Alison | 1 | $41,502 | 202 | 4.75/5.0 |
| Val | 1 | $34,741 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Applecross.
Who Are the Airbnb Hosts in Applecross?
Applecross has a relatively balanced host base.
Host Profile Insights for Applecross
- A 40.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 22.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 90.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Applecross averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Applecross
These are the highest-grossing professional property management operations in Applecross, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidaycottages.Co.Uk | 3 | $340,433 | $747 | 46.9% | 5.00/5 |
| Cottages | 2 | $48,603 | $301 | 34.5% | 4.83/5 |
Management Company Insights for Applecross
- The leading management company, Holidaycottages.Co.Uk, operates 3 listings with $340,433 in gross revenue — a useful benchmark for what scale looks like in Applecross.
- Top managers average 3 properties each, suggesting professional management in Applecross still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Applecross's Airbnb Market Compare to Nearby Cities?
How does the Applecross Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Stein, Applecross has 25 percentage points lower occupancy and about $65 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.13 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Hallin | 11 | $5,534 | $409.19 | 66% |
| Port Failthe | 15 | $5,472 | $330.65 | 57% |
| Stein | 14 | $5,341 | $326.46 | 68% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Camuscross | 13 | $5,132 | $359.46 | 58% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
Frequently Asked Questions About Airbnb in Applecross
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Applecross.
How much do Airbnb hosts make in Applecross?
Applecross hosts earn about $49,822 per year on average, with an average nightly rate of $391 and RevPAR of $187. Those figures describe the typical revenue environment for active listings in Applecross, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Applecross market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Applecross?
The average Airbnb occupancy rate in Applecross is 42.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Applecross?
Listings in Applecross average $391 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Applecross?
Applecross currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Applecross?
AirROI currently classifies the short-term rental regulation level in Applecross as Moderate. The dataset also shows about 27.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Applecross?
RevPAR in Applecross is about $187. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Applecross?
At 42.7% occupancy, Applecross can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $49,822, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Applecross?
The average booking lead time in Applecross is about 84 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Applecross?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Applecross include Applecross Village, Applecross Peninsula, Shieldaig. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Applecross?
entire_home listings make up 63.6% of the active supply in Applecross. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Applecross compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Applecross's $49,822 and 42.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Applecross?
The average Airbnb stay length in Applecross is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Applecross?
Airbnb listings in Applecross average 4.92 out of 5 overall. About 36.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Applecross?
Pets allowed and Dedicated workspace are among the strongest revenue-linked amenities in Applecross. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Applecross?
Yes. About 54.5% of active Airbnb listings in Applecross charge a cleaning fee, and the average fee is $357. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Applecross?
A 40.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.